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All Journal Manajemen Krida Wacana MIX : Jurnal Ilmiah Manajemen PROSIDING SEMINAR NASIONAL CENDEKIAWAN International Research Journal of Business Studies (E-Journal) Prosiding Seminar Nasional Pakar SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen International Journal of Supply Chain Management GEMA EKONOMI PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Business, Economics and Entrepreneurship Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Bisnis Mahasiswa ProBisnis : Jurnal Manajemen Jurnal Ekonomi Trisakti Journal of Social And Economics Research Abdimas Indonesian Journal Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Dirkantara Indonesia JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Sistem Informasi dan Manajemen EBID:Ekonomi Bisnis Digital Jurnal Multidisiplin Indonesia Social & Economic Bulletin ManBiz: Journal of Management and Business journal of social and economic research J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
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PENGARUH ONLINE REVIEWS TERHADAP online hotel booking intentionS PADA ONLINE TRAVEL AGENT LOKAL Surya Aditya Widya Putra; Sri Vandayuli Riorini
PROSIDING SEMINAR NASIONAL CENDEKIAWAN Prosiding Seminar Nasional Cendekiawan 2016
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/semnas.v0i0.911

Abstract

Perkembangan penggunaan internet yang pesat saat ini, menunjukkan adanya pergesaran teknologi yang semakin maju mengarah ke media berbasis online. Konsumen cenderung untuk menelusuri (surfing) kelengkapan informasi produk dan jasa melalui internet dan melakukan pembelian secara online dikarenakan keterbatasan waktu serta kemudahan yang dirasakan. Penelitian yang dilakukan bertujuan untuk menganalisis pengaruh online reviews beserta dimensi-nya, yaitu: usefullness of online review, reviewer expertise, timeliness of online reviews, volume of online reviews, valence of online review (positive and negative), dan comprehensiveness of online review terhadap online hotel booking intention pada online travel agent lokal. Rancangan penelitian yang digunakan bertujuan untuk menguji hipotesis yang dikembangkan berdasarkan teori-teori terkait. Data dianalis dengan metode analisis regresi berganda. Hasil penelitian menemukan bahwa: (1) terdapat pengaruh positif masing-masing dimensi usefullness of online review, reviewer expertise, timeliness of online reviews, positif online review dan comprehensiveness of online review terhadap online hotel booking intention. (2) Terdapat pengaruh negatif negative online review terhadap online hotel booking intention, namun (3) tidak terdapat pengaruh volume of online reviews terhadap online hotel booking intention. Penelitian selanjutnya disarankan untuk menambah dimensi online hotel booking intention yaitu source expertise, serta involvement dan opinion leadership.
BAGAIMANA MENINGKATKAN POSITIVE WORD OF MOUTH MAHASISWA PERGURUAN TINGGI SWASTA Sri Vandayuli Riorini; Christina Catur Widayati
Prosiding Seminar Nasional Pakar Prosiding Seminar Nasional Pakar 2018 Buku II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/pakar.v0i0.2692

Abstract

Perguruan Tinggi Swasta/PTS masih dihadapkan pada persaingan antar Perguruan Tinggi untuk meningkatkan jumlah mahasiswa. Penelitian yang dilakukan bertujuan untuk menganalisis pengaruh masing-masing variabel e-service quality, e-satisfation, positive Word of Mouth/WoM, baik secara langsung maupun tidak langsung. Data dikumpulkan dari 200 mahasiswa yang berasal dari empat PTS terbaik di Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Depok), dan diolah dengan menggunakan Structural Equaltion Modeling/SEM. Dari hasil olah data, seluruh hipotesis yang diuji dapat diterima, dan penelitian menemukan bahwa untuk mendorong positive WoM, PTS harus peka terhadap penciptaan kepuasan mahasiswanya. Positive WoM dapat menjadi alat promosi perikalanan yang efektif bagi PTS untuk mendapatkan calon mahasiswa baru melalui rekomendasi mahasiswa yang ada. Disamping itu, untuk meningkatkan e-customer satisfaction, PTS dituntut untuk selalu meningkatkan service quality yang dihantarkannya melalui service online.
Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service Sri Vandayuli Riorini; Christine Catur Widayati
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 8, No 1 (2015): April-July 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.8.1.1135

Abstract

Mediation-Moderation Modeling for Marketing in Supply Chain Management Robert Kristaung; Sri Vandayuli Riorini
International Journal of Supply Chain Management Vol 9, No 1 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.747 KB)

