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Sulaiman Helmi

Universitas Bina Darma, Indonesia

Author-ID : 6556886

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Variabel Anteseden dan Konsekuensi Tata Kelola Relasional Dengan Dimoderasi oleh Turbulensi Pasar Leona, Tria Suciati; Helmi, Sulaiman
Jurnal Ilmu Manajemen Vol 13, No 1 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v13i1.6862

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, kejelasan kontrak, keadilan prosedural dan keterhubungan terhadap tata kelola relasional, pengaruh tata kelola relasional terhadap kinerja aliansi, serta pengaruh turbulensi pasar sebagai variabel moderasi dalam hubungan tata kelola relasional dan kinerja aliansi. Data penelitian diperoleh dari 100 responden yang merupakan manajemen perusahaan yang beraliansi dengan Balai Pengelola Kereta Api Ringan Sumatera Selatan. Penelitian dilakukan dengan menyebarluaskan kuesioner melalui Google Forms dan data diolah dengan Partial Least Square (PLS). Hasil penelitian menunjukkan keadilan prosedural dan keterhubungan berpengaruh terhadap tata kelola relasional, selanjutnya tata kelola relasional berpengaruh terhadap kinerja aliansi. Pada penelitian ini juga didapatkan bahwa kepercayaan dan kejelasan kontrak tidak berpengaruh terhadap tata kelola relasional dan turbulensi pasar tidak memoderasi hubungan antara tata kelola relasional terhadap kinerja aliansi. Implikasi penelitian ini mengindikasikan bahwa pentingnya memperhatikan aspek-aspek seperti keadilan prosedural dan keterhubungan dalam menjalankan aliansi bisnis, karena faktor-faktor ini dapat secara signifikan memengaruhi tata kelola relasional dan akhirnya kinerja aliansi

Green Marketing And Purchasing Decisions Of Female College Students ' Cosmetics Products Setyadi, Bakti; Helmi, Sulaiman; Sofyan, Yayan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2..10704

In recent decades, awareness of the importance of environmental conservation has increased significantly. One sector that has received great attention is the cosmetics industry, which is known to have a significant impact on the environment due to the use of hazardous chemicals and environmentally unfriendly production processes. Therefore, the concept of green marketing is becoming increasingly relevant. Green marketing is a marketing strategy that emphasizes sustainability and environmental awareness, with the use of environmentally friendly materials, recyclable packaging, and promotion of the environmental benefits of the product. The urgency of this research is very high considering the increasing environmental awareness among consumers, especially among the younger generation. This study adopts a qualitative approach with a case study method. The qualitative approach was chosen because it allows researchers to dig into an in-depth understanding of Green Marketing and its influence on brand perception among female students. The case study method is used because it provides an opportunity to collect rich and in-depth data from the perspective of the individual who is the focus of the study. This study involved 15 informants from the female student community, who were selected based on inclusion criteria as active students in various study programs. This study shows that green marketing has a significant influence on cosmetic purchasing decisions by female students. Environmental awareness and preference for environmentally friendly products are important factors in their choices. Informants showed a good understanding of environmentally friendly cosmetic products and tended to choose brands that practice sustainability for ethical reasons, such as environmental protection, animal welfare, and workers' rights. Informative advertising and promotions also played an important role in increasing awareness and trust in these products, supporting the finding that green Effective marketing can change consumer perceptions and behavior.

Strategy of the School Principal in Increasing the Quality of Humanistic Perspective Human Resources Management Helmi, Sulaiman; Setyadi, Bakti; Aryasari, Devita
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 15 No 1 (2023): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v15i1.2225

This study examines school principals' strategies to improve human resource management quality based on a humanistic perspective. This research uses descriptive qualitative. This study uses the systematic literature review method to describe facts, data, and information obtained from literature studies, books, and journals on research results related to research topics. The study results show that school principals have a vital role in managing and improving the quality of the human resources they care for. The humanistic perspective is an individual study with its uniqueness and peculiarities, forcing the principal to formulate various strategic steps to implement it. Some efforts that can be made from this perspective based on the literature review conducted are establishing good cooperative relationships with all components in the school environment, building commitment and improving the quality of communication, and providing the best examples so that they can become a source of motivation to enhance self-quality.

