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Representasi Semangat Perjuangan Hidup dalam Iklan “Rayakan Pejuang Indonesia” Griselda, Stephanie; Farid, Farid
Koneksi Vol. 7 No. 2 (2023): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v7i2.21476

Abstract

Advertising is a form of marketing communication that is used to influence the thoughts, feelings, and actions of consumers. Creative, unique, and interesting advertising design will make people able to remember the meaning of the advertisement. Semiotics is used to find out the meaning contained in a sign. One of the semiotics figures, Roland Barthes, sees the meaning of a sign in denotation, connotation, and myth. The purpose of this research is to find out the representation of the spirit of life struggles in the advertisement of Kopi Kenangan Hanya Untukmu x Karafuru version of Celebrate Indonesian Fighters. The research was analyzed using a qualitative-interpretative approach using the Roland Barthes semiotic method. In conducting the analysis, there are several symbols and signs, both denotation, connotation, and myth, that represent the spirit of life struggle. This research shows that the advertisement successfully represents the struggle and even people's views on the struggle of life through signs and symbols. This is also supported by the storyline of the ad, that is closely related to everyday life, the visual movement of the ad, the use of colors, and the right advertising character. Periklanan merupakan salah satu bentuk komunikasi pemasaran yang dimanfaatkan untuk mempengaruhi pikiran, perasaan dan tindakan konsumen. Perancangan iklan yang kreatif, unik dan menarik akan membuat masyarakat mampu mengingat makna dari iklan. Semiotika digunakan untuk mengetahui makna yang terkandung dalam suatu tanda. Salah satu tokoh semiotika, Roland Barthes melihat makna suatu tanda secara denotasi, konotasi dan mitos. Tujuan penelitian ini untuk mengetahui representasi semangat perjuangan hidup dalam iklan Kopi Kenangan Hanya Untukmu x Karafuru versi Rayakan Pejuang Indonesia. Penelitian dianalisis menggunakan pendekatan kualitatif – interpretatif dengan menggunakan metode semiotika Roland Barthes. Dalam melakukan analisis, terdapat beberapa simbol dan tanda baik denotasi, konotasi dan mitos yang merepresentasikan semangat perjuangan hidup. Penelitian menunjukkan iklan menunjukkan bentuk perjuangan bahkan pandangan masyarakat terhadap perjuangan hidup yang dilakukan melalui tanda dan simbol. Hal ini didukung dengan alur cerita iklan yang erat dengan kehidupan sehari-hari, pergerakan visual iklan, penggunaan warna, dan tokoh iklan yang tepat.
STRATEGI PEMASARAN DALAM PROGRAM SAMARITAN CARE PADA RUMAH SAKIT SAMARITAN Susilawati, Resky; Adam, Rosida P; Syarifuddin, Umar; Farid, Farid
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13631

Abstract

Penelitian ini bertujuan untuk mengisi kesenjangan kajian tentang strategi pemasaran yang efektif dalam konteks program jaminan kesehatan pada rumah sakit swasta dengan mengkaji implementasi manajemen pemasaran dalam program jaminan kesehatan pada rumah sakit swasta. Metode penelitian menerapkan pendekatan deskriptif kualitatif dengan analisa SWOT berdasarkan pengumpulan data yang diperoleh melalui Wawancara semi struktur, Dokumentasi, dan Observasi. Hasil menunjukkan bahwa impelementasi manajemen pemasaran dengan analisa SWOT pada Program Samaritan Care mengindikasikan adanya upaya meningkatkan daya saing. Implikasi penelitian merujuk pada perumusan dan pengimpelementasian strategi pemasaran yang efektif untuk mendukung keberhasilan program Samaritan Care. Hasil penelitian menunjukan bahwa Rumah Sakit Samaritan Palu dapat diketahui bahwa posisi Rumah Sakit berada pada kuadran I yang menunjukkan kondisi yang kuat dan sangat menguntungkan. Dengan memanfaatkan peluang, maka strategi yang harus diimplementasikan yakni strategi umum mengenai dukungan terhadap kebiajakan pertumbuhan yang agresif yang dilakukan perusahaan untuk mengambil setiap keunggulan pada kesempatan yang nampak dan nyata. Strategi yang dapat diimplementasikan berupa strategi agresif dengan meningkatkan pangsa pasar yang lebih meluas, relasi dan konektivitas area layanan, peningkatan dalam kualitas dan akses layanan serta pengembangan program baru melalui inovasi dan kerjasama mitra untuk mengembangan internal maupun eksternal Rumah Sakit Samaritan Palu.
PENGARUH WORD OF MOUTH, ESTETIKA PRODUK, DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG TENUN DONGGALA DI JAGAD TENUN KOTA PALU Adelia, Isnada; Wahyuningsih, Wahyuningsih; Adam, Rosida P.; Farid, Farid
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13646

