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Pemanfaatan Website Sebagai Media Promosi Pada Simpodial Bali Bambu I Made Arya Budhi Saputra; I Made Bhaskara Gautama; Putu Ricky Teddy Septian; Putu Shakila Ayunia Yuana; Ni Made Wirastika Sari
Journal of Community Development Vol. 3 No. 2 (2022): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v3i2.81

Abstract

Simpodial Bali Bambu is a company that uses laminated bamboo as a furniture base. The company is located in Banjar Dinas Bengkel, West Selemadeg, Tabanan Regency, Bali. Through previous research, this effort uses a lamination technique to avoid powder lice, which is the main enemy of bamboo. Laminate itself is a transparent layer and is useful for protecting bamboo so that it is resistant to water, dust mites, and sunlight. A number of products that have been made by this business include chairs, tables and parquet from laminated bamboo. However, this company has problems selling its products. In addition, the management of financial transactions related to the company is still not structured so that the company's profit and loss is not clear. This community service activity aims to overcome partner problems, namely by providing a website as a promotional and educational media about laminated bamboo, providing website management training, and providing training to manage company finances using Microsoft Excel. Monitoring is done by monitoring the development of traffic on the website. Based on the evaluation results, this activity has a satisfaction index of 80.81% with a very good interpretation of the results.
Collective Action in Indonesian Agricultural Marketing: What Do Farmers Gain? Dyah Ayu Suryaningrum; Baiq Yulfia E. Yanuartati; Ni Made Wirastika Sari
Locus Journal of Academic Literature Review Vol 5 No 5 (2026): Mei
Publisher : LOCUS MEDIA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56128/ljoalr.v5i5.951

Abstract

Smallholder farmers in Indonesia often face limited market access, weak bargaining power, high transaction costs, and reliance on middlemen. Collective action has been promoted as a strategy to address these constraints; nevertheless, the specific gains farmers receive from collective action in agricultural marketing remain dispersed across different studies. This article aims to review what Indonesian farmers gain from collective action in agricultural marketing. Using a narrative literature review, this study synthesizes Scopus-indexed publications on farmer groups, cooperatives, collective marketing, and related institutional arrangements in Indonesian agriculture. The findings show that collective action provides farmers with numerous advantages, including improved market access, stronger bargaining power, reduced dependence on middlemen, better knowledge sharing, and institutional strengthening. However, these gains are hindered by weak governance, limited managerial capacity, poor communication, elite domination, digital gaps, and insufficient institutional support. The review suggests that collective action should be strengthened not only as an organizational model, but also as a farmer-centered marketing strategy supported by good governance, digital access, direct market linkages, and inclusive participation.
KOMPETENSI PELAKU INDUSTRI KECIL DAN MENENGAH DALAM KONTEKS SMART ECONOMY: ANALISIS KAPASITAS OPERASIONAL, ADOPSI TEKNOLOGI, DAN KONEKTIVITAS BISNIS DI KOTA MATARAM, INDONESIA Mutiara Mita Kasia; Idiatul Fitri Danasari; Sri Maryati; Ni Made Wirastika Sari; Iga Nabila Ouwan Azzahra
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1994

Abstract

In the Province of West Nusa Tenggara, Micro, Small, and Medium Enterprises (MSMEs) in the manufacturing sector contribute 3.76 percent to the Regional Gross Domestic Product (RGDP) and absorb 10.11 percent of the workforce. Their strategic role as a foundation of local and national economic activity highlights the need to strengthen their capacity, particularly amid ongoing digital transformation. This study analyzes the competency levels of Small and Medium Industry (SMI) actors in Mataram City in the context of the smart economy, which requires adequate capabilities in technology adoption, operational (entrepreneurial) capacity, and business connectivity. A mixed-method approach with a convergent parallel design was employed, involving 43 SMI respondents. The research instrument consisted of four constructs: Technology & Innovation Adoption (3 items, α=0.671), Operational Capacity (3 items, α=0.434), Product Image (1 item), and Business Connectivity (3 items, α=0.706). The findings show that most SMI actors are women of productive age, hold undergraduate degrees, operate small-scale businesses, and rely on personal capital, with monthly capital and turnover generally below IDR 50 million. Results indicate that 93.0% of SMIs exhibit high technological adoption (M=3.71), 72.1% demonstrate adequate operational capacity (M=3.15), and all respondents report positive product image (M=3.98). However, only 11.6% achieve high business connectivity (M=2.10), making it the weakest dimension. Correlation analysis reveals significant relationships between Operational Capacity and Business Connectivity (r=0.489, p<0.001), and between Technology Adoption and Business Connectivity (r=0.373, p<0.05). Senior entrepreneurs (>45 years) display the highest business connectivity, while younger entrepreneurs (26–35 years) lead in technology adoption. Policy recommendations emphasize enhancing digital connectivity, building collaborative ecosystems, and utilizing senior entrepreneurs as mentors.
Kerjasama Kelompok Tani Padi : Korelasi Faktor Internal dan Eksternal: Kerjasama Kelompok Tani Padi : Korelasi Faktor Internal dan Eksternal Nastiti Winahyu; Erlin Widya Fatmawati; Khofifa Nur Atika; Retna Dewi Lestari; Ni Made Wirastika Sari
JURNAL ILMIAH AGRINECA Vol 26 No 2 (2026): JURNAL ILMIAH AGRINECA
Publisher : JURNAL ILMIAH AGRINECA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v26i2.6607

