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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Journal of Economics, Business, & Accountancy Ventura Jurnal Akuntansi Multiparadigma Journal of Indonesian Economy and Business Jurnal Edukasi dan Penelitian Informatika (JEPIN) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SEIKO : Journal of Management & Business Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Ekonomi Bisnis Manajemen Prima Narra J Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia International Journal of Applied Finance and Business Studies Jurnal Fokus Manajemen AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Applied Management Research Indonesian Capital Market Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Multidisiplin West Science Jurnal Riset Ekonomi dan Akuntansi Majority Science Journal Moneter : Jurnal Ekonomi dan Keuangan El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Multidisiplin Journal of Ekonomics, Finance, and Management Studies INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Dhana Ulil Albab
Wendy
Universitas Tanjungpura
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Daya Tarik Iklan, Citra Merek, Persepsi Harga Terhadap Niat Beli dan Keputusan Pembelian Netflix Wendy Wendy; Meilisa Alvita
Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 3 (2024): September : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v2i3.2149

Abstract

The Covid-19 pandemic, which began in 2020, has altered societal behavior patterns, including an increased reliance on online streaming services such as Netflix. This article analyzes the pandemic's impact on Netflix's services and the factors influencing post-pandemic user purchase intent. Through data and news quotations, this article highlights the significant growth of new Netflix users during the pandemic and the company's response to increased demand. Additionally, previous research on advertising appeal, brand image, and price perception is examined to understand how these factors affect user purchase intent. The research findings indicate that purchase decisions significantly influence user purchase intent for Netflix services. This finding is consistent with previous studies emphasizing the crucial role of advertising appeal in influencing purchase intent. Furthermore, a positive brand image has been proven to increase user purchase intent. However, in the context of price perception, no significant impact on purchase intent was found, underscoring that price does not significantly affect online customer purchase intent. In conclusion, to enhance user purchase intent and decision-making, it is important to consider advertising appeal and brand image aspects in Netflix's marketing strategy.
Sectoral Herding During Global Rare Events: Evidence from the Indonesian Capital Market Hariyanto, Dedi; Brahmana, Rayenda Khresna; Wendy, Wendy
Jurnal Manajemen Bisnis Vol 15, No 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.21601

Abstract

Research Aims: This research aims to examine the effects of increased levels of herding on abnormal returns during rare events.Design/Methodology/Approach: Time series regression including all stocks across 9 sectors in the Indonesia Stock Exchange from 1997 to 2020, totaling 5,615 observations is used. The primary model is predicated on three factors derived from Fama-French and prospect theory to incorporate herding as a primary risk factor in assessing the impact of on abnormal returns during rare events.Research Results: The results show that various events produce impacts on herding behavior across different sectors. During bearish market conditions, this behavior manifests significant negative effect leading to greater abnormal returns. Conversely, positive and significant anti-herding behavior is observed in bullish market conditions. Rare events do not necessarily induce herding behavior but may lead to anti-herding behavior.Theoretical Contribution/Originality: In this research, the variables are developed from the Efficient Market Hypothesis, Capital Asset Pricing Model, prospect theory, and market integration theory. The estimation model is grounded in prospect theory and the contribution addresses the research gaps.Practitioners/Policy Implications: The provision of insights to stakeholders in the capital market regarding the impact of rare events on financial behaviors influences investors' decision-making processes in stock investments.Research Limitations/Implications: The measurement of herding refers to Chang et al. (2000) due to the availability of aggregate data from the Indonesian Stock Exchange. Comprehensive micro-level data is not unavailable and the accessibility of complete micro-level data can be conducted. The presence of these data in the capital markets of other countries should be investigated.
Pengaruh Daya Tarik Iklan, Citra Merek, dan Persepsi Harga Terhadap Minat Beli Layanan Netflix Covid-19 Wendy Wendy
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 2 (2024): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i2.2692

