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Sulaiman Helmi

Universitas Bina Darma, Indonesia

Author-ID : 6556886

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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The Effect of Product Quality and Service Quality on Consumer Satisfaction Mediated by Mixue Product Purchase Decisions Anggela, Nova; Helmi, Sulaiman; Heriyanto; Septayuda, Irwan
Sinergi International Journal of Management and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i4.257

With the large spread of Mixue outlets in Palembang, several problems have arisen, such as product quality and service quality that are felt different and not good. This study aims to analyze the influence of product quality and service quality on consumer satisfaction mediated by the decision to purchase Mixue products. This study uses a quantitative method by distributing questionnaires to 100 respondents who bought Mixue in Palembang. The sample used was an ingenious sampling technique (unintentional/accidental sampling). Data analysis uses the help of SmartPLS 4 by evaluating the measurement model (another model), structural model (inner model), and hypothesis testing. The results of the study show that product quality has a significant influence on the purchase decision of Mixue products, product quality has a significant effect on Mixue consumer satisfaction, service quality has a significant influence on the purchase decision of Mixue products, service quality has a negative and insignificant effect on consumer satisfaction. Purchase decisions have a significant effect on consumer satisfaction with Mixue products.

Peranan Kualitas Layanan pada Aplikasi PLN Mobile dan Harga terhadap Kepuasan Pelanggan di PT. PLN (Persero) UP3 Palembang ULP Rivai Robetam Simanjuntak; Sulaiman Helmi; Trisninawati; Muji Gunarto
Velocity: Journal of Sharia Finance and Banking Vol 4 No 2 (2024): November 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/velocity.v4i2.8750

Penelitian ini bertujuan untuk mengukur pengaruh kualitas layanan melalui aplikasi PLN Mobile terhadap kepuasan pelanggan di PT. PLN (Persero) UP3 Palembang ULP Rivai. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan mengumpulkan data melalui kuesioner yang disebarkan kepada pelanggan PLN. Analisis data dilakukan menggunakan metode statistik untuk menentukan hubungan antara kualitas layanan dan kepuasan pelanggan. Hasil penelitian menunjukkan bahwa kualitas layanan yang diberikan melalui aplikasi PLN Mobile memiliki pengaruh positif signifikan terhadap kepuasan pelanggan. Temuan ini menunjukkan pentingnya peningkatan kualitas layanan melalui teknologi digital untuk meningkatkan kepuasan pelanggan dan memperkuat reputasi perusahaan.

The Effect of Product Quality, Service Quality and Customer Relationship Management on Customer Loyalty Mediated by Customer Satisfaction of BPJS Employment Branch Office Palembang Mariska, Lena; Helmi, Sulaiman; Gunarto, Muji; Trisninawati, Trisninawati
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2459

This study examines the impact of Customer Relationship Management (CRM), Customer Satisfaction, Product Quality, and Service Quality on Customer Loyalty in a specific company. The aim is to identify the most influential factors in enhancing customer loyalty. The research employs a quantitative survey design, collecting data from 350 customers selected through a purposive sampling technique. Variables include CRM, Customer Satisfaction, Product Quality, Service Quality, and Customer Loyalty, measured using a structured questionnaire. Data analysis utilizes Structural Equation Modeling (SEM) to evaluate relationships among variables and ensure instrument validity and reliability. Key findings reveal that CRM and Customer Satisfaction significantly influence Customer Loyalty, whereas Product Quality and Service Quality show no significant effect. These results underscore the importance of CRM and Customer Satisfaction over traditional drivers, contributing valuable insights for customer retention strategies. This study highlights the evolving dynamics of loyalty in competitive markets, suggesting a shift towards relational and satisfaction-focused management.

Analysis of Factors Influencing Financial Literacy in Gen Z Sholahuddin; Martha Wulandari; Dewi Sartika; Sulaiman Helmi
Indonesian Journal of Business Analytics Vol. 4 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i6.13339

This study aims to analyze the factors influencing financial literacy among Gen Z in the city of Palembang. This research employs a quantitative method with SEM-Smart-PLS analysis techniques involving 500 Gen Z respondents in the city of Palembang. Based on the analysis results, financial attitude significantly affects financial literacy, financial behavior significantly affects financial literacy, financial knowledge significantly affects financial attitude, financial knowledge significantly affects behavior, financial knowledge affects financial literacy, financial knowledge and financial attitude significantly affect financial literacy, and financial knowledge and financial behavior significantly affect financial literacy.

