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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen Teknologi Kinerja JAM : Jurnal Aplikasi Manajemen Jurnal Promosi Pendidikan Ekonomi Proceeding Seminar LPPM UMP Tahun 2014 DERIVATIF Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Asia-Pacific Management and Business Application Jurnal Pemberdayaan Masyarakat Madani (JPMM) Resona : Jurnal Ilmiah Pengabdian Masyarakat Adi Widya : Jurnal Pengabdian Masyarakat The Management Journal of Binaniaga Martabe : Jurnal Pengabdian Kepada Masyarakat QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL VISIONIDA JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) IKRA-ITH EKONOMIKA PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI BALANCE: Economic, Business, Management and Accounting Journal Jurnal Ekonomi Manajemen Management Studies and Entrepreneurship Journal (MSEJ) JURMA : Jurnal Program Mahasiswa Kreatif Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Finansha: Journal of Sharia Financial Management Multicience EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Idea Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) Al-Khidmah Jurnal Pengabdian Masyarakat Banco: Jurnal Manajemen dan Perbankan Syariah NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Inspirasi Binsis dan Manajemen JWM (JURNAL WAWASAN MANAJEMEN) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Mizania : Jurnal Ekonomi dan Akuntansi Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research International Journal of Management Research and Economics Jurnal Bisnis dan Manajemen (JURBISMAN) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Karimah Tauhid International Journal of Educational and Life Sciences (IJELS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Global Leadership Organizational Research in Management J-CEKI Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Ekonomi dan Akuntansi
Endang Silaningsih
Universitas Djuanda
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Journal : JURNAL VISIONIDA

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PENINGKATAN KEPUASAN KONSUMEN MELALUI KUALITAS LAYANAN : Bukti Fisik, Kehandalan, Daya Tanggap, Jaminan,Empati,, Kepuasan Konsumen. Endang Silaningsih; Erni Yuningsih; Yuni Yuningsih
Jurnal Visionida Vol. 7 No. 1 (2021): June
Publisher : Fakultas Ekonomi Universitas Djuanda

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Abstract

Tujuan dalam penelitian ini mengetahui 1) tanggapan konsumen tentang kualitas pelayanan Hotel Augusta, 2) pengaruh seara bersama-sama dan secara parsial kualitas pelayanan terhadap kepuaan konsumen. Metode penelitian adalah survey, bentuk penelitian deskriptif dan verifikatif dengan sampel penelitian sebanyak 100 konsumen. Berdasarkan hasil penelitian, tanggapan konsumen terhadap secara simultan dan parsial variabel kualitas pelayanan yang terdiri dari bukti fisik, kehandalan, daya tanggap, jaminan dan empati berpengaruh terhadap kepuasan kosnumen Hotel Augusta Kabupaten Sukabumi.
KEUNGGULAN BERSAING PENDEKATAN PEMASARAN MEDIA SOSIAL: Pemasaran Media Sosial dan Keunggulan Bersaing Endang Silaningsih; Dwi Gemina; Dwi Noven Nugroho; Pra Gemini
Jurnal Visionida Vol. 7 No. 2 (2021): December
Publisher : Fakultas Ekonomi Universitas Djuanda

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Abstract

Tujuan dari penelitian: 1) menganalisis tanggapan konsumen terhadap pemasaran media sosial dan keunggulan bersaing; 2) menganalisis pengaruh pemasaran media sosial secara simultan dan parsial terhadap keunggulan bersaing. Objek penelitian ini adalah konsumen Hotel New Ria Diani Bogor dengan sampel yang digunakan sebanyak 100 konsumen dan lokasi penelian ini yaitu di Kabupaten Bogor. Metode penelitian dengan metode deskriptif, verifikatif, uji validitas, uji reliabilitas, uji asumsi klasik dan regresi linear berganda. Hasil penelitian menunjukan bahwa, secara simultan dan parsial pemasaran media sosial (content creation, content sharing, connecting dan community building) berpengaruh positif dan signifikan terhadap keunggulan bersaing. Kata Kunci: Pemasaran Media Sosial dan Keunggulan Bersaing.
ANALISIS PENGENDALIAN KUALITAS PRODUK BOTOL AIR MINUM 330 ml Edy Priyono; Endang Silaningsih; Tini Kartini
Jurnal Visionida Vol. 8 No. 2 (2022): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v8i2.7256

