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Faktor-Faktor Penentu Niat Kewirausahaan: Peran Mediasi Efikasi Diri Teknopreneurial di Kalangan Mahasiswa Pendidikan Ilmu Sosial Zalma Niendya Pangestika; Rusdarti
Journal of Economic Education Vol. 15 No. 1 (2026): June 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v15i1.41151

Abstract

Entrepreneurial intention is the strongest predictor of actual entrepreneurial behavior, preceded by planned and conscious intention. According to survey data on the number of students involved in entrepreneurship in the field of social science education, Faculty of Teacher Training and Education, University of Lampung, student awareness of entrepreneurship is still low. Therefore, it is necessary to increase students' entrepreneurial intention. This study aims to examine the effect of entrepreneurial knowledge, digital literacy, and entrepreneurial motivation on entrepreneurial intention through technopreneurial self-efficacy. The population in this study consisted of 428 students from the Department of Social Science Education, Faculty of Teacher Training and Education, class of 2022, University of Lampung. The sample size was determined using the Slovin formula, resulting in 207 respondents. The sampling technique used was proportional random sampling. Data collection was carried out using a questionnaire that had been tested for validity and reliability. Data analysis techniques used included descriptive analysis, path analysis, and the Sobel test. The results of the study showed that (1) entrepreneurial knowledge, digital literacy, and entrepreneurial motivation influence technopreneurial self-efficacy; (2) entrepreneurial knowledge, digital literacy, and entrepreneurial motivation influence entrepreneurial intentions through technopreneurial self-efficacy; (3) technopreneurial self-efficacy influences entrepreneurial intentions. This research is expected to contribute to the development of scientific knowledge and test the theory of planned behavior related to entrepreneurial intentions
Developing Demangan Village’s Tourism Identity: A Support Program for the Menara Kudus Heritage Area Via Amalia; Inaya Sari Melati; Rusdarti
Indonesian Journal of Devotion and Empowerment Vol. 1 No. 1 (2025): Special Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v1i1.33324

Abstract

This community service program was carried out to support the development of locally based tourism in Demangan Village, which is strategically located near the Kudus Tower. The initiative focused on assisting the local community in shaping a tourism identity that reflects the village's unique culture and historical heritage. A total of 27 participants, including MSME representatives, community activists, and tourism managers, actively took part in the program. The community engagement process was conducted through an educational and participatory approach, including presentations, group discussions, and village potential mapping. To assess the program’s effectiveness, participants completed a pre-test before the activities began and a post-test afterward. The evaluation showed a significant improvement in participants’ understanding of tourism identity concepts, with an average score increase of 35%. Beyond improved comprehension, participants also expressed a strong commitment to developing a more authentic and compelling tourism narrative. The outcomes of this program are expected to serve as a foundation for sustainable initiatives aimed at positioning Demangan Village as a vital contributor to the cultural tourism image of Kudus. Ongoing mentorship and broader involvement of local stakeholders are identified as the next strategic steps toward realizing a competitive tourism village rooted in local identity.
ENTREPRENEURIAL CULTURE, INNOVATION, AND DIGITAL MARKETING CAPABILITY IN MSMEs’ SUSTAINABLE COMPETITIVE PERFORMANCE Eriyani Eriyani; Inaya Sari Melati; Lola Kurnia Pitaloka; Rusdarti
EDUCATIONE Volume 4, Issue 2, July 2026
Publisher : CV. TOTUS TUUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59397/edu.v4i2.165

Abstract

Micro, small, and medium enterprises (MSMEs) require complementary organizational and digital capabilities to maintain competitiveness in increasingly dynamic markets. This study examines the effects of entrepreneurial culture and innovation on sustainable competitive performance and evaluates the direct and moderating role of digital marketing capability. A quantitative survey was administered to 136 owners or managers of processing-sector MSMEs in Semarang Regency, Indonesia. Data were analyzed using partial least squares structural equation modeling with 5,000 bootstrap resamples. Digital marketing capability had a strong positive effect on sustainable competitive performance (β = 0.602, p < .001), and innovation also had a positive effect (β = 0.218, p = .048). Entrepreneurial culture did not have a significant direct effect (β = −0.033, p = .604). Digital marketing capability negatively moderated the relationship between entrepreneurial culture and performance (β = −0.215, p = .002), indicating that entrepreneurial values may become less effective when they are not aligned with data-informed digital practices. Its positive moderation of the innovation–performance relationship did not reach the 5% significance level (β = 0.147, p = .056). The findings show that sustainable competitiveness depends more directly on actionable innovation and well-developed digital marketing capability than on entrepreneurial values alone. MSME support programs should therefore integrate product and process innovation with practical digital marketing, analytics, and managerial execution.
IOLE cooperative learning model in improving students’ collaborative character and reading literacy Farisa Mardiani; Rusdarti Rusdarti; Panca Dewi Purwati
Inovasi Kurikulum Vol. 21 No. 2 (2024): Inovasi Kurikulum, May 2024
Publisher : Himpunan Pengembang Kurikulum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jik.v21i2.69487

