Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

12.262

P-Index

This Author published in this journals

Sulaiman Helmi

Universitas Bina Darma, Indonesia

Author-ID : 6556886

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

Published : 99 Documents Claim Missing Document

Claim Missing Document

Articles

6 7 8 9 10

DIGITAL LITERACY MODEL TO IMPROVE THE MARKETING SKILLS OF MSME WOMEN WITH A COMMUNITY-BASED EDUCATIONAL APPROACH Helmi, Sulaiman; Setyadi, Bakti; Wedadjati, Ratna S.; AM, Muh. Asriadi; Yahya, Nurhidayah
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 1 (2025): Volume 9, Nomor 1, March 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i1.32670

This study uses a community-based approach to develop an educational model for digital literacy among MSME women. Employing a qualitative case study method with 15 informants from the Indonesian Muslim Entrepreneurs Association Palembang MSME Community, data was obtained through interviews and analyzed thematically. The findings, indicating that most female members have at least a high school education and less than five years of business experience, highlight challenges in digital literacy and marketing skills. These challenges, including difficulties in technology adoption and security concerns, underscore the necessity for initiatives to enhance digital literacy and marketing skills. A community-centric model is proposed, encompassing Digital Literacy Workshops, Mentor-Mentee Programs, Sharing Sessions, Best Practices, and Specific Skills Training, with interview conclusions serving as a basis for model design to elevate Marketing Skills effectively

EVOLVING TRENDS IN HUMAN RESOURCE MANAGEMENT RESEARCH WITHIN TOURISM: INSIGHTS FROM A BIBLIOMETRIC ANALYSIS Ariana, Sunda; Helmi, Sulaiman; Cahyadin, Malik; Dewi, Deshinta Arrova; Alqudah, Mashal Kasem
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 1 (2025): Volume 9, Nomor 1, March 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i1.35392

Human Resource Management (HRM) is a strategic approach to managing people effectively in tourism companies, providing a competitive edge. This study aims to reveal research trends from 2020 to 2022 through a bibliometric and content analysis of HRM-related articles in the tourism industry. A total of 1,086 Scopus-indexed articles were analyzed using R Studio with the bibliometric package. Key metrics such as countries, authors, and institutions contributing to HRM research were examined. The findings show that the United States and China were the most productive countries in article output, with Wang and Zhang identified as the most prolific authors and Netreported as the leading institution. Emerging themes and keywords were also identified, indicating significant areas of focus in HRM research. The results highlight that HRM remains a trending topic in the tourism sector, driven by its role in enhancing organizational performance. This study is one of the few to provide a comprehensive bibliometric analysis of HRM in tourism, offering insights into global research productivity and trends over three years. The findings have practical implications for both academia and industry, suggesting that future research should focus on specific HRM practices that can further improve competitiveness in the tourism sector. These insights can guide tourism companies in refining HRM strategies to enhance performance and adaptability.

CORRELATION OF ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT WITH EMPLOYEE PERFORMANCE Trisninawati, Trisninawati; Chantika, Trievanni; Sartika, Dewi; Helmi, Sulaiman; Sahrani, Shafrida
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.45982

This study aims to analyze the impact of organizational culture and work environment on employee performance, with job satisfaction as a mediating variable, at Information and Communication Technology Company. The background of the study stems from observed issues such as declining employee performance, high absenteeism, and inequality in facilities and organizational policies. Using a quantitative method with a causal-explanatory design, data were collected from 94 randomly selected employees through a structured questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (SEM-PLS) approach. The results show that both organizational culture and work environment significantly influence job satisfaction, which in turn mediates their effect on employee performance. Additionally, organizational culture and work environment each have a direct positive impact on performance. These findings emphasize the critical psychological role of job satisfaction in linking organizational conditions with productivity outcomes. The implication of this study is that companies, particularly in the ICT sector, can enhance employee performance by developing a strong organizational culture and improving both physical and social aspects of the work environment in a strategic and sustainable manner.

