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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Journal of Innovation Research and Knowledge Jurnal Ilmu Manajemen Mulawarman (JIMM) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Asian Journal of Management, Entrepreneurship and Social Science INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen IPSSJ INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Haribowo, Rio
Universitas Mulawarman
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Analysis of the Influence of Social Media Engagement, Personalization Quality, and Service Quality on Digital Brand Loyalty of Online Retail Customers Rio Haribowo; Sukma Irdiana; Ida Ayu Trisna Wijayanthi; Sofia Maulida; Imam Jayanto; Fahrina Mustafa
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6303

Abstract

The primary aim of the research is to measure how the communication via social media, the degree of personalization, and the service rendered through the internet affect the customers’ loyalty toward the brand in the context of online retail digital loyalty, along with the customer interaction and personalization quality. The site of the study is selected based on the cutting-edge rivalry among online retailers and the necessity for brand loyalty to be a decisive factor in the digital companies' survival. A quantitative explanatory research design has been applied with 250 online retail customer respondents who are selected through purposive sampling method. The data gathering is carried out using a questionnaire based on a five-point Likert scale and multiple linear regression is the method used for analyzing the data. The study findings confirm that social media interactions, personalization quality, and service have a significantly large positive effect on digital brand loyalty of the customers. The research, however, presents the online retail sector with an opportunity for a strategic advantage in marketing, service personalization, and quality improvements for building up a long-lasting brand loyalty.
THE EFFECT OF EDUCATION LEVEL ON EMPLOYEE PERFORMANCE WITH TRAINING AS A MODERATING VARIABLE Dian Wahyuningsih; Najmi Ismail; Bambang Suseno; Suratman; Rio Haribowo
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 7 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

