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All Journal Jurnal Planologi Sultan Agung ISTORIA Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Historia: Jurnal Pendidik dan Peneliti Sejarah Journal of Education and Learning (EduLearn) KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE JIPSINDO (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan KALPATARU: Jurnal Sejarah dan Pembelajaran Sejarah JPG (Jurnal Pendidikan Geografi) Jurnal Teori dan Praksis Pembelajaran IPS Al Ishlah Jurnal Pendidikan Yupa: Historical Studies Journal Jurnal PIPSI: Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia Journal of Socioeconomics and Development Anterior Jurnal Jurnal Basicedu Khazanah: Jurnal Studi Islam dan Humaniora Journal of Humanities and Social Studies EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Pengabdian Al-Ikhlas Jurnal Pendidikan dan Konseling Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Socius (Jurnal Pendidikan dan Pembelajaran Ilmu Pengetahuan Sosial) (Edisi Elektronik) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Paedagogy The Kalimantan Social Studies Journal The Innovation of Social Studies Journal Publikasi Berkala Pendidikan Ilmu Sosial Prabayaksa: Journal of History Education Jurnal Basicedu Social Studies Conference Proceedings Mamangan Social Science Journal HISTORIA: Jurnal Program Studi Pendidikan Sejarah Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Pascasarjana Proceeding of International Conference on Science, Education, and Technology JOURNAL OF SOCIAL DEVELOPMENT Pengabdian Masyarakat (DIMASY) Jurnal Pendidikan Progresif International Conference On Social Science Education Proceeding Jurnal VARIDIKA
Ersis Warmansyah Abbas
Program Studi Pendidikan IPS, Fakultas Keguruan Dan Ilmu Pendidikan, Universitas Lambung Mangkurat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Marketing Mix of Mban Man White Tofu Factory Amelia, Sri; Abbas, Ersis Warmansyah; Sari, Raihanah; Rusmaniah, Rusmaniah; Jumriani, Jumriani
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16596

Abstract

Mbah Man's White Tofu Factory is a micro-business that employs traditional yet consistent marketing strategies. This study aims to analyze the implementation of the marketing mix, which includes product, price, place, and promotion aspects, as applied by Mbah Man's White Tofu Factory in Gang Pangeran Suryanata, Banjarmasin. This study uses a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation. The informants in this study consist of the factory owner, production manager, employees, and distributors. The results of the study indicate that: The product aspect shows that the factory maintains consistent tofu quality with a soft, dense texture that does not easily crumble; The price aspect is implemented through competitive pricing and adjustments based on fluctuations in raw material prices; The place or distribution aspect is carried out through a direct distribution system and trust between producers and distributors; The promotion aspect is carried out simply, namely through direct communication, customer testimonials, and verbal promotion. The conclusion of this study is that the marketing mix strategy consistently applied by Mbah Man White Tofu Factory is able to maintain business sustainability, increase customer loyalty, and strengthen competitiveness amid intense local market competition.
Gender Dynamics And Economic Empowerment Among Female Traders at The South Kalimantan Floating Market Jumriani, Jumriani; Subiyakto, Bambang; Rusmaniah, Rusmaniah; Abbas, Ersis Warmansyah; Mutiani, Mutiani; Muhaimin, Muhammad; Ratković, Nada
Jurnal Mamangan Vol 15, No 1 (2026): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v15i1.10263

