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All Journal Ars: Jurnal Seni Rupa dan Desain ANDHARUPA JSW (Jurnal Sosiologi Walisongo) PENELITIAN DAN KARYA ILMIAH PROSIDING SEMINAR NASIONAL CENDEKIAWAN MUDRA Jurnal Seni Budaya Panggung Jurnal Pemberdayaan Masyarakat Madani (JPMM) Prosiding Seminar Nasional Pakar IKRA-ITH ABDIMAS Jurnal Muara Ilmu Sosial, Humaniora, dan Seni VCD (Journal of Visual Communication Design) Aksara: Jurnal Ilmu Pendidikan Nonformal Literatus Visual Heritage: Jurnal Kreasi Seni dan Budaya Narada : Jurnal Desain dan Seni Intervensi Komunitas: Jurnal Pengabdian Masyarakat Jurnal Senirupa Warna (JSRW) Community Empowerment Jurnal PkM (Pengabdian kepada Masyarakat) Unram Journal of Community Service (UJCS) JURNAL PENELITIAN DAN KARYA ILMIAH LEMBAGA PENELITIAN UNIVERSITAS TRISAKTI Jurnal Desain Komunikasi Visual Nirmana Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Jurnal AKAL: Abdimas dan Kearifan Lokal Jurnal Dimensi Seni Rupa dan Desain Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Kartala Visual Studies Panggung
Wegig Murwonugroho
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Journal : ANDHARUPA

 1 
DAYA TARIK VISUAL BAND VIRTUAL GORILLAZ: MEMBANGUN IDENTITAS DAN FANTASI Rasendriya, Athiyya Apsarini; Ramli, Ishak; Utomo, Drajatno Widi; Respati, Yosua Reydo; Murwonugroho, Wegig
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 10 No. 02 (2024): June 2024
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v10i02.4933

