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Aulia Rahmi, Aulia
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Tinjauan Strategi Content Marketing pada Akun Instagram PT. Meta Global Triasha Rahmi, Aulia; Puspatriani, Annisa Desty
YUME : Journal of Management Vol 9, No 2
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i2.11580

Abstract

 Penelitian ini dilatarbelakangi oleh pentingnya penerapan strategi content marketing yang efektif di tengah tantangan perubahan algoritma dan dinamika tren media sosial Instagram. Tujuan penelitian ini adalah untuk meninjau pelaksanaan strategi content marketing pada akun Instagram PT. Meta Global Triasha, mengidentifikasi berbagai hambatan yang dihadapi dalam penerapannya, serta mengetahui upaya atau solusi yang dapat dilakukan untuk mengatasi permasalahan tersebut. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, dokumentasi, dan wawancara terhadap content creator sekaligus pengelola akun. Penelitian dilakukan selama tiga bulan, sementara konten yang dianalisis merupakan konten yang dipublikasikan pada bulan Februari 2026. Hasil penelitian menunjukkan bahwa strategi content marketing yang diterapkan telah memenuhi beberapa unsur dalam pemasaran konten, seperti relevansi konten dengan target audiens, penyampaian informasi yang cukup jelas, serta penyajian konten yang dikemas secara menarik. Dalam pelaksanaannya masih terdapat beberapa hambatan, diantaranya kesulitan dalam menemukan ide konten secara konsisten serta keterbatasan sumber daya manusia dalam proses pembuatan konten. Upaya untuk menanggulangi hambatan dalam pelaksanaan strategi content marketing yaitu mencari referensi dan memodifikasi konten sesuai dengan gaya konten perusahaan serta melibatkan bantuan dari karyawan lain maupun peserta magang atau Praktek Kerja Lapangan (PKL) di PT. Meta Global Triasha dalam proses pembuatan konten.Kata Kunci: pemasaran konten; pemasaran instagram; strategi konten; elemen pemasaran konten. AbstractThis research is motivated by the importance of implementing an effective content marketing strategy amidst the challenges of changing algorithms and the dynamics of Instagram social media trends. The purpose of this study is to review the implementation of this strategy.content marketingOn the Instagram account of PT. Meta Global Triasha, we identified various obstacles encountered in its implementation and identified possible efforts or solutions to overcome these problems. The study used a descriptive qualitative approach with data collection techniques through observation, documentation, and interviews. content creator at a time account manager. The research was conducted over three months, while the content analyzed was content published in February 2026. The results of the study show that the strategycontent marketingThe strategy implemented has fulfilled several elements of content marketing, such as content relevance to the target audience, clear information delivery, and attractive content presentation. However, several obstacles remain in its implementation, including difficulty finding consistent content ideas and limited human resources in the content creation process. Efforts to overcome these obstacles in implementing the strategycontent marketingThis involves seeking references and modifying content to suit the company's content style, as well as engaging with other employees and interns or Field Work Practice (PKL) participants at PT. Meta Global Triasha in the content creation process.Keywords: content marketing; instagram marketing; content strategy; content marketing elements. 
Co-Authors 'Aanatunnisa, Isti Addinunnisa, Fauza Adlina, Adlina afnibar, afnibar Agustyaningsih, Nur Afni Amalia Amalia Amelia Zahara Amirudinda, Dwi Anggrainy Anggara, Aldi Bayu Annisa Desty Puspatriani Annisa, Fella Anugrah, Welya Nesvi Ardianti, Riski Dian Ardimen Arif Pristianto Arisnaini, Arisnaini Arsifanto, Achid Muyassar Astuti, Rahmi Puji Astutik, Widya AYU LESTARI Berbudi, Satria Budijono, Budijono Busnawir Busnawir Carol, Tuomi Chairullah Chairullah, Chairullah Daharnis Daharnis Damri Damri Deki Wibowo, Deki Dewi Sadiah, Dewi Dian Septiana Sari Eko Purwanto ERISSA NILASARI Fadhilah Fadhilah Fahrur Rosikh Farera, Numita Fatmawati, Fatmawati Fendri, Sandra Tri Juli Fitriani, Dessy Frasetia, Nisya Gani, Arif Abdul Hafiz, Raka Khansa Al Hanim, Hafizah Hardi, Emeliya Hasan Basri Hasan Bisri Hasan, Mustofa Heffi Alberida Hermansyah, Yudisthira Ade Hervandi, Zahra Reytania Hibana Hibana, Hibana HIDAYATI, SIUL Hilman, Alfarid Husnil Kamil Ikhlas Ilham, Dodi Iman, Bustanul Inom Nasution Ira Meirina Chair Irma Suryani Irman Irman Ivanka , Dhea Izzudin Musthafa, Izzudin Julia, Salsabilla Khairani Khairatunnisa, Amanda Khairunissa, Hatifa LUBIS, RIFQY IMSYA AL AYYUBI Luwandi Suhartono M. Al- Farasyi, M. Al- Farasyi M. Ilham M. Yogi Riyantama Isjoni Maemonah, Maemonah Manuntun Pakpahan MARIYATI mariyati mariyati Mashithah, Mashithah Masniladevi, Masniladevi Maulana Isman, Afif Maulida, Aula Meir, Ruth Golda Melur Belinda Muhammad Fadhil Mukhlisah Mukhlisah Muliana, Muliana Mulyadi Mulyadi Nadiatul Hikmah Nasrul, Dyla Fajhriani Ningsih, Yunita Nurkholik, Aditya Oktavia, Zona Parida Ramdani, Rida Pasaribu, Alza Hamonangan Pitriani, Rani Pramasheilla, Andini Sundari Pratiwi, Ulfa Purwatama, Galeh Raharjo, Harmanto Rahayu, Inong Sri Rahmadi Nirwanto, Rahmadi Rahmatika Pratama Santi Rahmawati Ramadhani, Raden Shafira Saniyyah Refani, Afda Rian, Rahmad Al Riski Dian Ardianti Rita Zahara Rizki Ananda Rizki Aziz Rosmala, Cici Salsabila, Brissa Isabel Samparadja, Hafiludin Sarah Nadiya Sa’diah, Kholifatus Selvi Merwanta Simatupang, Erald Giovanny Hasiholan Siregar, Pinta Pudiyanti Siti Khadijah Sitompul, Muh. Ghozy Rezki Ramadan Sofura, Ari Sarah Suhaimi Suhaimi Suryawati, Ida Syafei, Isop Syafira Syafrizal Syafrizal Totok Budi Santoso Vivi Norvika, Vivi wahyuni wahyuni Waldi, Atri Wathri Fitrada Widiastuty, Hesti Widniah, Any Zahrotul Wijianto Wijianto Winwin Yadiati Wiwik Handayani Wulandari, Weni Y. Gatot Sutapa Y Yahdian Rasyadi Yuliana Yuliana Yunus Rusyana, Ayi Zahrawiyah, Zamitah Zaitun Qamariah, Zaitun Zuhra, Meutia Zuhra, Nurliza Zuraira, Tasya Zuryanty, Zuryanty