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All Journal Manajemen Krida Wacana MIX : Jurnal Ilmiah Manajemen PROSIDING SEMINAR NASIONAL CENDEKIAWAN International Research Journal of Business Studies (E-Journal) Prosiding Seminar Nasional Pakar SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen International Journal of Supply Chain Management GEMA EKONOMI PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Business, Economics and Entrepreneurship Jurnal Manajemen Budimas : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Bisnis Mahasiswa ProBisnis : Jurnal Manajemen Jurnal Ekonomi Trisakti Journal of Social And Economics Research Abdimas Indonesian Journal Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Innovative: Journal Of Social Science Research Dirkantara Indonesia JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Sistem Informasi dan Manajemen Jurnal Multidisiplin Indonesia International Research Journal of Business Studies Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Sri Vandayuli Riorini
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Pengaruh Dimensi Marketing Communication Terhadap Brand Loyalty pada Penjualan Skincare di Indonesia Setiawan, Donny; Riorini, Sri Vandayuli; Andhika, Raihan; Benedick, Julio
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i1.567

Abstract

Skincare is a variety of skin care products such as facial cleansers, moisturizers, serums, and masks, increasingly popular among Indonesian consumers due to the increasing awareness of the importance of good skin care. This study aims to test and analyze the effect of Advertising on Brand Loyalty, Public Relations on Brand Loyalty, Direct Marketing on Brand Loyalty, Sales Promotion on Brand Loyalty on Skincare in Indonesia. The sampling procedure used in this study to collect relevant data is by using a questionnaire. A total of 170 samples were collected and the method in this study used the purposive sampling method. Data were analyzed using the SEM (Structural Equation Modeling) and AMOS (Analysis of Moment Structure) methods. The results of this study indicate that there is no positive influence between Advertising on Brand Loyalty, there is a positive influence between Public Relations on Brand Loyalty, there is no positive influence between Direct Marketing on Brand Loyalty, there is a positive influence between Sales Promotion on Brand Loyalty.
ANALISIS CUSTOMER INTENTION DAN CUSTOMER SATISFACTION TERHADAP BRAND FASHION PAKAIAN ERIGO Fadel Farraz Rizkianto; Riorini, Sri Vandayuli; Anjani, Winda Ayu; Aditya, Daffa
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.808

Abstract

Di saat adanya persaingan antara brand fashion yang sudah ada, Erigo muncul sebagai brand fashion yang memperkenalkan keunikan tersendiri dan menjadi brand yang paling diminati oleh kalangan muda dan berhasil untuk berkancah ke dunia internasional. Rancangan penelitian ini adalah uji hipotesis. Teknik pengambilan sampel adalah non probability sampling dan diperoleh 51 responden yang mengetahui dan pernah membeli brand fashion Erigo. Metode pengumpulan data adalah survey dengan menyebarkan kuesioner kepada responden. Data diolah menggunakan Structural Equation Modeling (SEM). Hasil penelitian memperlihatkan bahwa utiliatarian value berpengaruh positif terhadap customer satisfaction yang selajutnya customer satisfaction juga mempengaruhi behavioral intention bersama dengan utilitarian value. Sedangkan hedonic value tidak memiliki pengaruh positif terhadap customer satisfaction dan behavioral intention. Hasil penelitian ini dapat menjadi masukan bagi seller brand fashion agar dapat merancang strategi promosi yang tepat.
PENGARUH KETERLIBATAN KONSUMEN DALAM KOMUNITAS MEREK ONLINE TERHADAP KECINTAAN MEREK DAN REKOMENDASI POSITIF Djaganata, Alodiazada Nurihda; Riorini, Sri Vandayuli; Jelita Rizki Widyowati; Indahyanti, Tri
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.810

Abstract

This research explores the relationship between Brand Love, Consumer Engagement, Brand Relationship Quality, Consumer Community Identification, and Positive Word-of-Mouth (WOM) on online shopping platforms, involving the participation of 150 users. Employing a quantitative approach, the study utilizes a questionnaire as the data collection instrument. Findings reject the influence of Brand Relationship Quality and Consumer Community Identification on Consumer Engagement. Conversely, the research reveals a positive relationship between Brand Love and Positive Word-of-Mouth, as well as between Consumer Engagement and Brand Love. Further analysis highlights that the level of brand affection acts as a catalyst for positive recommendations, while active consumer interactions can enhance their level of brand love. These findings underscore the importance of creating emotional connections with the brand to stimulate positive Word-of-Mouth. The study provides in-depth insights into factors influencing WOM on online shopping platforms, potentially supporting the development of more effective marketing strategies. Involving 150 respondents, the research holds practical implications in the current digital and global context. The quantitative method using a questionnaire, data validity, and reliability confirmed through SPSS 21, along with goodness-of-fit (GOF) analysis and hypothesis testing using Amos 23, establishes a robust methodological foundation. Research ethics principles, including consent and data anonymization, are upheld to maintain the integrity and security of respondent information.
ANALISA STRATEGI POSITIONING MEREK: STUDI KASUS INDUSTRI E-COMMERCE DI INDONESIA Sabilla, Tasya Agustin Elsha; Riorini, Sri Vandayuli; Nisa, Sarah Ade; Zefanya
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.811