When Sustainability Backfires: A Dual-Path Model of Trust Erosion and Consumer Skepticism in Green Marketing Najmudin, Mohamad; Helmi, Sulaiman; Tamamudin; Rifqi, Husni Muhammad
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

The rapid expansion of sustainability marketing has increased the risk of greenwashing, raising urgent concerns about declining consumer trust and the effectiveness of environmental communication. As consumers become more environmentally aware, misleading green claims may not only fail to persuade but also actively undermine pro-environmental purchasing behavior. This study aims to examine how perceived greenwashing influences purchase intention by analyzing the mediating roles of consumer skepticism and brand trust, as well as the moderating role of environmental concern. Employing a quantitative, cross-sectional research design, data were collected through an online questionnaire from 340 adult consumers who had been exposed to environmental marketing claims. A purposive sampling technique was applied to ensure respondent relevance, and the data were analyzed using Partial Least Squares Structural Equation Modeling. The results demonstrate that perceived greenwashing significantly increases consumer skepticism and reduces brand trust, both of which mediate its negative effect on purchase intention. In addition, environmental concern strengthens these relationships, indicating that environmentally concerned consumers react more strongly to perceived inconsistencies in green claims. This study offers novelty by integrating signaling theory and attribution theory into a consumer-centric dual mediation model that explains why sustainability messaging can backfire when credibility is questioned. The findings provide important implications for marketers and policymakers by highlighting the need for credible, verifiable environmental communication and stronger governance of green marketing practices.

Sosialisasi Digital Marketing Bagi Usaha, Mikro, Kecil dan Menengah di area Sumatera Bagian Selatan Rasmila; Ade Kemala Jaya; Merrieayu Puspita Hannah; Sulaiman Helmi; Leli Halimah; Muh Asriadi; Masayu Siti Fatimah; Ve Rinda Febrika Aulia
Jurnal Pengabdian Masyarakat Information Technology Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat Information Technology - September 2025
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/0bbetb62

Perkembangan teknologi digital telah mengubah pola pemasaran produk secara signifikan, namun sebagian besar pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di sekitar Universitas Bina Darma Palembang masih belum mampu memanfaatkan pemasaran digital secara optimal. Kondisi ini disebabkan oleh rendahnya literasi digital, keterbatasan keterampilan dalam mengelola media sosial, serta minimnya pemahaman terhadap strategi branding digital, sehingga menghambat perluasan pasar dan daya saing usaha. Padahal, UMKM memiliki peran strategis dalam perekonomian nasional dan perlu didorong untuk beradaptasi dengan transformasi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam menerapkan strategi digital marketing, khususnya melalui pemanfaatan media sosial sebagai sarana promosi dan penguatan branding usaha. Metode pelaksanaan dilakukan secara partisipatif melalui beberapa tahapan, yaitu sosialisasi mengenai konsep dan manfaat digital marketing, pelatihan praktik pembuatan dan pengelolaan akun bisnis di media sosial, pendampingan pembuatan konten pemasaran, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap pemasaran digital, di mana sebagian besar pelaku UMKM mampu membuat dan mengelola akun bisnis secara mandiri serta menghasilkan konten promosi yang lebih menarik. Dengan demikian, kegiatan ini diharapkan dapat membantu UMKM meningkatkan jangkauan pasar dan daya saing usaha secara berkelanjutan di era digital.

IMPROVING THE IMPLEMENTATION OF THE PRIDE CULTURE AT UNIVERSITAS BINA DARMA USING PERSUASIVE TECHNOLOGY Amin, Zaid; Helmi, Sulaiman; Kusumadya, M. Agil
JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Vol 9, No 4 (2024)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/jipi.v9i4.9429

The concept of quality culture in higher education must go beyond surface-level slogans; it requires genuine alignment between internal stakeholders and institutional values. When this alignment weakens, employee commitment and organizational loyalty may decline, threatening long-term competitiveness. At Universitas Bina Darma (UBD), fostering a strong quality culture is essential. This study investigates the implementation of the PRIDE (Persistent, Responsive, Innovative, Disciplined, Excellent) quality culture at UBD and proposes strategies to enhance it through gamification. Using a mixed-methods approach, the research combines qualitative data from interviews and observations with quantitative analysis via Structural Equation Modeling (SEM). Gamification experiments are designed to promote engagement and adoption of PRIDE values, integrating persuasive technology and internal marketing theory. The study maps current practices, tests gamified interventions, and evaluates their impact on continuous improvement. Findings offer a measurable understanding of PRIDE culture execution and practical strategies for strengthening quality culture in higher education.

