Article Per Year (5 Year)
p-Index From 2021 - 2026
9.717
P-Index
This Author published in this journals
All Journal ProBank: Jurnal Ekonomi dan Perbankan Excellent Jurnal Ekonomi dan Bisnis Dinamika Journal : Pengabdian Masyarakat Multicience Ekobis: Jurnal Ilmu Manajemen dan Akuntansi INTELEKTIVA Jurnal Pengabdian Masyarakat (ABDIRA) JSSM Jurnal Pengabdian dan Pemberdayaan Masyarakat Kepulauan Riau (JPPM KEPRI) Edunity: Kajian Ilmu Sosial dan Pendidikan Darma Sabha Cendekia Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Master Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Safitri, Unna Ria
Universitas Boyolali
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Published : 79 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 79 Documents
Search

 4   5   6   7   8 
Sosialisasi Dasar Wirausaha untuk Peningkatan Pemahaman Usaha Perseorangan bagi Siswa SMKN 1 Banyudono Hafsah Ummu Syahidah; Triananda Nur Khairin; Refa Regita Aulia Diwanti; Muhammad Rifky Al Bukhori; Unna Ria Safitri
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 4 No. 2 (2026): April: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v4i2.1414

Abstract

This community service activity aims to improve students' understanding of entrepreneurship through the Socialization of Basic Entrepreneurship for Individual Businesses at SMKN 1 Banyudono, Boyolali Regency. Entrepreneurship education plays a crucial role in preparing vocational school students to enter the workforce and become independent entrepreneurs. However, students' understanding remains limited, both conceptually and practically, particularly regarding individual businesses. This activity was designed using a community organizing approach by actively involving students in all stages of the activity. The implementation method included entrepreneurship socialization, interactive discussions, case studies, simple business simulations, and short interviews. A mixed-method approach was used, namely qualitative through observation and discussion, and quantitative through pre-test and post-test evaluation. The results of the activity showed a significant increase in student understanding, marked by an increase in the average score from the pre-test to the post-test. In addition, there was a positive change in attitude in the form of increased participation, self-confidence, and student awareness of the potential of individual businesses as a realistic business option.
ANALISA SWOT STRATEGI PEMASARAN DAN KEPUASAN PELANGGAN DI PERUSAHAAN ALFAMART BOYOLALI (Studi Kasus Alfamart Jl. Pandanaran No.194, Banaran, Kecamatan Boyolali, Kabupaten Boyolali) Ummah, Mar'atus Sholikhatul; Rahayu, Listyowati Puji; Safitri, Unna Ria; Purwanto, Hari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.599

Abstract

This study aims to determine and improve the right marketing strategy, as well as the relationship between the level of customer satisfaction and marketing strategy and SWOT analysis at Alfamart Boyolali. The method used in this research is qualitative, namely research that emphasizes the analysis more on the process of deductive and inductive inferences on the dynamics of the observed phenomena using scientific logic. The data used is the result of distributing questionnaires to strengthen the results of the analysis as well as conducting surveys, problem identification, literature study, identification of research variables, validity testing and data analysis. The results of the research are data analysis from interviews with resource persons and distributing questionnaires which include Internal environmental analysis including discussions of company strengths and weaknesses which include company management based on POAC, marketing based on 5P, research, development and information systems used. External Environmental Analysis on micro-relationships between suppliers and well established. Customer satisfaction based on the questionnaire that was analyzed got the highest results on the opportunity variable with an average of 44.4, the strength variable with an average of 33.85 and the weakness variable got an average of 38.24. The comparison becomes a problem because the weakness is greater than the strength, so to achieve maximum strength, it is necessary to increase or change.
PELAYANAN JASA SERVIS MOBIL DALAM MENINGKATKAN KEPUASAN PELANGGAN (STUDY KASUS DI BENGKEL CHANDRA MOTOR SPOORING BOYOLALI) Kusuma, Taufiq Chandra; Hegy Suryana, Alean Kistiani; Puji Rahayu, Listyowati; Safitri, Unna Ria; Purwanto, Hari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.614