University Performance in the Era of Digital Transformation Trisninawati, Trisninawati; Helmi, Sulaiman
Journal La Sociale Vol. 5 No. 4 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i4.1236

In today's rapidly developing digital era, Digital Transformation has become necessary for many institutions, including educational institutions such as universities. Digital Transformation refers to using information and communication technology to improve an organization's efficiency, quality and competitiveness. On the other hand, Brand Image is the public's perception of an institution or company, including universities. In a global context that is increasingly connected and changing rapidly, the role of Digital Transformation in higher education is increasingly becoming a main focus. This research is a type of research that uses a qualitative approach. What is meant by this type of research is in the form of a case study, which is social research which aims to interview and describe data found in the field. This research aims to find data about the problem being researched and the research result. This method will then be carried out to find out the problem that is the research theme, and the survey data will be subjected to a descriptive qualitative approach, which will explain and answer the problem formulation of this research. This research shows that the relationship between Digital Transformation and University Brand Image is very close and influences each other. Digital Transformation significantly impacts the image and reputation of a higher education institution. By effectively implementing information and communication technology, universities can improve operational efficiency, service quality, user experience, and stakeholder engagement. This directly strengthens the university's brand image as a modern, quality, innovative and solution-oriented institution.

The Influence of Promotion, Product Quality, and Service Quality on Fixed Broadband Internet Consumer Satisfaction Syeis, Muhammad; Helmi, Sulaiman; Gunarto, Muji
Journal of Social Work and Science Education Vol. 5 No. 1 (2024): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v5i1.735

PT Eka Mas Republik is a company engaged in the field of Fixed Broadband internet service providers which aims to provide internet services to the community. This study aims to empirically determine the acceptance of Fixed Broadband PT Eka Mas Republik on the customer side. This study uses a model adopted from the variables of Media Promotion, Product Quality, Service Quality, and Customer Satisfaction. Furthermore, the model was analyzed using the Partial Least Square Structural Equation Model (SEM-PLS). The results showed varying relationships between exogenous variables and endogenous variables. First, the service quality variable has a significant effect on the consumer satisfaction variable. Second, the product quality variable has a significant effect on the consumer satisfaction variable, Third, the MP variable is proven to be significant to the service quality variable. Fourth, the product quality variable is proven to be significant to the service quality variable. Fifth, the MP variable does not prove significant to the consumer satisfaction variable. Sixth, the MP X service quality variable does not prove significant to the consumer satisfaction variable. Seventh, the product quality x service quality variable does not prove significant to the consumer satisfaction variable.

The Influence of Competency and Work Motivation on the Employee’s Performance of Public Works and Spatial Planning Service Wanggara, Iyangga; Helmi, Sulaiman; Hasmawaty, Hasmawaty
Journal of Social Work and Science Education Vol. 5 No. 1 (2024): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v5i1.737

The Department of Public Works and Spatial Planning has regional government duties in the fields of roads, bridges, irrigation, and spatial planning. The research method used in this research is a quantitative approach with a non-probability sampling method, namely purposive sampling, which is defined as taking samples from designated subjects based on certain characteristics. The selected prospective respondents were employees of the Public Works and Spatial Planning Department of Pagar Alam City. The data analysis technique used is Partial Least Square Structural Equation Modeling (PLS-SEM) using the SMARTPLS application. Based on the results of the hypothesis analysis test, several things can be concluded from this research, namely, Competence has a positive and significant effect on Employee Performance, Work Motivation has a positive effect and significant on Employee Performance, Work Motivation and Competence has a positive and significant effect on Employee Performance.