Abstract

The Covid-19 pandemic, which began in 2020, has altered societal behavior patterns, including an increased reliance on online streaming services such as Netflix. This article analyzes the pandemic's impact on Netflix's services and the factors influencing post-pandemic user purchase intent. Through data and news quotations, this article highlights the significant growth of new Netflix users during the pandemic and the company's response to increased demand. Additionally, previous research on advertising appeal, brand image, and price perception is examined to understand how these factors affect user purchase intent. The research findings indicate that purchase decisions significantly influence user purchase intent for Netflix services. This finding is consistent with previous studies emphasizing the crucial role of advertising appeal in influencing purchase intent. Furthermore, a positive brand image has been proven to increase user purchase intent. However, in the context of price perception, no significant impact on purchase intent was found, underscoring that price does not significantly affect online customer purchase intent. In conclusion, to enhance user purchase intent and decision-making, it is important to consider advertising appeal and brand image aspects in Netflix's marketing strategy.
Exploring green finance, intellectual capital, and firm size's impact on firm value Agustina, Dela; Ramadania, Ramadania; Wendy, Wendy; Giriati, Giriati; Mustaruddin, Mustaruddin
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.598

Abstract

This study aims to examine the impact of green finance, intellectual capital, and firm size on corporate value, utilizing financial performance as a mediating variable. The research is centered on companies listed in the Kompas 100 Index from 2020 to 2023, involving a sample of 50 firms. The analytical approach employed is panel data regression using the Random Effect Model, supplemented by the Sobel test to evaluate mediation effects. The results indicate that green finance, intellectual capital, and firm size positively and significantly affect financial performance. Furthermore, both green finance and intellectual capital significantly influence firm value, although green finance demonstrates a negative coefficient. The size of the firm and its financial results do not significantly impact its overall value. The Sobel test demonstrates that financial performance serves as a significant mediating factor in the relationship between the three independent variables and the firm's value. In summary, the research model explains 19.8% of the variation in firm value. These findings have important implications for developing corporate strategies aimed at increasing firm value through the cohesive management of environmental factors, intellectual capital, and financial performance.
When Celebrity CEOs Undermine Sustainability Value: Evidence from Indonesian Firms Wijaya, Dwi Nova; Wendy, Wendy; Malini, Helma
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 2 (2024): August - November 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i2.4302

Abstract

This research investigates the moderating effect of celebrity CEOs on the relationship between corporate sustainability and firm value. A quantitative approach was utilized, analyzing data from 51 companies listed on the Indonesia Stock Exchange from 2014 to 2021 using regression analysis. While prior studies have explored the individual effects of either celebrity CEOs or corporate sustainability on firm value, this study addresses a gap by examining the interaction between these factors and its impact on firm value. The results reveal that although both the presence of a celebrity CEO and the implementation of corporate sustainability initiatives can enhance firm value, they do not necessarily create a beneficial synergy. In fact, the presence of a celebrity CEO may diminish the positive effects of corporate sustainability on firm value. These findings provide empirical evidence suggesting that companies should carefully assess the alignment between a CEO’s characteristics and the firm’s sustainability strategies to optimize value creation. The study underscores the importance of selecting a CEO whose attributes align with the company’s long-term sustainability objectives. These insights have practical implications for corporate management in making strategic decisions regarding CEO appointments and the execution of sustainability initiatives.
Sectoral Herding During Global Rare Events: Evidence from the Indonesian Capital Market Hariyanto, Dedi; Brahmana, Rayenda Khresna; Wendy, Wendy
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.21601

Abstract

Research Aims: This research aims to examine the effects of increased levels of herding on abnormal returns during rare events.Design/Methodology/Approach: Time series regression including all stocks across 9 sectors in the Indonesia Stock Exchange from 1997 to 2020, totaling 5,615 observations is used. The primary model is predicated on three factors derived from Fama-French and prospect theory to incorporate herding as a primary risk factor in assessing the impact of on abnormal returns during rare events.Research Results: The results show that various events produce impacts on herding behavior across different sectors. During bearish market conditions, this behavior manifests significant negative effect leading to greater abnormal returns. Conversely, positive and significant anti-herding behavior is observed in bullish market conditions. Rare events do not necessarily induce herding behavior but may lead to anti-herding behavior.Theoretical Contribution/Originality: In this research, the variables are developed from the Efficient Market Hypothesis, Capital Asset Pricing Model, prospect theory, and market integration theory. The estimation model is grounded in prospect theory and the contribution addresses the research gaps.Practitioners/Policy Implications: The provision of insights to stakeholders in the capital market regarding the impact of rare events on financial behaviors influences investors' decision-making processes in stock investments.Research Limitations/Implications: The measurement of herding refers to Chang et al. (2000) due to the availability of aggregate data from the Indonesian Stock Exchange. Comprehensive micro-level data is not unavailable and the accessibility of complete micro-level data can be conducted. The presence of these data in the capital markets of other countries should be investigated.
The Influence of Financial Literacy, Financial Technology, Risk Perception, and Locus of Control on Investment Decisions with Education Level as a Moderating Variable in West Kalimantan Alisa, Alisa; Juniwati, Juniwati; Wendy, Wendy; Giriati, Giriati; Mustaruddin, Mustaruddin
Journal of Applied Management Research Vol 4, No 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2578

