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All Journal JURNAL ILMIAH KESEHATAN KEPERAWATAN Corak : Jurnal Seni Kriya Harmonia: Journal of Research and Education JEJAK Yustisia Journal of Indonesian Tourism and Development Studies SCHOOL EDUCATION JOURNAL PGSD FIP UNIMED Erudio: Journal of Educational Innovation Asia-Pacific Management and Business Application Mesin Journal of Public Administration Studies Abdi Seni Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Jurnal Ilmiah Mandala Education (JIME) TRITON : Jurnal Manajemen Sumberdaya Perairan JURNAL SUMBER DAYA AIR JPSI (Journal of Public Sector Innovations) Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Jurnal Sistem Komputer & Kecerdasan Buatan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat SEMAR INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Jurnal EMPATI (Edukasi Masyarakat, Pengabdian dan Bakti) Jurnal Penelitian Inovatif Annals of Human Resource Management Research BAJU: Journal of Fashion and Textile Design Unesa Prosiding University Research Colloquium ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Economics and Social Sciences Jurnal Hukum Indonesia Sanskara Akuntansi dan Keuangan Sinergi International Journal of Management and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi ENVIRO: Journal of Tropical Environmental Research Geadidaktika Jurnal Ilmiah Kesehatan Keperawatan Jurnal Bahasa Rupa Al-Mabsut: Jurnal Studi Islam dan Sosial GeoEco BACA: Jurnal Dokumentasi dan Informasi Jurnal Ilmiah Komunikasi dan Seni Desain Grafis Jurnal Bahasa Rupa Dinamika Kerajinan dan Batik: Majalah Ilmiah Jurnal Ilmiah Administrasi Publik
Sarwono Sarwono
Diponegoro University,
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Application of Integrated Marketing Approaches in Enhancing Sales in Modern Retail Businesses in Victoria Mart Mutiara, Syadia; Daud, Daud; Fatimah, Siti; Dewi, Hasnah; Sarwono, Sarwono; Susanti, Pini; Haeran, Haeran
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.838

Abstract

This study aims to explore and analyze the marketing strategies implemented by Victorio Mart Minimarket in increasing sales and sustaining its presence amid intense market competition. The research employs a descriptive qualitative method, utilizing data collection techniques such as observation, interviews, and documentation. Informants include the business owner, employees, and consumers. The study focuses on examining the application of the 4P marketing mix (Product, Price, Place, Promotion) at Victorio Mart, while also identifying supporting and inhibiting factors, including the influence of consumer behavior trends such as FOMO (Fear of Missing Out). The findings reveal that the product strategy is primarily directed at fulfilling the community’s basic needs, accompanied by competitive and flexible pricing. The store’s strategic location serves as a major advantage. However, promotional efforts remain conventional, relying largely on banners and direct promotions. The study concludes that although Victorio Mart’s marketing strategy has been relatively effective in attracting customers and boosting sales, improvements are needed in areas such as digital marketing, inventory management, and loyalty program innovation to effectively address the competitive challenges of today’s modern retail environment.
A systematic literature review on halal tourism policy in West Nusa Tenggara: Toward sustainable tourism development Jofari, Hendrawan Achmad; Riyanto, Riyanto; Sarwono, Sarwono
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3111

