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Logo on MSME Product Packaging as a Means of Advertising to Increase Sales Results Samsul Bahri; Rohiman, Rohiman
Journal of Science and Education (JSE) Vol. 6 No. 1 (2025): Journal of Science and Education (JSE) IN PRESS
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i1.568

Abstract

Logo is one of the important elements in a brand's visual identity, especially in the context of MSME product packaging. This study aims to analyse the role of logos on product packaging as a means of visual advertising that has an effect on increasing sales results. The method used is a descriptive quantitative approach with data collection through questionnaires to 100 consumers and interviews with 15 MSME players in the food and beverage sector in the Lampung region. The results showed that 76% of consumers stated that logos influence purchasing decisions, and 82% stated that logos increase trust in products. Most MSMEs that have redesigned their packaging with a professional logo experienced a 20-35% increase in sales. This finding shows that logos on packaging not only serve as an identity, but also as an effective direct promotional medium in strengthening brand awareness and driving sales conversions. This research suggests that MSMEs should prioritise logo design in their marketing strategy as a long-term visual investment that impacts business performance.
TEKNOLOGI PENANGANAN DAN PENGAWETAN DI ATAS KAPAL PADA NELAYAN KABUPATEN ACEH BARAT Ukhty, Nabila; Ikhsanul Khairi; Nurul Najmi; Mira Mauliza Rahmi; Heriansyah; Samsul Bahri; Yasrizal
Jurnal Ilmiah Tatengkorang Vol 5 No 2 (2021): Jurnal Ilmiah Tatengkorang
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Negeri Nusa Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54484/tkrg.v5i2.415

Abstract

Teknik penanganan dan pengawetan ikan merupakan hal penting yang harusdilakukan dalam indsutri perikanan. Tujuan dari penanganan dan pengawetan ini yaitu menjagakualitas ikan hingga ke tangan konsumen. Kegiatan penanganan harus dilaksanakan dari huludan hilir, yaitu dari kegiatan penangkapan hingga ke pengolahan menjadi produk. Penanganandan pengawetan yang tepat dan baik dapat menghasilkan komoditas yang prima, nilai jual yangtinggi, dan dapat memperluas akses pasar. Hal ini secara tidak langsung berpotensimeningkatkan pendapatan nelayan. Kegiatan sosialiasi dilaksanakan di aula Dinas Kelautandan Perikanan (DKP) Kabupaten Aceh Barat. Tujuan kegiatan ini dilaksanakan yaitu untukmemberikan pemahaman kepada nelayan terkait cara penanganan ikan yang baik di atas kapaldan teknik pengawetan yang bisa dilakukan di atas kapal. Sosialisasi dilaksanakan dua sesi.Sesi pertama memaparkan teknologi penanganan di atas kapal dan sesi kedua teknologipengawetan di atas kapal. Kegiatan sosialisasi ditutup dengan sesi diskusi bersama paranelayan, pada sesi ini banyak informasi-informasi yang diterima dari neayan terkait kondisi dilapangan (laut), sehingga dapat menjadi masukan untuk kami dalam mencari solusi terbaikuntuk para nelayan di Aceh Barat. Salah satu solusi yang diberikan yaitu, mendesign ulangruang palka dengan dengan menambahkan alufo pada bagian insulator palka sehingga bisadimanfaatkan secara optimal dan lebih memperhatikan rasio jumlah es dan ikan selamapenyimpanan di atas kapal sehingga dapat mempertahankan mutu ikan hingga ikan didaratkan. Fish handling and preservation techniques are important things that must be applied in thefisheries industry. The purpose of this handling and preservation is to maintain the quality ofthe fish until it reaches the consumer. Handling activities must be carried out from upstreamand downstream, namely from fishing activities to processing into products. Proper and goodhandling and preservation could produce prime commodities, high selling value, and expandmarket access. This indirectly has the potential to increase fishermen’s income. Thesocialization activity was carried out in the hall of the Department of Marine Affairs andFisheries (DKP) of West Aceh Regency. The purpose of this activity is to provide fishermenwith an understanding of how to properly handle fish on board and preservation techniquesthat can be applied on board. The socialization was held in two sessions. The first sessionpresented onboard handling technology and the second session preservation technology on board. The socialization activity was closed with a discussion session with the fishermen, inthis session a lot of information was received from fishermen regarding conditions in the field,so that it could be input in finding the best solution for fishermen in West Aceh. One solutiongiven is to redesign the hatch space by adding aluminum foil to the insulator of the hatch sothat it can be used optimally and pay more attention to the ratio of the amount of ice and fishduring storage on the boat so that it can maintain the quality of the fish until the fish is landed.
Pengaruh Pengetahuan Lingkungan, Kepedulian Lingkungan, Dan Kesadaran Lingkungan Terhadap Niat Beli Produk Ramah Lingkungan “Thrifting” Pada Mahasiswa/I Di Universitas Malikussaleh Isra Mayani; Samsul Bahri; Rusydi Abubakar; Khairina Khairina
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Thrifting diperkirakan mulai populer di Indonesia pada periode 1997-1998 dan dianggap sebagai aktivitas ramah lingkungan karena membantu mengurangi limbah dengan memanfaatkan kembali barang-barang bekas yang masih layak pakai. Penelitian ini bertujuan untuk mengetahui niat beli mahasiswa/i Universitas Malikussaleh terhadap produk ramah lingkungan “Thrifting”. Penelitian ini menggunakan data primer yang berupa angket kuesioner. Responden yang digunakan sebanyak 140 orang mahasiswa/i Universitas Malikussaleh. Metode analisis data yang digunakan adalah regresi linear berganda serta pengujian hipotesis berupa Uji-t (parsial). Hasil penelitian menunjukkan bahwa Pengetahuan Lingkungan memiliki pengaruh negatif dan tidak signifikan terhadap niat beli thrifting. Sementara itu, ditemukan bahwa Kepedulian dan Kesadaran Lingkungan memiliki pengaruh positif dan signifikan terhadap niat beli thrifting.
IMPLEMENTASI MANAJEMEN LINGKUNGAN DALAM PENGOLAHAN LIMBAH ORGANIK MENJADI ECO ENZYME DI TINGKAT RUMAH TANGGA DI WONOMULYO Sucianti Sukiana Sari; Samsul Bahri; Resky Faradibah Suhab
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