Abstract

Memberi pelayanan karyawan harus bersikap baik dalam pelayanan yang mereka suguhkan, tidak hanya itu juga harus memiliki ketepatan waktu yang cepat, efektif dan selesai terhadap pelayanan yang diberikan ke konsumen, membuat pelanggan maupun konsumen bahagia dengan pengalamannya disini dan pelayanan yang berkesan baik dan memuaskan diberikan perusahaan itu adalah sikap dasar prinsip usaha yaitu melayani. Penelitian ini merupakan penelitian kuantitatif yang metode survey untuk mendapatkan data primer. Intrumen penelitian berisi sejumlah pertanyaan di mana jawaban yang disediakan merupakan jawaban yang terukur dengan skala likert. Data yang diperoleh kemudian dianalisis dengan SPSS pada taraf kepercayaan 95% sehingga mampu menjawab hipotesis penelitian. Hasil analisis penelitian menyatakan bahwa setiap butir pernyataan di instrumen penelitian yang digunakan adalah valid dan reliabel. Hasil uji asumsi klasik menyatakan bahwa data yang terkumpul terdistribusi normal (sig 0,200 > 0,05), tidak terjadi multikolinearitas di mana nilai VIF untuk variabel X1, X2, X3, X4, X5, masing-masing adalah 1,863; 3,058; 2,708; 2,459; 1,581. Sementara itu, nilai Tolerance untuk masing-masing variabel X1, X2, X3, X4, X5 adalah 0,537; 0,327; 0,369; 0,407; 0,633. Hasil uji autokorelasi adalah tidak terjadi autokorelasi dU<d<4-dU (1,65<2,182<4-1,44). Hasil uji t menyatakan bahwa reliabiliti, responsiveness, assurance, dan empathy secara parsial tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan tangibles secara parsial berpengaruh terhadap kepuasan pelanngan. secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F menyatakan bahwa reliabiliti, responsiveness, assurance, empathy, dan tangibles secara simultan berpengaruh signifikan terhadap kepuasan pelanggan. Kesimpulan dari penelitian antara lain reliabiliti, responsiveness, assurance, dan empathy secara parsial tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan tangibles secara parsial berpengaruh terhadap kepuasan pelanngan. secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F menyatakan bahwa reliabiliti, responsiveness, assurance, empathy, dan tangibles secara simultan berpengaruh signifikan terhadap kepuasan pelanggan.
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA PENGIRIMAN J&T EXPRESS Hastuti, Anik Puji; Rahayu, Listyowati Puji; Suryana, Alean Kistiani Hegy; Purwanto, Hari; Safitri, Unna Ria
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.828

Abstract

The purpose of this study was to determine the influence of brand image, price and service quality on the purchase decision of delivery services at the J&T Express branch in Boyolali. The study's population was service users at the J&T Express branch in Boyolali. Data collection technique through the distribution of questionnaires with a sample of 100 respondents using the Accidental Sampling method. Using quantitative methods and descriptive analysis of case studies. Testing of data instruments is carried out with validity tests and reliability tests, for data analysis, normality tests, multicholinearity tests, heteroskedasticity tests, autocorrelation tests are used. The t test and the f test and the determination test (R2) are used for hypothesis testing. Validity tests, reliability tests and classical assumption tests whose data have been met are then processed to produce regression equations: Y = 3,455 + 0.168 X1 + 0.186 X2 + 0.535 X3. Partially the brand image and price variables do not affect the purchase decision variable, while the service quality variable affects the purchase decision variable indicated by hypothesis testing, namely test t. The results of the f test are shown simultaneously the influence of the three free variables on the bound variable. It is stated that the results of the determination test (R2) that the value of R Square is 0.599, which means that the variable bound by the purchase decision with a value of 59% is able to explain the three free variables and the value of the remaining 41% is explained by variables outside the study such as location, facilities and so on. Keywords: Brand Image, Price, Service Quality and Purchase Decision
PENGARUH LINGKUNGAN KERJA, MOTIVASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. TUPAI ADYAMAS INDONESIA KABUPATEN BOYOLALI DI BOYOLALI Gea, Yernijati; Puji Rahayu, Listyowati; Safitri, Unna Ria; Suryana, Alean Kistiani Hegy
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1067