Abstract

Abstract- This paper aimed to explore and remap the functions and roles of mediating and moderating variables from various research papers and their use in supply chain management marketing research. The interface areas investigated between marketing and logistics/supply chain management in marketing research. The literature review method used refers to using the thematic content analysis approach and qualitative analysis. The research findings were a single mediation model with full mediation classification, partial mediation, complementary mediation, and competitive mediation. Both single moderation models with classification homologizer moderation, quasi moderation, and pure moderation. Finally, a combination of mediation and moderation models with separated mediation-moderation classification and complementary mediation-moderation. With the increasingly complex modeling that is proposed and tested, the clarity of the statistical tools used is very important to disclose as one component of the assessment of qualitative supply chain management marketing research.
Peran Elemen Media Sosial Dalam Mendorong Kreasi Dan Keterlibatan Konsumen Lathifah Zahrah; Brahmantyo Trihantoro; Sutan Alvares Abhyasa; Sri Vandayuli Riorini
Jurnal Pemasaran Kompetitif Vol 5, No 3 (2022): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v5i3.17886

Abstract

Penelitian ini mengembangkan secara empiris dalam menguji model penelitian dampak dari lima elemen Social Media Marketing (SMM): entertainment,customization,interactivity, electronic-word-of mouth (eWOM) and trendiness terhadap niat konsumen untuk berpartisipasi dalam penciptaan bersama nilai dan pada konsumen - keterlibatan merek (CBE) dan dirasakan nilai merek pada gilirannya. analisis yang digunakan dalam penelitian ini yaitu pengguna aplikasi nike running yang merupakan produk teknologi kesehatan. Teknologi ini memungkinkan konsumen untuk menikmati pengalaman brand yang unik dalam proses berbagi pengalaman mereka dalam menggunakan produk teknologi perawatan kesehatan yang dapat di unggah di platform media sosial. Data yang diperoleh menggunakan Google form sebanyak 229 responnden,pengguna Nike Running Indonesia. Penelitian ini menggunakan metode uji validitas dan reliabilitas untuk pengujiannya. Hasil penelitian ini menjelaskan bahwa customization, ewom, interactivity berpengaruh positif terhadap value co-creation, sedangkan entertainment dan trendiness tidak. Sehingga hasil penelita ini dapat berguna bagi para manajer perusahaan untuk dapet mengembangkan dengan adanya peran media sosial.Keywords: Consumer-Brand Engagement; Perceived Brand Value; Social Media Marketing; Wearable Healthcare Technology
Keterkaitan Perception Of Eksternal Environmental Uncertainty Terhadap Intertion To Continue Sri Vandayuli Riorini
Jurnal Manajemen Vol. 14 No. 3 (2010): October 2010
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v14i3.436

Abstract

Setiap Perusahaan yang berhasil dan sukses dalam persaingan bisnis adalah perusahaan yang dapat menjaga hubungan dengan semua pihak terutama kepada pemasok dan perusahaan yang membelinya.
Pengaruh Intangibility Terhadap Perceived Risk Dalam Memilih Universitas Swasta Sri Vandayuli Riorini
Jurnal Manajemen Vol. 15 No. 3 (2011): October 2011
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v15i3.438

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh Intangibility Terhadap Perceived Risk Dalam Memilih Universitas Swasta
SIKAP MEREK, PERCEIVED QUALITY, DAN PRESTISE MEREK TERHADAP ADVOKASI MEREK MELALUI KEPERCAYAAN MEREK PADA KLINIK GIGI ORTODONTI DI JAKARTA Vinna Lovely Hendika; Sri Vandayuli Riorini
Jurnal Manajemen dan Pemasaran Jasa Vol. 7 No. 2 (2014): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.687 KB) | DOI: 10.25105/jmpj.v7i2.804