Abstract

This research explores brand positioning strategies in the Indonesian e-commerce industry, employing a quantitative approach and descriptive methods, utilizing SPSS 25 software. Data collection involved surveys and questionnaires, focusing on consumer perceptions of the Shopee, Tokopedia, Bukalapak, Blibli, and Lazada brands. Involving approximately 100 respondents, the study aims to provide in-depth insights into the e-commerce market positioning in Indonesia. The analysis results indicate that ease of use and application design are the most significant factors influencing consumer interest in using e-commerce. Each e-commerce platform underwent validity tests, reliability tests, and discriminant analysis to ensure data reliability and validity. Managerial recommendations include enhancing user experience through the development of user-friendly interfaces and appealing application designs. Periodic evaluations of performance and consumer feedback are highly recommended, utilizing SPSS 25 for sophisticated analysis. This research contributes to understanding consumer preferences and perceptions in the e-commerce industry while formulating relevant recommendations for the management of each e-commerce platform.
PENGARUH KETERLIBATAN PELANGGAN, KUALITAS LAYANAN, CITRA MEREK DAN PENGALAMAN MEREK TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA TRANSPORTASI ONLINE DI DKI JAKARTA Dwi Atmoko, Yudi; Riorini, Sri Vandayuli; Hidasanita, Helzya; Tahira, Nina
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.826

Abstract

The research aims to find out how influential customer involvement, the quality of service, the brand image and brand experience of customer satisfaction on online transport users. This study is aimed at grab, one of southeast Asia's transportation services. The data collection on this research USES field research by spreading "questionnaire" to 200 user responders at grab application in dki Jakarta, as well as the library research by reviewing from a journal and other structures related to the study. Regression analysis and correlation are used for information screening. The result of this research suggests that the involvement of the customer, quality services, brands' and brands' experience on the satisfaction of the online transport's customers in dki dki will be particularly significant in the development of grab loyalty at the Jakarta stock exchange. This suggests that variable customer satisfaction can be explained by variable customer reliability, service satisfaction, brand image, brand experience of 61 percent.. The rest of the 39 percent is explained by other factors not included in this research model. The effect of some of the influences with the satisfaction of the customer can be illustrated by the regression equation obtained by the positive signed coefficient value of regression, which suggests that both the quality of service and the price have a positive impact.
Kepuasan Pelanggan dan Inovasi pada Coffee Shop di Jakarta Hilmi Akbar Hibbani; Riorini, Sri Vandayuli; Kahfi, Zhavira
Business, Economics dan Entrepreneurship Vol 6 No 2 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/bee.v6i2.961

Abstract

This study aims to examine the relationship between Customer Orientation, Customer Relationship Orientation, Firm Innovativeness, and Business Growth in five popular coffee shops in Jakarta. Data were collected through a survey of 120 regular customers of Toko Kopi Tuku, Kopie Soe, Kopi Nako, Kopi Lima Detik, and Kopi Nalar using questionnaires as the primary data collection tool. A quantitative approach was employed, supported by statistical analysis. The findings reveal that Customer Orientation and Customer Relationship Orientation significantly influence Firm Innovativeness, which subsequentl impacts Business Growth positively. Further analysis highlights that well-managed innovation acts as a catalyst for sustainable business growth. Strong customer relationships and a focus on customer needs also play a crucial role in driving innovation. This study offers strategic insights for coffee shop managers to enhance their competitiveness by adopting customer-centric and innovation-driven strategies. The research adhered to ethical principles, including participant consent and data anonymity. Data validity and reliability were tested using SPSS software, and hypothesis testing was conducted with Amos software.
PENGARUH SATISFACTION, BRAND TRUST DENGAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION PADA PELANGGAN SOCIOLLA DI JAKARTA Nurulita, Dyahayu Amanda; Faradilah, Tasya; Vandayuli Riorini, Sri
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 20 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14275526

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh satisfaction, brand trust, dan brand loyalty terhadap repurchase intention. Penelitian ini didasarkan pada asumsi bahwa kepuasan pelanggan, kepercayaan merek, dan loyalitas merek secara signifikan mempengaruhi niat pembelian ulang.
KONTEN MEDIA SOSIAL YANG MENGAKIBATKAN LOYALITAS MELALUI TERCIPTANYA HUBUNGAN ANTARA KONSUMEN DENGAN MEREK PADA KONSUMEN RESTORAN BURGER DI JAKARTA Wijaya, Tania Miya; Yunasli, Fatimah Sabrina Adisha; Riorini, Sri Vandayuli
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 20 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14494909

