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All Journal Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Darma Agung Quantitative Economics and Management Studies Jurnal Ekonomi Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Proceeding of The International Conference on Economics and Business Gemilang: Jurnal Manajemen dan Akuntansi Literacy : International Scientific Journals of Social, Education, Humanities Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Research and Development on Public Policy International Journal of Economics and Management Research Perigel: Jurnal Penyuluhan Masyarakat Indonesia Transformasi: Journal of Economics and Business Management Journal of Applied Management and Business Administration Riwayat: Educational Journal of History and Humanities Asian Journal of Management, Entrepreneurship and Social Science

Muhammad Yusuf

STIA Bandung

Author-ID : 5498484

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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LITERATURE REVIEW: ANALYSIS OF FACTORS INFLUENCING PURCHASING DECISIONS, PRODUCT QUALITY AND COMPETITIVE PRICING Etty Zuliawaty Rajasa; Abdul Manap; Putu Doddy Heka Ardana; Muhammad Yusuf; Harizahayu Harizahayu
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Product quality is a combination of properties and characteristics that determines the extent to which the output can meet the conditions of customer needs. The purpose of this study is to analyze the factors that influence purchasing decisions, including product quality and competitive prices. This scientific article was written using qualitative methods, literature study, and library research. Reviewing literary books that are in accordance with the theory being discussed, especially in the context of strategic management. This includes reviewing both respected and less respected scientific articles from journals. Mendeley and Google Scholar serve as the sources for all scientific articles. Based on the discussion in this article, it can be concluded that: (1) product quality has a significant positive effect on purchasing decisions (2) Price has a significant positive effect on purchasing decisions.

Applying A Swot Analysis Approach To A Sharia Marketing Perspective At Alunicorn Shops In Bandung Rianda Hanis; Muhammad Yusuf
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.230

This research is motivated by advances in internet technology which are currently growing rapidly in society. Digital marketing strategies are an alternative way for business people to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. The purpose of this study is to determine the application of Fihadaessie's digital marketing strategy in developing business by promoting products that can increase sales turnover as measured using the SWOT matrix and to review the digital marketing strategy whether it is in accordance with sharia marketing principles. This research was conducted using a descriptive qualitative approach using the IFAS Matrix, EFAS Matrix, and SWOT Matrix to measure strengths, weaknesses, opportunities and threats. Source of data obtained from primary data and secondary data. Data collection techniques through observation, interviews and documentation. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through social media WhatsApp, Instragram, Shopee and Tiktok so that there has been an increase in turnover and the implementation of digital marketing strategies is in accordance with sharia marketing principles. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is good at responding to existing opportunities and avoiding threats that come from competitors. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through social media WhatsApp, Instragram, Shopee and Tiktok so that there has been an increase in turnover and the implementation of digital marketing strategies is in accordance with sharia marketing principles. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is good at responding to existing opportunities and avoiding threats that come from competitors. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through social media WhatsApp, Instragram, Shopee and Tiktok so that there has been an increase in turnover and the implementation of digital marketing strategies is in accordance with sharia marketing principles. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is good at responding to existing opportunities and avoiding threats that come from competitors.

The Impact of Liquidity Risk Optimization on the Stability of Islamic Commercial Banks in Indonesia Kaharuddin Kaharuddin; Muhammad Yusuf
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.231

This research was conducted with the aim of knowing the effect of liquidity risk on bank stability with credit risk and operational efficiency as intervening variables for Islamic Commercial Banks in Indonesia for the 2010-2019 period. This study uses secondary data on the financial reports of Islamic commercial banks issued by the financial services authority (OJK) during the period 2010 to 2019. The sample was taken using a non-probability sampling technique, namely purposive sampling in order to obtain 11 Islamic commercial banks. The analysis technique is carried out by testing 6 (six) hypotheses. The results of this study indicate that liquidity risk can have a direct effect on bank stability, but there are also credit risk and operational efficiency variables play a role in mediating the relationship to the stability of the bank. Meanwhile, liquidity risk is not able to directly affect the operational efficiency of the bank.

ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON PURCHASING DECISIONS Muhammad Yusuf; Nuuridha Matiin
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Tea Powder is a delicious beverage powder in Bandung. In developing the business, the company will expand the sales area in each sub-district. The company chooses the low end segment, which is considered to be at low cost, and determines product positioning only in the sweet bread market. Management has conducted the marketing mix strategy. But, the effectiveness is still being debated, especially regarding the problems of the expansion of sales area. Thus, the scientifically conducted study is needed to measure the marketing mix and its influence on the decision, statistics, and the loyalty of customers. The results of the study showed that the overall hypothesis was acceptable and there were significant influences of the product, distribution and promotion on consumers' decisions; there were significant influences of product and price on consumers' satisfaction; there were significant influences of consumers' decision on consumers' satisfaction and loyalty, and there was a significant influence of consumers' satisfaction on consumers' loyalty.