Abstract

Financial literacy encompasses objective knowledge, personal skills, and individual expertise in managing and making personal financial decisions. With the increasing complexity of financial instruments, numerous studies indicate that individuals often lack adequate information and understanding of fundamental financial principles. This study aims to examine the influence of financial literacy, financial technology, risk perception, and locus of control on investment decisions, with education level as a moderating variable. Using a quantitative methodology and purposive sampling method, this study finds that a better understanding of financial literacy, effective use of fintech, appropriate risk perception, and a strong internal locus of control can lead to improved investment decisions. The findings highlight that enhanced financial education and the integration of financial technology are crucial for supporting more effective investment choices, thereby expanding the community’s investment knowledge and skills.
Firm Size, Profitability, and ESG Disclosure in Indonesia: Geographical Location As Moderating Variable Risal Risal; Giriati Giriati; Wendy Wendy; Helma Malini
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5002

Abstract

Environmental, Social, and Governance (ESG) is a framework used to evaluate company performance on environment, social, and governance aspects. ESG disclosure is a means of communication used by companies to strengthen corporate legitimacy. This study aims to examine the effect of company size and profitability on ESG disclosure as moderated by geographical location, while also adding company age and leverage as control variables. This research employs a quantitative approach with purposive sampling technique. Data analysis uses moderating regression analysis (MRA). The results show that company size has no effect on ESG disclosure, while profitability has a significantly negative effect. Meanwhile, geographical location fails to moderate the effect of company size on ESG disclosure and geographical location significantly and negatively moderates the effect of profitability on ESG disclosure. The research contribution is that the ESG company level in each region indicates that external pressure and existing regulations have not been able to create significant differences between regions and this research also provides information to management, investors and stakeholders that geographical location is a company challenge and together to be able to pay attention to policies and decisions that can be made.
The Influence of Macroeconomic Factors on The Indonesia’s Sovereign Credit Default Swap (SCDS) Spread Winanda Epriyanti; Wendy Wendy
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5236

Abstract

SCDS spread is an indicator that can be used to determine investment risk in a country. This research aims to determine the influence of macroeconomic factors, namely the inflation rate, GDP, IDX Composite Index, exchange rate, and BI reference interest rate on the movement of Indonesia's SCDS spread with a five-year tenor. The data analysis method uses a multiple linear regression model. The sample period that will be used in this research uses monthly time series data, namely 168 months (January 2010 to December 2023). The research results show that the inflation rate and exchange rate have a significant and positive effect on Indonesia's SCDS spread. Meanwhile, GDP and IDX Composite Index have a significant and negative effect on Indonesia's SCDS spread. The GDP variable is the macroeconomic factor that has the most influence on the movement of Indonesia's SCDS spread with a regression coefficient of -1.73. The independent variable used in this research is able to explain its influence on the dependent variable (Indonesia’s SCDS spread ) by 66.65% and the remaining 33.35% is explained by other variables that were not included in the research.
DETERMINANTS OF INVESTMENT INTEREST IN INDONESIA: EXAMINING THE INTERACTION EFFECTS OF GENDER Kalista, Apriwina Yulita; Wendy, Wendy; Giriati, Giriati; Mustika, Uray Ndaru; Mustaruddin, Mustaruddin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15568