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh SNS Content, Brand Engagement, Brand Trust terhadap Brand Loyalty terhadap. Penelitian ini didasarkan pada asumsi bahwa SNS Content, kepercayaan merek, dan loyalitas merek secara signifikan mempengaruhi niat pembelian ulang.
Analisis Positioning Coffee Shop Lokal Di Wilayah Jabodetabek Mardani, Elita; Riorini, Sri Vandayuli; Hasanah, Uswatun
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14564989

Abstract

Penelitian ini bertujuan untuk meneliti konsep positioning brand coffee shop di Indonesia, yaitu Kopi Janji Jiwa, Kopi Kenangan, Point Coffee, Kopi Lain Hati, dan Kopi Kulo. Metode pengumpulan data yang digunakan adalah dengan menyebarkan kuesioner secara daring dengan sampel yang diambil menggunakan teknik non-probability sampling dengan purposive sampling kepada responden penikmat ke 5 brand coffee shop di Indonesia. Pengujian deskriptif digunakan untuk menganalisis pengaruh positioning terhadap brand coffee shop. Data yang digunakan dalam penelitian ini adalah data primer yang didapat dari hasil penyebaran kuesioner kepada 41 responden. Penelitian ini menggunakan penelitian Cross Sectional, yaitu metode penelitian yang dilakukan dengan waktu yang relatif pendek dan tempat tertentu. Metode analisis data yang digunakan pada penelitian ini untuk menganalisa atribut-atribut yang dimiliki menggunakan metode pendekatan atribut (attribute based approach). Dalam penelitian ini akan dihasilkan tiga output, yaitu canonical discriminant function, peta preferensi, serta strategi pasar dan marketing mix
ANTESEDEN POSITIVE WORD OF MOUTH LAYANAN M-HEALTH Tampubolon, Jesie; Riorini, Sri Vandayuli
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 8 No 2 (2022): Volume 8 Nomor 2 Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v8i2.474