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth, estetika produk, dan kualitas produk terhadap minat beli ulang tenun Donggala di Jagad Tenun Kota Palu. Metode penelitian kuantitatif dengan pendekatan asosiatif digunakan dalam penelitian ini. Populasi penelitian adalah seluruh pelanggan di Jagad Tenun Kota Palu, dengan sampel sebanyak 120 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa word of mouth, estetika produk, dan kualitas produk secara signifikan berpengaruh positif terhadap minat beli ulang tenun Donggala. Hal ini berarti semakin positif word of mouth, semakin menarik estetika produk, dan semakin tinggi kualitas produk, maka semakin tinggi pula minat konsumen untuk membeli ulang produk tenun Donggala. Temuan ini mengindikasikan bahwa Jagad Tenun Kota Palu perlu mempertahankan dan meningkatkan kualitas produk, serta terus melakukan upaya promosi yang efektif untuk meningkatkan word of mouth yang positif. Selain itu, perusahaan/pelaku usaha juga perlu memperhatikan aspek estetika produk agar lebih menarik minat konsumen. Hasil penelitian ini memberikan implikasi penting bagi pelaku usaha tenun Donggala, khususnya dalam merumuskan strategi pemasaran yang efektif untuk meningkatkan minat beli ulang konsumen. Penelitian lebih lanjut dapat mempertimbangkan faktor-faktor lain yang mungkin mempengaruhi minat beli ulang, seperti harga, merek, dan pengalaman berbelanja.
PERBEDAAN PENGAJARAN METODE MANUAL DENGAN METODE PENGAJARAN MODERN DALAM PENGEMBANGAN KURIKULUM DI SEKOLAH DASAR Farid, Farid; Muslim Fatkhurrahman; Cyntia Eki Tamara; Chacha febryan; Mahilda Dea Komalasari
Sindoro: Cendikia Pendidikan Vol. 12 No. 10 (2025): Sindoro Cendikia Pendidikan
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9644/sindoro.v12i10.11140

Abstract

Perkembangan teknologi informasi dan komunikasi telah membawa perubahan signifikan dalam dunia pendidikan termasuk di tingkat sekolah dasar (SD), dengan adanya media pembelajaran mutakhir proses pengajaran bagi guru maupun proses pembelajaran bagi siswa lebih dimudah kan dari sebelumnya(manual). Teknologi digital di era sekarang guru dan siswa mampu melawan tantangan masa depan dengan algoritma kurikulum yang sudah ditentukan, tentunya dengan adanya pengembangan ini kevalitan kurikulm dengan yang terjadi di lapangan lebih efektif dan tidak blunder. di sini penulis tidak membangkang terhadap pembelajaran yang berbasis manual pasti ada ples minesnya metode tersebut tetapi dengan adanya itu penulis bisa mengembangkan dan menemukan perbedaan. Penelitian ini bertujuan untuk membandingkan efektivitas metode pengajaran manual (tradisional) dan modern dalam pengembangan kurikulum SD. Melalui tinjauan literatur dan studi kasus, penelitian ini menganalisis kelebihan dan kekurangan masing-masing metode, serta dampaknya terhadap hasil belajar siswa (kuantitatif).
Cyberloafing behavior on employee performance Farid, Farid; Akkas, Nasrulhak; Mande, Henni
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243789

