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Unveiling the Sway of Marketing Mix on Student Decisions: A Study on Higher Learning Institutions: Mengungkap Pengaruh Bauran Pemasaran terhadap Keputusan Mahasiswa: Sebuah Studi pada Institusi Pendidikan Tinggi Febriansah, Rizky Eka; Yani, Muhammad; Prasojo, Bayu Hari
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.960

Abstract

This research delves into the pivotal process of student decision-making within higher learning institutions, focusing on the dynamic interplay of marketing mix services encompassing product, price, promotion, and place. Through an analysis of alumni and current student cohorts at a prominent university, this study empirically demonstrates the profound influence exerted by product quality, strategic promotion, and favorable institutional positioning on students' selection choices. Notably, while price emerges as a comparatively weaker determinant, the collective impact of product, place, and promotion proves instrumental in shaping prospective students' decisions. These findings illuminate the complex landscape of student preferences, offering valuable insights for crafting targeted marketing strategies that effectively guide students' educational trajectories. Highlight: Influence of Marketing Mix Dynamics: This study examines the interaction of product, price, promotion, and place in shaping student decisions within higher learning institutions, revealing their collective impact on choice. Empirical Insights: Analysis of alumni and current students from a renowned university highlights the significant sway of product quality, strategic promotion, and favorable institutional positioning on student selection choices. Role of Price in Decision-making: While price emerges as a less potent factor, the study underscores the pivotal role played by the interplay between product, place, and promotion in molding the educational preferences of prospective students. Keyword: Student Decision-Making, Higher Learning Institutions, Marketing Mix Services, Product Quality, Strategic Promotion
Dampak Green Attitude, Green Satisfaction, Green Purchase Intention terhadap Green Loyality (Studi pada Konsumen EIGER Adventure Store Sidoarjo) Indriyani, Risa; Yani, Muhammad; Nugroho, Tofan Tri
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.1815

Abstract

This study aims to examine the effect of green attitude, green satisfaction, and green purchase intention on green loyalty among visitors to the Eiger Adventure Store Sidoarjo. The data analysis method used is quantitative with a causality approach between variables through hypothesis testing. The population of this study was all visitors who shopped at the Eiger Adventure Store Sidoarjo, with a sampling technique using a non-probability sampling method with a random sampling technique. The results showed that green attitude, green satisfaction, and green purchase intention significantly had a positive effect on green loyalty. This shows that the higher the green attitude, green satisfaction, and green purchase intention, the higher the level of green loyalty owned by consumers. The implication of this study is the importance of companies to pay attention to these aspects in an effort to build and maintain consumer loyalty to environmentally friendly products or brands.
Peran Keputusan Pembelian Memediasi Hubungan Kualitas Pelayanan, Brand Image, dan Diskon terhadap Kepuasan Konsumen di Ramayana Sidoarjo Wulandari, Sintiya Ayu; Yani, Muhammad; Nugroho, Tofan Tri
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.1816

Abstract

The purpose of this study was to analyze the role of purchasing decisions mediating the relationship between service quality, brand image, and discounts on customer satisfaction at Ramayana Sidoarjo. The study was conducted using a quantitative approach, with a sample of 96 respondents of Ramayana Sidoarjo customers who live in Sidoarjo. The data analysis was carried out using the help of the PLS program. The results of the study indicate that service quality, price and security affect customer satisfaction. In addition, it was found that service quality, brand image and discounts affect purchase satisfaction through purchasing decisions. It was also found that purchase satisfaction affects purchasing decisions at Ramayana Sidoarjo. This means that purchasing decisions mediate the relationship between service quality, brand image, and discounts on consumer satisfaction.
Pengaruh Price Discount, Store Atmosphere, Display Product, dan Kualitas Produk terhadap Pembelian Impulsif (Studi Kasus di Matahari Department Store Sidoarjo) Barutu, Risca Noviana; Yani, Muhammad; Nugroho, Tovan Tri
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1807