Abstract

This study examines the gender dynamics and economic Empowerment of female traders in the Floating Market of South Kalimantan, focusing on dual roles, adaptation strategies, and socio-economic support systems that develop among traders. Using a qualitative approach, this study involved in-depth interviews with female traders, observations, and documentation studies with various stakeholders. The results showed that female traders developed complex adaptive strategies in managing their dual roles, characterized by establishing an effective time management system and the involvement of family members in trading activities. Other important findings revealed that the informal financing system, primarily through arisan groups, is an effective support mechanism in economic Empowerment. The social networks formed not only act as an economic support system but also as a means of transferring knowledge and skills between generations. This study contributes to the understanding of the intersection of gender and economic Empowerment in the context of traditional markets while providing practical implications for the development of gender-responsive policies in community economic empowerment. The research findings recommend an integrated approach to the economic Empowerment of female traders that considers local socio-cultural aspects and the dual role of women in the family economy.
Co-Authors Ahmad Fazri Aida Afrina Ajidayanti Ajidayanti Akhmad Munaya Rahman Aknifar Mawaddah Alfisyah Alfisyah Amalia Rezeki ANANDA SETIAWAN Anggriani, Nurul Mila Anis Yusnita Anisa, Siti Nor Aslamiah Aslamiah Athala, Muhammad Aufar Ayu Fajriyah Ayurizky, Nona Azizah, Nellyana Bahjatul Mardhiyah Bambang Subiyakto Bambang Subiyakto Clowdyanty, Vira Deasy Arisanty Deasy Arisanty Desy Arisanty Devi Lasdya Dewi Fitriani Dewi Liesnoor Setyowati Dewicca Fatma Nadilla Dewicca Fatma Nadilla Dhimas Pratama Nindya Putra Sari Didin Saripudin Dina Dina Dina Mardiana Disman Disman Disman Disman Disman, Disman Dwi Mi'rajiatinnor Dwina, Irma Endang Astuti Erlina Wiyanarti Erlina Wiyanarti Erlina Wiyanarti Eva Alviawati Eva Alviawati, Eva Fahmanadie, Daddy Farahdita Rahmi Fathurrahman Fathurrahman Fatwa Nur'aini Hadi, Noorya Tasya Febrylia Witari Hairunisa Hairunisa Hairunisa Hairunisa Handayani, Mutia Hapipah, Raina Helmi Akmal Hendry Alfiani Ari Sandi Hendry Alfiani Ari Sandi Heri Susanto Heri Susanto Herry Porda Nugroho Putro Heru Puji Winarso Hery Porda Nugroho Putro Husna, Nur Indra Maulana Irmawati Irmawati Ismi Rajiani Jahidah Jahidah Jawahir Jawahir Julia Armiyanti Lestari Julia, Siti Jumadi Jumadi Jumriani jumriani Jumriani Jumriani Jumriani, Jumriani Kamaria, Junia Karenina Panca Kiranti Karina Muthia Mursid Karunia Puji Hastuti, Karunia Puji Khairil Anwar Koswara, Deden M. Ridha Ilhami Mahmudah Hasanah Mahmudah Hasanah Mardhiah Mardhiah Mariati Mariati Masitah Masitah Maulida Putri Maulidah, Dina Meldha Amanda Putri Melly Agustina Permatasari Melly Agustina Permatasari Melly Agustina Permatasari Mina Holilah, Mina Muhammad Adhitya Hidayat Putra Muhammad Adhitya Hidayat Putra Muhammad Firnanda Muhammad Ilmi Muhammad Ilmiyanor Muhammad Maulana Muhammad Muhaimin Muhammad Muhaimin Muhammad Nasih Muhammad Rafiek Muhammad Rezky Noor Handy Muhammad Rezky Noor Handy Muhammad Ridha Ilhami Muhammad Rifani Muhammad Rijali Rahman Muhammad Rival Muhammad Yurbani Mursalin, Arisandy Mutiani Mutiani Mutiani Mutiani Mutiani Mutiani Mutiani Mutiani Nadiatul Izmi Nana Supriatna Nana Supriatna Ndaru Mukti Oktaviani Nevy Farista Aristin, Nevy Farista Nina Permatasari Noerkhalishah Noerkhalishah Noor Meilina Noorya Tasya Febrylia Witari Hadi Noorya Tasya Febrylia Witari Hadi Norhayati Norhayati Nur Annisa Nur Azizah Nur'aini, Fatwa Nur’aini, Fatwa Parid Wajdi Al Mujtaba Parida Angriani Pitriyani Pitriyani Prawitasari, Melisa Puspita, Rizky Martha Cahya Putra, M. Adhitya Hidayat Putri Hana Pebriana Rahayu Rahayu Rahayu Rahayu Rahmia, Sovia Husni Raihanah Sari Raihanah Sari Ramadhan, M. Adhitya Ramadhani, Muhammad Aqiela Ratkovic, Nada Raudhatul Jannah Rifa Afiva Firyal Rindawati Rindawati Riska Anita Riski Norseli Riswan Putra Azhari Riswan Riswan Rizal, Muhammad Khairul Rizal, Muhammad Syahrul Rizky M. Shaleh Rizky Martha Cahya Puspita Rizky Martha Cahya Puspita Rochgiyanti Rosalini, Isabella Rusli Rusli Rusma Noortyani Rusmaniah Rusmaniah, Rusmaniah Saliman Salman, Nola Fibriyani Bte Sapriya Sapriya Sarbaini Sari, Raihanah Sayuti, Hilya Azizah Sigit Triyono Siti Rizayani Siwi, Andinna Mega Sonia Apriliani Sri Amelia, Sri Sri Nuryatin Sri Wahyuningsih Sriwati Sriwati Subiyakto, Bambang Sutarto Hadi Syaharuddin Syahril Chaniago, Syahril Syahril Syahril Syarifuddin Syarifuddin Syarifudin Syarifudin Tri Marhaeni Pudji Astuti Triyono, Sigit Usnul Khatimah Uswatun Isnaini Uswatun Isnaini Wardinah, Yulie Widya Ramadhanti Winarinda Ainun Janah Yohanes Asmardin Halawa Yulia Yulia Yuliantri, Rhoma Dwi Aria Yusup Yusup Yusup Yusup