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All Journal Ars: Jurnal Seni Rupa dan Desain ANDHARUPA JSW (Jurnal Sosiologi Walisongo) PENELITIAN DAN KARYA ILMIAH PROSIDING SEMINAR NASIONAL CENDEKIAWAN MUDRA Jurnal Seni Budaya Panggung Jurnal Pemberdayaan Masyarakat Madani (JPMM) Prosiding Seminar Nasional Pakar IKRA-ITH ABDIMAS Jurnal Muara Ilmu Sosial, Humaniora, dan Seni VCD (Journal of Visual Communication Design) Aksara: Jurnal Ilmu Pendidikan Nonformal Literatus Visual Heritage: Jurnal Kreasi Seni dan Budaya Narada : Jurnal Desain dan Seni Intervensi Komunitas: Jurnal Pengabdian Masyarakat Jurnal Senirupa Warna (JSRW) Community Empowerment Jurnal PkM (Pengabdian kepada Masyarakat) Unram Journal of Community Service (UJCS) JURNAL PENELITIAN DAN KARYA ILMIAH LEMBAGA PENELITIAN UNIVERSITAS TRISAKTI Jurnal Desain Komunikasi Visual Nirmana Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Jurnal AKAL: Abdimas dan Kearifan Lokal Jurnal Dimensi Seni Rupa dan Desain Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Kartala Visual Studies Panggung
Wegig Murwonugroho
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Journal : Kartala Visual Studies

 1 
NARASI BUDAYA DAERAH UNTUK PENCIPTAAN BRAND IDENTITY “BALE BUDAYA PARAHYANGAN” DI KAWASAN KOTABARU PARAHYANGAN BANDUNG Setyohadi, Sru; Murwonugroho, Wegig; Eko Budiwaspada, Agung
Kartala Vol 3 No 1 (2024): Januari 2024
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/kvs.v3i1.131

Abstract

The reduced interest of the younger generation in arts and local culture is the impact of the era of globalization which has influenced the pattern of cultural life in this country. They prefer foreign culture which they consider to be more modern and classy compared to regional culture which is outdated and outdated. This means that someone who cares about culture established a cultural hall in the Kota Baru Parahyangan Mandiri City area in the Padalarang area of West Java, to facilitate community activities in preserving the nation's culture. Not only for art but also as a place for recreation, education and conservation, but unfortunately the place called "Bale Budaya Parahyangan", is not widely known by the local community due to the lack of information and the absence of a brand identity, this is the main problem. So there is a need for a significant brand identity concept that takes regional cultural narratives as the approach and is based on qualitative research methods and design techniques using the design thinking process, so that it is easier to recognize and understand both the meaning and the visuals.
Co-Authors Acep Iwan Saidi Acep Iwan Saidi Acep Iwan Saidi Acep Iwan Saidi Achmad Syarief Adzani, Fachrina Afandi, Nadya Nurul Aghastya Wiyoso Agung Eko Budi Waspada Agung Eko Budi Waspada Agung Eko Budiwaspada Agus Nugroho Ujianto Agus Nugroho Ujianto, Agus Nugroho Ahmad Buchori Akkapurlaura Akkapurlaura Alfares, Yorifky Julio Alika Salsabila Marwanto Anisha Melanie Yuniar S Arba Rustian Arief Datoem Arief Datoem, Arief Asih Retno Dewanti Asri Cikita Astri Rinanti Astrid Kusumawidagdo Atridia Wilastrina Aulia Rahman Alhaq Azizan, Ahamad Tarmizi Burhanudinnur, Muhammad Calvin Glenaldo cindy permatasari Cindylaras, Nadya Deddy Wahjudi Dewayana, Triwulandari Satitidjati Dharsono, Soni Djuana, Tjhwa Endang Ekananda HARYADI Eko Budiwaspada, Agung Endang Djuana Fachrina Adzani Fachrul, Melati Feuranita Febri Sukma Ambarani Ferida, Yuni Fikri Abdillah Fikri Abdillah Gandarum , M. Dedes Nur Gandarum, Dedes Nur Gandung Anugrah Kalbuadi Gihon Nugrahadi Gihon Nugrahadi, Gihon Ginanjar Hamid Wiryawan Glenaldo, Calvin gunawan, setia Hambawan, Tulus Harris Effendi Hartini Hartini HARYADI, Ekananda Haura, Nazzalla Izzabelle I Nyoman Larry Julianto Ida Ayu Putu Sri Widnyani Ida Busnetty Ilham Ari Susanto Indralaksmi Indralaksmi Indralaksmi, Indralaksmi Isa Bella Ischak, Mohammad Iskandar, Julindiani Kamil Nadhirshan Kevin Abubakar Perdana Khoirunisa, Amalia Leonardus Aryo M Fikri Akbar M. Fikri Akbar Marina Wardaya Marwanto, Alika Salsabila Matheus Prayogo Maulani, Mustamina Melati Feuranita Fachrul Menul Teguh Riyanti, Menul Teguh Miftakhudin Miftakhudin Miftakhudin, Miftakhudin Milenia Aziz Milvan, Tania Ansarah Davina Moertiningsih, Sarwosri Mohamed Razeef Abdul Razak Mohammad Ischak Monica Dwi Hartanti Monica Dwi Hartanti, Monica Dwi Muhammad Burhannudinnur Mustamina Maulani Mustamina Maulani Nasir, Roziani Binti Mat Nashir @ Mohd Noviani Prasetyaningsih Nurhikmah Budi Hartanti Perdana, Kevin Abubakar Prabowo, A Hadi Prabowo, Achmad Hadi Putri Gayanti, Syarifah Arsitadewi R.A. Heryani Wahyuningrum Ramli, Ishak Rasendriya, Athiyya Apsarini Ratih Alifah Putri Renata Kusuma Richy Wijaya Rina Fitriana, Rina Risabella Wongso Salsabilla Atwinita Sangayu Ketut Laksemi Nilotama Savira P. Setia Gunawan Setiadi, Virginia Suryani Setyohadi, Sru Sony Dharsono Kartika Syarifah Arsitadewi Putri Gayanti Teddy Siswanto, Teddy Thirathep Chonmaitree Tiko Prabhata Tjhwa Endang Djuana Tommi Tommi Triwulandari Satitidjati Dewayana Utomo, R. Drajatno Widi Virginia Suryani Virginia Suryani Setiadi Wardoyo, Bambang Tri Wawan Kurniawan Wilastrina, Atridia Winnie Septiani Wongso, Risabella Yan Yan Sunarya Yan Yan Sunarya Yasraf Amir Pilliang Yasraf Amir Pilliang Yorifky Julio Alfares Yosua Reydo Respati, Yosua Reydo Yusran, Husna Leila