The Role of Media Literacy on The Phenomenon of Digital Loneliness (Case Study on Students in The City of DI.Yogyakarta) Wedadjati , Ratna Sesotya; Apandi; Lestari , Intan Fuji; Helmi, Sulaiman
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Vol 2 No 3 (2024): Current Issue 6
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ijemr.v2i3.202

Purpose - This study aims to explore the phenomenon of digital loneliness among students in Yogyakarta and understand the role of media literacy in reducing the negative impacts of digital loneliness. Design/methodology/approach - This study uses a qualitative approach with a case study method, involving in-depth interviews with 17 students selected based on inclusion criteria. Interview questions were designed to examine the level of media literacy of students and its impact on the experience of digital loneliness. Findings and Discussion - The results of the study indicate that most students have a good understanding of media literacy, which helps them navigate information in digital media more critically. However, digital loneliness remains a challenge that affects their mental health, with effects on anxiety, stress, and decreased academic productivity. Students who have better media literacy tend to be able to reduce feelings of digital loneliness through more meaningful content selection and interactions. Conclusion - Media literacy plays an important role in helping students overcome digital loneliness. It is hoped that educational institutions can improve media literacy through training and creating wider opportunities for direct social interaction. This will help students manage their use of social media wisely and support their emotional well-being.

The Shopping Behavior of Outsourced Employees at PT. Bukit Asam Tanjung Enim Yuhendra, Yuhendra; Gunarto, Muji; helmi, Sulaiman
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13350

This study aims to analyze the shopping behavior of outsourcing employees at PT. Bukit Asam Tanjung Enim, especially in terms of preferences, spending patterns, and the influence of the work environment on their shopping decisions. A qualitative approach is used to explore factors such as basic needs, lifestyle, and social pressures. The results of the study show that shopping behavior is influenced by fixed income, access to credit facilities, and promotions from digital platforms. This research provides important insights for local businesses to formulate relevant marketing strategies.

The Influence of Algorithm-Based Advertising on Social Media on Millennial Consumer Behavior Apriansyah, Ade; Gunarto, Muji; Helmi, Sulaiman
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13394

This study aims to analyze the influence of algorithm-based advertising on social media on millennial consumer behavior. Algorithm-based advertising uses consumer behavior data to present relevant content, so it has great potential to influence purchase decisions. This research was conducted with a quantitative approach through a survey of millennial respondents who actively use social media. The results showed that the relevance of ads, display frequency, and trust in social media platforms had a significant relationship with consumer behavior. Recommendations are given for the optimization of algorithm-based marketing strategies.

Facebook Tiktok and Instagram as a Marketing Tools and Branding Strategy for MSMEs Wulandari , Citra Mayu; Helmi, Sulaiman; Gunarto, Muji; Zinaida, Rahma Santhi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i1.11605

This study aims to analyze the social media performance of Pempek Sulthan and Pindang Agan Palembang on Instagram and TikTok platforms and evaluate the effectiveness of each platform in the context of MSME marketing and branding. Data were collected from the analysis of impressions, engagement rates, and follower growth over a certain period. The results show that TikTok generates a higher average daily impression than Instagram, with 833 impressions per day and 86% new followers, while Instagram records 499 impressions per day and 53% new followers. However, the engagement rate on both platforms is still low, below 1, indicating minimal follower engagement. In terms of growth performance, Instagram is superior in likes, comments, and views metrics compared to TikTok, although this comparison is influenced by the higher frequency of posting on Instagram. The SWOT analysis identifies the position of Pempek Sulthan and Pindang Agan in Quadrant I, indicating strength and readiness for expansion through a vertical integration strategy. The QSPM results emphasize the importance of monitoring platform performance to evaluate marketing effectiveness and determine future platform usage strategies.

Digital Marketing Strategies: An Analysis of the Influence of Social Media on Consumer Purchase Decisions Lestari, Feby Yulia; gunarto, Muji; Helmi, Sulaiman
East Asian Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v4i1.13391

This study aims to analyze the influence of digital marketing strategies through social media on consumer purchase decisions. The research method used is a quantitative approach with survey techniques. Data was collected through an online questionnaire from 200 respondents who actively used social media. The results of the study show that content elements, interaction and consumer trust have a significant influence on purchase decisions. This finding provides important implications for the Company to maximize the use of social media as the main marketing platform.