Abstract

Purpose: This study aims to evaluate the effectiveness of halal tourism policies in West Nusa Tenggara Province (NTB), Indonesia, as part of its strategic agenda to become a Muslim-friendly tourism destination. Methodology/approach: Using a Systematic Literature Review (SLR) of 32 scholarly articles published between 2021 and 2025, the study employs the CIPP evaluation framework (Context, Input, Process, Product) to analyze policy aspects. The review was conducted with halal tourism policies and how these policies contribute to sustainable tourism development. Results/findings: The findings reveal that NTB possesses strong geographical, cultural, and demographic advantages supporting halal tourism. However, challenges persist in human resource capacity, institutional coordination, and equitable distribution of outcomes. Policy formulation aligns well with both local and global demands, but implementation and monitoring require significant improvements. Conclusion: While NTB’s halal tourism policies have a solid foundation, enhancing execution and oversight is crucial for maximizing sustainable development benefits. Limitations: This study is limited by its reliance on secondary data from existing literature, which may not capture the most recent policy dynamics or on-the-ground realities. Contribution: The research contributes to public policy scholarship by providing a conceptual and evaluative synthesis of halal tourism policy effectiveness, highlighting areas for strategic improvement in Indonesia’s sustainable tourism development.
Sistem Pendukung Keputusan Pemilihan Supplier Menggunakan Metode SAW pada PT. Medikaloka Manajemen Nawawi, Hendri Mahmud; Sarwono, Sarwono
Jurnal SISKOM-KB (Sistem Komputer dan Kecerdasan Buatan) Vol. 9 No. 1 (2025): Volume IX - Nomor 1 - September 2025
Publisher : Teknik Informatika, Sistem Informasi dan Teknik Elektro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/siskom-kb.v9i1.868

Abstract

Dalam dunia bisnis, pemilihan supplier yang tepat menjadi faktor krusial dalam menjaga kelancaran rantai pasokan dan keberlanjutan operasional perusahaan. PT Medikaloka Manajemen, yang bergerak di bidang layanan kesehatan, menghadapi tantangan dalam menyeleksi supplier yang memenuhi standar kualitas, harga, serta ketepatan waktu pengiriman. Proses manual yang selama ini digunakan dinilai kurang efektif karena sulitnya melakukan perbandingan kinerja supplier secara objektif berdasarkan kriteria yang relevan. Penelitian ini bertujuan merancang dan mengimplementasikan sistem pendukung keputusan berbasis web guna meningkatkan efektivitas pemilihan supplier di PT Medikaloka Manajemen. Sistem ini menerapkan metode Simple Additive Weighting (SAW), yang memungkinkan pengolahan data berdasarkan kriteria utama, seperti kualitas, harga, ketepatan pengiriman, dan layanan. Dengan pendekatan ini, sistem dapat memberikan peringkat supplier secara objektif, efisien, dan terukur. Hasil penelitian menunjukkan bahwa metode SAW mampu memberikan solusi optimal dalam pemilihan supplier dengan meningkatkan transparansi dalam proses pengambilan keputusan. Sistem yang dikembangkan juga dirancang dengan antarmuka yang ramah pengguna, sehingga mempermudah tim pengadaan dalam mengelola data dan menghasilkan laporan yang mendukung strategi bisnis perusahaan
MANAJEMEN STRATEGI DALAM MENGEMBANGKAN KEUNGGULAN DAYA SAING PERPUSTAKAAN UNIVERSITAS NEGERI MALANG Haryono, Bambang; Sarwono, Sarwono; Cahyono, Teguh
BACA: Jurnal Dokumentasi dan Informasi Vol. 42 No. 2 (2021): BACA: Jurnal Dokumentasi dan Informasi (Desember)
Publisher : Direktorat Repositori, Multimedia, dan Penerbitan Ilmiah - Badan Riset dan Inovasi Nasional (BRIN Publishing)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/j.baca.v42i2.765

