Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

11.225

P-Index

This Author published in this journals

Sulaiman Helmi

Universitas Bina Darma, Indonesia

Author-ID : 6556886

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

Published : 92 Documents Claim Missing Document

Claim Missing Document

Articles

3 4 5 6 7

The Influence of Customer Experience and Brand Trust on Repurchase Intentions by Moderating Sales Promotions at PT Wika Beton Region II Aldila, Tino Yose; Helmi, Sulaiman; Fitriasuri; Mellita, Dina
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.467

Priority in government development programs is an opportunity for construction companies to increase sales. However, in practice, PT Wika Beton Wilayah II Palembang City, as a leading construction company, has failed to get new projects. This study aims to determine and analyze the effect of customer experience and brand trust on repurchase intention with moderation of sales promotion. The research was conducted using quantitative methods through SEM-PLS analysis, sourced from questionnaires distributed to 49 respondents. Respondents are customers of PT Wika Beton Region II Palembang City who have made purchases more than once. The results of the study are expected to reveal that customer experience and brand trust can influence customer repurchase intention moderated by sales promotion. The predicted influence is a significant favorable influence, both partially and simultaneously. The results of this study are expected to be used as a reference for the formulation of marketing strategy formulation strategies for policymakers in the company.

The Effect of Organizational Culture and Work Environment on Employee Performance Mediated by Job Satisfaction Trievanni Chantika; Sulaiman Helmi; Muji Gunarto; Fitriasuri
Indonesian Journal of Business Analytics Vol. 5 No. 1 (2025): February 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i1.13288

This study aims to analyze the impact of organizational culture and work environment on employee performance, with job satisfaction as a mediating variable, at PT XX. The research addresses issues such as declining employee performance, high absenteeism, and inequalities in facilities and policies. Using a quantitative approach with causal explanatory design, data were collected from 94 employees through a Google Form-based questionnaire. The results show that organizational culture and work environment significantly influence job satisfaction, which in turn affects employee performance. Organizational culture and work environment positively contribute to performance, with job satisfaction acting as a key factor in improving employee productivity. This study highlights the importance of enhancing organizational culture and work environment to optimize performance.

Pengaruh Disiplin, Motivasi dan Kompensasi Terhadap Kinerja Pegawai Unit Pelaksana Teknis Badan Samsat Iii Syahfitri, Bella; Hasmawaty, Hasmawaty; Helmi, Sulaiman; Fitriasuri, Fitriasuri
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4466

Pencapaian tujuan perusahaan sangat erat kaitannya dengan seluruh karyawan tanpa terkecuali. Oleh karena itu, suatu perusahaan harus mengelola sumber daya manusia untuk mencapai tujuan yang diharapkan. Kinerja karyawan dipengaruhi oleh berbagai faktor termasuk disiplin, motivasi, dan kompensasi yang diterima. Tujuan penelitian ini yakni untuk mengetahui dan menganalisa pengaruh disiplin, motivasi dan kompensasi terhadap kinerja Pegawai Unit Pelaksana Teknis Badan (UPTB) SAMSAT Kota Palembang III, metode yang digunakan. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif dengan pendekatan cross sectional, sumber data primer pada penelitian ini adalah diperoleh melalui kuesioner, populasi pada penelitian ini adalah pegawai honorer UPTB SAMSAT Kota Palembang III, sampel dalam penelitian adalah seluruh pegawai honorer UPTB SAMSAT Kota Palembang III, yang berjumlah 40 orang Hasil penelitian menunjukkan bahwa Disiplin, motivasi, dan kompensasi secara simultan berpengaruh signifikan terhadap kinerja pegawai Unit Pelaksana Teknis (UPTB) SAMSAT Kota Palembang III, disiplin seecara parsial berpengaruh signifikan terhadap kinerja Pegawai Unit Pelaksana Teknis Badan (UPTB) SAMSAT Kota Palembang III. Motivasi secara parsial berpengaruh signifikan terhadap kinerja Pegawai Unit Pelaksana Teknis Badan (UPTB) SAMSAT Kota Palembang III. Kompensasi berpengaruh signifikan terhadap kinerja Pegawai Unit Pelaksana Teknis Badan (UPTB) SAMSAT Kota Palembang III Kata kunci : disiplin, motivasi, kompensasi, kinerja pegawai

