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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Journal of Economics, Business, & Accountancy Ventura Jurnal Akuntansi Multiparadigma Journal of Indonesian Economy and Business Jurnal Edukasi dan Penelitian Informatika (JEPIN) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SEIKO : Journal of Management & Business Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Ekonomi Bisnis Manajemen Prima Narra J Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia International Journal of Applied Finance and Business Studies Jurnal Fokus Manajemen AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Applied Management Research Indonesian Capital Market Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Multidisiplin West Science Jurnal Riset Ekonomi dan Akuntansi Journal of Educational Management Research Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Jurnal Multidisiplin INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Dhana Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Joong-Ki Jurnal Ilmu Manajemen Dhana Al Qodiri: Jurnal Pendidikan, Sosial dan Keagamaan
Wendy
Universitas Tanjungpura
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Digital Marketing, Word Of Mouth Dan Brand Awerness Terhadap Minat Pembelian Produk BPR Sejahtera Batam Wendy, Wendy; Purba, Tiurniari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1439

Abstract

One of the banks in the city of Batam is known as PT. BPR Sejahtera Batam. A company that wants to survive in a competitive market needs help from customers. Banking customers need to have an interest in buying so that the products offered by the bank can run and operate. The main problem is the decreasing interest in purchasing BPR Sejahtera Batam products, which is known through the decrease in the number of active customers compared to the previous year. This is because digital marketing is not optimal, there is not enough discussion among the public and the ability of potential buyers to get to know BPR Sejahtera Batam is still weak. The aim of the research is to find out how much influence digital marketing, word of mouth and brand awareness partially and simultaneously have on interest in purchasing BPR Sejahtera Batam products. The population in this study were customers from BPR Sejahtera Batam KC Mitra Raya, totaling 199 customers based on the company's records of active customers in 2022. Simple random sampling technique was chosen as the sampling technique in the study reviewed. This research uses the Slovin formula to determine the number of samples with a sample size of 133 respondents. The results state that either partially or simultaneously digital marketing, word of mouth and brand awareness have a positive and significant influence on purchasing interest.
Pengaruh Digital Marketing, Word Of Mouth Dan Brand Awerness Terhadap Minat Pembelian Produk BPR Sejahtera Batam Wendy, Wendy; Purba, Tiurniari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1439

Abstract

One of the banks in the city of Batam is known as PT. BPR Sejahtera Batam. A company that wants to survive in a competitive market needs help from customers. Banking customers need to have an interest in buying so that the products offered by the bank can run and operate. The main problem is the decreasing interest in purchasing BPR Sejahtera Batam products, which is known through the decrease in the number of active customers compared to the previous year. This is because digital marketing is not optimal, there is not enough discussion among the public and the ability of potential buyers to get to know BPR Sejahtera Batam is still weak. The aim of the research is to find out how much influence digital marketing, word of mouth and brand awareness partially and simultaneously have on interest in purchasing BPR Sejahtera Batam products. The population in this study were customers from BPR Sejahtera Batam KC Mitra Raya, totaling 199 customers based on the company's records of active customers in 2022. Simple random sampling technique was chosen as the sampling technique in the study reviewed. This research uses the Slovin formula to determine the number of samples with a sample size of 133 respondents. The results state that either partially or simultaneously digital marketing, word of mouth and brand awareness have a positive and significant influence on purchasing interest.
Literasi Keuangan, Teknologi Keuangan, Dan Pengelolaan Keuangan Pribadi : Pengujian Efek Interaksi Locus Of Control Sapitri, Elsi Nanda; Wendy, Wendy; Syahputri, Anggraini; Azazi, Anwar; Mustika, Uray Ndaru
Jurnal Multidisiplin Vol. 2 No. 1 (2025): September
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i1.278