Abstract

The character of cooperation and literacy of students today still needs to improve. Effective learning model modifications are required to enhance students' collaborative character and literacy. The purpose of the research is to analyze the effectiveness of the IOLE (inside outside learning) learning model on the character of student collaboration and literacy. The research design used quasi-experimental methods with the control group. For each intervention and control group, research samples of as many as 12 elementary students in grade V. The research was carried out in November 2023 at two elementary schools in the Kudus District. Research instruments use pretests and posttests on the history of cigarettes to evaluate reading literacy. The observation sheet is used to assess the character of cooperation. The study's results showed an influence of the IOLE learning model on collaborative character (p=0,002) and reading literacy (p =0,002) in elementary students. This model can be implemented in primary schools, especially by the teacher of the fifth grade, as a form of learning innovation that can be done to the learning objectives, in particular, the character of cooperation and student reading literacy.    Abstrak Karakter kerjasama dan literasi membaca siswa saat ini masih tergolong rendah. Perlu adanya modifikasi model pembelajaran yang efektif untuk meningkatkan karakter kerja sama dan literasi membaca siswa. Tujuan penelitian untuk menganalisis keefektifan model pembelajaran IOLE (inside outside learning) terhadap karakter kerja sama dan literasi membaca siswa. Desain penelitian menggunakan quasi experimental with control group. Sampel penelitian sebanyak 12 siswa SD kelas V untuk masing-masing kelompok intervensi dan kontrol. Penelitian dilakukan pada Bulan November 2023 di 2 SD Negeri di Kabupaten Kudus. Instrumen penelitian menggunakan pretest dan posttest mengenai sejarah rokok kretek untuk menilai literasi membaca. Lembar observasi digunakan untuk menilai karakter kerja sama. Hasil penelitian menunjukkan terdapat pengaruh model pembelajaran IOLE terhadap karakter kerja sama (p=0,002) dan literasi membaca (p=0,002) pada siswa SD. Model pembelajaran IOLE efektif meningkatkan karakter kerja sama dan literasi membaca siswa SD sehingga mendukung capaian tujuan pembelajaran siswa khususnya pada mata pelajaran bahasa Indonesia. Model ini dapat diimplementasikan di sekolah dasar khususnya oleh guru kelas V sebagai bentuk inovasi pembelajaran yang dapat dilakukan untuk mencapai tujuan pembelajaran khususnya karakter kerja sama dan literasi membaca siswa. Kata Kunci: karakter kerjasama; literasi membaca; model pembelajaran IOLE
Co-Authors - Kardoyo A.A. Ketut Agung Cahyawan W Abdul Kodir Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abrini, Mintarsih Achmad Noerkhaerin Putra Achmad Rifa’i, Achmad Achmad Rifai Achmad Rifky Hidayat, Achmad Rifky Achmad Slamet Agus Wahyudin Agustinus Sugeng Priyanto Ahsan, Muhammad Ahsan, Muhammad Ajie, Gregorius Rohastono Ajie, Gregorius Rohastono Ali Formen Ali Sunarso Aljileedi Mustafa Rayhan, Amyir Ambarwati, Novia Amin Pujiati Amin Yusuf Amir Mahmud Amiroh Ambarwatia Amurdawati, Ganis Anas Rohman Anas Rohman Andarweni Astuti Andarweni Astuti Andryan Setyadharma Ansori, Zakaria Al Apriliyanto, Moch Rizkhi Apriliyanto, Moch Rizkhi Ardliana, Benii Arief Yulianto Arief Yulianto Arif Purnomo Arifah, Novita Nurul Arsan Shanie Asma’ul Husna Asma’ul Husna Asri Purwanti Bambang Subali Beni Habibi Buana, Ganang Sukma Cahya Fajar Budi Hartanto Cahya Fajar Budi Hartanto Cahyo Budi Utomo Cordeanita, Yunisha Maria Dede Setya Ramadhan, Dede Setya Djoko Widodo Dwi Yuwono Puji Sugiharto, Dwi Yuwono Puji DWP Sucihatiningsih Edy Suryanto Eko Handoyo Eko Handoyo, Eko Emi Lestari Endang Sri Kurniatun, Endang Sri Eriyani Eriyani Etty Soesilowati Euis Rachmawati