The Effect of Budget Planning, Budget Implementation, and Direct Expenditure on Budget Realization Mediated by Organizational Commitment putri, Gita Varina; Fitriasuri; Helmi, Sulaiman; Fransisca, Septiani
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8903

This study examines the effects of budget planning, budget implementation, and direct expenditure on budget realization, with organizational commitment as a mediating variable at the Social Service Office of Palembang City. Using a quantitative survey of 95 respondents selected through a census technique, data were analyzed with SEM-PLS. The findings show that budget planning and implementation positively and significantly influence budget realization, while direct expenditure has a negative effect. Organizational commitment mediates the relationship between planning, implementation, and realization. These results highlight that successful budget realization depends not only on technical processes but also on organizational commitment as a critical behavioral factor. Keywords: Budget Planning; Budget Implementation; Direct Expenditure; Organizational Commitment; Budget Realization

Optimizing the Role of Information Technology in Improving the Work Discipline of Language Center Employees Trisninawati; Zaid Amin; Sulaiman Helmi; Destina Paningrum
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4601

Employee discipline is a very important factor in achieving the desired organizational goals and needs to be evaluated and improved. This study aims to explain the optimization of the role of Information and Communication Technology (ICT) to improve employee work discipline at the Language Center of South Sumatra Province. The survey method was used in this study by taking a random sample of 10 respondents from the population of employees of the Language Center of South Sumatra Province who were selected by purposive sampling technique. The collected data were analyzed using descriptive statistical techniques and simple linear regression. The results of the study show that overall, the work discipline of employees at the South Sumatra Province Language Center is at a good level. However, several factors such as information technology capabilities, especially in optimizing the use of fingerprint attendance machines, work motivation, supervision, and work environment affect employee work discipline. This study recommends increasing work motivation and more effective supervision to improve employee work discipline by optimizing the use of information and communication technology that already exists at the Language Center of South Sumatra Province. Optimizing the use of information technology, especially in the use of fingerprint attendance machines, can significantly increase employee productivity and performance as well as improve the performance of the South Sumatra Province Language Center in providing better services to the community.

Changing User Behavior in Decisions to Share COVID-19 Misinformation: An Implicit Association Test Study Zaid Amin; Nazlena Mohamad Ali; Rahma Santhi Zinaida; Sulaiman Helmi
Jurnal Penelitian Pendidikan IPA Vol 10 No 1 (2024): January
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i1.4616

Making medical decisions while distracted when receiving COVID-19 misinformation can majorly impact a person's life and even lead to death. Blatantly sharing COVID-19 misinformation is a significant problem of human behavior that triggers a speed-up and acceleration in the propagation and diffusion of misinformation in social media. While the latest research has focused on understanding the psychological dimensions of this phenomenon, few studies have explored the role of selective exposure and technological prevention when a person considers sharing COVID-19 misinformation, primarily through an Implicit Association Test (IAT). Our study identified and intervened in the association of user exposure between misinformation and implicit truth evaluations by using the Implicit Association Test (IAT) with "Misinformation vs. Fact Information or Positive vs. Negative Wordsâ€, 38 from 150 participants were either exposed to misinformation headlines or actual new headline posts on stimulants, in the form of images. We then measured participants' implicit truth evaluations and self-reported perceived accuracies of actual and of misinformation headlines using the Visual Selective Attention System (VSAS). After intervening, participants exposed to fake news headlines had lower implicit truth evaluations and increased perceived accuracy. This implies that exposure to fake news headlines after the intervention with the VSAS system may have directly affected implicit evaluations and changed user behavior in sharing COVID-19 misinformation.