Abstract

This study aims to evaluate how financial literacy, financial technology utilization, and financial management are influenced by personal control center as an interaction factor. Participants in this study were active students of the Economics and Business study program at Tanjungpura University, Pontianak City. The sampling technique used purposive sampling technique through questionnaires. The analysis technique used in this research is regression analysis with moderator effects with the help of the Smart-PLS version 4.0 statistical tool. The amount of data analyzed came from 273 respondents. The findings of this study indicate that financial literacy and technology play a positive and significant role in the ability of individuals in individual financial management. Personal control center was found to strengthen the relationship between financial literacy and personal budgeting ability.
PERAN ESG SEBAGAI PENGHUBUNG UKURAN DAN KINERJA KEUANGAN Risal, Risal; Giriati, Giriati; Wendy, Wendy
Jurnal Akuntansi Multiparadigma Vol 16, No 2 (2025): Jurnal Akuntansi Multiparadigma (Agustus 2025 - Desember 2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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The Effect of Eco-Efficiency and Quality Management System on Firm’s Performance: Moderating Role of Profitability and Leverage Sutrisno, Budiman; Wendy, Wendy
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 3 (2019): December 2019 - March 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i3.1895

Abstract

This study examines the effect of an eco-efficiency and quality management system on firm performance moderated by earnings per share (EPS) and leverage. The results of panel data regression found that the eco-efficiency and quality management systems did not directly affect firm performance. The results of the interaction effect test indicated that profitability strengthened the effect of the quality management system on firm performance, yet weakened the effect of the eco-efficiency on firm performance. However, the leverage did not reveal any interaction effect. This research only examined the eco-efficiency by identifying whether the firms had a green-finance certification or not. It also strengthens the results of the previous studies by building an integrated model facilitating the effect of eco-efficiency and quality management systems on firm performance by involving two moderators that had not been found in the previous studies. This study implies –for the revolution of industry 4.0 issues— the stakeholders should be encouraged to strengthen the green economy as an essential business aspect in Indonesia. This study also recommends the importance of sustainable firm managerial studies on green-finance issues and environmental aspects.
When Celebrity CEOs Undermine Sustainability Value: Evidence from Indonesian Firms Wijaya, Dwi Nova; Wendy, Wendy; Malini, Helma
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 2 (2024): August - November 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i2.4302

Abstract

This research investigates the moderating effect of celebrity CEOs on the relationship between corporate sustainability and firm value. A quantitative approach was utilized, analyzing data from 51 companies listed on the Indonesia Stock Exchange from 2014 to 2021 using regression analysis. While prior studies have explored the individual effects of either celebrity CEOs or corporate sustainability on firm value, this study addresses a gap by examining the interaction between these factors and its impact on firm value. The results reveal that although both the presence of a celebrity CEO and the implementation of corporate sustainability initiatives can enhance firm value, they do not necessarily create a beneficial synergy. In fact, the presence of a celebrity CEO may diminish the positive effects of corporate sustainability on firm value. These findings provide empirical evidence suggesting that companies should carefully assess the alignment between a CEO’s characteristics and the firm’s sustainability strategies to optimize value creation. The study underscores the importance of selecting a CEO whose attributes align with the company’s long-term sustainability objectives. These insights have practical implications for corporate management in making strategic decisions regarding CEO appointments and the execution of sustainability initiatives.
Inovasi Layanan Pembuatan Surat Keterangan Catatan Kepolisian (SKCK) Berbasis Online Di Kepolisian Polrestabes Palembang wendy, wendy; Purwanda, Eka
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 6 No. 2 (2025): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v6i2.5683

Abstract

SKCK Online is an innovation carried out by the National Police Headquarters to be implemented in the police environment with the aim of making it easier to provide services to the community. However, based on the data obtained, the public's interest in SKCK Online at Polrestabes Palembang is still very small. This study aims to determine innovation and analyze the factors that hinder the implementation of innovation. This research is a qualitative descriptive study with interview and observation techniques. This research is analyzed by looking at the components of the SOP which include: service requirements, mechanisms, procedures, completion time, service fees, service products, handling complaints and suggestions, infrastructure, implementing competence, number of implementers, service guarantees. The results of the study indicate that there is no conformity between the old service mechanisms and procedures, the competence of the implementers, and the number of implementers. And the inhibiting factors for the implementation of innovation are still influenced by excessive dependence on high performance, available technology, but are constrained by culture or organization, lack of rewards or incentives, inability to face risk and change, limited budget and planning and is influenced by external factors, namely public views. The suggestions given are: make a division of tasks and tasks at the SKCK Service Center so that there is no impression of "side work" due to an unclear division of labor, it is necessary to recruit employees, change the print out display of online registration evidence by giving dates, provide special training to all officers SKCK Online implementers, giving gifts to SKCK Online implementing officers, making special counters for SKCK Online users, working with Dispendukcapil, continuing to socialize SKCK Online
INTEGRATION OF ERROR CORRECTION MODEL IN TESTING THE INTERACTION EFFECT OF CREDIT GROWTH AND BANKING RISK MANAGEMENT IN INDONESIA Wahyuni, Adinda; Giriati, Giriati; Wendy, Wendy; Mustaruddin, Mustaruddin; Mustika, Uray Ndaru
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4994