Abstract

Abstrak Gorillaz adalah band virtual yang dibentuk musisi Damon Albarn dan seniman Jamie Hewlett (1998). Band ini mencampurkan genre musik seperti rock, hip-hop, dub, reggae, electronic, dan pop. Gorillaz terdiri dari empat anggota virtual yaitu Stuart Pot sebagai vokalis dan pemain keyboard, Murdoc Niccals sebagai pemain bass dengan gaya kontroversial, Noodle sebagai gitaris digambarkan sebagai gadis Jepang muda yang kini telah dewasa, dan Russel Hobbs sebagai drummer yang memiliki latar belakang cerita dirasuki oleh roh teman-temannya yang telah meninggal. Anggota band direpresentasikan sebagai karakter kartun dengan alur cerita. Band animasi virtual yang bermain fiksi, bukan manusia sesungguhnya. Band virtual yang menggabungkan teknologi untuk merangsang indera manusia untuk memberikan pengalaman yang berbeda. Sebagai band yang menjajakan visual tokoh animasi yang fiktif, memunculkan keingintahuan penulis atas kekuatan daya tarik virtual, persepsi, dan apresiasi pendengar. Penelitian ini menggunakan pendekatan kualitatif deskriptif melalui metode Semiotika Charles Sanders Peirce. Dalam penelitian ini ditemukan bahwa inovasi band Gorillaz memadukan seni visual dan musik dengan cara pemanfaatan teknologi animasi holografik tampil live dengan musisi sesungguhnya. Kekuatan narasi fantasi menjadi aksentuasi dimunculkan dalam animasi tiap tokoh virtual.    Kata Kunci: animasi hologram, band virtual, daya tarik, fantasi visual, Gorillaz     Abstract Gorillaz is a virtual band formed by musician Damon Albarn and artist Jamie Hewlett in 1998. The band blends music genres such as rock, hip-hop, dub, reggae, electronic, and pop. Gorillaz consists of four virtual members namely Stuart Pot as vocalist and keyboard player, Murdoc Niccals as controversial bassist, Noodle as guitarist portrayed as a young Japanese girl who has matured; and Russel Hobbs as drummer with a backstory of being haunted by the spirits of deceased friends. Band members are represented as cartoon characters with narrative arcs. Gorillaz is an animated virtual band playing fictional characters rather than real humans, integrating technology to stimulate human senses for a unique experience. As a band showcasing fictional animated characters, it piques curiosity about the virtual appeal, perception, and listener appreciation. This qualitative descriptive research employs Charles Sanders Peirce's Semiotics method. The study concludes that Gorillaz's innovation combines visual art and music through holographic animation technology in live performances with real musicians, accentuating the narrative power of fantasy in each virtual character's animation.   Keywords: appeal, Gorillaz, holographic animation, virtual band, visual fantasy
Co-Authors Acep Iwan Saidi Acep Iwan Saidi Acep Iwan Saidi Acep Iwan Saidi Achmad Syarief Adzani, Fachrina Afandi, Nadya Nurul Aghastya Wiyoso Agung Eko Budi Waspada Agung Eko Budi Waspada Agung Eko Budiwaspada Agus Nugroho Ujianto Agus Nugroho Ujianto, Agus Nugroho Ahmad Buchori Akkapurlaura Akkapurlaura Alfares, Yorifky Julio Alika Salsabila Marwanto Anisha Melanie Yuniar S Arba Rustian Arief Datoem Arief Datoem, Arief Asih Retno Dewanti Asri Cikita Astri Rinanti Astrid Kusumawidagdo Atridia Wilastrina Aulia Rahman Alhaq Azizan, Ahamad Tarmizi Burhanudinnur, Muhammad Calvin Glenaldo cindy permatasari Cindylaras, Nadya Deddy Wahjudi Dewayana, Triwulandari Satitidjati Dharsono, Soni Djuana, Tjhwa Endang Ekananda HARYADI Eko Budiwaspada, Agung Endang Djuana Fachrina Adzani Fachrul, Melati Feuranita Febri Sukma Ambarani Ferida, Yuni Fikri Abdillah Fikri Abdillah Gandarum , M. Dedes Nur Gandarum, Dedes Nur Gandung Anugrah Kalbuadi Gihon Nugrahadi Gihon Nugrahadi, Gihon Ginanjar Hamid Wiryawan Glenaldo, Calvin gunawan, setia Hambawan, Tulus Harris Effendi Hartini Hartini HARYADI, Ekananda Haura, Nazzalla Izzabelle I Nyoman Larry Julianto Ida Ayu Putu Sri Widnyani Ida Busnetty Ilham Ari Susanto Indralaksmi Indralaksmi Indralaksmi, Indralaksmi Isa Bella Ischak, Mohammad Iskandar, Julindiani Kamil Nadhirshan Kevin Abubakar Perdana Khoirunisa, Amalia Leonardus Aryo M Fikri Akbar M. Fikri Akbar Marina Wardaya Marwanto, Alika Salsabila Matheus Prayogo Maulani, Mustamina Melati Feuranita Fachrul Menul Teguh Riyanti, Menul Teguh Miftakhudin Miftakhudin Miftakhudin, Miftakhudin Milenia Aziz Milvan, Tania Ansarah Davina Moertiningsih, Sarwosri Mohamed Razeef Abdul Razak Mohammad Ischak Monica Dwi Hartanti Monica Dwi Hartanti, Monica Dwi Muhammad Burhannudinnur Mustamina Maulani Mustamina Maulani Nasir, Roziani Binti Mat Nashir @ Mohd Noviani Prasetyaningsih Nurhikmah Budi Hartanti Perdana, Kevin Abubakar Prabowo, A Hadi Prabowo, Achmad Hadi Putri Gayanti, Syarifah Arsitadewi R.A. Heryani Wahyuningrum Ramli, Ishak Rasendriya, Athiyya Apsarini Ratih Alifah Putri Renata Kusuma Richy Wijaya Rina Fitriana, Rina Risabella Wongso Salsabilla Atwinita Sangayu Ketut Laksemi Nilotama Savira P. Setia Gunawan Setiadi, Virginia Suryani Setyohadi, Sru Sony Dharsono Kartika Syarifah Arsitadewi Putri Gayanti Teddy Siswanto, Teddy Thirathep Chonmaitree Tiko Prabhata Tjhwa Endang Djuana Tommi Tommi Triwulandari Satitidjati Dewayana Utomo, R. Drajatno Widi Virginia Suryani Virginia Suryani Setiadi Wardoyo, Bambang Tri Wawan Kurniawan Wilastrina, Atridia Winnie Septiani Wongso, Risabella Yan Yan Sunarya Yan Yan Sunarya Yasraf Amir Pilliang Yasraf Amir Pilliang Yorifky Julio Alfares Yosua Reydo Respati, Yosua Reydo Yusran, Husna Leila