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All Journal JURNAL ECONOMIA Jurnal Pendidikan Ekonomi Undiksha Jurnal Pendidikan Indonesia JURNAL IQRA´ Edukasi: Jurnal Pendidikan Al Ishlah Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Phinisi Integration Review Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Indonesian Journal of Learning Education and Counseling Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Basicedu International Journal of Social Science and Business Neraca: Jurnal Pendidikan Ekonomi Organum: Jurnal Saintifik Manajemen dan Akuntansi Jurnal Eduscience (JES) Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of Enterprise and Development (JED) Jurnal Riset Entrepreneurship IJECA (International Journal of Education and Curriculum Application) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Quantitative Economics and Management Studies International Journal of Business, Law, and Education MALLOMO: Journal of Community Service JURNAL PENDIDIKAN IPS Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Basicedu Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics Professional in Action (E-Profit) Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies International Journal of Asian Business and Management (IJABM) Jurnal Pengabdian Masyarakat Bangsa JURNAL PENGABDIAN MASYARAKAT AKADEMISI Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Pengabdian Bersama Masyarakat Indonesia JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Intisari: Jurnal Inovasi Pengabdian Masyarakat Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Bisnis dan Pemasaran Digital CITAKARYA Jurnal Pengabdian Masyarakat V-Machine: Vocational and Mechanical Community Service Journal (Jurnal Pengabdian Masyarakat) Jurnal Inovasi Administrasi Negara Terapan Indonesian Journal of Business and Entrepreneurship Research
Nur Arisah
Program Studi Pendidikan Ekonomi, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar, Indonesia
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The Influence of Marketing Innovation on Increasing MSME Sales Mustari Mustari; Nur Arisah
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1765

Abstract

The purpose of this research is to ascertain whether or not marketing innovation contributes to the expansion of sales at SMEs. The author used a descriptive methodology combined with qualitative data analysis to conduct her study, with in-depth interviews providing the primary source material for her findings. Micro, small, and medium sized company student entrepreneurs made up the study's population, from which 8 respondents were chosen for the sample. Descriptive analysis using a qualitative approach is used to analyze the data, specifically to describe the study outcomes in their raw form with the editing and coding processes that led to those results. The study's findings suggest that MSMEs might boost their revenue via creative marketing strategies.
Analysis of Product Innovation and Pricing in Increasing Competitiveness and Sales: A Case Study of Gado-Gado Suramadu MSMEs Nur Arisah; Ika Wisudawaty
International Journal of Business and Quality Research Vol. 3 No. 03 (2025): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i03.2193

Abstract

This research is motivated by the importance of product innovation and pricing strategy as two key elements in maintaining the sustainability and increasing the competitiveness of MSMEs, particularly in the traditional culinary sector. The purpose of this study is to analyze how product innovation implemented by the Gado-Gado Suramadu MSME, along with a pricing strategy determined based on quality and production costs, contributes to increased sales. This study uses a qualitative approach with data collection techniques through in-depth interviews, direct observation, and literature review. Data are analyzed thematically by identifying patterns from field results and linking them to relevant theories. The results show that product innovation, such as adding topping variations and traditional presentations, provides added value that has a positive impact on customer satisfaction and loyalty. Meanwhile, a pricing strategy that takes production costs and consumer purchasing power into account creates a balance between quality and selling value, and maintains the financial stability of the business. In conclusion, the synergy between product innovation and pricing strategy plays a significant role in increasing the competitiveness and sales revenue of the Gado-Gado Suramadu MSME. This research is expected to be a practical reference for MSME actors in developing relevant business strategies, as well as being a consideration for policy makers in designing MSME coaching and development programs in the culinary sector
The Role Of Msmes In Stimulating Local Economic Growth In Rantepao District, North Toraja Regency Mustari Mustari; Nur Arisah
International Journal of Business and Quality Research Vol. 3 No. 03 (2025): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i03.2201