Azizah Eva Banowati Fafurida Fafurida Fahritsani, Husna Fahrur Rozi Farid Ahmadi Farida Farida Farihatun, Siti Mega Faris Fanani Farisa Mardiani Fatimah, Siti Fauni, Arini Mayang Fauni, Arini Mayang Fauzia, Iqlima Fauzia, Iqlima Firdaus Firdaus Fitri Hartanto Fitria Martanti Fitria Martanti Gesti Sekar Santiwi Hadromi - Hanif Hardianto Hanif Hardianto Harianingsih, Harianingsih Hartuti Hartuti Haryono Haryono Haryono Haryono Haryono Haryono Haryono Haryono Hendra Purwanto Heri yanto Hidayatun, Hidayatun Hidayatun, Hidayatun Hilda Dhaniartika Nurma’ardi I Gusti Wayan Murjana Yasa I Made Sudana Ichtiar Adhi Fauzi Idhar -, Idhar Ika Prima Melyana, Ika Prima Ikke Tutiana Mustiany, Ikke Tutiana Imanda, Mochammad Bisma Indrayana, Muhammad Alif Irma Shinta Dewi Irmaya, Heti Jarot Tri Bowo Santoso Jayawarsa, A.A. Ketut Jean, Petronila Joko Widodo Joko Widodo Joko Widodo Ketut Sudarma Khasan Setiaji Khoirina, Amanatun Khoiriyah, Ummamatul Kistanti, Nurjanah Rahayu Komar, Zaenul Kusuma Putri, Septi Kusumaningrum, Ika Muharini Kusumantoro Kusumantoro, Kusumantoro L. Hendrowibowo Laelia Nurpratiwiningsih Laelia Nurpratiwiningsih, Laelia Lesta Karolina br Sebayang M. Yogi Riyantama Isjoni MADE SUDANA Maftukin, M Maftukin, M. Mahmoud Ahmed Abdullah, Mahmoud Ahmed Maman Rachman Manan, Nanan Abdul Margunani Margunani Martanti, Wukirasih Wekas Martitah Masrukhi Masrukhi Maulani, Afa Nisa Maya Niahayah, Dyah Maya Niahayah, Dyah Melati, Inaya Sari Meli Adriani Hotma Hasibuane Merakati, Indah Merakati, Indah MF, Nur Hanifah MF, Nur Hanifah Minati Etika Marlin, Minati Etika Miswari Miswari Mitasari, Lilis Muhammad Jailani Muhammad Jazuli Muhammad Juaini, Muhammad Muhammad Khafid Muhammad Samsudin Muhsin Muhsin Mukhlisin Mukhlisin Mulastin Mulastin, Mulastin Muna, Lina Fauzul Murwatiningsih Murwatiningsih, Murwatiningsih Mustofa Dasuki Nabillah, Nida Anisatun Natalia, Aryani Sari Ni'mah, Naelatun Nina Farliana Nina Oktarina Nina Oktarina Novita Anggrahini, Dhela Nur Amilatus Saadah Nur Cholid, Nur Nur Rochmah, Nur Nurita Dewi, Nurita Nurrahman, Candra Kusuma P. Eko Prasetyo Pamungkas, Raden Rara Ajeng Rengganis Dhianing Panca Dewi Purwati, Panca Pitaloka, Lola Kurnia Prabawati, Arrum Praisti, Veronica Okming Prihandono, Dorojatun Priyanto, AT. Sugeng Pudaka, Deo Leko Pudaka, Deo Leko Purwadi Suhandini Puspitasari, Arum puspitasari, Arum Puspitasari, Saras Meilia Puspitasari, Saras Meilia R.C., Rifai R.C., Rifai Rabeea Mohammed Mansour Imleesha Ramadhani, Nisa Maulida Reda Prasetya Restuti, Merdhenita Rifa’i, Achmad Rifky Hidayat, Achmad Rifky Hidayat, Achmad Rizqiyawati, Ika Rodia Syamwil Rustianto, Arif Rustianto, Arif S.Pd. M Kes I Ketut Sudiana . Saleh Rusman, Saleh Samsudi . Samsudin Anis Santos, Richardus Dos Sari, Rapita Ulan Sari, Renita Septiawan, Hendras Setyadhrama, Andryan Simanjuntak, Agnes Pradina Simanjuntak, Agnes Pradina Siti Maghfiroh Siti Rahmawati Slamet Suroso, Slamet St. Sunarto, St. Steaven Octavianus Suci Nurhayati Sucihatiningsih Dian Wisika Prajanti Sucihatiningsih DWP Sucilia Tri Lestari Sugito, Ari Tri Sugito, Ari Tri Sugiyo Sunarto - Sunaryo Sunaryo Sungkowo Edy Mulyono Supraptono Supraptono, Supraptono Suwito Eko Pramono Suwito, Wagiran Suyatno Suyatno Taryadi Taryadi Therawati, Chusna Adzanin Titi Prihatin Titi Prihatin Titik Haryati Tjaturahono Budi Sanjoto Totok Sumaryanto Florentinus Tri Joko Raharjo Tri Suminar Ujiarto, Toto Ujiarto, Toto Ummi, Izzatul Utami, Wukir Cahya Via Amalia Wachidi Wagiran Wagiran Wahyono Wahyono Wahyudin Wahyudin Wasino Wasino Wibowo, Yusuf Adi Widia Nur Jannah, Widia Nur Widiyanto Widiyanto Wijang Sakitri Wijiasih, Runtut Woro Sumarni Y L Sukestiyarno Y L Sukestiyarno Y. Titik Haryati, Y. Titik Yuar Ningga, Sintha Yuar Ningga, Sintha Yuli Kurniawati Sugiyo Pranoto Yuni Suprapto, Yuni Zahara, Izzah Zahro, Iqbalina Zalma Niendya Pangestika Zuliasanti, Kiki