Co-Authors , Aliman Syahri ., Ikbal ., Trisninawati Achmad Kurniawan Ade Kemala Jaya Ade Kemala Jaya, Ade Kemala ADELIA Adrian Afriansyah, A. Aldila, Tino Yose Alqudah, Mashal Kasem Andri Pranata Anggela, Nova Aninnas, Afina Annisa, Dian Apandi Apandi, Apandi Apriansyah, Ade Aprilianti, Monica Niken Aquina, Salsa Melania Aquina Aryasari, Devita Azizah, Isna Khorul Bakti Setyadi Bakti Setyadi Bakti Setyadi Bakti Setyadi, Bakti Setyadi Bimantoro, Muhammad Agung Chantika, Trievanni Corly, Fery Cristian, Andi Dany Supraja Darwin Destina Paningrum Dewi Astuti Dewi Sartika DEWI SARTIKA Dewi Sartika Dewi, Deshinta Arrova Dicky Zulkarnain Elpanso, Efan Fajari Illahiah, Dian Fallash, Andry Fito, M. Fitri, Septa Yunanda Fitriani, Rosha Fitriasuri Fitriasuri, Fitriasuri Fransisca, Septiani Gujarto, Muji Gustini, Emilia H. Mukran Roni, H. Mukran Hasana, Nadya Hasmawaty AR Hasmawaty, Hasmawaty Herdiansyah , M. Izman Herdiansyah, M. Izman Heriyanto Ilham Sidik Ilyas, Gunawan Bata Indriana, Dian Yulvia Irwan Septayuda Isnawijayani Jabir, Bastian Julita Julita Kurniasih, Ulfa Kusumadya, M. Agil Leli Halimah Lena Mariska Leona, Tria Suciati Leriva, Ratu Tenny Lestari , Intan Fuji Lestari, Feby Yulia Lubis, Sri Wulandari Malik Cahyadin Marina Fadilah Marina Marina Mariska, Lena Marmianti, Ayu Martha Wulandari Masayu Siti Fatimah Mellita , Dina Mellita, Dina Merrieayu Puspita Hannah Miftahul Huda Mohamad, Syed Ismail Syed Muh. Asriadi AM Muji Gunarto Najmudin, Mohamad Napitupulu, Imelda Solagracia Nazlena Mohamad Ali Noviardy, Andrian Pranata, Andri Pranata, Riza Putri, Gita Varina Rahma Santhi Zinaida Ramadhina, Shafira Fitri Rapita, Rapita Rasmila Rianawati, Dian Riduan, M Rifqi, Husni Muhammad Riono, Riono Robetam Simanjuntak Rony, Zahara Tussoleha Rosa, Alkirma Rudi Yanto, Rudi Sabeli Aliya Samosir, Lidia Karunia May Saputra, Agus Adi Sartika , Dewi Sembiring, Rinawati Sendri, Sendri Septiani, Putri Shafrida Sahrani, Shafrida Shalsyabila, Minda Sharif, M. Amiruddin Sherwin, Nadya Sherwin Sholahuddin Simanjuntak, Robetama Situmorang, Maria Ernita Sulaiman Sulaiman Sunda Ariana, Sunda Suryani, Anggi Syah, Lin Yan Syahfitri, Bella Syed Ismail bin Syed Mohamad Syed Ismail bin Syed Mohammad Syed Ismail bin Syed Mohammad Syeis, Muhammad Tamamudin Thalia, RA Dinda Trievanni Chantika Trievanni, Trievanni Trisnawati Trisninawati Trisninawati Trisninawati, Trisninawati Ve Rinda Febrika Aulia Wanggara, Iyangga Wati, Bungsu Widias Wedadjati , Ratna Sesotya Wedadjati, Ratna S. Wedadjati, Ratna Sesotya Wiwin Agustian Wulandari , Citra Mayu Wulandari, Martha Yahya, Nurhidayah YAYAN SOFYAN Yuhendra Yuhendra Yusana, Yeva Zaid Amin Zaid Amin, Zaid Zainal Abidin Zinaida, Rahma Santhi Zuhri, Aswan

Title

Found 99 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 99 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 99 Documents
Search