Abstract

Human resource problems, vision and mission that are not according to needs, work programs and budgets must be immediately responded to by the leadership of the UM Library so that he has a competitive advantage in carrying out his duties and functions properly. This study aims to obtain a method of how the UM Library implements strategic management by describing and analyzing the environmental analysis process, strategy formulation, strategy implementation, and strategy evaluation carried out by library leaders in developing the competitive advantage of UM libraries. This study explores data and information based on direct interviews with UM Library leaders and documentation related to strategic management in developing the advantages of UM Libraries. At the stage of environmental analysis with structuration theory, developing multi-directional communication, resources exceeding national standards, realizing an eco campus, observing user behavior and collaborating with other organizations. The strategy formulation stage, by formulating a contextual and flexible vision and mission, making goals in line with the goals of institutions, national libraries and ministries, implementing coopetition strategies, and making institutional and non-institutional policies. UM Library Leaders in implementing the strategy by running programs both written and intended, optimizing capital and making easy and simple work procedures. At the strategy evaluation stage, the UM library leadership conducts internal, external, formal and informal evaluations.
PERAN BAZNAS DALAM MENINGKATKAN PEREKONOMIAN MELALUI PROGRAM ZAKAT PRODUKTIF DI TANJUNG JABUNG TIMUR Devi, Erwina Kartika; Munamah, Anatun Nisa; Sarwono, Sarwono; Ulumudin, Ihya; Romansyah, Nano
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i12.3171

Abstract

Penelitian ini bertujuan untuk menganalisis peran Badan Amil Zakat Nasional (Baznas) dalam meningkatkan perekonomian masyarakat melalui bantuan zakat produktif di Kabupaten Tanjung Jabung Timur. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Baznas berperan signifikan dalam meningkatkan perekonomian masyarakat melalui program zakat produktif. Namun, terdapat tantangan dalam hal distribusi dan pemanfaatan zakat yang perlu diatasi untuk meningkatkan efektivitas program.
Pengaruh Integrasi Teknologi Blockchain dan Struktur Organisasi terhadap Efisiensi Audit Akuntansi pada Perusahaan XYZ di Indonesia Rijal, Syamsu; Devi, Erwina Kartika; Saputra, Ahmad Edi; Fatimah, Siti; Sarwono, Sarwono
Sanskara Akuntansi dan Keuangan Vol. 2 No. 03 (2024): Sanskara Akuntansi dan Keuangan (SAK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sak.v2i03.389

Abstract

This research explores the impact of the integration of Blockchain technology and organizational structure on the efficiency of accounting audits at XYZ Company in Indonesia through quantitative analysis. Surveys, interviews and document analysis were conducted to collect data from employees involved in the accounting and audit process. The results show a moderate level of integration of Blockchain technology and organizational decentralization, with a positive correlation between these factors and audit efficiency. Regression analysis confirms the predictive power of Blockchain integration and organizational structure on audit efficiency. These findings highlight the importance of technological and organizational factors in shaping audit outcomes, with implications for theory and practice in the accounting profession.
Peningkatan Teknik Pounding Terinspirasi Happa-Zome dalam Kegiatan Pembuatan Tekstil Ramah Lingkungan di PPSA “Taruna Yodha” Sukoharjo Affanti, Tiwi Bina Affanti Bina; Santoso, Ratna Endah; Sarwono, Sarwono; Josef, Adji Isworo; Utami, Lira Anindita
Abdi Seni Vol. 14 No. 1 (2023)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v14i1.4445

