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Pengaruh Pemasaran Digital terhadap Penjualan Es Teh Djanoko Bayat pada Usaha Kecil Menengah (UKM) : Studi Kasus pada SDN DAON 3 Tri Windarsih; Muzakar Isa
Jurnal Visi Manajemen Vol. 12 No. 1 (2026): Januari : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v12i1.932

Abstract

This study aims to comprehensively examine the influence of digital marketing strategies, investment in digital technology, and customer engagement on the business performance of Micro, Small, and Medium Enterprises (MSMEs) with digital transformation as a mediating variable. A case study was conducted on the MSME Es Teh Djanoko Bayat. This research employs a quantitative methodology with a causal design. Data were collected through questionnaires distributed to 350 respondents and analyzed using the SmartPLS version 3 tool. The results indicate that digital marketing strategies and digital technology investment have a positive and significant effect on both digital transformation and performance improvement. Furthermore, digital transformation is proven to have a positive effect on performance. However, while digital customer engagement positively affects performance, it was found to have no significant effect on digital transformation. In conclusion, the effectiveness of digital marketing and technology investment are key drivers in the transformation process and company performance, while customer interaction impacts sales directly without triggering significant operational changes.
Pengaruh Perceived Defferentiation, Promotion, dan Brand Experience Terhadap Brand Loyalty Pada Produk AeroStreet dengan Brand Trust Sebagai Variabel Mediasi Mohammad Althaaf Sosrobahu; Muzakar Isa
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.683

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Differentiation, Promotion, dan Brand Experience terhadap Brand Loyalty dengan Brand Trust sebagai variabel mediasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling (SEM). Data dikumpulkan melalui survei terhadap konsumen merek AeroStreet dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa Perceived Differentiation dan Brand Experience berpengaruh positif dan signifikan terhadap Brand Trust, sementara Promotion memiliki pengaruh positif namun tidak signifikan. Selain itu, Brand Experience dan Perceived Differentiation juga terbukti secara langsung berpengaruh signifikan terhadap Brand Loyalty. Namun, Brand Trust tidak memiliki pengaruh signifikan terhadap Brand Loyalty. Brand Trust berperan sebagai mediator yang signifikan dalam hubungan antara Perceived Differentiation dan Brand Loyalty, tetapi tidak signifikan dalam hubungan antara orientasi protean karir dan Brand Loyalty. Temuan ini memberikan wawasan bagi perusahaan untuk lebih fokus pada diferensiasi produk dan pengalaman merek dalam membangun loyalitas pelanggan
The Impact of Service Quality and Promotion on Revisit Intention of Museum Tourism with Customer Satisfaction and Destination Image as Mediating Variables Diska Dwi Yunanza; Muzakar Isa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6249

Abstract

This study acknowledges its limitations in being confined to the SBY ANI Museum in Pacitan, which restricts the generalizability of findings to other museums or tourist destinations, as visitor experiences and behaviors may vary. Additionally, the use of questionnaires could introduce bias due to self-reporting tendencies and potential overrepresentation of highly satisfied or dissatisfied respondents. The questionnaire's design could be elaborated upon, including whether pre-testing was conducted and whether questions were balanced to avoid ambiguity or leading responses. While Smart PLS was appropriately used for path analysis, the study could enhance clarity by detailing the interpretation of path coefficients, including effect sizes and confidence intervals, to better illustrate the strength and significance of the observed relationships.
The Influence of Brand Image and Electronic Word of Mouth on Purchase Intention of the Originote Products by Tiktok Users with Brand Trust as a Mediator Falasifatul Falah; Muzakar Isa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6275

Abstract

This research explores the effect of brand image and electronic word of mouth (e-WOM) on the purchase intention of Originote products among TikTok users, with brand trust as a mediating factor. Data were collected using an online survey distributed through Google Forms from October 5th, 2024, to December 5th, 2024, yielding 195 valid responses. While the sample size is suitable for a preliminary study, its limitation to respondents from one department and a focus on TikTok users may restrict the generalizability of the findings. Expanding the sample to include participants from diverse backgrounds, platforms, or demographics would provide more representative results. The study found that brand image and e-WOM significantly and positively influence purchase intention, with brand trust mediating this relationship. Future research could explore additional factors such as internship experiences, interpersonal skills, and social support to enhance understanding of the dynamics between brand trust, e-WOM, and purchase intention, contributing to a broader perspective on consumer behavior.
The Impact of Marketing Mix on Patient Loyalty and Satisfaction in Inpatient Services Indah Sri Astuti; Burhannudin Ichsan; Muzakar Isa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6311

