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Pengaruh Digital Marketing, Word Of Mouth Dan Brand Awerness Terhadap Minat Pembelian Produk BPR Sejahtera Batam Wendy, Wendy; Purba, Tiurniari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1439

Abstract

One of the banks in the city of Batam is known as PT. BPR Sejahtera Batam. A company that wants to survive in a competitive market needs help from customers. Banking customers need to have an interest in buying so that the products offered by the bank can run and operate. The main problem is the decreasing interest in purchasing BPR Sejahtera Batam products, which is known through the decrease in the number of active customers compared to the previous year. This is because digital marketing is not optimal, there is not enough discussion among the public and the ability of potential buyers to get to know BPR Sejahtera Batam is still weak. The aim of the research is to find out how much influence digital marketing, word of mouth and brand awareness partially and simultaneously have on interest in purchasing BPR Sejahtera Batam products. The population in this study were customers from BPR Sejahtera Batam KC Mitra Raya, totaling 199 customers based on the company's records of active customers in 2022. Simple random sampling technique was chosen as the sampling technique in the study reviewed. This research uses the Slovin formula to determine the number of samples with a sample size of 133 respondents. The results state that either partially or simultaneously digital marketing, word of mouth and brand awareness have a positive and significant influence on purchasing interest.
Pengaruh Digital Marketing, Word Of Mouth Dan Brand Awerness Terhadap Minat Pembelian Produk BPR Sejahtera Batam Wendy, Wendy; Purba, Tiurniari
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1439

Abstract

One of the banks in the city of Batam is known as PT. BPR Sejahtera Batam. A company that wants to survive in a competitive market needs help from customers. Banking customers need to have an interest in buying so that the products offered by the bank can run and operate. The main problem is the decreasing interest in purchasing BPR Sejahtera Batam products, which is known through the decrease in the number of active customers compared to the previous year. This is because digital marketing is not optimal, there is not enough discussion among the public and the ability of potential buyers to get to know BPR Sejahtera Batam is still weak. The aim of the research is to find out how much influence digital marketing, word of mouth and brand awareness partially and simultaneously have on interest in purchasing BPR Sejahtera Batam products. The population in this study were customers from BPR Sejahtera Batam KC Mitra Raya, totaling 199 customers based on the company's records of active customers in 2022. Simple random sampling technique was chosen as the sampling technique in the study reviewed. This research uses the Slovin formula to determine the number of samples with a sample size of 133 respondents. The results state that either partially or simultaneously digital marketing, word of mouth and brand awareness have a positive and significant influence on purchasing interest.
Literasi Keuangan, Teknologi Keuangan, Dan Pengelolaan Keuangan Pribadi : Pengujian Efek Interaksi Locus Of Control Sapitri, Elsi Nanda; Wendy, Wendy; Syahputri, Anggraini; Azazi, Anwar; Mustika, Uray Ndaru
Jurnal Multidisiplin Vol. 2 No. 1 (2025): September
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i1.278

Abstract

This study aims to evaluate how financial literacy, financial technology utilization, and financial management are influenced by personal control center as an interaction factor. Participants in this study were active students of the Economics and Business study program at Tanjungpura University, Pontianak City. The sampling technique used purposive sampling technique through questionnaires. The analysis technique used in this research is regression analysis with moderator effects with the help of the Smart-PLS version 4.0 statistical tool. The amount of data analyzed came from 273 respondents. The findings of this study indicate that financial literacy and technology play a positive and significant role in the ability of individuals in individual financial management. Personal control center was found to strengthen the relationship between financial literacy and personal budgeting ability.
PERAN ESG SEBAGAI PENGHUBUNG UKURAN DAN KINERJA KEUANGAN Risal, Risal; Giriati, Giriati; Wendy, Wendy
Jurnal Akuntansi Multiparadigma Vol 16, No 2 (2025): Jurnal Akuntansi Multiparadigma (Agustus 2025 - Desember 2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jamal.2025.16.2.23