Abstract

The purpose of this research is to analyze the influence of price discounts, store atmosphere, product display, and product quality on impulse purchases at Matahari Department Store Sidoarjo. The research was carried out using a quantitative approach. The method used was purposive sampling with a sample size of 100 consumers of Matahari Department Store Sidoarjo. The data analysis technique uses multiple linear regression analysis techniques. The results of this research found that the price discount and product display variables had a positive and significant effect on impulsive purchases, store atmosphere and product quality had a negative effect on impulse purchases at Matahari Department Store Sidoarjo.
Pengaruh Brand Image, Product Quality, dan Customer Satisfaction terhadap Purchase Intention pada produk Belikopi di Sidoarjo Sekar Kinasih, Putri; Hariasih, Misti; Yani, Muhammad
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 8 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i8.2728

Abstract

Era globalisasi pada perkembangan zaman saat ini sangat berkembang pesat. Produk kuliner sudah banyak digemari oleh masyarakat sekitar dan mempunyai daya tarik masing – masing. Pada produk Belikopi dapat menggunakan pemasaran yang baik, termasuk pada pemilihan brand image, produk quality, dan customer satisfaction yang dapat memberi kepuasan pada pelanggan, dan memberi daya tarik produk yang berkualitas. Tujuan penelitian pada penelitian ini yakni untuk mengetahui pengaruh pada brand image, product quality, dan customer satisfactionterhadap purchase intention (minat beli) pada produk Belikopi di Sidoarjo. Pada penelitin ini menggunaka metode kuantitatif yang pada dasarnya mencakup penelitiannya dilakukan pada aspek empiris yang berasal dari fenomena – fenomena dilapangan, dengan tahap analisisnya menggunakan data dan angket yang disebarkan. Penelitian ini juga memiliki sumber sumber referensi dari buku, jurnal yang di dukung oleh Google Scholar. Dengan demikian, kajian ini diharapkan dapat memberi wawasan bagi para pemasar dan para peneliti pada faktor yang mempengaruhi Purchase Intention. Pemasaran pada produk Belikopi ini ditekankan pada brand image yang dapat memberi pembeda pada produk lainnya dalam target pasar tersebut, dapat memberi kualitas produk yang baik dan memiliki nilai pada kepuasan pelanggan tersebut.
Negara Pancasila Sebagai Darul Ahdi Wa Syahadah : Internalisasi Nilai-nilai Islam Dalam Membangun Wawasan Kebangsaaan di Lingkungan Perguruan Tinggi Muhammadiyah Junaedi, Muhammad; Muharram, Fajar; Yani, Muhammad
JPK (Jurnal Pancasila dan Kewarganegaraan) Vol 6 No 1 (2021): Januari
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jpk.v6i1.2901

Abstract

Artikel ini bertujuan untuk memahami makna konsep Negara Pancasila Sebagai Darul Ahdi Wa Syahadah dan bentuk-bentuk implementasi akan internalisasi nilai-nilai Islam dalam membangun wawasan kebangsaaan di lingkungan Perguruan Tinggi Muhammadiyah tepatnya di Universitas Muhammadiyah Sidoarjo, Universitas Muhammadiyah Surabaya dan Universitas Muhammadiyah Gresik. Metode yang digunakan dalam penelitian ini yaitu dengan diskriptif kualitatif dengan pendekatan fenemenologi. Pengambilan data dilakukan dengan cara observasi, dokumentasi dan wawancara terhadap pimpinan Universitas dan civitas akademika kampus. Hasil penelitian menunjukkan bahwa makna konsep negara Pancasila sebagai Darul Ahdi Wa Syahadah adalah sebagai pedoman pemikiran dan perilaku mengenai hubungan antara agama, negara dan organisasi sekaligus sebagai ijthad politik Muhammadiyah yang bertujuan untuk menguatkan harmonisasi kebangsaan. Sedangkan model internaliasai nilai-nilai Islam yang diterapkan di dalam penguatan wawasan kebangsaan di lingkungan perguruan tinggi Muhammadiyah yaitu dilakukan dalam dua bentuk pertama dengan model dakwah gerakan tanwiriyah (pencerahan) sebagaimana konsep Islam berkemajuan dan kedua dakwah Bil Amal (aksi) sebagaimana dalam prinsip teologi sosial Al Ma’un.The Pancasila State as Darul Ahdi Wa Syahadah: Internalization of Islamic Values in Building National Insights in Muhammadiyah Higher Education . This article aims to understand the meaning of the concept of the Pancasila State as Darul Ahdi Wa Syahadah and the forms of implementation of the internalisation of Islamic values in building national insight in the Muhammadiyah Higher Education environment, precisely at Muhammadiyah University Sidoarjo, Muhammadiyah University Surabaya and  Muhammadiyah University Gresik. The methods used in this research is a qualitative description with a phenemenological approach. Data collection is done by means of observation, documentation and interviews with university leaders and the campus academic community. and organization as well as Muhammadiyah political ijthad which aims to strengthen the harmonization of the nationality, while the internalization model of Islamic values which is applied in strengthening the national insight in Muhammadiyah universities is It is carried out in two forms, the first with the model of the tanwiriyah movement (enlightenment) as the advanced Islamic concept and the second to the Bil Amal (action) as in the principles of social theology of Al Ma'un
Survival Strategies of Muhammadiyah Schools During The Covid-19 Pandemic Yani, Muhammad; Junjunan, Mochammad Ilyas; Hanun, Nur Ravita
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.50

