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All Journal Jurnal Manajemen Bisnis Jurnal Filsafat JAM : Jurnal Aplikasi Manajemen Jurnal Kajian Komunikasi Jurnal Teknik Sipil Jurnal Sinar Manajemen Jurnal Filsafat JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) ILKOM Jurnal Ilmiah Jurnal Kolaboratif Sains JURNAL PENDIDIKAN TAMBUSAI Jambura FIsh Processing Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Koneksi Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Indonesia Berdaya IJGIE (International Journal of Graduate of Islamic Education) JIHAD : Jurnal Ilmu Hukum dan Administrasi Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION International Journal of Health, Economics, and Social Sciences (IJHESS) International Journal of Community Service Akuntansi Bisnis & Manajemen (ABM) Jurnal Penelitian Inovatif Indo-MathEdu Intellectuals Journal Journal Evaluation in Education (JEE) Jurnal Al-Fawa'id : Jurnal Agama dan Bahasa Jurnal Talenta Sipil PARADIGMA Business Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomi Kreatif Indonesia Cendikia Pendidikan Kiwari Jurnal Penelitian Pendidikan Indonesia International Journal of Education, Culture, and Society International Journal of Education, Management, and Technology Jurnal Pengabdian Bakti Akademisi Journal Of Software Engineering And Communication Thalaqah : Journal of Arabic Education and Literature Efada : Jurnal Pengabdian Masyarakat JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Sipil Sains Terapan
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Journal : jurnal manajemen motivasi

The Role of Customer Experience in Mediating the Influence of Augmented Reality Marketing and Online Customer Reviews on Repurchase Intention of Wardah Products Nasyihah, Dzurotul Khoir; Ponirin, Ponirin; Santi, Ira Nuriya; Farid, Farid
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8137

Abstract

ABSTRACTThe purpose of this study was to determine the role of customer experience in mediating the influence of augmented reality marketing and online customer reviews on repurchase intention of Wardah products. This type of research uses explanatory research, by taking a quantitative approach, through distributing questionnaires as a data collection technique. In this study, the method used was purposive sampling technique. The method of data analysis and processing uses SEM-PLS analysis using Smart PLS 4.1 software. The findings of this study reveal that both Augmented Reality Marketing and Online Customer Review significantly have a positive effect on Customer Experience and Repurchase Intention of Wardah products, but Customer Experience is not proven to mediate the relationship between the two independent variables with Repurchase IntentionABSTRAKTujuan dari penelitian ini adalah untuk mengetahui peran customer experience dalam memediasi pengaruh augmented reality marketing dan online customer review terhadap repurchase intention Produk Wardah. Jenis penelitian ini menggunakan penelitian eksplanatif, dengan melakukan pendekatan kuantitatif, melalui penyebaran kuesioner sebagai teknik pengumpulan data. Dalam penelitian ini, metode yang digunakan adalah teknik purposive sampling. Metode analisis dan pengolahan data menggunakan analisis SEM-PLS dengan menggunakan software Smart PLS 4.1 Temuan penelitian ini mengungkapkan bahwa baik Augmented Reality Marketing maupun Online Customer Review secara signifikan berpengaruh positif terhadap Customer Experience dan Repurchase Intention produk Wardah, namun Customer Experience tidak terbukti memediasi hubungan antara kedua variabel independen tersebut dengan Repurchase Intention.
The Influence of Service Quality and Price Perception on the Intention to Reuse Trans Palu Bus Services Riyanto, Wahyu; Sutomo, Maskuri; Santi, Ira Nuriya; Farid, Farid
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8390