Household waste, particularly organic waste such as food and vegetable scraps, remains an environmental problem that has not been optimally addressed in Wonomulyo District, West Sulawesi. Most of this waste is managed conventionally through incineration or landfill disposal, which has negative impacts on the environment. One solution that is starting to be introduced is eco-enzyme—a product produced by fermenting organic waste with sugar and water—which has various ecological benefits, such as acting as a natural cleaner and liquid fertilizer. This study aims to explore the practice of processing organic waste into eco-enzyme at the household level and identify supporting factors, barriers, and impacts. A descriptive qualitative approach was used through case studies of three key informants: an active housewife, a novice, and an environmental cadre. The results indicate that the eco-enzyme implementation process is influenced by community training, social support, and the availability of raw materials. Positive impacts include a 50% reduction in waste volume, reduced chemical use, and increased community ecological awareness. However, challenges remain in the form of limited technical knowledge and limited availability of fermentation materials. This study recommends integrating the eco-enzyme program into local environmental policies based on community participation.
Trends in the Transmission of Religious Knowledge on Social Media: A Study of Gus Iqdam's Official YouTube Channel Muhammad Arman Al Jufri; Samsul Bahri
Jurnal Komunikasi Islam Vol. 14 No. 1 (2024): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2024.14.1.194-222

Abstract

This study examines Gus Iqdam Official's YouTube channel as a representation of a new trend in the process of transmitting religious knowledge. This article aims to examine this phenomenon from the perspective of religious mediatization, the factors behind its emergence, and the impact given by the process of transmitting religious knowledge in new media. The findings illustrate that Gus Iqdam Official represents a form of transformation of the role of the media in taking the role of the process of availability of religious knowledge in digital era. This is due to the increased strengthening of the media's role in the lives of people, which forms a new habitus of accessing religious knowledge. Additionally, the presence of “Gus Iqdam Official” shows that traditional religious authorities can civilize with new media and assert Gus Iqdam’s religious authority.
Meningkatkan Kemampuan Menghafal Al-Qur’an dengan Menggunakan Metode Talaqqi Pada Anak Usia Dini di TK Islam ‘Uluwwul Himmah: Penelitian Rosdiana; Juli Yanti Harahap; Samsul Bahri; Novita Friska
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2956

