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Sulaiman Helmi

Universitas Bina Darma, Indonesia

Author-ID : 6556886

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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The Influence of Employee Engagement and Work Environment on Employee Performance at PT. Agronusa Alam Perkasa Thalia, RA Dinda; Aliya, Sabeli; Gunarto, Muji; Helmi, Sulaiman
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to investigate the influence of Employee Engagement and Work Environment on Employee Performance at PT Agronusa Alam Perkasa, an oil palm plantation company. Data was obtained through surveys and interviews with company employees. The data analysis technique used was multiple linear regression. The results showed that Employee Engagement has a positive, although not statistically significant, influence on Employee Performance. In contrast, Work Environment has a significant positive influence on Employee Performance. This indicates that aspects of a conducive work environment, such as good lighting and noise, play an important role in improving employee performance. Therefore, companies need to pay greater attention to improving the Work Environment as a strategy to improve employee performance. The limitation of this study is that it does not consider other factors that may affect employee performance. Future research should include these additional factors to gain a more comprehensive understanding of the factors.

PENGARUH LITERASI KEUANGAN, GAYA HIDUP, DAN KEMAMPUAN AKADEMIK TERHADAP PENGELOLAAN KEUANGAN MAHASISWA DENGAN FINANCIAL ATTITUDE SEBAGAI VARIABEL MEDIASI Septiani, Putri; helmi, sulaiman
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18250

This research highlights the importance of student financial management which is influenced by financial literacy, lifestyle, and academic ability, with financial attitude as mediation. Using a quantitative method based on SEM-PLS in undergraduate students, the results of the study show that financial literacy and academic ability have a significant effect on financial management through financial attitude, while consumptive lifestyles tend to be weakening. It is recommended that students improve their literacy and positive financial attitudes and control their lifestyle, while universities can support through financial education programs. The limitation of the study lies in the sample that only includes Bina Darma University.

The Effect of Incentives, Work Motivation and Work Environment on Employee Performance at PT Telang Agro Mandiri Wati, Bungsu Widias; Helmi, Sulaiman; Trisninawati, Trisninawati; Noviardy, Andrian
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3013

This study aims to analyze the influence of incentives, work motivation, and work environment on employee performance at PT. Telang Agro Mandiri. The background of this study is the importance of optimizing human resources by providing incentives and enhancing work motivation to support employee productivity. The study employs a quantitative approach, administering a survey to 102 employees. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares (PLS). The study's results indicate that incentives and work motivation significantly affect employee performance, whereas the work environment does not. These findings confirm that at PT. Telang Agro Mandiri, incentives, and work motivation are the primary factors in driving performance, while the work environment has not yet had a tangible impact. This study contributes to management in developing more targeted and effective human resource policies.

Strategi Pemasaran Hijau untuk Pangan dan Perilaku Konsumen Berkelanjutan pada UMKM Karangan Jaya Fito, M.; Sulaiman Helmi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i2.7850

The shift in Indonesian consumption patterns towards health, food quality, and environmental sustainability has opened market opportunities for green products such as hydroponic vegetables. This research aims to analyze the implementation of green marketing strategies and their influence on sustainable consumer behavior at Karangan Jaya Hydroponics SME, a hydroponic vegetable producer in Palembang. Using a descriptive qualitative case study method, data were collected through observation, interviews, and documentation from business owners and consumers. The findings indicate that the SME has applied several core principles of green marketing, particularly in terms of product quality (green product), through pesticide-free hydroponic cultivation with controlled water quality. Promotion is conducted primarily via WhatsApp with an educational approach, which helps build consumer trust (green trust). Consumer behavior shows a sustainable purchasing pattern influenced by perceptions of hygiene, health safety, and product freshness. However, constraints include unstable production, limited digital promotion, and the use of non-eco-friendly plastic packaging. This study concludes that while the SME has successfully built trust and implemented basic green marketing, optimization is required in production management, digital promotion, and eco-friendly packaging to enhance marketing effectiveness and support the transition to a fully sustainable business.