Abstract

In the study of employee performance management, this is an issue that requires important attention, where the performance of individual employees in the organization is part of organizational performance and can determine organizational performance. The increasing use of the internet among employees in various companies and agencies in Indonesia will certainly affect employee performance, both positively and negatively. This study aims to determine the effect of browsing and e-mail on employee work productivity at the Plantation and Animal Husbandry Service of Central Sulawesi Province. This study used a sample of 73 respondents and quantitative research type. Data collection techniques using questionnaires. Data analysis techniques using multiple linear regression tests. The results showed that variables browsing activities (X1) do not have a significant effect on employee performance and activity of sending emails (X2) has a positive effect on employee performance. If these two activities are examined simultaneously, it turns out that they have a significant effect on employee performance.
Media Instagram sebagai Media Publikasi Karya Mahasiswa DKV ISI Surakarta di Masa Pandemi Covid-19 Farhatin, Naily; Pratiwi, Fajri Rahma; Farid, Farid
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 2 No. 1 (2021)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v2i1.3672

Abstract

This study aims to determine the benefits of using social media, especially Instagram as a medium for exhibitions of work by ISI Surakarta students during the pandemic. The data collection process was carried out by observing the behavior of the community during the pandemic and also interviewing several art activists who often publish their work on Instagram. The material obtained from observations and interviews was transcribed and analyzed. The results of the analysis raise 3 themes that are discussed here, namely: the use of social media Instagram in everyday life, Utilizing social media Instagram as a place to show off the work of ISI Surakarta students, stages, and parties who have a big influence to participate so that this event takes place. The study of the three themes is very useful to understand how to optimally improve the ability to work and utilize various social media as a forum to publish the results of his works during the pandemic period, where you cannot do real activities, you have to go through virtual ones.
Analysis of Policy on Changing Higher Education to University (Case Study at University of Muhammadiyah Sampit) Anwar, Khairil; In’am, Akhsanul; Khozin, Khozin; Farid, Farid
International Journal of Education, Management, and Technology Vol 3 No 1 (2025): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v3i1.5119

Abstract

Analysis of change policies is carried out to improve systems that are running less effectively in an organization. The aim of this research is to describe the management process of changing a college into a case study university at University of Muhammadiyah Sampit. Qualitative research methods using case studies, data collection techniques using interviews, observation and documentation, data processing techniques using data reduction, data presentation and drawing conclusions, as well as data validity techniques using source triangulation. The research results show that; The termination stage is the stage of abandoning changing old policies in the organization. The change initiation stage is the stage of assessing organizational performance and determining the aspects of change that will be carried out. The stage of initiating change is the stage of planning, establishing and implementing new policies as a result of the change. The conclusion is that the policy analysis of changing universities into universities at Muhammadiyah Sampit University can work well if it is carried out effectively, organized and planned.
Knowledge Sharing Between Universiti Kebangsaan Malaysia And Universitas Syiah Kuala: Universitys Role In Creating Future Entrepreneur Nizam, Ahmad; Farid, Farid; Harmen, Hamdi; Aprilia, Cut; Suryani, Ade Irma; Rakhmawati, Lenny; Jannah, Rauzatul; Rizqi, Muhammad Fauzil; Nabilah, Nabilah; Adnan, Muhd; Yaacob, Salmy Edawati; Ismail, Adawiyah
Jurnal Pengabdian Bakti Akademisi Vol 1, No 3 (2024): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v1i3.38979

Abstract

Knowledge sharing session between Universiti Kebangsaan Malaysia and Universitas Syiah Kuala was aimed to exchange knowledge about creating future entrepreneur. The event was held on 21-22 November 2022 at Universiti Kebangsaan Malaysia with 30 people in attendance. It used the public lecture method where both universities share their ideas about the issues and the students also share their involvement in universities entrepreneurship program. The following recommendations were made in response to the issues raised by this activity: student activity units on entrepreneurship should not only teach students about business but also help them develop their entrepreneurial personalities, enhance instructional strategies that inspire students to think creatively, and design events that connect them with students from different universities.
Evaluation of Holistic and Balanced Education at Thursina International Islamic Boarding School Malang Anwar, Khairil; In’am, Akhsanul; Khozin, Khozin; Farid, Farid
International Journal of Education, Culture, and Society Vol 3 No 1 (2025): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v3i1.5027