Abstract

This community service is carried out with the participation of PPSA (orphanage) Taruna Yodha in Sukoharjo, Central Java. By creating textile products, the activity that incorporates an eco-friendly production process inspired by the Japanese Happa-zome technique (manual leaf-printing decoration technique) is chosen and improved to motivate environmental awareness while strengthening the entrepreneurial capacity of the beneficiaries. The service program is conducted by (in)direct presentation and mentoring, a participatory and iterative process from the beginning to the end. Within the program, design survey activity in the form of exploring nature's potential involves introducing the surrounding natural environment while collecting leaf material. The results are; (1) Providing environmental awareness for beneficiaries through textile-making, (2) the Happa-zome technique for interior textile product development, (3) creating an Entrepreneurial program including story-making and online marketing strategy
Pencegahan Covid 19 RW 2 & 3 Desa Kenteng Sempor Dengan Teori Keperawatan Betty Neument Menggunakan CAP Marsito, Marsito; Saraswati, Rina; Sarwono, Sarwono; Ernawati, Ernawati; Mustoleh, Mustoleh
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang MIPA dan Kesehatan
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The total population of Kenteng Village is 4680 people, of which in the 02 and 03 pillarsthere are 1048 people (22.39%) of the 7 community units. Given the high mobility andstill in a state of the COVID-19 pandemic, it is necessary to look at preventing the spreadof Covid. Seeing these results, the researchers used Betty Neuman's nursing theory withthe Community as Partner approach. With the aim of looking at core data on age, safetyand transportation such as wearing masks, maintaining distance, and washing hands forhealth services that have been vaccinated against Covid 19. The sample is all residents ofthe 02 and 03 Kenteng Village Community Units totaling 1048 people. From the resultsof the core data study, it was found that the majority of people aged over 18 years were798 people (88.5%), safety and transportation using masks were sometimes used by 507people (48%), doing hand washing sometimes there were 665 people (58). %) and keepinga distance the result is never keeping a distance there are 604 people (58%). The numberof people who have been vaccinated is 735 people (70.1%). That Betty Neuman's Nursingtheory uses the Community as Partner approach in community nursing to see how toprevent covid 19. Thus, Betty Neuman's nursing theory can be used in the prevention ofCovid 19 in the community.
The Relationship of Knowledge with Hand Washing Behavior in Students During The Covid 19 Pandemic Saraswati, Rina; Setyo, Ilham Yoga; Sarwono, Sarwono
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang MIPA dan Kesehatan
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on Basic Health Research (2018), the percentage of washing hands in children in Indonesia reaches 49.8%, in Central Java Province it reaches 45.0%, and in Cilacap Regency it is 38.5%. The behavior of washing hands is an act of hand hygiene to prevent transmission of covid-19, based on the results of interviews conducted on students, it was found that 7 out of 10 students did not know how to wash hands properly, and 6 out of 10 students said they did not wash their hands before eating. One of the factors that can influence behavior is knowledge. The aim of this research is to determine the relationship between knowledge and hand washing behavior in students during the covid-19 pandemic. This study uses a quantitative correlation method using cross-sectional design, the sampling technique uses a total sampling with 65 respondents. The instrument used is a knowledge questionnaire and a hand washing behavior questionnaire. The results of the study showed that knowledge of hand washing was in the good category of 31 students (47.7%), 29 students (44.6%), and less than 5 students (7.7%). As for the behavior of washing hands with good category as many as 28 students (43.1%), only 21 students (32.3%), and less as many as 16 students (24.6%). The results of the analysis chi- square obtained a p-value of 0.005, which means that there is a relationship between knowledge and the behavior of washing hands. The conclusion of this study shows that there is a relationship between knowledge and hand washing behavior in students during the covid-19 pandemic.
Peningkatan Pemasaran UMKM melalui Pemanfaatan Digital Marketing di Dusun Barong Kulon, Desa Candi, Kecamatan Pringkuku Sarwono, Sarwono; Wahyono, Catur
ARZUSIN Vol 5 No 2 (2025): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i2.5486