Abstract

The ability to read the Qur'an is a primary skill for Muslims. The Talaqqi method, which involves reciting verses repeatedly and then submitting them to the teacher, was chosen to facilitate memorization for young children. The research problem is how teachers implement the Talaqqi method and how to improve the ability to memorize the Qur'an in young children at the Islamic Kindergarten 'Uluwwul Himmah. The study used a classroom action research method (Action Research) with stages of planning, action, observation, and reflection in each cycle. The results of the observation showed that teachers and students interacted directly during the memorization process. Indicators of the ability to memorize short surahs according to the rules of tajweed were achieved in the categories of Good (22 children/73%) and Very Good (8 children/27%). Thus, the ability to memorize short surahs of children at the Islamic Kindergarten 'Uluwwul Himmah is quite good, fluent, and according to the rules of tajweed.
THE EFFECT OF SYSTEM QUALITY, INFORMATION QUALITY, AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN ORDERING FOOD THROUGH JUANGJEK APPLICATION (Study On JuangJek Application Users In Bireuen Regency) Haidar Khawarizmi; Muchsin; Heriyana; Samsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.377

Abstract

This study aims to determine how the influence of system quality, information quality, and service quality on customer satisfaction in ordering food through the JuangJek Application in Bireuen Regency. The quality indicators of the system used consist of ease of use, accessibility, interactivity, and website innovativeness. Then information quality indicators consist of intrinsic information quality, contextual information quality, representation information quality, and accessibility information quality. Furthermore, service quality indicators consist of tangibles, reliability, responsiveness, assurance, and emphaty. While customer satisfaction indicators consist of overall satisfaction, confirmation of expectations, delivery speed, application satisfaction, and repurchase intention. The data used in this study was primary data obtained by distributing questionnaires to 110 JuangJek Application users in Bireuen Regency. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that system quality, information quality, and service quality had a positive and significant effect on customer satisfaction in ordering food through the JuangJek Application in Bireuen Regency.
THE INFLUENCE OF BRAND AWARENESS, BRAND LOYALTY AND QUALITY ON PURCHASE INTENTION OF REALME SMARTPHONE PRODUCTS IN LHOKSEUMAWE CITY (Case Study in the Community of Lhokseumawe City) Riski Rahmadani; Muchsin; Julimursyida; Samsul Bahri; Henny Irawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.379

Abstract

This research aims to determine the influence of Brand Awareness, Brand Loyalty, Perceived Quality on Purchase Intention for Realme Smartphone Products in Lhokseumawe City. The Brand Awareness indicators used in this research consist of being easy to remember, recognizing the type of product, having good quality and affordable prices, and good satisfaction. Then the Brand Loyalty indicators consist of trust, paying more, inviting people to buy, repeat purchases, following the news, and being able to become a spokesperson. Then the Perceived Quality Indicator consists of good quality, consistent quality, reliable products. And the Purchase Intention indicators used consist of transactional, referential and exploratory. This research uses a quantitative type with a sampling technique in the form of Accidental Sampling. The data used in this research is primary data obtained by distributing questionnaires to 102 Lhokseumawe City residents who are interested in buying Realme Smartphone Products. The data analysis technique used in this research is multiple linear regression analysis using SPSS version 23 software. The results of the research show that Brand Awareness, Brand Loyalty have a positive and significant effect on Purchase Intention for Realme Smartphone Products in Lhokseumawe City, while Perceived Quality has no significant effect on Purchase Intention for Realme Smartphone Products in Lhokseumawe City.
THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND HALAL LABEL ON PURCHASING DECISIONS OF HANASUI LIP CREAM AMONG FEMALE STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Mutia Rahmi; T. Edyansyah; Samsul Bahri; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.603

Abstract

This research excamines the influence of brand image, brand trust, and halal labels on the purchase decision of Hanasui lip cream among female students of the Faculty of Economics and Business at Malikussaleh University. This research obtained data by distributing questionnaires as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis with the help of the SPSS (Statistical Package for the Social Sciences) tool. The sampling technique used is a non-probability sampling technique with a sampling technique using purposive sampling as the determinant of the sample. The population is 105 who use Hanasui lip cream at the Faculty of Economics and Business, Malikussaleh University. Partial test results show Brand image has a negative and insignificant effect on Purchase Decision, Brand trust has a positive and significant effect on Purchase Decision, and Halal Labels have a positive and significant effect on Purchase Decision.
THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Farhan Kandarifa; Samsul Bahri; Adnan; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.730