Abstract

The impact of the marketing mix appeared to be one of the most important elements in influencing patient loyalty and satisfaction. The marketing mix consists of many variables, namely product, price, place, promotion, physical evidence, and process. Building on well-known frameworks such as the SERVQUAL model and the Theory of Planned Behaviour, this study suggests a mediating role of patient satisfaction between specific marketing mix elements and loyalty. A quantitative technique was used and data was collected from inpatients using structured questionnaires. The results show that physical evidence and process have a positive and significant effect on satisfaction and loyalty; however, the effect of product, price, place, and promotion on loyalty is direct and not mediated by satisfaction. These findings are consistent with previous literature emphasizing the role of service quality and customer experience in the healthcare setting. However, the study does not focus on any other specific methodology to identify other factors that can predict a patient's satisfaction in a hospital environment. It provides a theoretical and practical basis for future health service marketing movements.
The Influence of Micro Influencers and Celebrity Endorsers on Tourists Interest and Intention to Visit Solo Safari Nafiah Az Zahra; Muzakar Isa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6758

Abstract

This study investigates the influence of micro-influencers and celebrity endorsers on tourists’ interest and intention to visit Solo Safari. Grounded in the theories of persuasion, source credibility, and social influence, the study employs purposive sampling to target respondents with prior exposure to influencer content related to tourism, ensuring the relevance and contextual fit of the data. A total of 200 qualified respondents were selected, and data collection took place in Surakarta, Indonesia, from September to December 2024. Out of 234 collected responses, only valid entries were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The findings demonstrate that both micro-influencers and celebrity endorsers significantly influence tourist interest and visit intention. Micro-influencers drive engagement through authenticity, relatability, and audience trust, while celebrity endorsers contribute through their popularity and perceived expertise. Tourist interest acts as a mediating factor, bridging influencer impact and behavioral intention. While the sample size is adequate, expanding it in future research would improve representativeness, especially considering demographic factors such as age, gender, and nationality. Though context-specific, these findings may provide useful insights for similar urban tourism destinations, pending further cross-regional validation. Limitations related to PLS-SEM, such as model fit concerns, potential measurement bias, and multicollinearity, were addressed through validity and reliability tests to ensure robustness of the model.
The Impact of Job Stress on Turnover Intention with Organizational Commitment as a Mediation Raihan Akhwan Ashshiddiqi; Jati Waskito; Muzakar Isa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8515

Abstract

This study aims to examine the effect of Job Stress on Turnover Intention with Affective Commitment, Continuance Commitment, and Normative Commitment as mediating variables in employees of PT. Global Foresight. This study uses a quantitative approach with the Structural Equation Modeling-Partial Least Square (SEM-PLS) method processed through SmartPLS 3.0 software. Data were obtained from 150 respondents selected using a non-probability sampling technique with a judgment sampling type, namely, determining the sample based on certain considerations relevant to the research objectives. The results showed that Job Stress did not have a significant direct effect on Turnover Intention, but had a significant effect on the three dimensions of organizational commitment, namely Affective, Continuance, and Normative Commitment. Furthermore, Affective Commitment and Continuance Commitment were proven to have a significant effect on Turnover Intention and were able to mediate the relationship between Job Stress and Turnover Intention. Conversely, Normative Commitment did not show a significant effect on Turnover Intention and could not act as a mediator. These findings indicate that the influence of job stress on employees' desire to leave the company is more influenced by emotional attachment and considerations of job continuity than normative obligations. This research offers important implications for management in managing work stress and building employee commitment to reduce turnover rates.
Analysis of the Influence of Profitability, Leverage, Company Size, and Financial Distress on Tax Avoidance in Manufacturing Companies Listed on the Indonesia Stock Exchange in 2024 Tri Bowo Cahyono; Imronudin; Muzakar Isa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.8677

Abstract

This study aims to analyze the effect of profitability, leverage, company size, and financial distress on tax avoidance in manufacturing companies listed on the Indonesia Stock Exchange in 2024. This study uses an explanatory quantitative approach to analyze the influence of profitability, leverage, company size, and financial distress on tax avoidance in manufacturing companies listed on the IDX in 2024. Secondary data in the form of financial reports of 101 manufacturing companies in 2024 were selected using purposive sampling. The analysis was conducted quantitatively using cross-sectional data and processed with E-Views 13 software. The results of this study are that profitability has a positive and significant effect on tax avoidance, leverage also has a positive and significant effect on tax avoidance, company size does not show a significant effect on tax avoidance, and financial distress has a positive and significant effect on tax avoidance
PENGARUH PRODUCT ATRIBUTES DAN CUSTOMER VALUE TERHADAP MINAT BELI KONSUMEN DENGAN PERSEPSI NILAI SEBAGAI VARIABEL MEDIASI PADA PRODUK JADAH DI SELO, BOYOLALI Afifah, Sarah Dila Nur; Isa, Muzakar
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1980

