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All Journal Manajemen Krida Wacana MIX : Jurnal Ilmiah Manajemen PROSIDING SEMINAR NASIONAL CENDEKIAWAN International Research Journal of Business Studies (E-Journal) Prosiding Seminar Nasional Pakar SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen International Journal of Supply Chain Management GEMA EKONOMI PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Business, Economics and Entrepreneurship Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Bisnis Mahasiswa ProBisnis : Jurnal Manajemen Jurnal Ekonomi Trisakti Journal of Social And Economics Research Abdimas Indonesian Journal Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Dirkantara Indonesia JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Sistem Informasi dan Manajemen EBID:Ekonomi Bisnis Digital Jurnal Multidisiplin Indonesia Social & Economic Bulletin ManBiz: Journal of Management and Business journal of social and economic research J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Sri Vandayuli Riorini
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Veterinary Other

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Konsekuensi dari e-Service Quality pada Online Food Delivery Applications di Indonesia Muhammad, Armand; Riorini, Sri Vandayuli; Wicaksono, Bagas; Yasmir, Muhammad Chumaydi
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11024

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis peran e-service quality, perceived value, customer satisfaction, dan customer loyalty terhadap repurchase intention di kalangan konsumen yang menggunakan aplikasi food delivery online. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini adalah: (1) e-Service Quality berpengaruh positif terhadap Perceived Value, (2) e-Service Quality berpengaruh positif terhadap Consumer Engagement, (3) e-Service Quality berpengaruh positif terhadap Customer Loyalty, (4) Perceived Value berpengaruh positif terhadap Customer Loyalty, (5) Consumer Engagement berpengaruh positif terhadap Customer Loyalty, dan (6) Customer Loyalty berpengaruh positif terhadap Repurchase Intention.
Pengaruh Social Media Marketing, Mobile Marketing, dan Email Marketing Terhadap Impulsive Buying Behavior Tambunan, Jeremie Wise; Riorini, Sri Vandayuli; Kautsar, Kevin Al; Putranda, Raihan Andhika Dhiyaa
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11240

Abstract

Penelitian ini bertujuan untuk menganalisis lebih dalam berbagai faktor yang dapat mempengaruhi impulsive buying behavior. Penelitian berfokus pada variabel independen yaitu social media marketing, mobile marketing, dan email marketing. Metodologi kuantitatif dan program SPSS digunakan untuk menganalisis data. Teknik purposive sampling digunakan untuk memilih sampel sebanyak 154 responden yang merupakan pengguna internet aktif dan pernah belanja online sebanyak tiga kali dalam enam bulan. Temuan menunjukkan bahwa social media marketing dan mobile marketing mempunyai pengaruh positif, sedangkan email marketing tidak. Untuk meningkatkan generalisasi penelitian di masa depan, disarankan untuk mengeksplorasi perilaku konsumen dalam belanja online di berbagai kelompok umur. Implikasi dari penelitian ini termasuk memperoleh wawasan tentang pendorong perilaku pembelian impulsif, meningkatkan strategi media sosial dan mengatasi kekhawatiran pelanggan terkait pemasaran email.
Anteseden dan Konsekuensi Consumer Experience Co-Creation pada Coffee Shop Ramadhan, Ade Faradina; Riorini, Sri Vandayuli; Setiadi, Kevin Viria; Zahrudin, Muhamad Ricky
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11508

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis peran active participation, sharing of experience, dan consumer experience co-creation terhadap consumer’s happiness di kalangan konsumen yang pernah atau sering datang pada coffee shop. Sampel yang digunakan dalam penelitian ini berjumlah 122 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis dengan menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini adalah: (1) Active Participation tidak berpengaruh positif terhadap Consumer Experience Co-Creation, (2) Sharing of Experience berpengaruh positif terhadap Consumer Experience Co-Creation, (3) Consumer Experience Co-Creation berpengaruh positif terhadap Consumer’s Happiness, (4) Active Participation tidak berpengaruh positif terhadap Consumer’s Happiness, (5) Sharing of Experience berpengaruh positif terhadap Consumer’s Happiness, dan (6a) Consumer Experience Co-Creation memediasi pengaruh positif Active Participation terhadap Consumer’s Happiness serta (6b) Consumer Experience Co-Creation memediasi pengaruh positif Sharing of Experience terhadap Consumer’s Happiness.
Anteseden dan Konsekuensi dari Brand Attachment pada Mobile Banking Sumardyo, Steven; Riorini, Sri Vandayuli; Azzahra, Aisyah
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11762