Abstract

The background of this research was to trust a brand; a consumer will have on brand attitude. Brandattitude is an overall evaluation of the consumer to the brand. Of a positive assessment of a brand canlead customers into believing the service that is given so that the company believes this attitude that ledto patient satisfaction and intend to go back again using the same service. Brand Trust is the impact ofBrand Advocacy, Brand Attitude, Brand Prestige and Perceived Quality. When a trusted brand that hasprestige in this case may lead consumers to buy products or services feel it again and then the attitudeof loyalty was formed. With the level of consumer loyalty can give a positive attitude toward the brand,which consumers can trust and be advocates in defending the brand.The objectives of this research were to analyze the effect of brand attitude, perceived quality andbrand prestige of the brand trust. And analyze the effect of brand attitude, perceived quality andbrand prestige on brand advocacy.The design of this research applies hypothesis Testing aimed to examine the relationship between thevariables studied. Sample as many as 170 patients were examined you’ve ever come to a particularorthodontic dental clinic. The sampling technique used was purposive sampling. Model used is basedon research criteria.Data analysis used in this research was collected by questionnaire technique, namely by providing awritten statement to the respondent. Furthermore, the respondents to respond to the statement given.Questionnaires were administered are closed and where the answer is already available. In this studybefore distributing questionnaires to test the validity and reliability of the research instrument in orderto obtain a valid measurement tool and reliable.The result of this research concludes that Brand Trust is the impact of Brand Advocacy, Brand Attitude,brand prestige and Perceived Quality. When satisfied customers or patients of a product willautomatically arise WOM (Word of Mouth). WOM provide significant assessment of the customerratings. Action in Brand Advocacy WOM is associated with customers who already believe or trust thecompany’s brand because customers feel satisfied.Keywords :Brand Attitude, Perceived Quality, Brand Prestige, Brand Advocacy, Brand Trust, Word ofMouth
KETERKAITAN PERCEPTION OF INTERNAL ENVIRONMENTAL UNCERTAINTY TERHADAP INTENTION TO CONTINUE Sri Vandayuli Riorini; Robert Kristaung
Jurnal Manajemen dan Pemasaran Jasa Vol. 1 No. 2 (2008): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1629.116 KB) | DOI: 10.25105/jmpj.v1i2.1601

Abstract

This research is observing about the Perception of internal environthental uncertainty to Service Performance, and then Service performance to Satisfaction, and then Satisfaction to Intention to Continue. Data was gathered by spreading the questionnaire to 130 respondents who manager from service industry to using provider mobile phone. The sampling technique was using a purposive sampling. The analysis tool used was Structural Equation Modeling using Amos version 16 software. The hypothesis testing result shows that Perception of internal environmental uncertainty has a negative effect to Service Performance, and Service performance has a positive effect to Satisfaction, later Satisfaction has a positive effect to Intentions to Continue. It is hoped for the next research to explore another services industry beside and also adds another variable which also has an effect to the variables observed by this research.Keywords : Perception of internal Environmental Uncertainty, Serv ce Performance, Satisfaction, Intention to Continue
PENGARUH IKATAN HUBUNGAN TERHADAP KESETIAAN PELANGGAN Sri Vandayuli Riorini
Media Riset Bisnis & Manajemen Vol. 9 No. 1 (2009): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1764.632 KB) | DOI: 10.25105/mrbm.v9i1.1074