Analysis of the Potential and Development Strategy of the Al-Qur’an Al-Akbar as a Religious Tourism Object in the City of Palembang, South Sumatra Province Lubis, Sri Wulandari; Helmi, Sulaiman
Journal of Social Work and Science Education Vol. 5 No. 1 (2024): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v5i1.739

Indonesian tourism has become a very popular industry, due to its economic impact and benefits. During the COVID-19 Pandemic, tourism was one of the sectors that was severely affected by the economy of most Indonesians. Based on BPS data (2021), there is a significant decrease in the number of tourists in domestic tourists and foreign tourists. The research objective is to determine and analyze the potential and development strategy of Al-Akbar Al-Qur’an as a religious tourist attraction in Palembang City, South Sumatra Province using SWOT analysis. The method used in the preparation of this thesis is the Qualitative Descriptive research method. In this study, the authors used descriptive qualitative methodology. Researchers who conduct qualitative descriptive research must be skilled at explaining, describing, and exploring data based on in-depth interviews with respondents to understand what they say, feel, and do. The result of the research is that the external factors of Al-Akbar Al-Qur’an Tourism are more dominant than the internal factors. The highest value of SWOT owned by Al-Akbar Al-Qur’an Tourism is located in strength with a value of 2.35. Al-Akbar Al-Qur’an Tourism of Palembang City has various potentials and can be developed further if there is good coordination between agencies, managers, and local community support.

Digital Marketing Study: The Role Of Country Of Origin, Product Quality And Celebrity Endorser On Purchase Decisions Najmudin, Mohamad; Shalsyabila, Minda; Ilyas, Gunawan Bata; Helmi, Sulaiman
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.457

This study This study aims to determine the effect of country of origin, product quality, and celebrity endorser on purchasing decisions of Nature Republic Aloe Vera Soothing Gel in Yogyakarta. Samples were taken as many as 112 respondents using purposive sampling technique. The population in this study were all users of Nature Republic Aloe Vera Soothing Gel products in Yogyakarta. Multiple linear regression analysis was used to test the hypothesis of this study. The results of this study indicate that country of origin and product quality have a positive effect on purchasing decisions, while celebrity endorsers have no effect on purchasing decisions.

Digital Marketing Promotion Strategy Bank Central Asia Tbk (BCA) Napitupulu, Imelda Solagracia; Gunarto, Muji; Helmi, Sulaiman
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v3i4.12687

This research aims to analyze the digital marketing promotion strategy carried out by BCA Bank in increasing brand awareness and customer engagement. Using a qualitative descriptive approach, this study analyzes the use of various digital platforms such as social media, official websites, and mobile banking applications to deliver marketing messages. The results show that Bank BCA successfully utilizes an omnichannel strategy that integrates various digital platforms to provide a consistent and engaging experience for customers. The “Sharing Stories with BCA” campaign successfully increased user interaction and brand awareness. However, challenges included differences in preferences between customer segments and changes in social media algorithms that affected content visibility. This research suggests that Bank BCA should improve content personalization by leveraging artificial intelligence (AI) technology and customer preference analysis to create more relevant and effective campaigns.

The Effect of Work Initiative, Technology Mastership, and Work Environment on Employee Performance at PT PLN (Persero) Huda, Miftahul; Trisnawati; Helmi, Sulaiman; Roni, Mukran
Sinergi International Journal of Management and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i4.236

Performance is the result of work that can be achieved by a person or group of people in a company following their respective duties and responsibilities to achieve company goals legally, not against the law, and following morals and ethics. The success of Pt PLN (Persero) Customer Service Implementation (Up3) Palembang Customer Service Unit (ULP) Rivai in carrying out its duties must be connected to its employees, who are the technical implementers of the policy. In other words, the position of employees is one of the determining factors for smoothness in realizing company goals. Based on the data obtained at Pt PLN (Persero) Customer Service Implementation (UP3) Palembang Customer Service Unit (ULP) Rivai, the performance of employees in 2023 did not reach the target set by the company due to several factors that affected employee performance. One way to improve employee performance is to conduct a performance appraisal, which shows how well a person or group has worked to achieve company goals. Using a quantitative descriptive approach with a sample of 95 respondents and assisted by the SmartPLS 4.1.0.6 application, this study assesses employee performance from three components: work initiative, mastery of technology, and work environment. The result of this study indicates that the work initiative variable has a positive and significant effect on employee performance, the technology mastery variable has a positive and significant impact on employee performance, and the work environment has a positive and significant effect on employee performance.