Abstract

The purpose of this study was to analyze the effect of 3 independent variables (partial) which are work environment, work motivation and work discipline on the dependent variable Y, namely work productivity and also to determine the effect together (simultaneously). And the participants of this study are some of the company's employees. Purposive sampling was used to select samples for research. 100 company workers in ready-made cloth factories who were enrolled in this study became the research sample. Questionnaire data in the form of a questionnaire is the type of data used. Multiple linear regression analysis is used in the analytical method. According to the results of the F test, all the company's independent variables X1, X2, X3 have a significant effect on the dependent variable Y. well, the t-test reveals that while the variables X2 (work motivation) and X3 (work discipline) have a significant impact on the Y variable (productivity work), while variable X1 (work environment) does not significantly affect productivity. The R-square value indicates a coefficient of determination of 0.650. This shows that the three independent variables, namely X1 (work environment), X2 (work motivation) and X3 (work discipline) can explain 65.0% of the dependent variable Y (work productivity), while the remaining 37.5% is explained by the factors outside the model.
PENGARUH FASILITAS KANTOR, MOTIVASI KERJA, DISIPLIN KERJA TERHADAP KINERJA PERANGKAT DESA KECAMATAN BANYUBIRU KABUPATEN SEMARANG (Studi Kasus Di Desa Gedong, Kebumen, Dan Rowoboni) Royani, Sardevi Ita; Safitri, Unna Ria; Hegy Suryana, Alean Kistiani; Purwanto, Hari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1110

Abstract

ABSTRACT The purpose of this study was to determine office facilities, work motivation, and work discipline on the performance of village officials in Banyubiru District, Semarang Regency. The population in this study is 60 (sixty) village officials. Sampling using saturated or census sampling technique, the research method used is quantitative methods. testing data instruments with validity and reliability tests, data analysis using normality tests, heteroscedasticity tests, autocorrelation tests, multicollinearity tests, with Durbin Watson tests and hypothesis testing to find out between variables that have a significant relationship. The results showed that the multiple regression analysis obtained the equation: Y = 23.183 + 0.094 + 0.196 + 0.011 + e. The F test shows that it is significant 0.187. Partially (t test) office facilities variable obtained a significance of 0.000, work motivation variable obtained a significance of 0.491 and work discipline variable obtained a significance of 0.928. The coefficient of simultaneous determination (R2) between office facilities, work motivation, and work discipline on the performance of village officials is 0.032 or 3.2%. it can be concluded that all independent variables simultaneously affect the dependent variable. Keywords: Office facilities, work motivation, work discipline, performance.
PENGARUH LATAR BELAKANG PENDIDIKAN PENGALAMAN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA KANTOR BPBD KABUPATEN BOYOLALI Pambuko, Indrayana Putro; Hegy Suryana, Alean Kistiani; Safitri, Unna Ria; Purwanto, Hari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1131

Abstract

The purpose of this study was to assess (1) the effect of educational background on employee performance, (2) the effect of work experience on employee performance, (3) the effect of motivation on employee performance, and (4) the effect of educational background and work experience on employee performance .The causal research approach is taken in this study. The sample of this study were all employees of the Boyolali Regency BPBD office, totaling 54 people. The data comes from the results of employee questionnaires and is assessed using multiple linear regression analysis techniques.The research results obtained show that (1) educational background affects employee performance can be seen from p-value = 0.037 < a = 0.05 (2) work experience does not affect employee performance can be seen from p-value = 0.696 > a = 0.05 (3) motivation affects employee performance can be seen from p-value = 0.002 <0.05 (4) educational background and work experience affect employee performance can be seen from p-value = 0.000 < 0.05.
ANALISIS PENGARUH IKLAN, VARIAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ROTI BROWNIES PADA TOKO AMANDA BROWNIES DI BOYOLALI Khumairoh, Sindy; Rahayu, Listyowati Puji; Safitri, Unna Ria; Hegy Suryana, Alean Kistiani; Sri Anggorowati, Luki
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1155