Abstract

This research explains about the effects of three relationship bondings, namely financial bonding, social bonding and structural bonding to consumer's trust that will lead to the commitment of the consumers and ultimately will affect the loyalty of the consumers.Data was gathered by distributing questionaire to 100 respondents who have been a student in their course center. The sampling technique used was a purposive sampling. The analysis tool used was Structural Equation Modeling using Amos version 16 software. .The hypotesis testing result showed that among three relationship bondings, the bonds that has a significant effect to trust are social bonding and structural bonding, whereas financial bonding has no effect to the trust of consumers. Trust also has a significant effect to commitment and ultimately the commitment has an effect to loyalty.It is highly recommended to explore another services industry beside education industry for the next research and possibly to add other variables which may have any effect to the variables observed by this current research.Keywords : Relationship bonding, Trust, Commitment, Loyally
Co-Authors Aditya Yusuf, Reno Aditya, Daffa Agustina, Rita Aji, Muhammad Pramono Akbari, Mahri Alfi Mazzida Alisha Rahmadhanti Alkatiri, Hamzah Mohammed Alya Nadhiah Alya Rahmania Amalia Sholikhah Amika*, Andini Widya Nur Andhika, Muhammad Andhika, Raihan Andreas Wahyu Gunawan Anggoro, Hendrik Bagus Anjani, Winda Ayu Annisa, Ferren Noor Anwar, Muhammad Alifan Aprilia, Risma Aprilianti, Indah Aprilola, Rika Aqamal Haq Arighi, Rahmat Arkaan Athooya Hadi Arnolt Kristian Pakpahan, Arnolt Kristian Az-Zahra, Tsania Alza Azwad, Teuku Syaqil Fizrul Azzahra Iansfri Azzahra, Aisyah Azzahrah, Afiffah Badzlina Nabila, Lintang Bagas Wicaksono, Bagas Banuaji, Respati Bayquni, Indra Rizki Benedick, Julio Berliyanti, Dita Oki Brahmantyo Trihantoro Budiman, Michael Burhan, Aqilah Araminta Cahayani, Novi Carolina, Elisabeth Christine Chairunnisa Aldiva Achmad Christina Catur Widayati Dacosta, Kornelia Johana Danisa, Danisa Dede Siti Rohmah Depari, Albertha Nathania Devina Dian Saputri, Silvi Dirdia, Ringke Djaganata, Alodiazada Nurihda Donny Setiawan Dwi Atmoko, Yudi Dzakiyanadira, Fasya Elka, Mozart Elvira Pratiwi Fadel Farraz Rizkianto Fadhillah, Farhan Fadillah Adelia Larsitha Faradilah, Tasya Farhan, Mohamad Farras, Muhammad Ammar Febriyanti, Annisa Rahma Fernando, Akmal Wira Fitrawan Putro, Ilyas Fitri, Pocut Melani Raihana Fitriani, Destin Aurelia Ginting, Rethasioina Hanindita, Lisa Putri Harits Naufal Irfandy Hendrik Aprianto Herry Mulyono Hidasanita, Helzya Hilal Hamdi, Labib Hilmi Akbar Hibbani Hutomo, Kayla Nirandra Alifia Iman, Aljenadryn Adzani Indah Aprilianti Indahyanti, Tri Indiera Lievea Dewi Inka Natasya Hagaina Bukit Jelita Rizki Widyowati Julia Alamsyah, Sarah Amanda Kahfi, Zhavira Kautsar, Kevin Al Khodijah, Marcelina Kirana, Ruri Koswara, Tri Merdiana Krishna, Hidan Bayu Kurnianingsih, Sudjudi Widia Kurnianto, Rabbani Adam Kurniawati, Fani Laddyana Citra, Febby Lathfi, Muhammad Lathifah Zahrah Lestari, Septiani Dwi Lubis, Farrel Naufal Gymnastiar Lubis, M Mahdi Fawwaz M. Rafi Maharani, Intan Priyanka Mahardhika, Rayhan Agistian Marcellina, Siti Mardani, Elita Maria Widiastuti, Maria Maulana, Mozart Elka Maythili, M. Meisha, Astiana Misael Panarung Lantik Moenzain, Muhammad Daffa Muhammad Faris, Muhammad Muhammad Rafi Muhammad Rafli Nur Faiz Muhammad, Armand Murtiningsih, Retno Sari Nabila Arafa, Sella Nabila, Lintang Badzlina Nabilah Saninaya , Alma Nabilah Saninaya, Alma Nanda, Andhika Tria Nareswari Paramesti Nicholas Aldo, Pascalis Nicolas Aldo, Pascalis Nisa, Choirul Nisa, Sarah Ade Novan Rafael, Joshua Nurulita, Dyahayu Amanda Pakpahan, Arnold Pane, Intan Tiur Nauli Paramita, Destiana Pradana, Dennis Putra, Ahmat Mutawali Putranda, Raihan Andhika Dhiyaa Putri Permatasari, Putri Putri, Annysa Alifia Putri, Yunia Anida Putro, Ilyas Fitrawan RACHMAT HIDAYAT Raihan Rizki Fajri Ramadhan, Ade Faradina Ramadhani, Saskia Cinta Rashieka Ghinaa R Reinaldy, Muhamad Genta Renny Risqiani Rihliani, Nihla Rionald, Gemma Adam Riyanta, Dylan Rachmat Rizqulloh, Ariiq Robert Kristaung Sabilla, Tasya Agustin Elsha Safitri, Vera Sajidah, Ananda Hanna Sameria, Natalia Samia, Nihla Santoso, Diandra Vizara Satrio, Yovando Idlal Saut Maruhal Togatorop, Yunus Tulus Sejati, Satria Sukma Selvia Selvia Setiadi, Kevin Viria Sionaga, Derby Sirait, Koramen Haulian Sonnu Aliefirnanda Sugalih, Bangkit Sugama, Nuresa Ibnu Sulistianti, Maylara Sumardyo, Steven Surjadi, Vaness Prama Surya Aditya Widya Putra Sutan Alvares Abhyasa Tahira, Nina Tambunan, Jeremie Wise Tampubolon, Jesie Uswatun Hasanah Utami, Oktavia Reza Utami, Siti Wiji Vinna Lovely Hendika Virginia Balqqis Zacqualine Wahyuni, Ratih Sri Walidaeni, Ihsanul Wawin, Kristianti Yulistia Bala wibowo, amirudin Widiasmara, Sharoh Widyanto, Muhammad Aqil Wijaya, Tania Miya Wildaf, Obit Habibul Winata, Edward Wulan Sari, Wulan Xaviera, Winda Yasmir, Muhammad Chumaydi Yola Pangestu, Fahmi Yunasli, Fatimah Sabrina Adisha Zagoto, Andri Reynaldi Zahrudin, Muhamad Ricky Zandroto, Risanti Khristi Zefanya Zidane, Nevada Ali