Abstract

-Abstrak – Peran ESG sebagai Penghubung Ukuran dan Kinerja KeuanganTujuan Utama – Penelitian ini bertujuan menguji pengaruh utang dan ukuran perusahaan terhadap kinerja keuangan dengan variabel mediasi kinerja ESG.Metode - Penelitian ini menggunakan alat analisis PLS-SEM. Sampel penelitian ini adalah perusahaan nonkeuangan yang terindeks di Bursa Efek Indonesia periode 2017-2023.Temuan Utama – Penelitian ini menemukan bahwa ukuran perusahaan mampu menjadi faktor yang memicu kinerja keuangan. Selain itu, kinerja ESG dapat menjadi pemediasi antara variabel ukuran perusahaan dengan kinerja keuangan. Walaupun demikian, kuantitas utang perusahaan tidak dapat memberikan dampak bagi kinerja keuangan.Implikasi Teori dan Kebijakan – Secara teori, penelitian ini menunjukkan relevansi teori sinyal dalam penentu kinerja perusahaan. Dalam aspek praktis, penelitian ini menyarankan supaya penerapan standar keberlanjutan lebih adaptif pada situasi perusahaan di negara berkembang.Kebaruan Penelitian - Kebaruan penelitian ini terletak pada penggunaan kinerja ESG sebagai variabel mediasi dalam mempengaruhi pengaruh utang dan ukuran perusahaan terhadap kinerja keuangan. Abstract – The Role of ESG as a Bridge between Size and Financial PerformanceMain Purpose – This study examines the influence of debt and firm size on financial performance, with ESG performance as a mediating variable.Method – This study employs PLS-SEM analysis. The sample comprises non-financial companies listed on the Indonesia Stock Exchange for the period 2017–2023.Main Findings – This study found that firm size acts as a driver of financial performance. Furthermore, ESG performance mediates the relationship between firm size and financial performance. However, a firm’s debt level does not affect financial performance.Theory and Practical Implications – Theoretically, this study demonstrates the relevance of signaling theory in determining firm performance. In practical terms, this study suggests that sustainability standards should be more adaptable to the circumstances of firms in developing countries.Novelty – The novelty of this study lies in the use of ESG performance as a mediating variable in examining the influence of debt and firm size on financial performance.
Inovasi Layanan Pembuatan Surat Keterangan Catatan Kepolisian (SKCK) Berbasis Online Di Kepolisian Polrestabes Palembang wendy, wendy; Purwanda, Eka
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 6 No. 2 (2025): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v6i2.5683

Abstract

SKCK Online is an innovation carried out by the National Police Headquarters to be implemented in the police environment with the aim of making it easier to provide services to the community. However, based on the data obtained, the public's interest in SKCK Online at Polrestabes Palembang is still very small. This study aims to determine innovation and analyze the factors that hinder the implementation of innovation. This research is a qualitative descriptive study with interview and observation techniques. This research is analyzed by looking at the components of the SOP which include: service requirements, mechanisms, procedures, completion time, service fees, service products, handling complaints and suggestions, infrastructure, implementing competence, number of implementers, service guarantees. The results of the study indicate that there is no conformity between the old service mechanisms and procedures, the competence of the implementers, and the number of implementers. And the inhibiting factors for the implementation of innovation are still influenced by excessive dependence on high performance, available technology, but are constrained by culture or organization, lack of rewards or incentives, inability to face risk and change, limited budget and planning and is influenced by external factors, namely public views. The suggestions given are: make a division of tasks and tasks at the SKCK Service Center so that there is no impression of "side work" due to an unclear division of labor, it is necessary to recruit employees, change the print out display of online registration evidence by giving dates, provide special training to all officers SKCK Online implementers, giving gifts to SKCK Online implementing officers, making special counters for SKCK Online users, working with Dispendukcapil, continuing to socialize SKCK Online
INTEGRATION OF ERROR CORRECTION MODEL IN TESTING THE INTERACTION EFFECT OF CREDIT GROWTH AND BANKING RISK MANAGEMENT IN INDONESIA Wahyuni, Adinda; Giriati, Giriati; Wendy, Wendy; Mustaruddin, Mustaruddin; Mustika, Uray Ndaru
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4994

