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The Effect of Company Reputation and Customer Experience on Customer Loyal Behavior Citylink Indonesia *Kurhayadi Kurhayadi; Barkah Rosadi; Muhammad Yusuf; Aep Saepudin; Tuti Asmala
Riwayat: Educational Journal of History and Humanities Vol 5, No 2 (2022): Agustus 2022, History, Learning Strategy, Economic History and Social Knowledge
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v5i2.28848

Abstract

The goal of this study is to see how the VIP customer research object at Citylink Indonesia Airlines affects customer loyalty. So according research on the impact of customer experience on regular customers, patrons who receive a positive ” are more likely to return for another purchase, more likely to recommend the business to friends, and less inclined to shift to competitors. According to the findings of this study, customer experience management factors play an important role in business competitiveness. Emotional experiences, according to the literature, play an important role in customer loyalty to a company's brand. This finding is in accordance with the study's findings that airline image and service quality have a significant influence on customer behavioral intentions. Because a brand's experience includes a consumer's subjective experience and behavior, customer experience is related to customer loyalty. The airline's image, trust, and additional services all contribute to the overall expertise. Customers who have a happy impression and thus be willing to repurchase the service.
Performance, Macro Economic Factors, and Company Characteristics in Indonesia Consumer Goods Company Bambang Sucipto; *Muhammad Yusuf; Yuyun Mulyati
Riwayat: Educational Journal of History and Humanities Vol 5, No 2 (2022): Agustus 2022, History, Learning Strategy, Economic History and Social Knowledge
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v5i2.28877

Abstract

It and internal company conditions strongly influence company performance in the consumer sector. This study examines how macroeconomic and company characteristics affect corporate financial performance in consumer goods companies. This study's population now seems to be goods sector companies listed on the Indonesia Stock Exchange. The results of the systematic sampling technique and data analysis methods using several regression analyses confirmed that macroeconomic factors had no significant effect on company performance. Significant company. The characteristic is the level of corporate debt. The level of debt leverage has a negative and significant impact on company performance, indicating that the higher the company's debt, the reduced the company's performance. The sample size of this study is confined to consumer goods companies, so it cannot be generalized to other business sectors.
The Impact Of Brand Image And Prıce Onlıne Product Purchase Decısıons At Shopee Norvadewi Norvadewi; Ferdinandus Sampe; Rian Ardianto; Muhammad Yusuf
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The purpose of this study was to determine the effect of Brand Image and Price on Purchase Decisions by Shopee consumers in Bandung City, both partially and simultaneously. The sampling method in this research is using descriptive quantitative methods. Sampling with probability sampling method with the type of simple random sampling. The data collection technique used a questionnaire instrument as many as 100 respondents. The data analysis technique used multiple linear regression. Tests in this study using SPSS 25. Hypothesis testing in this study using t test and f test. The coefficient of determination (R2) obtained from the brand image and price variables on purchasing decisions is 0.792 (79.2%). The results of multiple linear regression indicate that brand image has an effect of 0.377 (37. 7%) on purchasing decisions and prices has an effect of 0.409 (40.9%) on purchasing decisions. It can be said that from the t test and f test, brand image and price have a significant partial effect on purchasing decisions and brand image and price together have a significant simultaneous effect on purchasing decisions on Shopee.
The Effect Of Competence, Work Experience, Work Environment, And Work Discipline On Employee Performance I Nyoman Tri Sutaguna; Muhammad Yusuf; Rian Ardianto; Pawit Wartono
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of competence, work experience, work environment, discipline on employee performance. The sampling method uses the census method with a total sample of 46 people. Data collection using the method of observation, interviews and questionnaires. The collected data will be processed in several stages. The first is descriptive analysis. Both multiple linear analyzes. The three data quality tests consist of a validity test and a reliability test. The four classical assumption tests consist of the normality test, heteroscedasticity test, autocorrelation test and multicollinearity test. The five hypothesis tests consist of a T test (partial test), F test (simultaneous test) and a test of the coefficient of determination. The results show that partially the competence variable has no significant effect on employee performance. Work experience variable has no significant effect on employee performance. Work environment variables have a significant effect on employee performance. The work discipline variable has no significant effect on employee performance. Simultaneously all the variables used in this study have a significant effect on performance
Co-Authors Abdul Manap Abubakar, Herminawaty Aep Saepudin Akhmad Baidun Andri Haryono Andriya Risdwiyanto Angga Kurniawan Anton Priyo Nugroho Arief Yanto Rukmana Arrifia Nurriqli Bambang Sucipto Barkah Rosadi Betty Rahayu Billy B.R. Manueke Cakranegara, Pandu Adi Chevy Herli Sumerli Citra Arta, Deddy Novie Cut Susan Octiva Daniel L. Pakiding Dian Indah Sari Dini Yani Eka Hendrayani Erinda Destry Rincani Erni Yuningsih Ery Rosmawati Etty Zuliawati Zed Fachrurazi Farida Akbarina Fasiha Fasiha Feb Amni Hayati Ferdinandus Sampe Ferdy Leuhery Frans Sudirjo Galih Wisnu Wardhana Geofakta Razali Ginanjar Wira Saputra Gusti Noorlitaria Achmad Hafidz Hanafiah Haribowo, Rio Harizahayu, Harizahayu Hendy Tannady Herdiyanti Humiras Betty Marlina Sihombing I Ketut Suada I Nyoman Tri Sutaguna I Wayan Arthana Imam Jayanto Irwan Moridu ismunandar ismunandar Istikomah Istikomah Jean Richard Jokhu Jemi Pabisangan Tahirs Josua Sahala Jouri Pangemanan Juliani Pudjowati Kaharuddin Kaharuddin Karnawi Kamar Kurhayadi Kurhayadi Kushendar, Deden Hadi Luckhy Natalia Anastasye Lotte Ludia Panggalo M. Rafid Marwal MASHUDI HARIYANTO Muhammad Ade Kurnia Harahap Muhammad Asir Muhammad Fauzi Mujahidin Mujahidin muji Rahayu Mulyati, Yuyun Murfani Umar Djalo Murwani Wulansari Nasution, Rizki Alfadillah Neneng Yanti Andriani Nofirman, Nofirman Norvadewi Nuuridha Matiin Pawit Wartono Prihadi, M Dana Putu Doddy Heka Ardana Rachid Chenini Rahma Saiyed Rahmadtiyah Hasanah Miftahuljannah Ramadhani Hamzah Rebecha Prananta Revi Sesario Rian Ardianto Rian Ardianto Rianda Hanis Rihfenti Ernayani Riza Bahtiar Sulistyan Rusydi Fauzan Rusydi Fauzan Saut Maruli Tua Pandiangan Siregar, Ade Perdana Slamet Maryoso Sofia Maulida Sri Masrifah Sri Rahayu Suryani Suryani syamsurizal syamsurizal Taime, Habel Tini Kartini Tuti Asmala Wandi Kurniadi Warkianto Widjaja Yeti Yeti Yogi Nurfauzi Zarkasi, Zarkasi Zenita Apriani