Abstract

This research aims to analyze the effect of product attributes and customer value on consumers’ purchase intention with perceived value as a mediating variable for jadah products in Selo, Boyolali. A quantitative approach was employed using a survey method involving 322 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results indicate that quality value, innovation value, and service value have a significant and positive effect on perceived value, while experience value has no significant effect. Perceived value positively influences purchase intention and significantly mediates the effects of quality value and innovation value on purchase intention. These findings highlight the importance of product quality and innovation in strengthening perceived value and increasing consumers’ purchase intention toward jadah products in Selo.
Pengaruh Determinan Theory Of Planned Behavior dan Persepsi Kualitas Terhadap Niat Pembelian Snack Bar Organik Di Kalangan Mahasiswi Muslimah Solo Dengan Gaya Hidup Sehat Sebagai Variable Mediasi Azkham, Fadilla Naswa Musallina; Isa, Muzakar
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.10014

Abstract

Penelitian ini menginvestigasi pengaruh TPB determinants, persepsi kualitas produk, dan ketersediaan produk terhadap niat pembelian snack bar organik, dengan healthy lifestyle sebagai mediator, pada mahasiswi muslimah Surakarta. Survei kuantitatif melibatkan 302 responden purposive, dianalisis menggunakan inferential statistics. Hasil mengindikasikan attitude dan subjective norms positif tapi tidak signifikan terhadap gaya hidup sehat, sementara behavioral control, product quality perception, dan product availability berpengaruh signifikan positif. Healthy lifestyle secara signifikan memediasi efek determinan tersebut pada purchase intention, menegaskan peran lifestyle sebagai nexus kognitif-afektif antara TPB determinants dan keputusan konsumsi produk fungsional berbasis kesehatan. Temuan ini menegaskan bahwa kemampuan individu dalam mengendalikan perilaku, kualitas produk yang baik, serta kemudahan akses merupakan faktor utama dalam mendorong gaya hidup sehat dan meningkatkan minat beli produk makanan organik di kalangan mahasiswi muslimah.
Co-Authors A.A. Ketut Agung Cahyawan W AA Sudharmawan, AA Abi Muhlisin Abilawa, Mahendra Abu Bakar Akbar Aditya Rahayu Adji, Iwan Setiawan Afifah, Sarah Dila Nur Aflit Nuryulia Praswati Aflit Nuryulia Praswatia Agus Suwondo Agus Suwondo Agus Wahyudi Agus Wahyudi Agustin, Aming Putri Ahmad Mardalis Ahmada Auliya Rahman Aimanisa Aulia Putri Al-Kubro, Putri Balqis Alfina Rahmatia Ali Zainal Abidin Aliffa Sandy Alya Fitri Dwi Karunia Amir, Rafiq Arkana Amiroh Luthfiyah ‘Abidah Andiyani, Rhavida Anniza Anisa Ur Rahmah Anton Agus Setyawan Anwar, Rizqulla Zachary Aprilia Tri Cahyaningsih Apriliana, Mekar Icha Arief Aulia Fahmy Arief Budiman Arkana, Putut Tio Arum Desmawati Murni Mussalamah Arum Desmawati Murni Mussalamah, Arum Desmawati Arum Desmawati Murni Mussalamah, Arum Desmawati Murni Arum Pratiwi Awal Prasetyo Ayuk Setiyawan ayuningrum, ananda puput Azahra, Fatimah Azkham, Fadilla Naswa Musallina Baihaqi, Muhamad Adzib Baskoro, Wisnu Burhannudin Ichsan Cahyaningrum, Rina Asih Budi Cahyaningsih, Aprilia Tri Cahyono, Pipit Dwi Candra Kusuma Wardana Choirul Amin Della Ariska Deviana Denisa Yuniar Nugraheni Deviana, Della Ariska Devis, Chinta Alifia Dewi, Viriani Noviasari Dian Hudiyawati Dimas Ria Angga Pribadi Dinda Dwi Safitri Dira Sekar Paramastri Diska Dwi Yunanza Dyah Putri Mahasari Edy Purwo Saputro Eka Pratiwi, Astina Eka Risky Widyawati Elviana, Rahma Em Sutrisna Emi Erawati Erliyanto, Muhammad Alberta Evi Kurnia Sari Fadilla