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in national and local economic growth. In Rantepao District, MSMEs play a crucial role not only in job creation and increasing community income, but also in preserving local culture and developing community-based tourism. This study employed a qualitative approach with a descriptive and exploratory design. Data were collected through in-depth interviews, participant observation, Focus Group Discussions (FGDs), and documentation studies. Informants were selected using purposive and snowball sampling techniques, consisting of MSME actors and related stakeholders. Analysis was conducted using thematic analysis methods. The results show that MSMEs in Rantepao play a strategic role in driving the local economy by absorbing labor, increasing income, and preserving regional culture. Internal factors such as self-efficacy and achievement motivation among MSME actors, especially the younger generation, are key to success. However, challenges such as limited access to capital, entrepreneurship training, and digital technology adoption remain major obstacles
Perilaku Berwirausaha Generasi Milenial di Era Pandemi COVID-19 Hasan, Muhammad; Arisah, Nur; Sasmita, Fira Ayu; Miranda, Miranda; Putri, Aisyah Amaliyah; Pattisina, Chatrien Dione
Jurnal Pendidikan Ekonomi Undiksha Vol. 13 No. 1 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i1.34551

Abstract

This study aims to study and reveal the entrepreneurial behavior of the millennial generation during the COVID-19 pandemic. This study is a study with a quantitative approach with survey techniques. Data collection was carried out using an instrument in the form of a questionnaire and completed with interviews with millennials who have businesses, in order to obtain a comprehensive picture of entrepreneurial behavior. There are four aspects measured in this study, namely entrepreneurial interest, creativity, innovation, and product marketing strategies carried out by millennials during the COVID-19 pandemic. The population in this study were millennials who have businesses and are domiciled in South Sulawesi Province, West Sulawesi Province and Southeast Sulawesi Province with purposive sampling of 31 people. The results of this study show that during the COVID-19 pandemic, the millennial generation still has an interest and enthusiasm for entrepreneurship. This is shown by even though they are currently in the era of the COVID-19 pandemic, millennials still have entrepreneurial behavior, such as creativity, innovation, and marketing strategies to sustain their business during the COVID-19 pandemic. 
PENINGKATAN PENDAPATAN IBU-IBU RUMAH TANGGA MELALUI PKM KEWIRAUSAHAAN PEMBUATAN RAINBOW LAYER CAKE (SIMCAKE ERAH) Arisah, Nur; Nurjannah, Nurjannah; Utami, Dwi; Mustari, Mustari; Hasyim, Sitti Hajerah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.6795

Abstract

One of the activities that can increase the income of housewives is a home industry business or commonly called a home business in making Rainbow Layer Cake (Simcake Erah). The methods used in this activity include lectures, questions and answers or discussions, and training. Training and mentoring were carried out in Laikang Village, Biringkanaya District, Makassar City for 2 weeks. The results obtained were (1) The training in making Rainbow Layer Cake (Simcake Erah) was well responded by the participants; (2) The high interest and motivation of the training participants greatly supported the transfer of knowledge and skills from the servants to the training participants, so that the training materials provided could be absorbed by all; and (3) The training products for making Rainbow Layer Cake (Simcake Erah) can be consumed daily and can be used as entrepreneurial products for housewives.
The Influence of the Cooperative Economics Learning Process on the Cooperative Interest of Economics Education Students: A Case Study of Economics Education Study Program Students at Makassar State University Mustari, Mustari; Arisah, Nur
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i04.2442

Abstract

This study aims to examine the influence of the cooperative economics learning process on the cooperative interest of students in the Economics Education Study Program at Makassar State University. Cooperative economics learning is considered important to improve students' understanding of cooperatives as an economic model based on collectivity and sustainability. However, despite the many benefits of cooperatives, many students are less interested or even unaware of their importance. This study used a descriptive qualitative approach with in-depth interviews, observation, and documentation to explore students' perceptions of cooperatives and the influence of cooperative learning on their interest. The results showed that a learning process that integrates theory and practice can increase students' interest in joining and participating in cooperatives. Students who are directly involved in cooperative activities show a better understanding of cooperative principles and their benefits. However, many students still desire more practical experience and direct involvement in cooperative management. Therefore, it is recommended to increase practical activities and implement more engaging learning methods to increase students' interest and readiness to become involved in cooperatives.
The Influence of Digital Economy, Digital Literacy, and Marketing Innovation on the Performance of Culinary MSMEs in Makassar S., Ratnah; Arisah, Nur
International Journal of Technology and Education Research Vol. 3 No. 04 (2025): October - December, International Journal of Technology and Education Research
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i04.2450