Pengaruh Digital Leadership Terhadap Efisiensi Kinerja Dimediasi Oleh Digitalisasi Layanan Di Bea Dan Cukai Tmp B Palembang Wulandari, Sinta; Helmi, Sulaiman
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4123

This study aims to analyze the effect of digital leadership on performance efficiency mediated by service digitalization at Bea dan Cukai TMP B Palembang. Digital transformation in public organizations requires leadership capable of directing the effective use of technology to enhance organizational performance. This research employs a quantitative approach using a survey method by distributing questionnaires to 47 employees of Bea dan Cukai TMP B Palembang. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that digital leadership has a positive and significant effect on service digitalization and performance efficiency. Furthermore, service digitalization is proven to act as a mediating variable that strengthens the influence of digital leadership on performance efficiency. These findings emphasize that the success of improving performance efficiency in public institutions largely depends on digital leadership supported by the optimal implementation of technology-based services.

DIGITAL LITERACY MODEL TO IMPROVE THE MARKETING SKILLS OF MSME WOMEN WITH A COMMUNITY-BASED EDUCATIONAL APPROACH Helmi, Sulaiman; Setyadi, Bakti; Wedadjati, Ratna S.; AM, Muh. Asriadi; Yahya, Nurhidayah
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 1 (2025): Volume 9, Nomor 1, March 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i1.32670

This study uses a community-based approach to develop an educational model for digital literacy among MSME women. Employing a qualitative case study method with 15 informants from the Indonesian Muslim Entrepreneurs Association Palembang MSME Community, data was obtained through interviews and analyzed thematically. The findings, indicating that most female members have at least a high school education and less than five years of business experience, highlight challenges in digital literacy and marketing skills. These challenges, including difficulties in technology adoption and security concerns, underscore the necessity for initiatives to enhance digital literacy and marketing skills. A community-centric model is proposed, encompassing Digital Literacy Workshops, Mentor-Mentee Programs, Sharing Sessions, Best Practices, and Specific Skills Training, with interview conclusions serving as a basis for model design to elevate Marketing Skills effectively

EVOLVING TRENDS IN HUMAN RESOURCE MANAGEMENT RESEARCH WITHIN TOURISM: INSIGHTS FROM A BIBLIOMETRIC ANALYSIS Ariana, Sunda; Helmi, Sulaiman; Cahyadin, Malik; Dewi, Deshinta Arrova; Alqudah, Mashal Kasem
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 1 (2025): Volume 9, Nomor 1, March 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i1.35392

Human Resource Management (HRM) is a strategic approach to managing people effectively in tourism companies, providing a competitive edge. This study aims to reveal research trends from 2020 to 2022 through a bibliometric and content analysis of HRM-related articles in the tourism industry. A total of 1,086 Scopus-indexed articles were analyzed using R Studio with the bibliometric package. Key metrics such as countries, authors, and institutions contributing to HRM research were examined. The findings show that the United States and China were the most productive countries in article output, with Wang and Zhang identified as the most prolific authors and Netreported as the leading institution. Emerging themes and keywords were also identified, indicating significant areas of focus in HRM research. The results highlight that HRM remains a trending topic in the tourism sector, driven by its role in enhancing organizational performance. This study is one of the few to provide a comprehensive bibliometric analysis of HRM in tourism, offering insights into global research productivity and trends over three years. The findings have practical implications for both academia and industry, suggesting that future research should focus on specific HRM practices that can further improve competitiveness in the tourism sector. These insights can guide tourism companies in refining HRM strategies to enhance performance and adaptability.