Abstract

The active use of social media by young people and their predominance in Indonesian investment in capital markets between 2021 and 2024 suggest an interesting trend that deserves more investigation. Having a focus on the impact of social media influencers, the Fear of Missing Out (FoMO) phenomenon, and the significance of financial literacy in fostering investment interest, this study attempts to pinpoint and examine the elements that motivate the younger generation to pursue investing. Primary data from surveys is used in this quantitative study. MRA using SPSS software version 25 was used to test the interaction effect. It has been demonstrated that financial literacy, fear of missing out (FoMO), and social media influencers all have a favorable impact on investing interest. The relationship between genders
Co-Authors Achmadi Achmadi Ade Elbani Ade Mirza Afifah Afifah Afrizal - Agustina Listiawati Agustina, Dela Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Aini Nurul Aktris Nuryanti, Aktris Alhadiansyah Alisa, Alisa Alya Asyura Amanda Dwi Damayanti Amanda, Zhakia Putri Ana Fitriana Andi Ihwan Anggraini Syahputri Anwar Azazi Anwar Azazi Arman Jaya Asep Nursangaji Aswandi - Bintoro Bagus Purmono Bistari Budiman Sutrisno Chaniago, Sheren Rahmawati Clarissa Fransisca Daud, Ilzar Dedi Hariyanto Deri Apriadi Dwi Zulfita Edy Suasono Eka Purwanda Elly Suharlina Elvi Yuli Machmudah Endang Kristiawati Erna Listiana Erni Djun Astuti Eva Dolorosa Fahruna, Yulyanti Fajar Fajar Fifani Anggraini, Cinthia Fitri Imansyah Girang Permata Gusti Giriati Giriati Giriati Giriati Giriati Giriati Giriati Giriati, Giriati Hadary, Ferry Halimah, Putri Hamdani - Harry Setiawan Hasanudin Hasanudin Helma Malini Helma Malini Helma Malini, Helma Heni Safitri Heni Safitri Heriyadi Heriyadi Heriyadi Heriyadi Heriyadi, Heriyadi Herry Sujaini Ilzar Daud Imam Ghozali Irdhayanti, Efa Ismawartati - Jennifer Wirawan Jogiyanto Hartono Juniwati Juniwati Kalis, Maria Christiana Iman Kalista, Apriwina Yulita Khairunnisa Khairunnisa Kurnia, Depi Lestari, Ega Dwi Lestari, Eko Budi LIANTI, LIANTI LISTIANA SRI MULATSIH Lucky P, Muhammad Mandjar, Sherlla Merlinda Laurencia Maria Christiana Iman Kalis Mariana Oktasia Marseliana Marseliana Marwan Asri Mazayatul Mufrihah B11212091 Meilisa Alvita Meiran Panggabean Meisa, Meisa Memet Agustiar Mita Mita, Mita Mochammad Meddy Danial Muanuddin - Muhamad Dafa Ilhani Salim Muhamad Risal Tawil Muhammad Yusuf Muhsin Muhsin Mustaruddin Mustaruddin Mustaruddin Mustarudin Mustarudin Mustarudin Mustarudin Mustika, Uray Ndaru Muzasti, Riri A. Nanda Nanda Nanda Novita, Nanda Ndaru Mustika, Uray Nelly, Apri Yeni Ningsih, Kurnia Ningsih, Welly Putri Nurmainah - Oviska, Astrid Permata Gusti, Girang Phengdrawan, Jonassen Priyo Saptomo Purba, Tiurniari Purwaningsih - Rachmawati Rahmidiyani - Ramadania Ramadania Ramadania Ramadania, Ramadania Ratna Herawatiningsih Rayenda Khresna Brahmana Resta Maulita Angreani Riduansyah - Risal Ristati, Ristati Rizani Ramadhan Rizky Fauzan Rommy Patra Rosari, Carviena Alia Samsaga, Fika Angry Sandika Utama Sapitri, Elsi Nanda Setia Budi Sholva, Yus Sianturi, Rosita Naomi Silvia Uslianti Siti Hadijah Siti Halidjah Stepanus Sahala Sitompul Sukhesy Eka Putri Surachman - Sutrisno, Budiman Sy. Hasyim Azizurrahman Syahbandi Syahbandi Syahputri, Anggraini Syaifurrahman Syaifurrahman Syamswisna , Tarigan, Radar R. Theliya, Theliya Theodora, Cindy Tri Wiyono Kurnianto Uray Ndaru Mustika Uray Ndaru Mustika Utami, Eva Yuniarti utari, Della Uti Asikin Vivi Bachtiar Wahyuni, Adinda wijaya, dwi nova Winanda Epriyanti Windhu Putra Witarsa - Wulansari, Dinda Marsela Yankhi, Yankhi Yasin, Maulana Yohanes Gatot Sutapa Yuline - Yulis Jamiah Yulyanti Fahruna Zubaidah R