Abstract

This study aims to analyze the effectiveness of the role of rice farmer groups in Papar District, Kediri Regency by looking at the relationship between internal factors condition (cooperation between members) and external factors condition (cooperation with external parties and obtaining information) towards achieving group goals. The approach used was descriptive qualitative, with primary data collection (observations, interviews, questionnaires) and secondary data collection (literature, official reports). Data were analyzed using descriptive analysis and Spearman Rank correlation tests to measure the relationship between internal and external factors collaboration, group goals, and access to information. The research results showed that internal cooperation among members is significantly related to the achievement of group goals. Better cooperation increases the likelihood of group program success. External collaboration with agricultural extension workers, agricultural services, and business partners is associated with obtaining relevant information (assistance, extension, selling prices, production inputs). Overall, the role of rice farmer groups in the research locations was deemed effective in improving coordination, productivity, and support for their members. Practical value implications. The results of this research have practical value for Farmer groups, as a basis for strengthening internal cooperation and enhancing external collaboration. Government and agricultural extension workers, to formulate more targeted policies and extension programs. Agribusiness stakeholders, to expand partnerships that can facilitate market access, price information, and technology for farmers.
Co-Authors Ahmad Zainuddin Anas Zaini Andi Iva Mundiyah Andi Iva Mundiyah Andi Iva Mundiyah Andi Tri Lestari Anna Apriana Hidayanti Anwar Anwar Anwar Anwar Anwar Ardiyanti, Baiq Shelvia Arya Budhi Saputra, I Made Asmi, Wiwid Nurul Ayu Fitriatul Ulya Ayu, Candra Bachry, Johan Baiq Rika Ayu Febrilia Baiq Rika Ayu Febrilia Baiq Yulfia E. Yanuartati Baiq Yulfia Elsadewi Yanuartati Bardayanti, Deslin Sarmitha Candra Ayu Candra Ayu CATHARINA, THERESIA SUZANNA Dipokusumo, Bambang Dudi Septiadi Dudi Septiadi Dudi Septiadi Dwi Praptomo Sudjatmiko Dyah Ayu Suryaningrum Eka Nurminda Dewi Mandalika Endah Wahyuningsih Erlin Widya Fatmawati Erma Sulistyo Rini, Erma Sulistyo Farah Ainun Jamil Febrilia, Baiq Rika Ayu Gautama, I Made Bhaskara Hayati Hayati Hayati Heny K Suwarsinah Hery Haryanto I Gusti Ngurah A. Asasandi I Gusti Ngurah Wikranta Arsa, I Gusti Ngurah I Ketut Budastra I Ketut Budhastra I Putu Eka Indrawan Idiatul Fitri Danasari Idiatul Fitri Danasari Iga Nabila Ouwan Azzahra IGKG Puritan Wijaya Adh, IGKG Puritan IGN Aryawan Asasandi Johan Bachry Khofifa Nur Atika Kisman Lalu Dodi N. Lauda Lestari, Retna Dewi Lukman M. Baga M Yusuf M. Fahed Ramadhan M. Yogi Riyantama Isjoni M. Yusuf MADE SUMA WEDASTRA Mandalika, Eka Nurminda Dewi Mariun Meidiana Purnamasari Mizaji Tasnimia Moh. Irfandi Moh. Taqiuddin Muhammad Jaelani Muhammad Zubair Muhammad Zubair Muktasam Mulyawati, Sri Mundiyah, Andi Iva Mutiara Mita Kasia Mutiara Mita Kasia Nabilah, Sharfina Nastiti Winahyu Ngakan Agus Trisantika Ni Luh Mira Puspayani Ni Luh Sri Supartiningsih Ni Luh Sri Supartiningsih Ni Made Nike Zeamita Widiyanti Ni Made Zeamita Ni Putu Desy Damayanthi . Nurrachman Nursan, Muhammad Nurtaji Wathoni Pande Komang Suparyana Parta Tanaya, I Gusti Lanang Parwita, I Made Mika Putri, Sista Eliyani Putu Ricky Teddy Septian Putu Shakila Ayunia Yuana Ridwan Rifani Nur Sindy Setiawan Rinda Desan Safitri, Sri Juliani Salsa Dwi Cahyani Selvia, Siska Ita Septiadi, Dudi Siddik, Muhammad Siska Ita Selvia Siska Ita Selvia Soekartini Soekartini Sri Maryati Sri Maryati Sri Maryati Sri Maryati Sri Mulyawati Sri Mulyawati SUARTHA, I DEWA GEDE Sudjatmiko, Dwi Praptomo Suparmin Suparmin Supartiningsih, Ni Luh Sri Syahputra, Maiser Syarif Husni Syarifuddin Syarifuddin Tajidan, Tajidan Taradiani, Irawani Devi Taslim Sjah Taslim Sjah Taslim Sjah, Taslim Umam, Ahmad Ihdal Vijaya, Ni Putu Sephia Ananda Wirawan, I Wayan Arik Wiriana, Wiriana Wuryantoro Wuryantoro Wuryantoro Yanuartati, Baiq Yulfia Elsadewi Yuhaniz, Yuhaniz Yusadara, I Gede Putra Mas Zeamita, Ni Made