Abstract

Penelitian ini bertujuan untuk mempelajari anteseden atau faktor-faktor yang memengaruhi positive word of mouth layanan m-health, yaitu Mobile Service Quality (usability, value-added feature, security/privacy, interactivity), Brand Attachment, dan Brand Equity yang berpengaruh positif pada Positive Word of Mouth. Sebanyak 282 responden berpartisipasi dalam survei online. Teknik pengambilan sampel yang digunakan adalah metode purposive sampling dengan kriteria responden pengguna m-health satu tahun terakhir. Data dianalisis menggunakan Structural Equation Model (SEM). Hasil yang diperoleh menyatakan bahwa value-added features, security/privacy, dan interactivity berpengaruh positif pada brand attachment. Sementara usability tidak berpengaruh positif pada brand attachment. Brand attachment berpengaruh positif pada brand equity dan brand equity berpengaruh positif pada Positive Word of Mouth. Temuan ini memberikan referensi kepada penyedia layanan m-health bahwa dalam meningkatkan promosi WOM, perlu fokus pada brand attachment dan brand equity serta meningkatkan kualitas layanan m-health. Namun, penelitian ini memiliki beberapa keterbatasan. Studi selanjutnya perlu menambahkan jumlah responden dan brand m-health lainnya untuk meningkatkan generalisasinya.
Co-Authors Aditya Yusuf, Reno Aditya, Daffa Agustina, Rita Aji, Muhammad Pramono Akbari, Mahri Alfi Mazzida Alisha Rahmadhanti Alkatiri, Hamzah Mohammed Alya Nadhiah Alya Rahmania Amika*, Andini Widya Nur Andhika, Muhammad Andhika, Raihan Andreas Wahyu Gunawan Anggoro, Hendrik Bagus Anjani, Winda Ayu Annisa Rahma Febriyanti Annisa, Ferren Noor Anwar, Muhammad Alifan Aprilia, Risma Aprilianti, Indah Aprilola, Rika Aqamal Haq Arighi, Rahmat Arkaan Athooya Hadi Arnolt Kristian Pakpahan, Arnolt Kristian Az-Zahra, Tsania Alza Azwad, Teuku Syaqil Fizrul Azzahra Iansfri Azzahra, Aisyah Azzahrah, Afiffah Badzlina Nabila, Lintang Bagas Wicaksono, Bagas Banuaji, Respati Bayquni, Indra Rizki Benedick, Julio Berliyanti, Dita Oki Brahmantyo Trihantoro Budiman, Michael Burhan, Aqilah Araminta Carolina, Elisabeth Christine Chairunnisa Aldiva Achmad Christina Catur Widayati Danisa, Danisa Dede Siti Rohmah Depari, Albertha Nathania Devina Derita, Anastasia Mariana Dian Saputri, Silvi Dirdia, Ringke Djaganata, Alodiazada Nurihda Donny Setiawan Dwi Atmoko, Yudi Dzakiyanadira, Fasya Elka, Mozart Elvira Pratiwi Fadel Farraz Rizkianto Fadhillah, Farhan Fadillah Adelia Larsitha Faradilah, Tasya Farhan, Mohamad Farras, Muhammad Ammar Fernando, Akmal Wira Fitrawan Putro, Ilyas Fitri, Pocut Melani Raihana Fitriani, Destin Aurelia Ginting, Rethasioina Hanindita, Lisa Putri Harits Naufal Irfandy Hendrik Aprianto Hidasanita, Helzya Hilal Hamdi, Labib Hilmi Akbar Hibbani Hutomo, Kayla Nirandra Alifia Iman, Aljenadryn Adzani Ina Oktaviana Matusin, Ina Oktaviana Indah Aprilianti Indahyanti, Tri Indiera Lievea Dewi Inka Natasya Hagaina Bukit Jelita Rizki Widyowati Julia Alamsyah, Sarah Amanda Kahfi, Zhavira Kautsar, Kevin Al Khodijah, Marcelina Kirana, Ruri Koswara, Tri Merdiana Krishna, Hidan Bayu Kurnianingsih, Sudjudi Widia Kurnianto, Rabbani Adam Kurniawati, Fani Laddyana Citra, Febby Lathfi, Muhammad Lathifah Zahrah Lestari, Septiani Dwi Lubis, Farrel Naufal Gymnastiar Lubis, M Mahdi Fawwaz Luki Adiati Pratomo M. Rafi Maharani, Ida Ayu Dinda Priyanka Mahardhika, Rayhan Agistian Marcellina, Siti Mardani, Elita Maria Widiastuti, Maria Maulana, Mozart Elka Meisha, Astiana Misael Panarung Lantik Moenzain, Muhammad Daffa Muhammad Faris, Muhammad Muhammad Rafi Muhammad Rafli Nur Faiz Muhammad, Armand Murtiningsih, Retno Sari Nabila Arafa, Sella Nabila, Lintang Badzlina Nabilah Saninaya , Alma Nabilah Saninaya, Alma Nanda, Andhika Tria Nareswari Paramesti Nicholas Aldo, Pascalis Nicolas Aldo, Pascalis Nisa, Choirul Nisa, Sarah Ade Nita Deanah Novan Rafael, Joshua Nurulita, Dyahayu Amanda Pakpahan, Arnold Pane, Intan Tiur Nauli Paramita, Destiana Pradana, Dennis Putra, Ahmat Mutawali Putranda, Raihan Andhika Dhiyaa Putri Permatasari, Putri Putri, Yunia Anida Putro, Ilyas Fitrawan RACHMAT HIDAYAT Ramadhan, Ade Faradina Ramadhani, Saskia Cinta Rashieka Ghinaa R Reinaldy, Muhamad Genta Renny Risqiani Rihliani, Nihla Rinda Maidita Riyanta, Dylan Rachmat Rizqulloh, Ariiq Robert Kristaung Sabilla, Tasya Agustin Elsha Safitri, Vera Sajidah, Ananda Hanna Sameria, Natalia Samia, Nihla Satrio, Yovando Idlal Saut Maruhal Togatorop, Yunus Tulus Sejati, Satria Sukma Selvia Selvia Setiadi, Kevin Viria Sionaga, Derby Sirait, Koramen Haulian Sonnu Aliefirnanda Sugalih, Bangkit Sugama, Nuresa Ibnu Sulistianti, Maylara Sumardyo, Steven Surjadi, Vaness Prama Surya Aditya Widya Putra Sutan Alvares Abhyasa Tahira, Nina Tambunan, Jeremie Wise Tampubolon, Jesie Tanuwijaya, Justine - Uswatun Hasanah Utami, Oktavia Reza Utami, Siti Wiji Vinna Lovely Hendika Wahyuni, Ratih Sri Walidaeni, Ihsanul Widiasmara, Sharoh Widyanto, Muhammad Aqil Wijaya, Tania Miya Wildaf, Obit Habibul Winata, Edward Wulan Sari, Wulan Xaviera, Winda Yasmir, Muhammad Chumaydi Yola Pangestu, Fahmi Yunasli, Fatimah Sabrina Adisha Zahrudin, Muhamad Ricky Zefanya Zidane, Nevada Ali