Abstract

Penelitian ini bertujuan untuk mengetahui (1) Mendeskripsikan bagaimana proses produksi, (2) Menganalisis pelakasanaan pengendalian kualitas produk, (3) solusi dalam mengatasi kendala–kendala pengendalian kualitas produk. Penelitian ini termasuk dalam jenis penelitian deskriptif. Subjek penelitian ini adalah Perusahaan Botol air minum pada salah satu PT objek penelitian ini adalah pengendalian kualitas produk. Data dikumpulkan dengan metode observasi, wawancara studi kasus dan dokumentasi. Hasil penelitian menunjukan bahwa (1) pelaksanaan pengendalian kualitas produk dilakukan mulai bahan baku, proses produksi, dan produk jadi. (2) kerusakan/kecacatan produk disebabkan oleh Faktor mesin, Faktor tenaga kerja dan Faktor metode . (3) Upaya yang dilakukan untuk mengatasi kendala pengendalian kualitas produk garmen adalah (a) mengatur kembali jadwal perawatan mesin dan peralatan produksi sebaik mungkin, (b) perbaikan sistem seleksi penerimaan karyawan yang lebih selektif terhadap operator bagian produksi, perbaikan pada sistem pelatihan berkala., (c) menerapkan Standar Operating Prosedure (SOP) yang lebih jelas dan terperinci, mengembangkan komunikasi yang baik antara pekerja. Kata Kunci : Kualitas Produk; Operasional; Pengendalian Kualitas
PENGARUH PEMASARAN MEDIA SOSIAL DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI KAGUMI KOPI NUSANTARA KABUPATEN SUKABUMI Diana Adi Rahmasari; Sudarijati; Endang Silaningsih
Jurnal Visionida Vol. 9 No. 2 (2023): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v9i2.8752

Abstract

The purpose of this research is to find out consumer responses and analyze the influence of social media marketing and lifestyle on purchasing decisions. The research method used is multiple linear regression analysis, and 100 customers are used as a sample using the sample methodnon probability sampling procedureaccidental sampling. The research results show that social media marketing and lifestyle variables simultaneously and partially have a positive and significant influence on purchasing decisions. The benefits for writers, academic environment companies are as learning, references and strategies in decision making.
KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK PROMOSI DAN KUALITAS PRODUK Kurnialih; Endang Silaningsih; Erni Yuningsih; Tini Kartini
Jurnal Visionida Vol. 9 No. 2 (2023): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v9i2.11369

Abstract

Tujuan penelitian ini untuk menguji citra merk, promosi, kualitas produk terhadap keputusan pembelian. Populasi penelitian ini adalah konsumen yellow chiken. Teknik sampling menggunakan non probability sampling dengan teknik accidental sampling. Sampel penelitian sebanyak 100 responden dengan menggunakan rumus Lemeshow. Tehnik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Tehnik analisis data yang digunakan analisis deskriptif verifikatif, linear berganda dengan uji asumsi klasik. Hasil penelitian menunjukkan (1) Penilaian konsumen terhadap citra merek, kegiatan promosi, kualitas produk  dan keputusan pembelian dengan kategori baik.  (2) Citra merek, promosi, dan kualitas produk baik secara simultan dan parsial berpengaruh positif dan signifikan terhadap keputusan pembelian pada Yellow Chicken. Untuk meningkatkan keputusan pembelian diyellow chicke dapat dilakukan dengan cara menggali ciri khas produk, memperhatikan kualitas bahan baku utama yang digunakan dan perlu menentukan kegiatan promosi yang tepat.
COMPETITIVE ADVANTAGE THROUGH MARKET ORIENTATION, CREATIVITY AND PRODUCT INNOVATION Rahmat Budi Hidayat; Endang Silaningsih; Yulianingsih
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.16692