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting local economic growth, including in rural areas such as Barong Kulon Hamlet, Candi Village, Pringkuku District. However, limited market access and lack of information technology utilization remain major obstacles to MSME development. This study aims to describe the current marketing conditions of MSMEs, identify the challenges they face in adopting digital marketing, and formulate appropriate strategies to enhance marketing effectiveness through digital media. This research employs a descriptive qualitative approach, using data collection techniques such as observation, in-depth interviews, and documentation involving MSME actors in the area. The findings indicate that most MSME actors still rely on conventional marketing methods, have limited understanding of digital platforms, and face infrastructure and digital literacy constraints. The proposed improvement strategies include intensive training on the use of social media and online marketplaces, regular technical assistance, and collaboration with the village government and digital communities. The study concludes that digital marketing holds significant potential for expanding MSME market reach, but requires continuous interventions to build the overall capacity of business actors. The implications of this research emphasize the importance of synergy among various stakeholders in creating an inclusive digital ecosystem for rural MSMEs.
Co-Authors Abdul Hakim Affanti, Tiwi Bina Affanti, Tiwi Bina Affanti Bina Agus Suryono Ahmad Ahmad ajar, seno budhi Akbar Pandu Dwinugraha Akbar Pandu Dwinugraha Akhmad, Zunaila Alfajri, Taufik Akbar Angdawuni, Nabila Azzahra Aprilia, Vina Indah Arif, Ahmad Bachtiar Arinto, Singgih Pambudi Armand, Fadhilah Salsabilla Asri Laksmi Riani Bedjo Riyanto Cahyaningtyas, Fadlilah Chatarina Muryani Damitri, Nila Darmiono, Darmiono Darwoto Darwoto Daud, Daud Deliano Duran, Ramadania Desi Kumalasari Dewi, Clara Adhi Pratiwi Sukmana Dewi, Hasnah Dinartika Arneda Nurristi, Dinartika Arneda Dwi Rahayu DWI RAHMAWATI Edi Kurniadi Eli Suryani Endah Setyowati Ernawati Ernawati Erwina Kartika Devi Fitriani, Anisatun Nuzula Fitriono, Riska Andi Gusti, Gending Haeran, Haeran Hardianto, T Haryono, Bambang Hassan, Hanisa Hermawan Hermawan Hermawan, Romy Hidayat, Sujadi Rahmad Hidayat, Sujadi Rahmat Ihya Ulumudin, Ihya Imam Pamungkas Indah Mindarti, Lely Irfan Kharisma Putra Isbandini Isbandini, Isbandini isma yuniar Jofari, Hendrawan Achmad Josef, Adji Isworo Kafiuddin, Kafiuddin Kartika, Kharisma Widya Lintang Ronggowulan Lira Anindita Utami Maharani, Devita Mardiono Mardiono Marsito, Marsito Maulana, Sulthan Rachman Minawati, Susiana Misidawati, Dwi Novaria Moh. Said Mohammad Gamal Rindarjono, Mohammad Gamal Mohammad Nuh Mun'amah, Anatun Nisa Munamah, Anatun Nisa Mustoleh, Mustoleh Mutiara, Syadia Nadia Sigi Prameswari Nawawi, Hendri Mahmud Ni'matussyahara, Dannis Nugrahadi, Robi Nur Ilmiah, Nada Nurani, Farida Nurhadji Nugraha, Nurhadji Nurul Umi Ati Oktaliana, Selvia Panalensih, Sekar Nafisah Pasek, A. D Pattinasarany, Maureen M Podo Yuwono Prasetyo, B. T Pratama, Denaner Purwono Purwono, Purwono Putri Santoso, Dinda Ramadhan, Ulfah Khairani Ramadhani, Riza Intan Risal, Semuel Rita Noviani, Rita Riyanto Riyanto Romansyah, Nano Rudianto, M Rudianto, M. Salamah, Sukmawati Nur Sami’an, Sami’an Santoso, Ratna Endah Saputra, Ahmad Edi Saraswati, Rina Setyo, Ilham Yoga Singgih Prihadi Sirojuddin, Muhammad Siti Fatimah Slamet, Nuryanto Sasmito Soekardi, C Soelaiman, T. A Soesilo Zauhar Sofyan, Ilham Hakimus Sudarmiani Sudarmiani, Sudarmiani Sugiyanto - Susanti, Pini Sutrisno, Andi E. Suwaryo, Putra Agina Widyaswara Suwono, A Syamsu Rijal Tandian, N. P Teguh Cahyono Tuhumury, Semuel F Utomowati, Rahning Wahyono, Catur Wandi, Wandi Widiastuti, Tri Cahyani Willy Pratama, Willy Wiyarsih Wiyarsih, Wiyarsih Yasin Yusup Yunus Aris Wibowo Zainul Arifin