Abstract

Tujuan dari penelitian ini adalah untuk memperoleh bukti empiris yang terkait: Untuk menganalisis pengaruh positif Usability, Security/Privacy, Interactivity terhadap Brand Attachment, pengaruh positif Usability, Security/Privacy, Interactivity terhadap Word of Mouth, dan pengaruh positif Brand Attachment terhadap Word of Mouth. Teknik pengambilan sampel dalam penelitian ini menggunakan “purposive sampling” dengan kriteria responden adalah individu yang merupakan konsumen individual sebagai pengguna m-banking. Dalam penelitian ini menggunakan data primer yang diperoleh melalui kuesioner yang dibuat menggunakan Google Form dan didistribusikan kepada 208 responden. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif dari Usability, Security/Privacy, Interactivity terhadap Brand Attachment, pengaruh positif Usability, Security/Privacy, Interactivity terhadap Word of Mouth, dan pengaruh positif Brand Attachment terhadap Word of Mouth.
Pengaruh Digital Value, Price Value, Hedonic Value, dan Social Value terhadap Kepercayaan Pelanggan Pengguna Digital Annisa, Ferren Noor; Riorini, Sri Vandayuli; Kirana, Ruri; Ginting, Rethasioina
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11919

Abstract

Revolusi industri 4.0 dan era globalisasi mendorong kemajuan teknologi yang pesat dan menghadirkan digitalisasi. Kemajuan teknologi ini memfasilitasi munculnya pembayaran seluler dalam bentuk dompet digital dan m-pembayaran. Tujuan dari penelitian ini adalah untuk mengidentifikasi dan menganalisis pengaruh faktor nilai digital, nilai harga, nilai hedonis, dan nilai sosial terhadap kepercayaan pelanggan pada pengguna pembayaran digital. Penelitian ini merupakan penelitian kuantitatif. Pengambilan sampel dilakukan dengan menggunakan teknik target sampling. Besar sampel yang digunakan adalah 100 orang. Data dari survei yang disebarkan melalui media sosial dianalisis menggunakan SPSS 23. Hasil penelitian ini menunjukkan bahwa faktor motivasi hedonis dan kemudahan penggunaan mempunyai pengaruh yang signifikan terhadap penggunaan pembayaran seluler, sedangkan nilai digital, nilai harga, dan nilai sosial tidak mempunyai pengaruh terhadap penggunaan pembayaran seluler.
ANALISIS POSITIONING COFFEE SHOP LOKAL DI WILAYAH JABODETABEK Putri, Annysa Alifia; Riorini, Sri Vandayuli
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.276

Abstract

This research aims to examine the concept of coffee shop brand positioning in Indonesia, namely Kopi Janji Jiwa, Kopi Kenangan, Point Coffee, Kopi Lain Hati, and Kopi Kulo. The data collection method used was by distributing questionnaires online with samples taken using non-probability sampling techniques with purposive sampling to respondents who enjoy 5 coffee shop brands in Indonesia. Descriptive testing is used to analyze the influence of positioning on the coffee shop brand. The data used in this research is primary data obtained from distributing questionnaires to 41 respondents. This research uses cross sectional research, namely a research method carried out over a relatively short time and in a certain place. The data analysis method used in this research is to analyze the attributes owned using the attribute based approach. In this research, three outputs will be produced, namely canonical discriminant function, preference map, as well as market strategy and marketing mix.
The Influence of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty at Pizza Hut Restaurant Hanindita, Lisa Putri; Riorini, Sri Vandayuli
INOVATOR Vol 12 No 2 (2023): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i2.17635

Abstract

This research aims at product quality, service quality, customer satisfaction, and customer loyalty. The sampling technique used was purposive sample, that is people who have eaten at a pizza hut restaurant with a total of 125 respondents used by deploying google form. Hypothesis testing using a partial test (t test), simultaneous test (F test), and the coefficient of determination (R²). The test results prove that product quality, service quality, and customer satisfaction have a positive effect on customer loyalty.
The Relationship Between Image, Personal Relationship and Hotel's Customer Loyalty in Jakarta Riorini, Sri Vandayuli
Business and Entrepreneurial Review Vol. 5 No. 2 (2006)
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/vybe7p24