Abstract

The COVID-19 pandemic requires the government to issue various strategic policies that impact all sectors, especially the education sector. This research attempts to determine the strategy of private schools in Indonesia, especially in school sustainability during the COVID-19 pandemic. The interpretive paradigm with a descriptive qualitative approach was used as a study method. The location of this research was Muhammadiyah schools in Sidoarjo Regency at the junior high school level, as many as 10 schools. Data analysis was carried out using data reduction, presentation, and conclusion-drawing procedures. The results of this study indicate that Muhammadiyah junior high schools in Sidoarjo Regency use online learning as a survival strategy by utilizing the various facilities they have. In addition, several creative and innovative new programs are implemented comprehensively to support the financial limitations of schools and students. Other results also show that each location's Muhammadiyah Branch Leaders (PCM) actively support all school needs from resources, finances, and health facilities. Keywords: survival strategy, covid-19 pandemic, muhammadiyah junior high schools
Uniqlo Flash Sale: Marketing Strategy to Increase Purchase Intention Ilmah, Khafidzotul; Pebrianggara, Alshaf; Yani, Muhammad
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1798

Abstract

This research purpose to determine the influence of Search Engine Optimization, Online Advertising and Time Pressure on Purchase Intentiom at the Uniqlo Flash Sale. This research uses quantitative methods with a descriptive approach. The sampling technique used was purposive sampling with a total of 96 respondents. Data collection techniques by distributing questionnaires. The data analysis technique uses Partial Least Square (PLS) using the Smart-PLS Version 3.0 program. The results of this research show that there is an effect of Search Engine Optimization on Purchase Intention. Online Advertising also has an effect Purchase Intention. Meanwhile, Time Pressure has no effect on Purchase Intention.
E-Service Quality, E-Trust and E-WOM in increasing E-Customer Loyalty Lazada Umah, Umdatul; Pebrianggara, Alshaf; Yani, Muhammad
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1800

Abstract

The rapid growth of the online marketplace has created competition between marketplaces in Indonesia. The emergence of various new marketplaces that are growing now allows consumers to move from one platform to another. This challenge must be faced by marketplaces in maintaining consumer loyalty. The purpose of this study was to determine the effect of e-service quality, e-trust and e-WOM on Lazada e-customer loyalty. This research is a descriptive research using quantitative methods. The population of this study is users of the Lazada marketplace in Sidoarjo. Sampling using non-probability sampling techniques with purposive sampling techniques with a total sample of 96 people. Data analysis technique using Partial Least Square using Smart-PLS 3.0 program. The results of this study indicate that e-service quality, e-trust and e-wom partially affect e- loyalty.
PENGARUH CROSSWORD PUZZLE MATEMATIKA TERHADAP KEMAMPUAN PEMAHAMAN DAN HABITS OF MIND MATEMATIS SISWA Yani, Muhammad; Authary, Nailul; Nazariah, Nazariah; Azkia, Annisa
Jurnal Silogisme : Kajian Ilmu Matematika dan Pembelajarannya Vol 7 No 2 (2022): Desember
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/silogisme.v7i2.6029