Abstract

This study explores the impact of market risk, operational risk, liquidity risk, and solvency risk, while also investigating the moderating effect of credit growth on bank performance. The Error Correction Model-Eagle Granger (ECM-EG) methodology was applied to data from 2014 to 2023. Findings indicate that, in the short term, market and operational risks significantly impact bank performance. In the long term, only solvency risk does not significantly affect bank performance. Additionally, credit growth moderates the relationship between market and liquidity risks and bank performance in the short term, while in the long term, it only moderates the relationship between market risk and bank performance. Our empirical findings demonstrate that effective risk management enhances bank performance. This research provides valuable insights for policymakers, researchers, and academics in fostering a conducive environment for corporate activities.
Pemanfaatan Digital Marketing untuk Meningkatkan Potensi Wisata Kampung Gambut Siantan Hilir Amanda, Zhakia Putri; Wendy, Wendy; Rosari, Carviena Alia; Novita, Nanda; Oviska, Astrid; Ningsih, Welly Putri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5638

Abstract

This study investigated the development of identity and promotional strategies for tourism in Kampung Gambut Siantan Hilir, aiming to enhance local tourism awareness among residents of Pontianak city. A significant challenge identified is the insufficient information and promotional efforts regarding local tourism, particularly among urban populations unaware of nearby attractions, such as “vegetable picking”, located just a few kilometers from the city center. The research employs sosial media and visual content as primary tools for disseminating information about Kampung Gambut’s attractions. Additionally, the creation of informative tour packages, visual booklets, and brochures seeks to broaden public understanding of various available tourism offerings. Methodological approaches include developing engaging content, strategically planning educational tour packages, and producing unique merchandise that reflects the village’s positive image. The involvement of local communities in promotional activities is emphasized to enhance engagement and participation. Findings indicate that targeted promotion through sosial media and visual content effectively highlights tourism potential, while merchandise plays a crucial role in positioning Kampung Gambut Siantan Hilir as an appealing educational tourism destination, ultimately fostering increased community visit and participation.
Optimalisasi Strategi Pemasaran Berbasis Utilitarian Value dan Digital Marketing di Kampung Gambut Siantan Hilir Theodora, Cindy; Wendy, Wendy; Meisa, Meisa; Mita, Mita; Aini, Nurul; Mandjar, Sherlla Merlinda Laurencia
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5769

Abstract

Marketing strategy is an aspect that must be owned so that every business, both MSME products and agricultural products, can be optimized. Educational factors and suboptimal application of technology are obstacles that cause a lack of understanding of effective marketing strategies. This article aims to explain how optimizing marketing strategies based on utilitarian value and digital marketing can help UMKM and farmers in Kampung Gambut Siantan Hilir improve the competitiveness of their products, create stronger relationships with consumers, and encourage sustainable local economic growth. Through problem solving methods and data collection techniques through interviews, observations, and documentation studies, the implementation of the PKM program runs smoothly. Kampung Gambut community participation also plays an important role in driving the success of the PKM activities. The result of this activity is to ensure the community's understanding of the importance of optimizing marketing strategies based on utilitarian value and digital marketing. By emphasizing these aspects, UMKM products and agricultural products become more competitive in the market. With the right digital marketing strategy, local products in the Kampung Gambut Siantan Hilir can reach a wider range of consumers, which cannot be reached through traditional marketing methods.  
The influence of psychological factors on investment decision making Utari, Della; Wendy, Wendy; Azazi, Anwar; Giriati, Giriati; Irdhayanti, Efa
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.379

Abstract

Income from investments is an issue of great interest for investors; consequently, there are a great number of individuals who are interested in investing, and it is critical to investigate factors that can influence investment decision-making to maximize profits. The investment decision-making process determines how steadfast, focused, and persistent a person is in achieving their goals. It encourages individuals to communicate their decisions by presenting various information through social media, thus influencing investor psychology in making diverse analytical decisions. This research analyses investment decisions influenced by demographic potential and psychological factors such as Social Influence, Fear of Missing Out (FOMO), Herding Behavior, and Overconfidence in investment decision-making to individuals or groups. Population data was collected in the research using a sampling method using a non-probability sampling approach to several individuals based on investment experience and a tendency to use social media related to investment through an online survey involving 200 respondents scattered across Indonesia, analysis of the research data using SPSS software. The study reveals that psychological factors, specifically Social Influence, Fear of Missing Out (FOMO), Herding Behavior, and Overconfidence, have a significantly and positively impact on investment decision-making. These findings underscore the crucial role of psychological aspects in investment decisions, providing a deeper understanding of investor behavior in an investment environment increasingly digitized by social media.
The influence of profitability, business risk, corporate governance on dividend policy with growth opportunity as a moderation variable (lq45 companies listed on the bei) Theliya, Theliya; Azazi, Anwar; Malini, Helma; Daud, Ilzar; Wendy, Wendy
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.380