PKM for MSME Actors Through Creative Economy-Based Business Development and Digital Marketing in MSMEs Fostered by the Jambi Province Culture and Tourism Office Helmi, sulaiman; Ariana, Sunda; Gunarto, Muji; Sofyan, Yayan; Marina, Marina
International Journal of Community Service & Engagement Vol. 6 No. 1 (2025): International Journal of Community Service & Engagemen
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v6i1.2460

The main objective of Community Service (PKM) is to disseminate knowledge to the community around the University. In addition, the objective of Community Service (PKM) is to bring educational institutions closer to the community, so that universities can assist the government in accelerating the pace of the community's economy and preparing quality development cadres. The target of this Community Service (PKM) activity is counseling and training for Creative Economy Actors of UMKM in Jambi Province. This aims to increase the knowledge of the community and the benefits of this service can be received by Creative Economy Actors of UMKM. Digital marketing has been proven to provide various benefits, such as lower costs, wider market reach, and direct interaction with consumers

Co-Authors , Aliman Syahri ., Ikbal ., Trisninawati Achmad Kurniawan Ade Kemala Jaya, Ade Kemala ADELIA Adrian Afriansyah, A. Aldila, Tino Yose Ali, Nazlena Mohamad Andri Pranata Anggela, Nova Aninnas, Afina Annisa, Dian Apandi Apandi, Apandi Apriansyah, Ade Aprilianti, Monica Niken Aquina, Salsa Melania Aquina Aryasari, Devita Azizah, Isna Khorul Bakti Setyadi Bakti Setyadi Bakti Setyadi Bakti Setyadi, Bakti Setyadi Bimantoro, Muhammad Agung Corly, Fery Cristian, Andi Dany Supraja Darwin Dewi Astuti DEWI SARTIKA Dewi Sartika Dewi Sartika Dicky Zulkarnain Elpanso, Efan Fajari Illahiah, Dian Fallash, Andry Fitri, Septa Yunanda Fitriani, Rosha Fitriasuri Fitriasuri, Fitriasuri Gujarto, Muji Gustini, Emilia H. Mukran Roni, H. Mukran Hasana, Nadya Hasmawaty AR Hasmawaty, Hasmawaty Herdiansyah , M. Izman Herdiansyah, M. Izman Heriyanto Ilham Sidik Ilyas, Gunawan Bata Indriana, Dian Yulvia Irwan Septayuda Isnawijayani Jabir, Bastian Julita Julita Kurniasih, Ulfa Lena Mariska Leona, Tria Suciati Leriva, Ratu Tenny Lestari , Intan Fuji Lestari, Feby Yulia Lubis, Sri Wulandari Marina Fadilah Marina Marina Mariska, Lena Marmianti, Ayu Martha Wulandari Mellita , Dina Mellita, Dina Miftahul Huda Mohamad, Syed Ismail Syed Muji Gunarto Najmudin, Mohamad Napitupulu, Imelda Solagracia Paningrum , Destina Pranata, Andri Pranata, Riza Ramadhina, Shafira Fitri Rapita, Rapita Rianawati, Dian Riduan, M Riono, Riono Robetam Simanjuntak Rony, Zahara Tussoleha Rosa, Alkirma Rudi Yanto, Rudi Sabeli Aliya Samosir, Lidia Karunia May Saputra, Agus Adi Sartika , Dewi Sembiring, Rinawati Sendri, Sendri Septiani, Putri Shalsyabila, Minda Sharif, M. Amiruddin Sherwin, Nadya Sherwin Sholahuddin Simanjuntak, Robetama Situmorang, Maria Ernita Sulaiman Sulaiman Sunda Ariana, Sunda Suryani, Anggi Syah, Lin Yan Syahfitri, Bella Syed Ismail bin Syed Mohamad Syed Ismail bin Syed Mohammad Syed Ismail bin Syed Mohammad Syeis, Muhammad Tamamudin Thalia, RA Dinda Trievanni Chantika Trievanni, Trievanni Trisnawati Trisninawati Trisninawati, Trisninawati Wanggara, Iyangga Wati, Bungsu Widias Wedadjati , Ratna Sesotya Wedadjati, Ratna Sesotya Wiwin Agustian Wulandari , Citra Mayu Wulandari, Martha YAYAN SOFYAN Yuhendra Yuhendra Yusana, Yeva Zaid Amin, Zaid Zainal Abidin Zinaida, Rahma Santhi Zuhri, Aswan

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