CORRELATION OF ORGANIZATIONAL CULTURE AND WORK ENVIRONMENT WITH EMPLOYEE PERFORMANCE Trisninawati, Trisninawati; Chantika, Trievanni; Sartika, Dewi; Helmi, Sulaiman; Sahrani, Shafrida
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.45982

This study aims to analyze the impact of organizational culture and work environment on employee performance, with job satisfaction as a mediating variable, at Information and Communication Technology Company. The background of the study stems from observed issues such as declining employee performance, high absenteeism, and inequality in facilities and organizational policies. Using a quantitative method with a causal-explanatory design, data were collected from 94 randomly selected employees through a structured questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (SEM-PLS) approach. The results show that both organizational culture and work environment significantly influence job satisfaction, which in turn mediates their effect on employee performance. Additionally, organizational culture and work environment each have a direct positive impact on performance. These findings emphasize the critical psychological role of job satisfaction in linking organizational conditions with productivity outcomes. The implication of this study is that companies, particularly in the ICT sector, can enhance employee performance by developing a strong organizational culture and improving both physical and social aspects of the work environment in a strategic and sustainable manner.

When Sustainability Backfires: A Dual-Path Model of Trust Erosion and Consumer Skepticism in Green Marketing Najmudin, Mohamad; Helmi, Sulaiman; Tamamudin; Rifqi, Husni Muhammad
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

The rapid expansion of sustainability marketing has increased the risk of greenwashing, raising urgent concerns about declining consumer trust and the effectiveness of environmental communication. As consumers become more environmentally aware, misleading green claims may not only fail to persuade but also actively undermine pro-environmental purchasing behavior. This study aims to examine how perceived greenwashing influences purchase intention by analyzing the mediating roles of consumer skepticism and brand trust, as well as the moderating role of environmental concern. Employing a quantitative, cross-sectional research design, data were collected through an online questionnaire from 340 adult consumers who had been exposed to environmental marketing claims. A purposive sampling technique was applied to ensure respondent relevance, and the data were analyzed using Partial Least Squares Structural Equation Modeling. The results demonstrate that perceived greenwashing significantly increases consumer skepticism and reduces brand trust, both of which mediate its negative effect on purchase intention. In addition, environmental concern strengthens these relationships, indicating that environmentally concerned consumers react more strongly to perceived inconsistencies in green claims. This study offers novelty by integrating signaling theory and attribution theory into a consumer-centric dual mediation model that explains why sustainability messaging can backfire when credibility is questioned. The findings provide important implications for marketers and policymakers by highlighting the need for credible, verifiable environmental communication and stronger governance of green marketing practices.

Sosialisasi Digital Marketing Bagi Usaha, Mikro, Kecil dan Menengah di area Sumatera Bagian Selatan Rasmila; Ade Kemala Jaya; Merrieayu Puspita Hannah; Sulaiman Helmi; Leli Halimah; Muh Asriadi; Masayu Siti Fatimah; Ve Rinda Febrika Aulia
Jurnal Pengabdian Masyarakat Information Technology Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat Information Technology - September 2025
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/0bbetb62

Perkembangan teknologi digital telah mengubah pola pemasaran produk secara signifikan, namun sebagian besar pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di sekitar Universitas Bina Darma Palembang masih belum mampu memanfaatkan pemasaran digital secara optimal. Kondisi ini disebabkan oleh rendahnya literasi digital, keterbatasan keterampilan dalam mengelola media sosial, serta minimnya pemahaman terhadap strategi branding digital, sehingga menghambat perluasan pasar dan daya saing usaha. Padahal, UMKM memiliki peran strategis dalam perekonomian nasional dan perlu didorong untuk beradaptasi dengan transformasi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam menerapkan strategi digital marketing, khususnya melalui pemanfaatan media sosial sebagai sarana promosi dan penguatan branding usaha. Metode pelaksanaan dilakukan secara partisipatif melalui beberapa tahapan, yaitu sosialisasi mengenai konsep dan manfaat digital marketing, pelatihan praktik pembuatan dan pengelolaan akun bisnis di media sosial, pendampingan pembuatan konten pemasaran, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap pemasaran digital, di mana sebagian besar pelaku UMKM mampu membuat dan mengelola akun bisnis secara mandiri serta menghasilkan konten promosi yang lebih menarik. Dengan demikian, kegiatan ini diharapkan dapat membantu UMKM meningkatkan jangkauan pasar dan daya saing usaha secara berkelanjutan di era digital.