Abstract

This study explores the impact of market risk, operational risk, liquidity risk, and solvency risk, while also investigating the moderating effect of credit growth on bank performance. The Error Correction Model-Eagle Granger (ECM-EG) methodology was applied to data from 2014 to 2023. Findings indicate that, in the short term, market and operational risks significantly impact bank performance. In the long term, only solvency risk does not significantly affect bank performance. Additionally, credit growth moderates the relationship between market and liquidity risks and bank performance in the short term, while in the long term, it only moderates the relationship between market risk and bank performance. Our empirical findings demonstrate that effective risk management enhances bank performance. This research provides valuable insights for policymakers, researchers, and academics in fostering a conducive environment for corporate activities.
Pemanfaatan Digital Marketing untuk Meningkatkan Potensi Wisata Kampung Gambut Siantan Hilir Amanda, Zhakia Putri; Wendy, Wendy; Rosari, Carviena Alia; Novita, Nanda; Oviska, Astrid; Ningsih, Welly Putri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5638

Abstract

This study investigated the development of identity and promotional strategies for tourism in Kampung Gambut Siantan Hilir, aiming to enhance local tourism awareness among residents of Pontianak city. A significant challenge identified is the insufficient information and promotional efforts regarding local tourism, particularly among urban populations unaware of nearby attractions, such as “vegetable picking”, located just a few kilometers from the city center. The research employs sosial media and visual content as primary tools for disseminating information about Kampung Gambut’s attractions. Additionally, the creation of informative tour packages, visual booklets, and brochures seeks to broaden public understanding of various available tourism offerings. Methodological approaches include developing engaging content, strategically planning educational tour packages, and producing unique merchandise that reflects the village’s positive image. The involvement of local communities in promotional activities is emphasized to enhance engagement and participation. Findings indicate that targeted promotion through sosial media and visual content effectively highlights tourism potential, while merchandise plays a crucial role in positioning Kampung Gambut Siantan Hilir as an appealing educational tourism destination, ultimately fostering increased community visit and participation.
Optimalisasi Strategi Pemasaran Berbasis Utilitarian Value dan Digital Marketing di Kampung Gambut Siantan Hilir Theodora, Cindy; Wendy, Wendy; Meisa, Meisa; Mita, Mita; Aini, Nurul; Mandjar, Sherlla Merlinda Laurencia
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5769