Abstract

This study aims to determine whether Instagram social media ads, product variants and service quality affect purchasing decisions at Amanda Brownies Boyolali branch. The population in this study was consumers who were Amanda Brownies Boyolali branch. Data collection techniques through the distribution of questionnaires with a sample of 97 respondents. The research method used is quantitative method. Testing of data instruments is carried out with validity tests and reality tests, for data analysis used normality tests, multicollinearity tests, heterokedasticity tests, and hypothesis tests to find out whether the variables have a significant relationship. The results of the study partially show that the advertising variable with the value of sig. 0.822 > 0.05 which means insignificant. While the variable product variant with sig value. 0.071 > 0.05 which means insignificant and quality of service with S value. 0.000 < 0.05 which means significant. The results of the study with the calculation of the F-test obtained the sig value. (0.000) < 0.05 which means that advertising variables, product variants and service quality simultaneously influence purchasing decision variables. Based on the calculation of the Adjusted Rsquare value, it shows that advertising variables, product variants and service quality together are able to explain service decision variables with a value of 0.504 or 50.4%.
Mendorong Generasi Z Menjadi Pelaku Ekonomi Kreatif Melalui Digital Marketing di Desa Manggis Boyolali Ratna Safitri; Tri Mart Tianingsih; Yulia Artha Utami; Muhammad Afif Rasyid Hidayat; Unna Ria Safitri
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 3 No. 2 (2026): April: Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v3i2.1061