Abstract

Nilai rata-rata nasional untuk Ujian Nasional Berbasis Komputer (UNBK) matematika tingkat SMP/MTs tiga tahun terakhir (2017, 2018, dan 2019, di mana tahun 2020, 2021, dan 2022 UNBK ditiadakan) masih berkisar 50 ke bawah yang mengindikasikan bahwa kemampuan pemahaman matematis siswa masih rendah. Sedangkan Habits of Mind (HoM) matematis adalah salah satu kemampuan afektif yang merupakan faktor pendukung keberhasilan siswa dalam pembelajaran matematika. Penelitian ini bertujuan untuk mengetahui pengaruh crossword puzzle matematika terhadap kemampuan pemahaman matematis dan tingkat habits of mind matematis siswa. Penelitian ini menggunakan pendekatan mix methods dengan populasi seluruh siswa kelas IX MTsN Model  Banda Aceh. Sedangkan teknik pengambilan sampel menggunakan simple random sampling, sehingga siswa kelas IX-2 terpilih sebagai sampel. Selanjutnya data dikumpulkan melalui tes kemampuan pemahaman matematis dan angket HoM matematis yang telah divalidasi isi dan konstruk oleh pakar, kemudian dianalisis dengan menggunakan uji-t melalui SPSS dan skala Likert. Hasil penelitian diperoleh bahwa: (1) terdapat pengaruh crossword puzzle matematika terhadap kemampuan pemahaman matematis siswa; dan (2) tingkat Habits of Mind (HoM) matematis siswa setelah mendapatkan pembelajaran dengan menggunakan media crossword puzzle matematika dalam kategori sangat baik. Media crossword puzzle matematika tidak hanya dapat didesain dengan menggunakan butir pertanyaan-pertanyaan, namun dapat juga didesain dalam bentuk butir gambar, seperti gambar bidang datar, bangun ruang, dan lainnya.
Co-Authors A. Haris Abdul Hadi Aditya Candra, Aditya Agustina, Devi Ahmad Firdausi Aisha Hanif Aiza, Izatul Al Adawiyah, Eka Robi’atul Alam, Imam Bahrul Ali, Siti Arisya Nurfika Alshaf Pebrianggara Amaliyah, Fitrotul Anita Anita Annafiyah Ardiansyah, Bayu Arnawan Hasibuan Aswan Aswan Azhari Azhari Aziz Setyawan Hidayat, Aziz Setyawan Azkia, Annisa Barutu, Risca Noviana Bayu Hari Prasojo Bustami Bustami Chariri, Mochammad Iqbal Damayanti, Putri Detak Prapanca Dewi Komala Sari Didik Hariyanto Dyah Suryani Eva, Adelia F. V. Astrolabe Sian Prasetya Fadli, Bagus Muhamad Fadli, Bagus Muhammad Fahmi, Moh Faizul, Nur Irdina Wahidah Fajar Muharram Fauzi, Azra Febiantika, Tivani Nadia Febriyanti , Sofia Naya Ferdiansyah, Daeng Sani Ferry Adhi Dharma Fikri, Andi Finada, Cinta Firman Kurniawan, Firman Fitriyasni, Fitriyasni Gadjong, Agussalim A. Galuh Ratmana Hanum Gan, Connie Cai Ru Gerung , Vido Michael Gumardi, Yuanita Seva Hamzah, Muhammad Syauqi Harnold, Shefina P. Helmanda, Cut Mawar Herlina Dimiati, Herlina Hibah, Amirah Najchan Huda, Raden Muhammad Syamsul Husaini Ichsan Ichsan Ihsan, Hamzani Khairul Ikhbar, Samsul Ikra, Ikra Ilham Wahyudi Ilmah, Khafidzotul