Branding Brand Image Strategy Study Through Digital Marketing Overview on MSMEs: Sanggabuana Coffee (KoSa) in Mekarbuana Village, Karawang Dini Yani; Muhammad Yusuf; Ery Rosmawati; Zenita Apriani
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Karawang Regency which is famous for its Industrial City turns out to have a lot of natural potentials that are not known by the wider community, even the native people of Karawang. One of the villages in South Karawang actually has so much natural potential that is located at the foot of Mount Sanggabuana. To support the income level of the community. One of them is through the introduction ofdigital marketing, where one of the biggest obstacles at this time is that digital promotion has not been carried out properly and correctly by the community so it is necessary to socialize the introduction of digital promotion.SMEs engaged in the production of Sanggabuana Coffee are digitized so that they can help SMEs to improve product quality and help SMEs understand the importance of digital marketing so that later they can reach a wider market. It is not surprising that the digitization program for MSMEs in Mekarbuana Village, Kec. Tegalwaru Regency. Karawang received a good positive response from the local community because it really helped the community, especially MSME actors. It is hoped that MSME actors can understand digital marketing so that later the marketing reach will not only be limited to Mekarbuana village but will extend outside the region in order to boost the economy.

THE IMPACT OF FOREIGN DEBT ON EXPORT AND IMPORT VALUES, THE RUPIAH EXCHANGE RATE, AND THE INFLATION RATE Murfani Umar Djalo; Muhammad Yusuf; Juliani Pudjowati
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Before Indonesia entered the reform era, Indonesia was in the New Order system, which many people considered the system in this era to be too authoritarian. This study aims to determine the effect of the value of exports, imports, the rupiah exchange rate and the inflation rate on foreign debt after the reform era. This type of research uses quantitative methods which are methods that use mathematical models, calculations, statistics and tables. This study uses Indonesia as the object of research using data from 1998 to 2021. Data is collected quarterly or every three months of the year taken from various sources, namely the Central Bureau of Statistics (BPS) and Bank Indonesia. The research method uses the Multiple Linear Regression method. The results of the study simultaneously, all of the independent variables X1 (exports), X2 (imports), X3 (exchange rates) and X4 (inflation) have the same or simultaneous and significant effect on variable Y (foreign debt) with a calculated F value ( 4.97) > F table (2.30) and significance (0.0011) < 0.05. All independent variables are also able to explain the model by 17.9%, as shown by the R-Squared value of 0.1794. Partially, variables X1 (exports), X2 (imports), X3 (exchange rates) and X4 (inflation) have no effect on variable Y (foreign debt) in Indonesia after the reform era.

Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung I Nyoman Tri Sutaguna; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.67

This study aims to analyze the effect of promotions on Instagram, prices and menu variety on purchasing decisions for Hanan Catering in Bandung City. This research approach uses the approachscientificto test the justification of the proposed hypothesis. The population in this study were all consumers of homemade birthday cakes in Bandung. The sampling technique for determining the sample to be used in this study uses the techniquenon probability sampling, that ispurposive sampling. Then the total sample in this study was 91 respondents. The results of the study found that promotions on Instagram, prices and menu variety both simultaneously and partially have a positive and significant effect on purchasing decisions.

Effect Of Customer Satisfaction, Marketing Mix, And Price In Astana Anyar Market Bandung Akhmad Baidun; Rebecha Prananta; Muhammad Ade Kurnia Harahap; Muhammad Yusuf
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 2 (2022)
Publisher : IAIN Palopo

The purpose of this study was to determine the impact of marketing mix, price and customer experience on customer satisfaction at Pasar Astana Anyar Bandung. The examination procedures used in this study are validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, determination analysis and f-test. The results of the review show that the promotion mix affects customer satisfaction at Pasar Astana Anyar Bandung. From the test results with the T test shows that the marketing mix has a significant effect on customer satisfaction. Prices affect customer satisfaction at Astana Anyar Market Bandung. From the test results with the T test shows that the price affects customer satisfaction. Customer experience influences customer satisfaction at Astana Anyar Market Bandung. From the test results with the T test shows that customer experience affects customer satisfaction. Judging from the f-test, it is found that F-count > F-table is 212,297 > 3.12, this shows that the marketing mix, price and customer experience basically affect customer satisfaction with a sig level. big. 0.000 < 0.050. is significant of costumer satisfaction

The Influence of Sales And Operational Costs on Net Income in Cirebon Printing Companies Rihfenti Ernayani; Rusydi Fauzan; Muhammad Yusuf; Jemi Pabisangan Tahirs
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 2 (2022)
Publisher : IAIN Palopo

he purpose of this study was to determine the effect of Sales, Operational Costs on net income. The population of this research is graphic printing in Cirebon. The sampling technique used is saturated sampling. The data collection method is descriptive. Data were analyzed using multiple linear-regressions. The results of the research on simultaneous tests are (1) Sales, operational costs have an effect on net income, (2) the partial test on sales variables has a significant effect on net income, (3) Operational costs have an effect on net income.