Abstract

This study aims to explore the influence of the digital economy, digital literacy, and marketing innovation on the performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Makassar. Involving 120 culinary MSMEs, the study found that the use of digital platforms such as GoFood and GrabFood significantly increased sales turnover. Furthermore, good digital literacy, namely the ability to use technology and understand sales data, also contributes significantly to business success. Marketing innovations, such as the use of social media to promote products, have proven effective in attracting new customers and retaining existing ones. The results show that MSMEs that actively adapt to digital technology and implement creative marketing strategies can significantly improve their business performance. These findings provide important insights for MSMEs in Makassar to capitalize on opportunities in the digital era for the sustainability of their businesses
Analysis of the Role of Financial Literacy and Financial Inclusion on the Financial Performance of MSMEs Wisudawaty, Ika; Nur Arisah
International Journal of Education, Vocational and Social Science Vol. 4 No. 04 (2025): September - November, International Journal of Education, Vocational and Socia
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i04.2447

Abstract

This study aims to comprehensively analyze the role of financial literacy and financial inclusion on the financial performance of MSMEs in Indonesia through a literature review from various reputable national and international sources. The results show that good financial literacy encourages MSMEs to make more informed financial decisions, improve the quality of financial reports, and strengthen risk management capabilities. Meanwhile, financial inclusion expands MSMEs' access to capital, insurance, and digital payment services, thereby increasing business efficiency and competitiveness. However, challenges remain, particularly in the 3T (frontier and remote) regions, such as disparities in access, limited infrastructure, and a dominant cash transaction culture. Therefore, integrated policy interventions are needed in the form of contextual financial literacy education, strengthening the digital financial ecosystem, and improving infrastructure. This study is expected to serve as a reference for researchers, practitioners, and policymakers in formulating sustainable MSME empowerment strategies in the digital era
PKM PENGOLAHAN UBI JALAR MENJADI ES CENDOL Nurjannah Nurjannah; Arisah, Nur; Subur, Hikmayani; Hasyim, Sitti Hajerah; Mustari, Mustari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.6873

Abstract

One of the Community Service activities that can increase the purchasing value of raw materials is cassava which is processed into cendol ice. Processing this product can increase community income with a home industry business or commonly called a home business in processing sweet potatoes into cendol ice. The methods used in this activity include lectures, questions and answers or discussions, and training. Training and mentoring were carried out in Pangkajene District, Pangkajene and Kepulauan Regency for 2 weeks. The results obtained were (1) The training on processing cassava into cendol ice was well responded by the participants; (2) The high interest and motivation of the training participants greatly supported the transfer of knowledge and skills from the service providers to the training participants, so that the training materials provided could be absorbed by all; and (3) The training product of processing cassava into cendol ice can be consumed daily and can be used as a community entrepreneurial product.
Study of Affective, Continuance and Normative Commitment of Entrepreneurs in the Development of MSMEs in the Culinary Sector Tahir, Thamrin; Hasan, Muhammad; Tahir, Muhammad Ilyas Thamrin; Nurjannah; Arisah, Nur
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.6132