Abstract

The holistic and balanced education implemented by Thursina IIBS Malang develops all basic human potential maximally and in balance, including spiritual, emotional, social, emotional, aesthetic, intellectual and physical potential. The aim of the research is to describe the evaluation of holistic and balanced education at Thursina IIBS Malang. Qualitative research method with case study type. Data collection techniques using interviews, observation and documentation. data processing techniques with data reduction, data presentation and drawing conclusions. Data validity technique using source triangulation. The educational evaluation process in Thursina is not only focused on the academic aspect but the student's life experience as a whole. The research results show that the evaluation of holistic and balanced education at Thursina IIBS Malang does not only assess aspects cognitive but also includes affective and psychomotor aspects. The evaluation carried out by Thursina IIBS focused on transformation of consciousness, assessment of spiritual values ​​and development of all human potential maximally and in balance, including spiritual potential (spiritual, emotional, social, aesthetic), aqliyah (intellectual and creativity) and jasadiyah (physical). The implications of this research are as study material in developing educational evaluations in realizing graduate profiles with Islamic personalities, broad insight and leadership qualities.
Penguatan Kelembagaan Kelompok Tani Dalam Mendukung Pencapaian Kegiatan Ekonomi Di Desa Bahomante, Kecamatan Bungku Tengah, Kabupaten Morowali Jusriadi, Jusriadi; Farid, Farid; Marsanda, Marsanda; Irma, Ade; Tobigo, Haerudin; Agus, Moh
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 1 (2025): March
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v10i1.2314