Ilyasa, Erik Ilzana, Teuku M. Imran Imran Indayani , Lilik Indriyani, Risa Iskandar, Fahra Azzahra Ismail Ismail Kamal Fachrurrozi Karina, Nadila Karuniawan Puji Wicaksono Kasmir Kasmir, Kasmir Khahirul Anuar, Ahmad Nur Ariff Khairunnisah, Noni Antika Khaled, Teuku M. Khalid, Hasbuddin Kholida, Anzely Rohmatul Kumara Adji Kusuma Larasati , Yesika Lilik Indayani Liza Salawati, Liza Lukman Ibrahim Maharani, Silfa Mahdi, Umar Mahmud , Nissa N. Maimun Syukri, Maimun Maimunah Maimunah Mardhiana, Tryesa Marsha, Deni Maulana, Ahmad Wildan Maulidiyah, Nur Laili Meutia Zahara Misti Hariasih Mochammad Ilyas Junjunan Mohamad Quraiza, Nur Qasrina Eillya Mohammad Fattah Mohd Baharuddin, Nurbalqis Nabilah Mudatsir , Mudatsir Muhammad Abror Muhammad Agus Muljanto Muhammad Fikry Muhammad Fikry Muhammad Rivai Munandar, Amirul Munirul Ula Muslim, Siti Chairunnisa Nafisah, Eri Nailul Authary Nazariah, Nazariah NELI SUSANTI, NELI Nia Kurniadin Ningsi, Fitri Nugroho, Agung Nugroho, Tovan Tri Nur Maghfirah Aesthetika Nur Ravita Hanun Nuralam Syamsuddin Nurdiani, Ira Nurdin Nurfidah, Nurfidah Nurgiantoro, Nurgiantoro Nurhidayat Nurhidayat Nurindrawati, Feny Yuan Nurjannah Nurjannah Nurnaningsih Nurnaningsih, Nurnaningsih nuryanti, eka Oetarjo, Mas Ora, Erna Yunita Nopitasari Palanee, Matthuri Poppy Febriana Prasetya, Atina Nabila Ade Prasetyo, Lilik Ozy Prasetyo, Lilik Ozy Pratama, Handraswara Prayoga, Bagas Adi Puspandari, Diah A. Putri , Dhea Ariesta Putri, Nur Fransiska Maulidia Rachamawati, Aisyah Radik Khairil Insanu Rahmawati, Vivi Indri Rahmi, Cut R. Ramli Ramli Redwood-Campbell, Lynda Renaldi Renaldi Renny Oktafia, Renny Resmi Resmi Restu Andrian, Restu Reza Fahmi Rizka Puspitasari, Rizka Rizky Eka Febriansah Rohmi, Arbiya Magfiroh Romansah Wumu Roni, Mochammad Noval Nur Rosdiyanti, Evi ROSMERI, ROSMERI Ruby, Mahlil Rukayah Rukayah Rusnanti, Delia Putri Saifudin, Muhamad Vicky Sanjaya, Fifi Santosa, Lexssy Sarfiah, Sarfiah Sari , Herlinda Maya Kumala Sekar Kinasih, Putri setiawan, akhmad david Setiyono, Wisnu Panggah Shabri Indra Suryalfihra Shiddiq, Andy Ahmad Siti Rahmi, Siti Siti Ulfah SITTI HAJAR Sri Suryaningsih Sriyono Sriyono Subhan Subhan Subramaniam, Barathimani Subroto, Anggraini Cahyaning Tias Suhardi Suhardi Sukmaya, Fajar Sukmaya, Fajar Sumarsaid, Roni Sumartik Supardi Supardi Supardi Supriyadi Supriyadi Syahida, Nur Syahrul Syahrul Syarifuddin Syarifuddin Taufik Fuadi Abidin Tita Menawati Liansyah Tofan Tri Nugroho Totok Wahyu Abadi Ufah, Siti Umah, Umdatul Vera Firdaus Waluyo, Sabka Ardi Wardana, Anggit Pranatya Wardana, Anggit Pranatya Wardana, Oktavia Putri Wardani, Dwi Sukma Wardatunnissa, Yeni Wathoni, Nur Ilmi Wulandari, Sintiya Ayu Yunita Yunita Yusuf Yusuf Zahrina, Zahrina Zuhroh, Siti Zulfadli Zulkifli Zulkifli