Abstract

The development of the digital era is driving the growth of the creative economy and opening up significant opportunities for Generation Z, who are highly familiar with digital technology. This generation has the potential to become key players in the development of digital-based businesses if equipped with adequate knowledge and skills. The community service activity carried out in Ngemplak Village, Boyolali Regency, aims to equip Generation Z with an understanding and skills in digital marketing so they can play an active role in the creative economy. The activity was carried out through socialization methods and direct practice in managing an online store using the Shopee platform, supplemented by materials on the concept of the creative economy, digital business opportunities, online marketing strategies, and the use of social media as a promotional tool. The results of the activity showed an increase in participants' understanding of digital marketing, improved technical skills in managing online stores, and increased motivation and confidence to start independent businesses. This program is considered effective in encouraging the use of digital media as a productive tool that has economic value and is sustainable for Generation Z.
Co-Authors A. Fidhdiarr Ariestanto A. Fidhdiarr Ariestanto T N K A. FIDHDIARR ARIESTANTO TNK A.FIDHIARR ARIESTANTO TNK Aan Irfan Adiyanto ABDUL FATTAH IRFAN AL MUBAROQ Abdulloh Mubarok Abid Khotibul Umam Adi Santoso ADINDA RYAN MARGANTIKA Aham Ginanjar Rahayu Aldi Al Fauzi Alean Kistiani Hegy Suryana Alean Kistiani Hegy Suryana Alean Kistiyani Hegy Suryana Amalia julianti Anggorowati, Luki Sri ANIS HUMAIDAH ANISA FITRI DWI NOVIYANTI Anisa Putri Anggraini Anita Rosalia Putri Ariyo Fajar Wibowo ARIZKA SEPTIANAWATI Arneta Wahyu Prabawati Atiqoh Retno Dewi AZAHRA NAYLA PUTRI Azka Nafisatul Wahda Bagus Dwi Efendi Bandung Madu Seno Beny Azzaydan Noval CANDRA DEVI Christien, Frilia Chumaeson, Wahyuning Danissa Agustin dasmadi, dasmadi Defitri Ayu Lestari DHINI AMINATI NURHASANAH DIAN MELANI Diana Permata Sari DIAS AYU LISTYORINI Dika Rahayuningsih DITA MUSTIKA SARI Donna Setiawati DWI AISYAH Dwi Prasetyo Dwi Suci Lestariana Dwi Suci Lestariana Edy Winarno Fadilla, Nayla Auline Fadina, Nesa Citra FAHRA RISA PREHATIN Fajar Istiqomah Falah, Naufal Putra Nur Fanhar, Fani Fanka Aulia Fauzi Indra Kurniawan FAUZIAH SEKAR MELANI Fauziah, Cika Mariska FEBRI FATMAWATI FRAGESA OXI PRATAMA FRISKA DITA DESTI ANJANI Galuh Wahyu Lestari Gea, Yernijati Hafsah Ummu Syahidah Hana Larasati Hanifah Efi Rahayu Hari Purwanto Hari Purwanto Hartatik HASHIFAH NINDI RAMADHANI Hassan Sain, Zohaib Hastuti, Anik Puji Hegy Suryana, Alean Kistiani Hilda Wulandari Hizkia Avandewsa Putu Surya Al Whamesya Husain Fahri Singo Wijaksono INAYATUR RAHMANIA PURWANI Indah Nur Aini INDRA NUR VINAWANTI IQBAL FAJRIYANTO IRYA ISNAWATI ISNAINI LAILA AFIFAH Isnaini Sholikah JALU AHDA ADIANANTA Jujuk Juhariah Jujuk Juhariah Kasworowati, Terate Ayu KEVIN SAKTIA FAHREZY Khumairoh, Sindy KHUSNUL WIBI PRASETYO Kuncoro, Muhammad Kusuma, Taufiq Chandra Lathifah Sukma Sari Latif Budi Pramono Latiful A'la Laudya Saraswati Listyowati Puji Rahayu Lusiana Herawati Luthfi Naimah M. Ragil Jibran Maratun Nafiah Masruroh, Afiyatul Medya Wulandari Meida Rachmawati Merryana Putri, Diva Amelia Mohd Shukor Harun Mubarok, Zulfa Muhamad Aditya Yulianto MUHAMAD AJI KURNIAWAN MUHAMAD IBNU HAIKAL MUHAMAD RIFKY ADI SAPUTRA Muhammad Afif Rasyid Hidayat Muhammad Bagus Pratama MUHAMMAD FATIH DEWANGGA Muhammad Rifky Al Bukhori MUHAMMAD RISKI ALKAHFI MUHAMMAD ROYAN ALFIRDAUS Mursariningsih Mursariningsih Mustofa Kurniawan NABILA ANNISA Namira Ayu Arini Putri Nangga Andrisa NASWA NASTAULIA Natna Zahra Septina Z Nida Muthi’ah Noor Laila Fitriana NOVI ANGGRAYNI Novi Octaviani Novi Putri Sukmawati Nuning Lisdiana Nuning Lisdiana Nur Asih Triatmaja Nur Halimah Nuryati OCTAVIA VICKY AYU PERMATASARI ORSITA MAHDALENA Pambuko, Indrayana Putro Pangenan, Yehezkiel Pawestri Panglipurati puji rahayu, listyowati PURWANTI Qurrotul Aini rahayu, listyowati Rahayu, Listyowati Puji Rani Dwi Lestari RANI NUR RAHMAWATI RATNA DWI RIYANTI Ratna Safitri Refa Regita Aulia Diwanti RIFAN ABDULLATIF RIKA ADELIA SAFITRI Rizka Khoirunnisa Susanto Rosita Rahmawati Roudhotul janah Royani, Sardevi Ita Sakurat, Joko SALSABILA EKA Shandra Lemy Dewanti SHINTA AULIA ASTUTIK Sinta Fatonah Larasati Siti Afifah Romadhoni Siti Aisyah SITI FEBRIYANTI LIA PRATIWI SITI NURHANA SITI NURLAELA ALAENI SITI QONAATUN SIVA WULAN RAHMADANI SOLEH NUR WAHID Sri Lestari Sri Mulyani Sri Wahyuni Sri Wahyuningsih Sriyani Sriyani Suryana, Alean Kistiana Hegy Suryana, Alean Kistiani Heggy Suryana, Alean Kistiani Hegy Tien Suhartini, Tien Tri Mart Tianingsih Triananda Nur Khairin Umi Lestari Umi Safitri Ummah, Mar'atus Sholikhatul WAHYU KURNIATI XENIA NAZALA SYALSABILA Yulia Artha Utami Yuliarta, Refina Dwi Yuniar dwi ariska Yunita Niqrisah Dwi Pratiwi Zulaika Ratih Widhianti