Co-Authors , Aliman Syahri ., Ikbal ., Trisninawati Achmad Kurniawan Ade Kemala Jaya, Ade Kemala ADELIA Adrian Afriansyah, A. Aldila, Tino Yose Ali, Nazlena Mohamad Andri Pranata Anggela, Nova Aninnas, Afina Annisa, Dian Apandi Apandi, Apandi Apriansyah, Ade Aprilianti, Monica Niken Aquina, Salsa Melania Aquina Aryasari, Devita Azizah, Isna Khorul Bakti Setyadi Bakti Setyadi Bakti Setyadi Bakti Setyadi, Bakti Setyadi Bimantoro, Muhammad Agung Corly, Fery Cristian, Andi Dany Supraja Darwin Dewi Astuti Dewi Sartika Dewi Sartika DEWI SARTIKA Dicky Zulkarnain Elpanso, Efan Fajari Illahiah, Dian Fallash, Andry Fitri, Septa Yunanda Fitriani, Rosha Fitriasuri Fitriasuri, Fitriasuri Gujarto, Muji Gustini, Emilia H. Mukran Roni, H. Mukran Hasana, Nadya Hasmawaty AR Hasmawaty, Hasmawaty Herdiansyah , M. Izman Herdiansyah, M. Izman Heriyanto Ilham Sidik Ilyas, Gunawan Bata Indriana, Dian Yulvia Irwan Septayuda Isnawijayani Jabir, Bastian Julita Julita Kurniasih, Ulfa Lena Mariska Leona, Tria Suciati Leriva, Ratu Tenny Lestari , Intan Fuji Lestari, Feby Yulia Lubis, Sri Wulandari Marina Fadilah Marina Marina Mariska, Lena Marmianti, Ayu Martha Wulandari Mellita , Dina Mellita, Dina Miftahul Huda Mohamad, Syed Ismail Syed Muji Gunarto Najmudin, Mohamad Napitupulu, Imelda Solagracia Paningrum , Destina Pranata, Andri Pranata, Riza Ramadhina, Shafira Fitri Rapita, Rapita Rianawati, Dian Riduan, M Riono, Riono Robetam Simanjuntak Rony, Zahara Tussoleha Rosa, Alkirma Rudi Yanto, Rudi Sabeli Aliya Samosir, Lidia Karunia May Saputra, Agus Adi Sartika , Dewi Sembiring, Rinawati Sendri, Sendri Septiani, Putri Shalsyabila, Minda Sharif, M. Amiruddin Sherwin, Nadya Sherwin Sholahuddin Simanjuntak, Robetama Situmorang, Maria Ernita Sulaiman Sulaiman Sunda Ariana, Sunda Suryani, Anggi Syah, Lin Yan Syahfitri, Bella Syed Ismail bin Syed Mohamad Syed Ismail bin Syed Mohammad Syed Ismail bin Syed Mohammad Syeis, Muhammad Tamamudin Thalia, RA Dinda Trievanni Chantika Trievanni, Trievanni Trisnawati Trisninawati Trisninawati, Trisninawati Wanggara, Iyangga Wati, Bungsu Widias Wedadjati , Ratna Sesotya Wedadjati, Ratna Sesotya Wiwin Agustian Wulandari , Citra Mayu Wulandari, Martha YAYAN SOFYAN Yuhendra Yuhendra Yusana, Yeva Zaid Amin, Zaid Zainal Abidin Zinaida, Rahma Santhi Zuhri, Aswan

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