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Journal : SALTeL Journal (Southeast Asia Language Teaching and Learning)

Perception of Tertiary Students on Code-Switching Advertisement Rosmawaty Harahap
SALTeL Journal (Southeast Asia Language Teaching and Learning) Vol. 6 No. 1: January 2023
Publisher : Association of Language Teachers in Southeast Asia (ALTSA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/saltel.v6i1.108

Abstract

This study aimed to look at the effects of code-switching in advertising. Descriptive-analytic research was used to ascertain how Indonesian tertiary students see code-switched internet advertising. Data from university students (N = 100) in Indonesia were gathered using a questionnaire as the study's tool. Once the data had been collected, it was computerised, and the descriptive statistics (frequency and percentage) were used to tabulate it. According to the research, most tertiary students in Indonesia believed that code-switched online advertisements had a more significant influence than monolingual advertisements. Since the code-switched commercial was original, appealing, not confusing, easily intelligible, and didn't obliterate the Indonesian language, it has stayed in their minds and had a favourable impact. Additionally, most respondents concurred that code-switched internet adverts persuaded them to purchase the supplied goods. As a result, code-switched advertising favours Indonesia's online business environment since it is a very innovative, effective, and helpful method for developing marketing expertise.
Co-Authors . Mukhtar Abdi Abdi Abdi Abdi, Abdi Ambo, Reski Aminuyati Anggi Nur Febriani Apri Ulita Ariska Erawati Ariyani, Ni Ketut Hintan Arman Arman Aryaldy Zulkarnaini Asa, Nurul Ayuri, Stefany Indah Azhar Bafadal Azhar Bafadal, Azhar Bahari Bahari, Bahari Bandjar, Adriani Bijang, Catherina Manukpadang Bijang, Chaterina Manukpadang Budi Setiawan Cicilia Gultom Claudia Ratna Ningsih Dian Maharani Harahap Diana Permata Sari Difa Hartati Djogi Hot Jonathan Siburian Eka Indriyani Elisia Agni Tangdilintin Elly Prihasti W Elly Prihastuti Wuriyani Elly Prihastuti Wuriyani Emasta Evayanti Simanjuntak Enjelita Nopri Handayani Hutagalung Eny Sihite Erlita, Yeni Ester Marga Retta Ezra Natasya Hutabarat Fadhlurrahman, Fadhlurrahman Fahria Nadiryati Sadimantara Faustina Putri Rasali Febri Anggitta Simamora Febriana, Isra Fensia Analda Souhoka Fina Mardiana Nasution Fitri Yani Fitri Zulhandayani Fitria Wulandari Ganesha, Galland Gaspersz, Nelson Ginting, Piladelpia Trifosa Gizka Febrianka Tarigan Grace Tampubolon Gunoroso, Suntoro Hadya Aminah Harahap Hamdiyah, Hamdiyah Hanisa Hanisa Hanna Sianturi Hanoch J Sohilait Hasanela, Nurani Hasea Simanjuntak Hattu, Nikmans Hellna Tehubijuluw Hendra Hendra Hidrawati, Hidrawati Hikmah Sidabutar Hoirina Pulungan I Wayan Sutapa Imam Muhardinata Indriana Indriana, Indriana Innova Riana Yanti Sinambela Irgi Fahrezi Lubis Ivonne Telussa Juniati Togatoro Kapelle, Imanuel B. D. Kartini Kartini Kevin Pardede Kiki Sri Rezeki La Rianda Lamria Romaito Sidabutar Lentiar Gultom Lia Pertiwi Lusinda Sigiro Maharani, Sri Wiyati Mahulau, Nurlina Mastuti, Mastuti Mayesa Rohayu Purba Milka Ria Daeli Muliana, Dina Munirwan Zani, Munirwan Muthia Ayyuni Helmi Mutiara Aprilia Najla Haifa Maulidina Tarigan Nasution, Jamila Nayla Apriani Lubis Nayla, Novisya Nazwa Salsabila Pasaribu Nopita Aditia Silaban Nurdin , Nurhayati Nurul Aisyah Syahkila Nurul Annisa Opi, Saktiyani Osmer Hasoloan Nadeak Pakpahan, Raisha Mei Nabel Pattiasina, Priska Marisa Pintauli Silaban Rahma Andien Arezsya Raiyana Putri Kana Ramnaega L Siregar Regita Amelia Resti Andini Romaito Sihombing Rotua Lumban Toruan Rutu, Irwan Sabda Hidayah Sabrina Pramesuary Dwi Nanda Safira Ayesha Ismaidini Salma Nursyah Billa Salmawati, Mimi Samosir, Jusca Santanovalina Samual, Ismah Samuel Simamora Sarah Kiristiyani Br Regar Sarah Sofyanti Br Siregar Sekewael, Serly Jolanda Selvian, Selvian Shinta Brisma Shiwi Sulistyani Siahaya, Antho Netty Silalahi, Maysarah Simanjuntak, Elisabet Siti Fadilah Aini Siregar Sitti Nurhalizah Sohilait, Mario Rowan Soraya Firanti Nur Sri Ganda Cibro Sri, Dewi Suhardin Suhardin, Suhardin Sukarta, Asmah Susanto Ginting Susi Novi Handayani Hasibuan Syafina Ramadhani Syahriani Syahriani, Syahriani Syamsul Bahri Syarafina Harahap Talenta Sembiring Tanjung, Tobi Bagustian Taufik, Yani Tia Maharani Triaviranda, Triaviranda Usman Rianse Verdi Christian Manalu Vina Tri Septiana Wa Ode Yusria, Wa Ode Wa Rini Wasilah, Atika Wulan Dian Sari Wulandari, Febri Yesika Simbolon Yolanda, Esti Yulisin Nazra Yusthinus T. Male