Abstract

This study aims to determine and examine how the affective, continuance, and normative commitment of entrepreneurship in the development of MSMEs in the culinary sector. This research was conducted on micro, small and medium enterprises, precisely at the Mas Mud meatball stall located in Bontonompo sub-district, Gowa district. Qualitative research methods are used in this study. This study tries to provide a deeper understanding of the affective, continuance, and normative commitment of entrepreneurship in the development of SMEs. The study explores the important question of how the three components of commitment affect the development of MSMEs that are perceived differently by both owners and employees at the Mas Mud meatball stall. The findings of the study indicate that there is a contribution of affective, continuance, and normative commitment in their influence on entrepreneurs in developing their businesses. The encouragement of self-confidence in an entrepreneur makes him able and willing to change and develop all things and potential in his business
Co-Authors Adelia Marham Adiningsih S, Sri Hutami Afrillah Diah Aulia Agus AGUS PRASTYAWAN Ahmad, Muh. Ihsan Said Akhtem A. Dzhelilov Amalia Amalia Amri, A. Dhiya Iradah Andi Izatul Fiddah Andi izatul Fiddah Andi Izatul Fiddah Andi Izzatul Fiddah Andi Michlis Sirajuddin Andi Muchlis Sirajuddin Andi Naila Quin Azisah Alisyahbana Andi Pallawagau Andi Sawe Riesso Andi Sawe Riesso Andi Tenri Ampa Andi Tenri Ampa Andi Zulitsnayarti Mardhani Syam Armi Permana Putri Azis, Fajriani Baharuddin*, Riski Aprilianti Baharuddin, Riski Aprilianti Burhan, Rizka Rayhana Citra Ayni Kamaruddin Dewi Sakinah Rahmadani Dewi, Desi Ratna Dillah Faradilla Hasanah Dillah Faradilla Hasanah* Dinar, Muhammad Dwi Aini Azzarah Dwi Utami Ericha Tiara Hutamy Fajriani Azis Fatmawati Fiddah, Andi Izatul Fifit Nabhan Nurfitriani Fira Ayu Sasmita Hadi Nasbey Hajar Dewantara Halim, Nur Halim Handayani, Andi Asti Hasanah*, Dillah Faradilla Hasanah, Dillah Faradilla Hastharita, Rafiqa Hasyim, Sitti Hajerah Hikmah Maulidyanti Hikmayani Subur Ihsan Said Ahmad, Muhammad Ika Wisudawaty Ika Wisudawaty Inanna Inanna, Inanna Iskandar Kemalasari, Andi Anggi Lestari Wulandari Mahmuddin Mahmuddin Mahmuddin Mahmuddin Mallajareng, Muhlis Marhawati Miranda Miranda, Miranda Muh Ihsan Said Ahmad Muh. Ihsan Said Ahmad Muh. Rizah Putrawan Muhammad Azis Muhammad Azis Muhammad Dinar Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Ilyas Thamrin Tahir Muhammad Syahrul Mukhammad Idrus Mustari Mustari MUSTARI Mustari Mustari Mustari Mustari Mustari Mustari Mutmainna, A. Indah Nahriana Nahriana Nahriana Nahriana Nahriana Nahriana Nining Nurtrida Nirwana Nur Afiah Nur Hikmah Nur Hikmah Nuraisyiah Nuraisyiah Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurhayani Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah NURUL AZIZAH Nurul Azizah Pahrul, Pahrul Pattisina, Chatrien Dione Pratiwi, Rani Tania Putrawan, Muh. Rizah Putri Hajrah Putri, Aisyah Amaliyah Rachmawaty Rachmawaty Rachmawaty Rachmawaty, Rachmawaty Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Rahmatullah Rahmawati Rahmawati Rahmawati, Rahmawati Ratnah Ratnah Ratnah S Ratnah S Ratnah S Ratnah S. Riesso, Andi Sawe Riski Aprilianti Baharuddin Riski Aprilianti Baharuddin* Rizka Rayhana Burhan Rizka Rayhana Burhan S, Ratnah S., Ratnah Said Ahmad, Muh Ihsan Salma, Dini Kamilia Sasmita, Fira Ayu Sirajjuddin, Andi Muchlis Sirajuddin, Andi Muhlis Siswahyudianto Sitti Hajerah Hasyim Sitti Hajerah Hasyim Sri Indah Nikensari Sri Utami SRI UTAMI sriwahyuni Sriwahyuni Subur, Hikmayani Suharyadi Rahmat Sukma, Widya Abelia Dwi Sukran, Putri Anggelia Sulolipu, Andi Annisa Sumiati Tahir Syamsiar, Syamsiar Syamsu Rijal Syamsu Rijal Syamsu Rijal Syamsul Rijal Tadampali, Andi Caezar To Thamrin Tahir Thamrin Tahir, Muhammad Ilyas Tuti Supatminingsih Wahyuni, Andi Sri Astika Wisudawaty, Ika Wulan Purnamasari WULAN PURNAMASARI, WULAN Yeyen Suryani