Abstract

Consumer's loyalty is one of the important factors to achieve success for an organization. For service industry, image of service provider is crucial in order to create consumer's loyalty. Moreover, personal relationship between the company staff and consumers becomes very important to build the loyalty of service consumers, however, this relationship is less important for the tangible products.The purpose of this research is to analyze the relationship between imageand personal relationship with the loyalty of hotel consumers in Jakarta, The Result of this research has significant implications for service providers, especially hotels. Initially, this research indicates the importance of image and personal relationship to determine consumer loyalty which can be used as a reference for hotel managers to improve the hotel's service standard. Second, this research indicates significant proof in understanding hotel guests' behaviour that loyal consumers will tend to repurchase. Management or provision of service and interaction between hotel guests and improper staff behaviour will result in consumers' disloyalty and may cause consumers to move to competitors.
Analysis of The Influence of Motivation, Facilities and Location on Visiting Decisions (Case Study MH Museum. Good location" Widayati, Catur; Riorini, Sri Vandayuli; Dacosta, Kornelia Johana; Wibowo, Amirudin
Social and Economic Bulletin Vol. 1 No. 2 (2024): SEBI Journal May 2024
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MH Museum. Thamrin Jakarta was established in the 20th century as the Building of the Indonesian National Political Association (PPPKI). In the period 3 (three) years from 2013-2015 the number of visitors visited mh museum. Thamrin continues to experience significant declines. This is because visitors tend to be more interested in going to shopping centers or to more familiar tourist attractions. Therefore the authors conducted research on the Museum. This research aims to determine the influence of motivation, facilities and location on visiting decisions (case study at MH Museum. Thamrin Jakarta). The object of this research is visitors to mh museum. .11 miles away The study was conducted on 170 respondents using a quantitative descriptive approach. The data collection technique used is a questionnaire using purposive sampling. The data analysis used is SEM where data processing using SmartPLS 3.0.
Pengaruh Promosi, Emosi Positif Terhdap Pembelian Impulsif Pada Marketplace Kurniawati, Fani; Riorini, Sri Vandayuli; Lestari, Septiani Dwi
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research methodology employed is an online survey involving respondents from active marketplace users. Data were collected through questionnaires covering inquiries related to promotion, positive emotions, and impulsive buying behavior. Regression analysis will be utilized to identify the extent to which promotion and positive emotions can predict impulsive buying behavior. The findings of this research are expected to provide deeper insights into the factors influencing impulsive buying behavior in the marketplace. The practical implications of this research can assist business practitioners and marketers in developing effective promotional strategies and building positive experiences for consumers, thereby enhancing the potential for impulsive buying.