MARKETING STRATEGY FOR INCREASING SALES OF COOKING OIL SHOES IN BAROKAH TRADING BUSINESS I Nyoman Tri Sutaguna; Gusti Noorlitaria Achmad; Andriya Risdwiyanto; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.73

In every line of business, strategy is important because it is a series of decisions and actions directed at achieving company goals. More than that, entrepreneurs need a marketing strategy for their business. This is very important because it is a fundamental tool planned to achieve company goals by developing a sustainable competitive advantage through the markets entered and marketing programs used to serve target markets. This research conducted in UD. Barokah which is located in Jatinangor, Sumedang Regency. The phenomenon that occurs is that the monthly target set by the company is not achieved even though several strategies have been implemented. The purpose of this research is to find out the right marketing strategy in increasing the number of sales and being able to survive in the face of competition in basic cooking oil at UD. Barokah, Sumedang District. This research is a field research with a descriptive qualitative approach. Data is obtained from shop owners, employees, and regular customers. Methods of data collection by observation, interviews, and documentation. The approach used in this study is the SWOT analysis approach, which is the systematic identification of various factors to formulate corporate strategy. Based on the results of the analysis of the SWOT diagram and SWOT matrix, it can be seen that Barokah Trading Business is in quadrant I (Aggressive Strategy) and on the SO strategy, where the company's strengths and opportunities are greater than its weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented.

Co-Authors Abdul Manap Abubakar, Herminawaty Aep Saepudin Akhmad Baidun Andri Haryono Andriya Risdwiyanto Angga Kurniawan Anton Priyo Nugroho Arief Yanto Rukmana Arrifia Nurriqli Bambang Sucipto Barkah Rosadi Betty Rahayu Billy B.R. Manueke Cakranegara, Pandu Adi Chevy Herli Sumerli Citra Arta, Deddy Novie Cut Susan Octiva Daniel L. Pakiding Dian Indah Sari Dini Yani Eka Hendrayani Erinda Destry Rincani Erni Yuningsih Ery Rosmawati Etty Zuliawati Zed Fachrurazi Farida Akbarina Fasiha Fasiha Feb Amni Hayati Ferdinandus Sampe Ferdy Leuhery Frans Sudirjo Galih Wisnu Wardhana Geofakta Razali Ginanjar Wira Saputra Gusti Noorlitaria Achmad Hafidz Hanafiah Hardi Fardiansyah Harizahayu, Harizahayu Hendy Tannady Herdiyanti Herdiyanti Humiras Betty Marlina Sihombing I Ketut Suada I Nyoman Tri Sutaguna I Wayan Arthana Imam Jayanto Irwan Moridu ismunandar ismunandar Istikomah Istikomah Jean Richard Jokhu Jemi Pabisangan Tahirs Josua Sahala Jouri Pangemanan Juliani Pudjowati Kaharuddin Kaharuddin Karnawi Kamar Kurhayadi Kurhayadi Kushendar, Deden Hadi Luckhy Natalia Anastasye Lotte Ludia Panggalo M Rafid M. Rafid MASHUDI HARIYANTO Muhammad Ade Kurnia Harahap Muhammad Asir Muhammad Fauzi Mujahidin Mujahidin muji Rahayu Mulyati, Yuyun Murfani Umar Djalo Murwani Wulansari Nasution, Rizki Alfadillah Neneng Yanti Andriani Nofirman, Nofirman Norvadewi Nuuridha Matiin Pawit Wartono Prihadi, M Dana Putu Doddy Heka Ardana Rachid Chenini Rahma Saiyed Rahmadtiyah Hasanah Miftahuljannah Ramadhani Hamzah Rebecha Prananta Revi Sesario Rian Ardianto Rian Ardianto Rianda Hanis Rihfenti Ernayani Rio Haribowo Rio Haribowo Riza Bahtiar Sulistyan Rusydi Fauzan Rusydi Fauzan Saut Maruli Tua Pandiangan Siregar, Ade Perdana Slamet Maryoso Sofia Maulida Sri Masrifah Sri Rahayu Suryani Suryani syamsurizal syamsurizal Taime, Habel Tini Kartini Tuti Asmala Wandi Kurniadi Warkianto Widjaja Yeti Yeti Yogi Nurfauzi Zarkasi, Zarkasi Zenita Apriani

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