Abstract

LQ45 is a stock index company listed on the Indonesian Stock Exchange with high liquidity which is selected based on certain criteria or choices. Companies that are included in the criteria include having financial condition, transaction value and a high growth rate. These criteria can be seen through the company's dividend policy. Factors that influence dividend policy are profitability, business risk, corporate governance, apart from that, the existence of growth opportunities can provide opportunities for companies to grow and develop in the future. This research will examine how much influence profitability, business risk, corporate governance have on dividend policy, with growth opportunity as a moderating variable. The financial data for this study came from a number of financial reports that are filed on the Indonesia Stock Exchange (BEI). The LQ45 firm index category, which is listed on the BEI for the 2018–2022 period, serves as the population of interest for this study, and the sample size is limited to 20 companies. Descriptive statistical analysis, multiple linear regression analysis, coefficient of determination analysis, simultaneous test (F), partial test (T), and the classical assumption test are the data analysis methods employed in this study. Based on moderator regression analysis (MRA), a method of data processing. It is proven that profitability influences dividend policy with positive and significant results, while business risk and corporate governance do not have a significant influence on dividend policy. Profitability, business risk, corporate governance, after being moderated by growth opportunity, do not have a significant effect on dividend policy.
Co-Authors Achmadi Achmadi Ade Elbani Ade Mirza Afifah Afifah Afrizal - Agustina Listiawati Agustina, Dela Ahmad Ernanda Dwi Saputra Ahmad Shalahuddin Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Aini Nurul Akira Putri Pualam Aktris Nuryanti, Aktris Alhadiansyah Alifa Tauris Miranda Bella Alisa, Alisa Alya Asyura Amanda Dwi Damayanti Amanda, Zhakia Putri Ana Fitriana Ana Fitriana Ana Liana Andi Ihwan Andre Anggraini Syahputri Anggraini Syahputri Anggraini Syahputri Anggraini Syahputri Anggraini Syahputri Annisa Abdullah Anwar Azazi Anwar Azazi Anwar Azazi Arman Jaya Asep Nursangaji Aswandi - Bintoro Bagus Purmono Bintoro Bagus Purnomo Bistari Budiman Sutrisno Catrin Rumondang Cecillia Angelica Precillia Chaniago, Sheren Rahmawati Cinthia Angelica Clarissa Fransisca Daniel Daud, Ilzar Dedi Hariyanto Dela Amiarti Deri Apriadi Dwi Nova Wijaya Dwi Zulfita Edy Suasono Ega Clauvilia Ega Dwi Lestari Eka Purwanda Elly Suharlina Elvi Yuli Machmudah Endang Kristiawati Ericko Ericko Erna Listiana Erna Listiana Erni Djun Astuti Eva Dolorosa Evi Safitri Fahruna, Yulyanti Fajar Fajar Fauzan, Rizky Ferry Hadary Fifani Anggraini, Cinthia Fitri Imansyah Gavin Satria Pangestu Gilberth Haris Aditya Parhusip Girang Permata Gusti Giriati Giriati Giriati Giriati Giriati Giriati Giriati Giriati Giriati Giriati Giriati Giriati, Giriati