Abstract

Marketing strategy is an aspect that must be owned so that every business, both MSME products and agricultural products, can be optimized. Educational factors and suboptimal application of technology are obstacles that cause a lack of understanding of effective marketing strategies. This article aims to explain how optimizing marketing strategies based on utilitarian value and digital marketing can help UMKM and farmers in Kampung Gambut Siantan Hilir improve the competitiveness of their products, create stronger relationships with consumers, and encourage sustainable local economic growth. Through problem solving methods and data collection techniques through interviews, observations, and documentation studies, the implementation of the PKM program runs smoothly. Kampung Gambut community participation also plays an important role in driving the success of the PKM activities. The result of this activity is to ensure the community's understanding of the importance of optimizing marketing strategies based on utilitarian value and digital marketing. By emphasizing these aspects, UMKM products and agricultural products become more competitive in the market. With the right digital marketing strategy, local products in the Kampung Gambut Siantan Hilir can reach a wider range of consumers, which cannot be reached through traditional marketing methods.  
Co-Authors Achmadi Achmadi Ade Elbani Ade Mirza Afifah Afifah Afrizal - agustin, isnaini nuzula Agustina Listiawati Agustina, Dela Ahmad Shalahuddin Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Aini Nurul Aktris Nuryanti, Aktris Alhadiansyah Alisa, Alisa Alya Asyura Amanda Dwi Damayanti Amanda, Zhakia Putri Ana Fitriana Ana Fitriana Andi Ihwan Anggraini Syahputri Anggraini Syahputri Anwar Azazi Anwar Azazi Anwar Azazi Arman Jaya Asep Nursangaji Aswandi - Bintoro Bagus Purmono Bistari Budiman Sutrisno Candy Candy Chaniago, Sheren Rahmawati Clarissa Fransisca Clauvilia, Ega Daud, Ilzar Dedi Hariyanto Deri Apriadi Dwi Zulfita Edy Suasono Eka Purwanda Elly Suharlina Elvi Yuli Machmudah Endang Kristiawati Ericko, Ericko Erna Listiana Erni Djun Astuti Eva Dolorosa Evi Safitri Fahruna, Yulyanti Fajar Fajar Fifani Anggraini, Cinthia Fitri Imansyah Gavin Satria Pangestu Girang Permata Gusti Giriati Giriati Giriati Giriati Giriati Giriati Giriati Giriati, Giriati Hadary, Ferry Halimah, Putri Hamdani - Harry Setiawan Harry Setiawan Hasanudin Hasanudin Helma Malini Helma Malini Helma Malini, Helma Hendry Wijaya Heni Safitri Heni Safitri Heriyadi Heriyadi Heriyadi Heriyadi Heriyadi, Heriyadi Herry Sujaini Ilzar Daud Imam Ghozali Irdhayanti, Efa Ismawartati - Jennifer Wirawan Jogiyanto Hartono Juniwati Juniwati Kalis, Maria Christiana Iman Kalista, Apriwina Yulita Khairunnisa Khairunnisa Kurnia, Depi Lestari, Eko Budi Liana, Ana LIANTI, LIANTI LISTIANA SRI MULATSIH Lucky P, Muhammad M. Irfani Hendri Mandjar, Sherlla Merlinda Laurencia Maria Christiana Iman Kalis Mariana Oktasia Marseliana Marseliana Marselina Selie Marwan Asri Mazayatul Mufrihah B11212091 Meilisa Alvita Meiran Panggabean Meisa, Meisa Memet Agustiar Mita Mita, Mita Mochammad Meddy Danial Muanuddin - Muhamad Dafa Ilhani Salim Muhamad Risal Tawil Muhammad Yusuf Muhsin Muhsin Mustaruddin Mustaruddin Mustaruddin Mustaruddin Mustaruddin Mustarudin Mustarudin Mustarudin Mustarudin Mustika, Uray Ndaru Muzasti, Riri A. Nanda Nanda Nanda Novita, Nanda Ndaru Mustika, Uray Nelly, Apri Yeni Ningsih, Kurnia Ningsih, Welly Putri Nur Afifah Nurmainah - Oviska, Astrid Permata Gusti, Girang Phengdrawan, Jonassen Precillia, Cecillia Angelica Priyo Saptomo Pualam, Akira Putri Purba, Tiurniari Purwaningsih - Rachmawati Rahmidiyani - Ramadania Ramadania Ramadania Ramadania, Ramadania Ratna Herawatiningsih Rayenda Khresna Brahmana Resta Maulita Angreani Riduansyah - Risal Ristati, Ristati Ristiyawan, M. Ridwan Rizani Ramadhan Rizky Fauzan Rommy Patra Rosari, Carviena Alia Samsaga, Fika Angry Sandika Utama Sapitri, Elsi Nanda Setia Budi Sholva, Yus Sianturi, Rosita Naomi Silvia Uslianti Siti Hadijah Siti Halidjah Stepanus Sahala Sitompul Sukma Febrianti Surachman - Sutrisno, Budiman Sy. Hasyim Azizurrahman Syahbandi Syahbandi Syahputri, Anggraini Syaifurrahman Syaifurrahman Syamswisna , Tarigan, Radar R. Theliya, Theliya Theodora, Cindy Tri Wiyono Kurnianto Uray Ndaru Mustika Uray Ndaru Mustika Utami, Eva Yuniarti utari, Della Uti Asikin Vennerico, Nextcell Winoto Vivi Bachtiar Vylexta, Vicella Vyrcellica Wahyuni, Adinda wijaya, dwi nova Winanda Epriyanti Windhu Putra Witarsa - Wulansari, Dinda Marsela Yankhi, Yankhi Yasin, Maulana Yen, Siau Yohanes Gatot Sutapa Yuline - Yulis Jamiah Yulyanti Fahruna Zubaidah R