Abstract

Penguatan kelompok tani merupakan langkah awal dalam meningkatkan kesejahteraan petani. Kelompok tani memiliki peran penting dalam mendorong pembangunan pertanian. Meskipun banyak kelompok tani telah dibentuk, saat ini cukup sulit menemukan kelompok tani yang aktif, di mana anggotanya memanfaatkan lembaga tersebut untuk meningkatkan kinerja usaha tani dan kesejahteraan mereka. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk menambah wawasan, pemahaman, dan pengetahuan anggota kelompok tani mengenai kelembagaan kelompok yang ada di Desa Bahomante, Kecamatan Bungku Tengah, Kabupaten Morowali. Untuk mencapai tujuan tersebut, kegiatan ini dilaksanakan melalui tahapan observasi, pelatihan, dan evaluasi. Kontribusi unik dari pelatihan ini adalah penggunaan pendekatan pendidikan orang dewasa (Andragogi) yang disertai dengan simulasi berbasis kasus nyata di Desa Bahomante, yang mendorong partisipasi aktif peserta dalam memahami dan mengimplementasikan kelembagaan kelompok tani. Hasil kegiatan PkM menunjukan tingkat keberhasilan yang signifikan dengan perolehan persentase pemahaman setelah kegiatan yakni 6% peserta sangat memahami materi kegiatan pelatihan yang diberikan, 85% paham, 7% cukup paham dan hanya ada 2% yang tidak paham. Data ini mengindikasikan efektivitas pelatihan dalam meningkatkan kapasitas kelembagaan kelompok tani, yang pada akhirnya dapat mendukung keberlanjutan usaha tani dan kesejahteraan petani di wilayah tersebut. Institutional Strengthening of Farmer Groups in Supporting the Achievement of Economic Activities in Bahomante Village, Bungku Tengah District, Morowali Regency Abstract Strengthening farmer groups is the first step in improving farmers' welfare. Farmer groups play an important role in promoting agricultural development. Although many farmer groups have been formed, it is currently quite difficult to find an active farmer group, where members utilise the institution to improve the performance of their farming business and welfare. This Community Service activity aims to increase insight, understanding, and knowledge of farmer group members regarding group institutions in Bahomante Village, Bungku Tengah District, Morowali Regency. To achieve this goal, this activity was carried out through the stages of observation, training, and evaluation. The unique contribution of this training is the use of an adult education approach (Andragogy) accompanied by real case-based simulations in Bahomante Village, which encourages active participation of participants in understanding and implementing farmer group institutions. The results of the PkM activities showed a significant level of success with the acquisition of the percentage of understanding after the activity, namely 6% of participants really understood the material of the training activities provided, 85% understood, 7% understood enough and there were only 2% who did not understand. This data indicates the effectiveness of the training in increasing the institutional capacity of farmer groups, which in turn can support the sustainability of farming businesses and the welfare of farmers in the region.
Co-Authors Abd. Rasyid Syamsuri Achmad Junaedi Sitika Ade Irma Ade Irma Suryani Adelia, Isnada Adnan, Muhd Afifah, Afah Agus, Moh Akbar, Arif Miftahul Akkas, Nasrulhak Ali Supriadi Ansori, Shofyan Apriansyah, Erick Waldrian Aqilla Damaputra, Aqilla Damaputra Arjad, Arjad Armin Armin, Armin Auriza, Moh. Zeylo Awaludin Awaludin, Awaludin Azuddin Yakob, Noor Bagus Bagus, Bagus Bambang Bambang Bamualim, Mubarak Bialoka, Komang Rani Budi Arnawa, I Made Budiono Budiono BZ, Fazli Syam Ceisya, Daffira Chacha febryan Chenny Seftarita Chrismariyanto, Refly Cut Aprilia Cyntia Eki Tamara Darmadi Darmadi Dedi Tjahjadi, Dedi Dg Parani, Syamsul Bahri Diandra, Nadia Dirwan Dirwan DM, Burhanis Sulthan Dodo Susanto Elimawaty Rombe Erwan Sastrawan Evi Mutia Fahamsyah, Fadlan Farhatin, Naily Fauziah Risma Az-Zahra, Fauziah Risma Az-Zahra Febrianti, Dasa Fitrah Khairi Fonna, Rizki Putri Nurita Giovanni, Giovanni Griselda, Stephanie Guntur, Muhamad Halim, Hendra Halimatussakdiah Halimatussakdiah Hamdi Harmen Hanifa, Fanni Hastin Suryaningsih, Hastin Suryaningsih Hatami, Muhammad Haiqal Herman Susanto Imran, Mohammad In’am, Akhsanul Irpandi, Andri Iskandarsyah Madjid, Iskandarsyah Ismail, Adawiyah Jabbar, Asnia Jannah, Rauzatul Jhon Andra Asmara Jusriadi Karmila, Linda Khairil Anwar Khozin, Khozin Koro, Mohammad Sandy Andi Andi Maemunah Mahilda Dea Komalasari Mande, Henni Marsanda, Marsanda Maskuri Sutomo Mawardin, Mawardin Mi'raz, Nurhawaliya Muhamad Ilyas, Muhamad Muhammad Syahril Badri Kusuma, Muhammad Syahril Badri Muharman Lubis Muslim Fatkhurrahman Mustofa Anshori Lidinillah, Mustofa Anshori Nabil Nabil, Nabil Nabilah Nabilah Nawir, Dandi Nizam, Ahmad Nurfidah, Nurfidah Nurhabibah, Nola Nurma Sari, Nurma Nursiah Nursiah, Nursiah Nusi, Fakhrunnisa Parubak, Benyamin Pratiwi, Fajri Rahma Prayitno, Reno Aji Raehani, Cahyaning Rahmatulloh, Bobi Mahbobi Rajindra Rakhmawati, Lenny Ratna Mulyany, Ratna Ridho Al Kahfi, Ridho Al Kahfi Rizqi, Muhammad Fauzil Rosdiyanti, Evi Rosida Adam, Rosida Rosida P. Adam Salmiati Salmiati, Salmiati Sanjaya, Rizky Agung Sanusi Sanusi Septian Palma Ariany Setiawan Mandala Putra Sinta Paramita Siregar, Fachrul A Sisca Aulia Sobran, Hamad Solihin Supriadi, Ali Susilawati, Resky Syahrizal, Teuku Muhammad Syamsul Bachri Syarif, Vanya Adelia Taaraungan, Jemris Taufik Muhtarom, Taufik Muhtarom Tengku Riza Zarzani N Tobigo, Haerudin Tri Astuti Umar Syarifuddin Umuri, Khairil Vicky Aji Saputra, Vicky Aji Saputra Vitayanti Fattah Wahyu Ramadhani, Wahyu Wahyuningsih Wahyuningsih Yaacob, Salmy Edawati Yunus, Yulanda Yusuf Yusuf Yusuf Yusuf Zamzam, Zamzam