Co-Authors Aditya Yusuf, Reno Aditya, Daffa Agustina, Rita Aji, Muhammad Pramono Akbari, Mahri Alfi Mazzida Alisha Rahmadhanti Alkatiri, Hamzah Mohammed Alya Nadhiah Alya Rahmania Amalia Sholikhah Amika*, Andini Widya Nur Andhika, Muhammad Andhika, Raihan Andreas Wahyu Gunawan Anggoro, Hendrik Bagus Anjani, Winda Ayu Annisa, Ferren Noor Anwar, Muhammad Alifan Aprilia, Risma Aprilianti, Indah Aprilola, Rika Aqamal Haq Arighi, Rahmat Arkaan Athooya Hadi Arnolt Kristian Pakpahan, Arnolt Kristian Az-Zahra, Tsania Alza Azwad, Teuku Syaqil Fizrul Azzahra Iansfri Azzahra, Aisyah Azzahrah, Afiffah Badzlina Nabila, Lintang Bagas Wicaksono, Bagas Banuaji, Respati Bayquni, Indra Rizki Benedick, Julio Berliyanti, Dita Oki Brahmantyo Trihantoro Budiman, Michael Burhan, Aqilah Araminta Cahayani, Novi Carolina, Elisabeth Christine Chairunnisa Aldiva Achmad Christina Catur Widayati Dacosta, Kornelia Johana Danisa, Danisa Dede Siti Rohmah Depari, Albertha Nathania Devina Dian Saputri, Silvi Dirdia, Ringke Djaganata, Alodiazada Nurihda Donny Setiawan Dwi Atmoko, Yudi Dzakiyanadira, Fasya Elka, Mozart Elvira Pratiwi Fadel Farraz Rizkianto Fadhillah, Farhan Fadillah Adelia Larsitha Faradilah, Tasya Farhan, Mohamad Farras, Muhammad Ammar Febriyanti, Annisa Rahma Fernando, Akmal Wira Fitrawan Putro, Ilyas Fitri, Pocut Melani Raihana Fitriani, Destin Aurelia Ginting, Rethasioina Hanindita, Lisa Putri Harits Naufal Irfandy Hendrik Aprianto Herry Mulyono Hidasanita, Helzya Hilal Hamdi, Labib Hilmi Akbar Hibbani Hutomo, Kayla Nirandra Alifia Iman, Aljenadryn Adzani Indah Aprilianti Indahyanti, Tri Indiera Lievea Dewi Inka Natasya Hagaina Bukit Jelita Rizki Widyowati Julia Alamsyah, Sarah Amanda Kahfi, Zhavira Kautsar, Kevin Al Khodijah, Marcelina Kirana, Ruri Koswara, Tri Merdiana Krishna, Hidan Bayu Kurnianingsih, Sudjudi Widia Kurnianto, Rabbani Adam Kurniawati, Fani Laddyana Citra, Febby Lathfi, Muhammad Lathifah Zahrah Lestari, Septiani Dwi Lubis, Farrel Naufal Gymnastiar Lubis, M Mahdi Fawwaz M. Rafi Maharani, Intan Priyanka Mahardhika, Rayhan Agistian Marcellina, Siti Mardani, Elita Maria Widiastuti, Maria Maulana, Mozart Elka Maythili, M. Meisha, Astiana Misael Panarung Lantik Moenzain, Muhammad Daffa Muhammad Faris, Muhammad Muhammad Rafi Muhammad Rafli Nur Faiz Muhammad, Armand Murtiningsih, Retno Sari Nabila Arafa, Sella Nabila, Lintang Badzlina Nabilah Saninaya , Alma Nabilah Saninaya, Alma Nanda, Andhika Tria Nareswari Paramesti Nicholas Aldo, Pascalis Nicolas Aldo, Pascalis Nisa, Choirul Nisa, Sarah Ade Novan Rafael, Joshua Nurulita, Dyahayu Amanda Pakpahan, Arnold Pane, Intan Tiur Nauli Paramita, Destiana Pradana, Dennis Putra, Ahmat Mutawali Putranda, Raihan Andhika Dhiyaa Putri Permatasari, Putri Putri, Annysa Alifia Putri, Yunia Anida Putro, Ilyas Fitrawan RACHMAT HIDAYAT Raihan Rizki Fajri Ramadhan, Ade Faradina Ramadhani, Saskia Cinta Rashieka Ghinaa R Reinaldy, Muhamad Genta Renny Risqiani Rihliani, Nihla Rionald, Gemma Adam Riyanta, Dylan Rachmat Rizqulloh, Ariiq Robert Kristaung Sabilla, Tasya Agustin Elsha Safitri, Vera Sajidah, Ananda Hanna Sameria, Natalia Samia, Nihla Santoso, Diandra Vizara Satrio, Yovando Idlal Saut Maruhal Togatorop, Yunus Tulus Sejati, Satria Sukma Selvia Selvia Setiadi, Kevin Viria Sionaga, Derby Sirait, Koramen Haulian Sonnu Aliefirnanda Sugalih, Bangkit Sugama, Nuresa Ibnu Sulistianti, Maylara Sumardyo, Steven Surjadi, Vaness Prama Surya Aditya Widya Putra Sutan Alvares Abhyasa Tahira, Nina Tambunan, Jeremie Wise Tampubolon, Jesie Uswatun Hasanah Utami, Oktavia Reza Utami, Siti Wiji Vinna Lovely Hendika Virginia Balqqis Zacqualine Wahyuni, Ratih Sri Walidaeni, Ihsanul Wawin, Kristianti Yulistia Bala wibowo, amirudin Widiasmara, Sharoh Widyanto, Muhammad Aqil Wijaya, Tania Miya Wildaf, Obit Habibul Winata, Edward Wulan Sari, Wulan Xaviera, Winda Yasmir, Muhammad Chumaydi Yola Pangestu, Fahmi Yunasli, Fatimah Sabrina Adisha Zagoto, Andri Reynaldi Zahrudin, Muhamad Ricky Zandroto, Risanti Khristi Zefanya Zidane, Nevada Ali