Abstract

This study aims to analyze the influence of product quality, price, and promotion on the purchase decision of Acer laptops on students of the Faculty of Economics and Business, Universitas Malikussaleh. The sampling technique used is nonprobability sampling technique with purposive sampling method. This study used a sample of 96 respondents and analyzed then. Data collection using a Likert scale questionnaire. The data analysis method used is validity and reliability test, heteroscedasticity, multicollinearity, multiple linear regression, t-test, f-test, correlation coefficient, and determination coefficient with SPSS 20 application. The results of the study that have been conducted indicate that product quality and promotion have a significant effect partially and simultaneously on purchasing decisions. While price does not have a significant effect on purchasing decisions.
Co-Authors - Marzuki - Usman -, Muhammad Fahminuddin Abdul Marif Aditya Ramadhan Adnan Afif Dwi Nugraha Afrida Handayani Agung Dwi Juniarsyah Agus Wahyuni Aliawan Saputra Anhar Rozi Annisa Fitria Edriani ARIF KURNIAWAN Arif Mukti, Muhammad asep achmad Asmar Asmar Asmaul Husna Asmen, Faisal atik Prihatiningrum Baginda Patar Sitorus Bahri, Halida Besperi Besperi Besperi Budi Harsoyo Budi Yanto, Budi Bunyamin Bunyamin Cut Nayla Husin Dadan Resmana Debby Seftyarizki Dini Islama Diya Alya DWI AGUST SUSILO IRAWAN Edi Rudi Ernawati Ernawati Evi Apriana Fahmi Hasan Faliqul Isbah Fanny Rahmasari Farhan Kandarifa Fataroli Laia Febby Khafilwara feny wijayanti Findy Renggono Florentinus Heru Widodo Gede Wiratma Jaya Gilda Hanum Hafiz, Tanzil Haidar Khawarizmi Halimatun Sakdiya Hamizar Hanafi S. Nasution Harun Arrasyid Sitorus Hasan, Muhamad Fahmi Hendra Aiyub Henny Irawati Heriansyah Heriyana Herman Hermanto Hermanto Hijjah Safitri Harahap Husaini, Husaini Ikhsanul Khairi Ikramuddin, Ikramuddin Indra Mawardi Irianti Bahana Irma Dewiyanti isma nurunnisa Isra Mayani Jamilah . Jon Arifian Judo Laksono Juli Yanti Harahap JuliMursyida Khairina Khairina Kuswandi Lesty Annatul Annisa Lindung Zalbuin Mase Mahally Kudsy Mahendra Mahendra Maisaroh Makmun R. Razali melsa lestari Melysha Trianshy Micky Kololu Milda Ernita Mimin Karmini Moch. Asmawi Mochamad Zakaria Mohammad Nur Dita Nugroho MUCHSIN Muh. Shaleh Muhammad Arman Al Jufri Muhammad Faisal Husna muhammad Fauzan Hanif Muhammad Ridwan Muhammad Zairin Yunior MUKHLIS ISLAM Munirul Hady muslih mustofa Mutia Rahmi Mutia Salwa Muzammir Muzammir Nabila Ukhty Nazliah Nazliah Nely Murniati Nia Sri Ramania Novita Friska Nur Pazilah Nurainun Nurlaili Nurlaili Nursim Nursim Nursukma Suri Nurul Akmal Nurul Najmi Oloan Marianti Siregar Pujiati R Djoko Goenawan Raden Aswin Rahadi Radite Praeko Agus Setiawan rafly hermana Rahimah Rahmaniar Rahmi, Mira Mauliza Razali Makmun Reza remifa berliana Resky Faradibah Suhab Rico Sandi Aji Rika Favoria Gusa Rino Bahtiar Yahya Riski Rahmadani Rizki Alamsyah Dafa M Nur Rizkika Alpiana Rohiman, Rohiman Ropi nuralim Rosdiana Rubiah Rubiah Rusydi Abubakar Safei, Imam Salsabila, Unik Hanifah Salsabillah Anisa putri Satyo Nuryanto Sayyid A. El Rahimi Siti Aisyah Siti Zaenab Sohratul Aini Soraya Mashtura Hassan Soraya Masthura Hassan Sri Harmonika Sriati Wabatini Sucianti Sukiana Sari Sunu Tikno susi ayu selpiani Sutopo Purwo Nugroho Suyuti Syamsul Hidayat Syarifah Rahmah Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Tommy Apriantono Toni Hidayat Tri Handoko Seto Tukiyat Tukiyat Untung Haryanto usman, Arifin Vera Riyanti Viqqi Kurnianda Wahyu Tirta Nugraha Wasir Ibrahim Wawan Hermawan Whisnu Adiputra Yasrizal Yesepa, Sintia Yudanto Yudanto Yuli Budhiarti Yulianis Zella Alfinda Yusran Ibrahim Yusuf Adisasmita Zulfadhli Zulfadhli Zulfiah Zulfiah