Halimah, Putri Hamdani - Harry Setiawan Harry Setiawan Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini Helma Malini Helma Malini Helma Malini, Helma Hendry Wijaya Heni Safitri Heni Safitri Heriyadi Heriyadi Heriyadi Heriyadi Heriyadi Heriyadi, Heriyadi Herry Sujaini Ilzar Daud Imam Ghozali Irdhayanti, Efa Ismawartati - Jennifer Wirawan Jhon Stone Esau Ayub Jogiyanto Hartono Joshua Ringgas Matondang Juniwati Juniwati Juniwati Kalis, Maria Christiana Iman Kalista, Apriwina Yulita Khairunnisa Khairunnisa Khristina Yunita Kurnia, Depi Lestari, Eko Budi LIANTI, LIANTI LISTIANA SRI MULATSIH Lucky P, Muhammad M. Irfani Hendri M. Ridwan Ristiyawan M. Ridwan Ristyawan M. Ridwan Ristyawan Mandjar, Sherlla Merlinda Laurencia Maria Christiana I.K Maria Christiana Iman Kalis Mariana Oktasia Marseliana Marseliana Marselina Selie Marwan Asri Mazayatul Mufrihah B11212091 Meilisa Alvita Meiran Panggabean Meisa, Meisa Memet Agustiar Mita Mita, Mita Mochammad Meddy Danial Mochammad Ridwan Ristyawan Mochammad Ridwan Ristyawan Muanuddin - Muhamad Dafa Ilhani Salim Muhamad Risal Tawil Muhammad Aimar Gimnastyar Muhammad Yusuf Muhsin Muhsin Mustaruddin Mustaruddin Mustaruddin Mustaruddin Mustaruddin Mustaruddin Mustaruddin Mustaruddin Mustaruddin Mustaruddin Saleh Mustarudin Mustarudin Mustarudin Mustarudin Mustika, Uray Ndaru Nanda Nanda Nanda Novita, Nanda Natalia Natalia Nazwa Aaliya Al-Qadri Ndaru Mustika, Uray Nelly, Apri Yeni Nextcell Winoto Vennerico Nindy Febriani Nindy Febriani Ningsih, Kurnia Ningsih, Welly Putri Nur Afifah Nur Afifah Nurmainah - Oviska, Astrid Permata Gusti, Girang Phengdrawan, Jonassen Precillia, Cecillia Angelica Priyo Saptomo Purba, Tiurniari Purwaningsih - Rachmawati Rahmidiyani - Ramadania Ramadania Ramadania Ramadania Ramadania, Ramadania Ratna Herawatiningsih Rayenda Khresna Brahmana Resta Maulita Angreani Riduansyah - Risa Ramadhianti Risal Ristati, Ristati Rizani Ramadhan Rizki Zulfi Akbari Rizky Fauzan Rommy Patra Rosari, Carviena Alia Samsaga, Fika Angry Sandika Utama Sapitri, Elsi Nanda Setia Budi Sholva, Yus Sianturi, Rosita Naomi Siau Yen Siti Hadijah Siti Haisyah Siti Halidjah Siti Hardiyanti Stepanus Sahala Sitompul Stevani Sukma Febrianti Surachman - Sy. Hasyim Azizurrahman Syahbandi Syahbandi Syahputri, Anggraini Syaifurrahman Syaifurrahman Syamswisna , Tanti Yulianingsih Tasya Yusna Ananda Theliya, Theliya Theodora, Cindy Tri Nanda Anugrah Hutasoit Tri Wiyono Kurnianto Uray Ndaru M Uray Ndaru Mustika Uray Ndaru Mustika Uray Ndaru Mustika Uray Ndaru Mustika Uray Ndaru Mustika Uray Ndaru Mustika Uslianti, Silvia Utami, Eva Yuniarti utari, Della Uti Asikin Velia Putri Safira Vennerico, Nextcell Winoto Vicella Vyrcellica Vylexta Viola Viola Vivi Bachtiar Vylexta, Vicella Vyrcellica Wahyu Wijayanto Wahyuni, Adinda Wenny Pebrianti wijaya, dwi nova Winanda Epriyanti Windhu Putra Wisnu Prasetyo Witarsa - Wulansari, Dinda Marsela Yankhi, Yankhi Yasin, Maulana Yen, Siau Yessy Irena Yulianti Yohanes Gatot Sutapa Yuline - Yulis Jamiah Yulyanti Fahruna Yulyanti Fahruna Zubaidah R