Abstract

This research focuses on the use of market orientation, creativity, and product innovation as key strategies. This research uses quantitative methods and collects primary data through questionnaires and direct interviews with MSME owners. The sample size consisted of 100 respondents selected using proportional stratified random sampling technique with purposive sampling method. The data were analysed using descriptive verification analysis, validity and reliability tests, multiple linear tests and classical assumption tests. The results showed that creativity, innovation, and market orientation have a positive and significant effect on competitive advantage, both individually and jointly.
CONSUMER PURCHASE INTEREST BASED ON SOCIAL, ELECTRONIC WORD OF MOUTH AND IMAGE Digan Zahroh Fadhilah; Silaningsih, Endang; Yuningsih, Erni
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.16701

Abstract

This study examines social media, electronic word of mouth (eWOM) and brand image both simultaneously and partially on consumer buying interest. The sampling technique used non probability sampling technique with purposive sampling method. The research sample was 100 respondents using the Lemeshow formula. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique uses descriptive verification analysis, validity and reliability tests, multiple linear tests and classical assumption tests. The results showed that both simultaneously and partially there was a positive and significant effect of social media, electronic word of mouth (eWOM), and brand image on purchase intention.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND JOB SATISFACTION ON OCB WITH ORGANIZATIONAL COMMITMENT AS A MEDIATING VARIABLE Nuria Fitri Ramadani; Ismartaya; Silaningsih, Endang
Jurnal Visionida Vol. 11 No. 1 (2025): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i1.19747