This research is a quantitative research with an explanatory approach (Lestari & Ghaby, 2018). The data used in this study are primary data that researchers obtained from Financial Services Authority employees spread throughout Indonesia as many as 5000 employees. The data were obtained from an online questionnaire and analyzed using the smart PLS 4.0 analysis tool with the following hypothesis. The result in this article show the Education Level variable can have a positive relationship direction and a significant influence on Employee Performance because it is positive and below the significance level of 0.05, namely 0.045. This means that the higher the education of an employee, the more it can influence employees to be more careful in understanding superiors' directions, working intelligently, and solving every problem that exists well, which ultimately improves Employee Performance.. In the next line, the researcher's hypothesis can also be proven if the Training variable can strengthen the influence of the Education Level variable on Employee Performance because the direction of the relationship is positive and the ebrad is below the significance level of 0.05, namely 0.021, which is more significant than direct testing of 0.05. Thus, the first and second hypotheses in this article can be accepted.
ANALISIS DAMPAK KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. ANUGERAH BARA KALTIM Dini Nadia Ning Tiyas; Rio Haribowo
Integrative Perspectives of Social and Science Journal Vol. 3 No. 04 April (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan dan motivasi kerja terhadap produktivitas kerja karyawan pada PT. Anugerah Bara Kaltim. Penelitian menggunakan pendekatan kuantitatif dengan dua variabel independen, yaitu kepemimpinan dan motivasi kerja, serta satu variabel dependen, yaitu produktivitas kerja karyawan. Populasi penelitian berjumlah 100 karyawan, dengan sampel sebanyak 80 responden yang ditentukan menggunakan rumus Slovin. Pengumpulan data dilakukan melalui kuesioner skala Likert dan wawancara, sedangkan analisis data menggunakan uji validitas, uji reliabilitas, regresi linier berganda, koefisien determinasi, uji F, dan uji t. Hasil penelitian menunjukkan bahwa kepemimpinan berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan dengan nilai signifikansi 0,001, sedangkan motivasi kerja juga berpengaruh positif dan signifikan dengan nilai signifikansi 0,000. Secara simultan, kedua variabel berpengaruh signifikan terhadap produktivitas kerja karyawan. Temuan ini menegaskan bahwa peningkatan kualitas kepemimpinan dan motivasi kerja dapat mendorong produktivitas karyawan secara optimal.
PENGARUH PENGEMBANGAN KARIR DAN MOTIVASI KERJA TERHADAP WORK ENGAGEMENT  PADA PT. ABADI RAYA COMMERCE Niar Syahara; Rio Haribowo
Integrative Perspectives of Social and Science Journal Vol. 3 No. 04 April (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Work engagement merupakan salah satu faktor penting yang menunjukkan tingkat keterlibatan, dedikasi, dan energi karyawan dalam menjalankan pekerjaannya. Tingkat work engagement yang tinggi dapat meningkatkan produktivitas serta mendukung pencapaian tujuan organisasi. Salah satu faktor yang diduga memengaruhi work engagement adalah pengembangan karir dan motivasi kerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh pengembangan karir dan motivasi kerja terhadap work engagement karyawan pada PT. Abadi Raya Commerce. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif. Populasi penelitian adalah seluruh karyawan PT. Abadi Raya Commerce yang berjumlah 52 orang dengan teknik sampling jenuh sehingga seluruh populasi dijadikan sampel penelitian. Data dikumpulkan melalui penyebaran kuesioner dengan skala Likert dan dianalisis menggunakan analisis regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa pengembangan karir berpengaruh positif dan signifikan terhadap work engagement dengan nilai signifikansi 0,000 < 0,05 dan t hitung 6,899 > t tabel 2,009. Sementara itu, motivasi kerja berpengaruh positif namun tidak signifikan terhadap work engagement dengan nilai signifikansi 0,149 > 0,05. Nilai koefisien determinasi sebesar 0,559 menunjukkan bahwa 55,9% variasi work engagement dapat dijelaskan oleh variabel pengembangan karir dan motivasi kerja. Berdasarkan hasil tersebut dapat disimpulkan bahwa pengembangan karir menjadi faktor penting dalam meningkatkan work engagement karyawan, sedangkan motivasi kerja belum memberikan pengaruh yang signifikan.
Co-Authors Abdul Malik Abdul Razak Munir Adzka Rosa Sanjayyana Agus Rofi'i Ahmad Ahmad Akbar Akbar Akbar, Zulfikri Aliyya Nur Rissya Ariesta Heksarini Arijanti, Susi Bambang Suseno Bambang Suseno Besse Raodhatul Jannah Bilgies, Ana Fitriyatul Br Ginting, Jenni Veronika Budi Sulistiyo Nugroho Dadang Suhardi Dendy K. Pramudito Dian Wahyuningsih Dian Wahyuningsih Diawati, Prety Dini Nadia Ning Tiyas Dirhamsyah Djunaedi Djunaedi Doddy Adhimursandi Eko Nur Hermansyah Eva Yuniarti Utami Fatimah Malini Lubis Feby Arma Putra Fildzah Shabrina Fitri Rezeki G. Gunawan Galih Wisnu Wardhana Hamdany, Mohammad Azharie hartanto hartanto Hendy Tannady Hotbona Novandi Tambunan I Wayan Ruspendi Junaedi Ika Sakti, Bagas Sundaru Ika Suhartanti Darmo Ilham Arief Imam Jayanto Irdiana, Sukma Irwan Moridu Isfauzi Hadi Nugroho Iwan Henri Kusnadi Jasman Julianti Fitria Toufik Karnawi Kamar Karyadi, Sugeng Ladjin, Nurjanna Lenny Nuraeni, Lenny M. Rafid Marwal Maryam Nadir Mawardah, Anis Menhard Menhard, Menhard Michael Hadjaat Miftahul Khoir Mohammad Azharie Hamdany Mohzana Mudasetia Mudasetia Mudasetia, Mudasetia Muhamad Risal Tawil Muhammad Arsyad Muhammad Yusuf Musdalifah Azis Musran Munizu Mustafa, Fahrina Najmi Ismail Najmi Ismail Niar Syahara Nugroho, Budi Sulistiyo Nuri Rohmatul Umma Putrie, Rena Augia Rahmawati, Rahmawati Ramli, Akhmad Raraga, Filus Ratnawati Ratnawati Rena Augia Putrie Rendi Wibowo Riesna Apramilda Riyanti, Apriani Sagaf S. Pettalongi Sanjayyana, Adzka Rosa Saut Maruli Tua Pandiangan Sidjabat, Sonya Sofia Maulida sri sudiarti Subroto, Desty Endrawati Sujatmiko, Wandi Sukriyadi, Sukriyadi suratman Suratman Susi Indriyani syamsurizal syamsurizal Syarifah Hudayah Tambunan, Hotbona Novandi Toufik, Julianti Fitria Tyahya Whisnu Hendratni Utami, Eva Yuniarti Verawaty Verawaty Wahyuningratna, Ratu Nadya Wariunsora, Marlen Wibowo, Rendi Widaryo, Chandika Mahendra WIjayanthi, Ida Ayu Trisna Wulandari, Ayu Ratna Yantony, Didit ZA, Saida Zainurossalamia