Naswa Musallina Azkham Fahd, Mohammed Faizal Yoga Saputra Fajar Istikhomah Falasifatul Falah Farhan Hamzah, Muhammad Farid Adi Prasetya Fathurrahman, Yanuar Ihza Fatimah Azahra Fauziah Ar Rahmah Fauziya, Rafida Aviola Hana Firyal Nuzulul Fitri Fuadah, Rowiyatul FX Sugiyanto Hadi, Cahyono Handayani, Ponjaya Tri Hari Wujoso Helmia Khalifa Sina Herlambang Prima Yoga Herlambang Prima Yoga Ihwan Susila Ikka Wijayanti Imronudin Imronudin Imronudin Indah Kurniawati Indah Kurniawati Indah Sri Astuti Indah Susilowati Irrawati, Mei Dian Istikomah, Robingatun Ita Nuryana Iwan Setiawan Adji Jati Waskito Jelita Prameswari Kesha Dewi Nur Ramadani Kiki Widya Kirana Kirana, Kiki Widya Kumala, Paramita Dewi Kurniawan, Fery Indra Kusmiati Kusmiati Kusmiati Kusmiati Kussudyarsana Kusudyarsana Laudza, Naufal Lenny Puspita Dewi Liana Mangifera Listyani, Syafira M. Farid Wajdi M. Sholahuddin Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Mahasari, Dyah Putri Mahfud Nugroho Mahsa, Almira Ayudia Manurani, Haliza Putri Ida Mareiska Nabilla Alba Marshanda Rahmalia Nur'Anjani Mar’i Muhammad, Mirza maulana, rachmad Mei Dian Irrawati Miftakhul Huda Moch. Adi Nur Ikhsan Moechammad Nasir Mohammad Althaaf Sosrobahu Muhammad Fuad Setiawan Muhammad Qolbi Shobri Muhammad Randhy Kurniawan Muhammad Wahyuddin Muhammad Wahyuddin, Muhammad Muhammad Wegig Wicaksono Muhammad Zharfan Dzimar Mukti, Fauzan Olga Dwi Mulyadi, Desviana Umi Sholikah MULYOTO PANGESTU Mustofa, Mukhlis Mutiara Nur Azizah Nabila Ayu Wijayanti Nabila Ayu Wijayanti Nabila Novita Priyani Nafiah Az Zahra Nafiah, Elviana Wilda Nanda Apriliasari Nelly Purnama Sari Ningrum, Dinda Tika Cahya Nisa Amalia Hartanto Nita Wulandari Nur Achmad Nur Hayati Nurjanah, Adha Nurjanah, Puri Nawangsari Ainun Nurul Latifatul Inayati Paramastri, Dira Sekar Pipit Dwi Cahyono Prameswari, Dewani Anindita Mega Prameswari, Jelita Praswati, Aflit Nur Yulia Praswatia, Aflit Nuryulia Prihastiwi, Soviansya Anindya Prijanto, Tulus Puri Nawangsari Ainun Nurjanah Purwani Putra, Daud Hendawan Guritna Putri Alfiatur Rochimah Putri, Aimanisa Aulia Putri, Angelia Sukma Ningrum Afrida Yono Rafiq Arkana Putra Rahma Elviana Rahmatdi Rahmatdi Raihan Akhwan Ashshiddiqi Rini Kuswati Riyardi, Agung Robingatun Istikomah S Syamsudin Safari Wahyu Jatmiko Safira Rijka Ardima Safira Rijma Ardima Safitri, Dinda Dwi Sandy, Aliffa Saputra, Faizal Yoga Saputri, Dwi Sari, Intan Cantika Sari, Nelly Purnama Sari, Primadiati Nickyta Setyawan, M Arkan Sheilaika Nur Wahyuningsih Sidiq Permono Nugroho Sina, Helmia Khalifa Sina, Helmia Khalifah Sinta Permatas Sari Siti Aisyah Siti Fatimah Nurhayati Siti Soekiswati Siti Zulaekah Soepatini Soviansya Anindya Prihastiwi Sri Sunarjono Sulistiyaningrom, Woro Sulistyowati, Ecclisia Sulthoni Surya Saputra Sumbaga, Utari Anggit Supomo Supomo Suryana, Alean Kistiani Hegy Syafira Listyani Syahrani Shabrina D Syahrani Shabrina D Syaira Hafsha Tsabita Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin, S Tri Bowo Cahyono Tri Nur Wahyudi Tri Windarsih Tsabita, Syaira Hafsha Tulus Prijanto Udiani, Asih Arifah Utami, Dewi Tri Valentino, Ferrara Farrel Veranika Trisna Pratiwi Viriani Noviasari Dewi W Widojono, W Wafiatun Mukharomah Wahyu Triyulianto Putro Wahyudya Setya Ananta Wawan Kurniawan Wawan Kurniawan Wening Nurlita Azhari Wibowo Heru Prasetiyo Widada Widada Widyaningrum, Anggraheni Widyawati, Eka Risky Wikantama, Aswin Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Nita YAN ADITYA PRADANA Yanto, AY Yanuar Rizky Saputro Yulfan Arif Nurohman Yustisiana Pramesti, Syifana Putri Yusuf Alam Romadhon Zada Almira Fitri Zada Almira Fitri Zahra Adelia Putri Zulfa Irawati Zulfa Irawati Zulfiqar Ravi Rahman