Abstract

This research was conducted to determine the effect of organizational culture and job satisfaction on organizational citizenship behavior through organizational commitment as an intervening variable in employees. This research design uses descriptive and verification methods with a quantitative approach. In determining the research sample, the authors used probability sampling with simple random sampling technique and used the degree of variability sample measurement, obtained as many as 134 employees. The analysis method used is path analysis with t test and sobel test. The results showed that organizational citizenship behavior of employees through organizational culture, job satisfaction and organizational commitment in Pusdiklatwas BPKP employees is in the good category; organizational culture has a direct and positive effect on organizational commitment; job satisfaction has no direct and positive effect on organizational commitment; organizational culture has a direct and positive effect on organizational citizenship behavior; job satisfaction has a direct and positive effect on organizational citizenship behavior; organizational commitment has a direct and positive effect on organizational citizenship behavior; organizational culture has an indirect and positive effect on organizational citizenship behavior through organizational commitment; job satisfaction has no indirect and positive effect on organizational citizenship behavior.
Co-Authors Abdul Hamid ABDUL ROHMAN Abdul Wadud, Abdul Abdurrozaq, Riyan Abian Nurdiansyah, Muhammad Ade Budi Setiawan Adhitia Maulana Agtariza Wulanda Suci Padi Ahmad Rifans Maulana Akhsan, Muhammad Alfahri, Hasanudin ALFIN ADAM Alycia, Chantika Putri Amelia Kartini5 Andi Hardiansyah Andika Haikal Fikri Andika, Adi Anjani, Evi Tri Anne Kurniawati Arifin, MA Ashfiyah, Shofy Assegaf, Said Riziq Aulia Puspa Ayu Ayu Amalia Putri Ayun, Mutiara Qurota Aziz, Ayi Jamaludin Azmi, Muhamad Chandra Ayu Pramestidewi Cucu Ratnasih Damar Sandi, Rafly Dava Delistiana Putri Dede Sutisna Dedeh Widarsih Dena Oktaviani Desi Desi Dian Hermawan Diana Adi Rahmasari Digan Zahroh Fadhilah Dimas Sanjaya Dina Marlina, Dina Dinda Amalia Dony Ferry Anggoro Dwi Gemina Dwi Noven Nugroho Edy Priyono Edy Priyono Elma Erni Yuningsih Evi Tri Anjani Fadhilah, Digan Zahroh Fadhiya, Kamila Fadillah, Muhammad Fajar Fahrizal Amri Fairuz, Rozaan Farida Akbarina Fatimah Azzahra Fe, Didi Feby Anugrah Wati Fikri, Jihad Fina Aprilia Firdaus, M Padil Fitriyani , Elma Fitriyani, Amanda Florensia, Nadya Reza Frans Sudirjo Frawitazian, Nadilla Gojali, Andreas Gotfridus Goris Seran Haikal Fikri, Andika Halimatussadiah, Siti Hanifi, Widia Alma Hanipah, Imanda Haryadi, Mohammad Mursidi Hendra Saputra I Nyoman Tri Sutaguna Ibnu Athoillah Al Faqih Ibrahim, Zahra Azkia Ikhwan Zaenudin Ilham, Saepul Indra Cahya Kusuma Indra Indra Ipaludin, Muhamad Isfan Fajar Hawari ISMARTAYA Ismartaya ISMARTAYA Ismartaya Ismartaya, Ismartaya Istiyanah, Istiyanah Jailani, M. Rachmat Janita, Arsya Putri Jaya, M. Prima Jericho Aditya Vandy Jihad Fikri Karimatun Nisa Karimatun Nisa Kartika ., Kartika Kartini, Tini Khomsah Kamilah Kurnialih Kurniawan Kurniawan Latipah, Ipat Leo Anggara Luqman Hakim Luthfiany, Delia M. Albi Sahal Ma'hadi M. Prima Jaya M. Rachmat Jailani M. Zainil Muhsin MA Arifin Maelani, Siti Magdalena Melani, Maria Maharani, Rulistya Malik, Aqsal Maulana Manik, Tuti Khoiriyah Maranti Afifah Maria Magdalena Melani Marwah Eka Putri Maulana, Lucky Hikmat Maulida, Wildan Uyunina Mida Yumaidila MOCHAMMAD REZA Moh. Heriski Ramadan Mubarok, Faisal Husni Muhamad Abdul Azis Muhammad Akhsan Muhammad Ikbal Riyadi Muhammad Luthfi MUHAMMAD YUSUF Muhsin, M Zainil Muhsin, M. Zainil Muhzan Fahrosi Mulyantoro, Anto Musa Mulyadi Nadia Putri Nani Wijaya Nazwa Awlia Maulana Neng Erni Fitriani Ningsih, Desi Fitria Nisa, Karimatun NOERMANSYAH, REZA Nugroho, Hendra Wahyu Nurajriah, Siti Nuria Fitri Ramadani Nurpratomo, Ari Oci Sulastri Sipayung Oktafiani, Restu Palahudin Palahudin Palahudin Palahudin Pra Gemini Pra Gemini Praditya, Andita Putri Patricia Sihotang Putri Utami Putri Utami, Putri Qoditul Asrof Ramadoni Rafly Damar Sandi Rahayu, Nuratih Dewi Rahmat Budi Hidayat ramadhani ramadhani Ramadhanti, Alicia Nurfitriani Ramadoni, Qoditul Asrof Ramdani Haryadi Irzan Ramdani, Shifa Aulia Rasyifa, Chika Resti Amelia Resti Rohayati Restu Oktafiani Restu Purwaningtyas Restu, Faqih Maulana Rian Permana Riansyah Ricken Fillany Rihadatul Aisy, Zahro Rimadini, Amalia Riny Kusumawati Riva Aryani Putri Rizal Habibi Rizaldi Darmawan Rizky Titis Agustianto Rohmat Rulistya Maharani Rusmawan, Regita Saepul Jamaludin Salbiah, Rahma Siti Sari, Selvina Desfa Sastrawan, Berry Shabila Wenintias, Siti Simaludin Andiyansyah SINDI KRISNANDARI Siska Wahyuningsih Siti Inayatun Sabilla Siti Julaiha Siti Maelani Siti mutmainnah Siti Nurhasanah Siti Rahma Sawalia Nabila Sobarudin, Muhamad Fahmi Sri Harini Sri Harini Sri Harini Suci Nuralita Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Sumirat, Nur Cahya Suprayogi, Hindrawan Suryani, Danu Tika Febriyanti Tini Kartini Tini Kartini Titiek Tjahja Andari Titiek Tjahya Andari Titiek Tjahya Andari Titis Agustianto, Rizky Tun Susdiyanti Violita Eka Lestari Vivih Rahmayanti Wahono, Puji Wahyuni Diandra Maharani Wardhana, Adhitya Ikhsani Wawi Wawi Wawi, Wawi Widia Aulia Rahmah Wulan Sari, Vanny Wulanda Suci Padi, Agtariza Yogi Rizki Nugraha, Sinta Sundari Yulianingsih Yulianingsih Yulianingsih Yulianingsih, Yulianingsih Yumaidila, Mida Yuni Yuningsih Zaenudin, Ikhwan Zidan, Muhamad