Abstract

This study analyzes the effect of service quality and price perception on the intention to reuse the Trans Palu Bus service. Using a quantitative approach, data were collected via online questionnaires from 90 purposively selected respondents. The analysis employed multiple regression through SPSS version 31. Results indicate that service quality and price perception significantly influence repurchase intention both partially and simultaneously. The coefficient of determination shows that these variables explain 46.1% of the variance in repurchase intention, implying the need for service enhancement and pricing strategies to improve customer retention
Co-Authors - Darmadi - Khairil Anwar, - A, Bakhtiar Abd. Rasyid Syamsuri Abdul Kosim, Abdul Achmad Junaedi Sitika Ade Irma Suryani Adelia, Isnada Adnan, Muhd Afifah, Afah Agus, Moh Akbar, Arif Miftahul Akkas, Nasrulhak Ali Supriadi Ansori, Shofyan Apriansyah, Erick Waldrian Aqilla Damaputra, Aqilla Damaputra Arjad, Arjad Armin Armin, Armin Auriza, Moh. Zeylo Awaludin Awaludin, Awaludin Azuddin Yakob, Noor Bagus Bagus, Bagus Bambang Bambang Bamualim, Mubarak Bialoka, Komang Rani Budi Arnawa, I Made Budiono Budiono BZ, Fazli Syam Ceisya, Daffira Chacha febryan Chenny Seftarita Chrismariyanto, Refly Cut Aprilia Cyntia Eki Tamara Dedi Tjahjadi, Dedi Desfita, Fipin Dg Parani, Syamsul Bahri Diandra, Nadia Dirwan Dirwan DM, Burhanis Sulthan Dodo Susanto Elimawaty Rombe Erwan Sastrawan Evi Mutia Fahamsyah, Fadlan Farhatin, Naily Fauziah Risma Az-Zahra, Fauziah Risma Az-Zahra Febrianti, Dasa Fitrah Khairi Fonna, Rizki Putri Nurita Giovanni, Giovanni Griselda, Stephanie Guntur, Muhamad Halim, Hendra Halimatussakdiah Halimatussakdiah Hamdi Harmen Hanifa, Fanni Hastin Suryaningsih, Hastin Suryaningsih Hatami, Muhammad Haiqal Herman Susanto Hermawan Hermawan Imran, Mohammad In’am, Akhsanul IRA NURIYA SANTI Irpandi, Andri Iskandarsyah Madjid, Iskandarsyah Ismail Ismail Ismail, Adawiyah Jabbar, Asnia Jannah, Rauzatul Jeanny, Jeanny Jhon Andra Asmara Jusriadi Karmila, Linda Khairunnisah, Noni Antika Khozin, Khozin Koro, Mohammad Sandy Andi Andi Maemunah Maemunah Mahilda Dea Komalasari Mahmud, Moh Mande, Henni Marsanda, Marsanda Maskuri Sutomo Mawardin, Mawardin Mi'raz, Nurhawaliya Muhamad Ilyas, Muhamad Muhammad Syahril Badri Kusuma, Muhammad Syahril Badri Muharman Lubis Muslim Fatkhurrahman Mustofa Anshori Lidinillah, Mustofa Anshori Nabil Nabil, Nabil Nabilah Nabilah Nasyihah, Dzurotul Khoir Nawir, Dandi Nizam, Ahmad Nur, Tajuddin Nurfidah, Nurfidah Nurhabibah, Nola Nurma Sari, Nurma Nursiah Nursiah, Nursiah Nusi, Fakhrunnisa Octaviana, Eva Parubak, Benyamin Ponirin Ponirin, Ponirin Pradana, Mochammad Rifki Pratiwi, Fajri Rahma Prayitno, Reno Aji Raden Mohamad Herdian Bhakti Raehani, Cahyaning Rahmatulloh, Bobi Mahbobi Rajindra Rakhmawati, Lenny Ratna Mulyany, Ratna Ridho Al Kahfi, Ridho Al Kahfi Riyanto, Wahyu Rizqi, Muhammad Fauzil Rosdiyanti, Evi Rosida Adam, Rosida Rosida P. Adam Salmiati Salmiati, Salmiati Sanjaya, Rizky Agung Sanusi Sanusi Septian Palma Ariany Setiawan Mandala Putra Sinta Paramita Siregar, Fachrul A Sisca Aulia Sobran, Hamad Solihin Supriadi, Ali Susilawati, Resky Syahrizal, Teuku Muhammad Syamsul Bachri Syarif, Vanya Adelia Taaraungan, Jemris Taufik Muhtarom, Taufik Muhtarom Tengku Riza Zarzani N Tobigo, Haerudin Tri Astuti Umar Syarifuddin Umuri, Khairil Vicky Aji Saputra, Vicky Aji Saputra Vitayanti Fattah Wahyu Ramadhani, Wahyu Wahyuningsih Wahyuningsih Yaacob, Salmy Edawati Yunus, Yulanda Yusuf Yusuf Yusuf Yusuf Zakiyah Zahara Zamzam, Zamzam