Co-Authors , Aliman Syahri ., Ikbal ., Trisninawati Abrar Hibatullah Hisyam Achmad Kurniawan Ade Kemala Jaya Ade Kemala Jaya, Ade Kemala ADELIA Adrian Afriansyah, A. Aldila, Tino Yose Ali, Nazlena Mohamad Alqudah, Mashal Kasem Andri Pranata Anggela, Nova Aninnas, Afina Annisa, Dian Apandi Apandi, Apandi Apriansyah, Ade Aprilianti, Monica Niken Aquina, Salsa Melania Aquina Aryasari, Devita Azizah, Isna Khorul Bakti Setyadi Bakti Setyadi Bakti Setyadi Bakti Setyadi, Bakti Setyadi Bimantoro, Muhammad Agung Chantika, Trievanni Corly, Fery Cristian, Andi Dany Supraja Darwin Dewi Astuti Dewi Sartika DEWI SARTIKA Dewi Sartika Dewi, Deshinta Arrova Dicky Zulkarnain Elpanso, Efan Fajari Illahiah, Dian Fallash, Andry Fito, M. Fitri, Septa Yunanda Fitriani, Rosha Fitriasuri Fitriasuri, Fitriasuri Gujarto, Muji Gustini, Emilia H. Mukran Roni, H. Mukran Hasana, Nadya Hasmawaty AR Hasmawaty, Hasmawaty Herdiansyah , M. Izman Herdiansyah, M. Izman Heriyanto Ilham Sidik Ilyas, Gunawan Bata Indriana, Dian Yulvia Irwan Septayuda Isnawijayani Jabir, Bastian Julita Julita Kurniasih, Ulfa Kusumadya, M. Agil Leli Halimah Lena Mariska Leona, Tria Suciati Leriva, Ratu Tenny Lestari , Intan Fuji Lestari, Feby Yulia Lubis, Sri Wulandari Malik Cahyadin Marina Fadilah Marina Marina Mariska, Lena Marmianti, Ayu Martha Wulandari Masayu Siti Fatimah Mellita , Dina Mellita, Dina Merrieayu Puspita Hannah Miftahul Huda Mohamad, Syed Ismail Syed Muh. Asriadi AM Muji Gunarto Najmudin, Mohamad Napitupulu, Imelda Solagracia Noviardy, Andrian Paningrum , Destina Pranata, Andri Pranata, Riza Ramadhina, Shafira Fitri Rapita, Rapita Rasmila Rianawati, Dian Riduan, M Rifqi, Husni Muhammad Riono, Riono Robetam Simanjuntak Rony, Zahara Tussoleha Rosa, Alkirma Rudi Yanto, Rudi Sabeli Aliya Samosir, Lidia Karunia May Saputra, Agus Adi Sartika , Dewi Sembiring, Rinawati Sendri, Sendri Septiani, Putri Shafrida Sahrani, Shafrida Shalsyabila, Minda Sharif, M. Amiruddin Sherwin, Nadya Sherwin Sholahuddin Simanjuntak, Robetama Sinta Wulandari Situmorang, Maria Ernita Sulaiman Sulaiman Sunda Ariana, Sunda Suryani, Anggi Syah, Lin Yan Syahfitri, Bella Syed Ismail bin Syed Mohamad Syed Ismail bin Syed Mohammad Syed Ismail bin Syed Mohammad Syeis, Muhammad Tamamudin Thalia, RA Dinda Trievanni Chantika Trievanni, Trievanni Trisnawati Trisninawati Trisninawati, Trisninawati Ve Rinda Febrika Aulia Wanggara, Iyangga Wati, Bungsu Widias Wedadjati , Ratna Sesotya Wedadjati, Ratna S. Wedadjati, Ratna Sesotya Wiwin Agustian Wulandari , Citra Mayu Wulandari, Martha Yahya, Nurhidayah YAYAN SOFYAN Yuhendra Yuhendra Yusana, Yeva Zaid Amin, Zaid Zainal Abidin Zinaida, Rahma Santhi Zuhri, Aswan

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