Pengaruh Gaya Kepemimpinan Transformasional, Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan PT Kereta Api Indonesia (Persero) Divisi Regional III Palembang Hasana, Nadya; Helmi, Sulaiman
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5494

Kinerja karyawan mempunyai peran penting pada suatu perusahaan, dikarenakan keberhasilan perusahaan untuk mencapai visi, misi, dan tujuannya ditetapkan oleh kinerja karyawan dari perusahaan itu sendiri. Penelitian ini bertujuan untuk menganalisis dn memberi bukti empiris mengenai pengaruh gaya kepemimpinan transformasional, motivasi kerja dan disiplin kerja terhadap kinerja karyawan PT Kereta Api Indonesia (Persero) DIVRE III Palembang. Sampel penelitian yaitu 35 orang karyawan PT Kereta Api Indonesia (Persero) DIVRE III Palembang. Analisis data menggunakan Structural Equation Modelling (SEM) dengan menggunakan software Smart PLS versi 3.2.9. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional berpengaruh negatif dan tidak signifikan terhadap kinerja karyawan. Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Disiplin kerja berpengaruh positif dan signifkan terhadap kinerja karyawan. Kepemimpinan transformasional, motivasi kerja dan disiplin kerja berpengaruh positif dan signifikan secara simultan terhadap kinerja karyawan.

The Influence of the Marketing Mix on Purchase Decisions Mediated by Buyer Satisfaction (Case Study of PT Wijaya Karya Beton, Tbk – Palembang Sales Area) Riono, Riono; Helmi, Sulaiman
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5384

The importance of this research lies in the in-depth understanding of how marketing mix factors affect consumer purchasing decisions through the intermediary of buyer satisfaction. The purpose of this study was to analyze the relationship between product, price, place, promotion, buyer satisfaction, and purchase decisions, as well as examine the mediating role of buyer satisfaction in the relationship between marketing mix and purchasing decisions. This research method involves collecting data through a survey of respondents who are consumers of PT Wijaya Karya Beton, Tbk in the sales area of Palembang. The findings indicate that the marketing mix has a significant influence on purchasing decisions, with buyer satisfaction mediating the relationship between these variables. In conclusion, this study confirms the importance of the marketing mix in shaping purchasing decisions, as well as explains the mediating role played by buyer satisfaction in this relationship. These findings provide strategic implications for companies in designing more effective marketing strategies, taking into account the critical role of buyer satisfaction as an intermediary between marketing mix and purchasing decisions

The influence of promotion and service quality on customer satisfaction is mediated by the purchase decision at Pt Wijaya Karya Beton (Persero) Sales Area II Saputra, Agus Adi; Helmi, Sulaiman; Fitriasuri; Mellita, Dina
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.466

Companies in the construction sector are currently faced with an era of very fierce competition, the right marketing strategy is needed to increase market share. PT Wika Beton Sales Region II Palembang City as a large company is considered to have not maximized its performance in influencing the purchase decisions of its customers. This study aims to find out and analyze the influence of promotion and service quality on customer satisfaction mediated by purchase decisions. The research was conducted using a quantitative method through SEM-PLS analysis, sourced from a questionnaire distributed to 85 respondents. The respondents are customers of PT Wika Beton Sales Region II Palembang City who have made the least number of purchases. The results of the study are expected to reveal that the promotion program and the quality of service provided by the company can increase customer satisfaction in every purchase decision made. The expected influence is a significant positive influence, both partially and simultaneously. The results of this study are expected to be used as a reference for companies in formulating the most optimal marketing strategy in increasing sales in a sustainable manner.

The Role of Social Media in Influencing Generation Z's Shopee Food Purchase Decisions in Palembang City Pranata, Riza; Gunarto, Muji; Helmi, Sulaiman
Sinergi International Journal of Communication Sciences Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i3.395

This study aims to analyze the influence of social media on the purchasing decisions of Generation Z in the city of Palembang, especially on food delivery services such as Shopee Food. Social media, which has become an integral part of Gen Z's life, plays an important role in shaping consumer purchasing decisions, especially through content that includes promotions, consumer reviews, and influencer recommendations. This study uses a qualitative approach with a case study design, where data is collected through in-depth interviews with Generation Z consumers, Shopee Food business actors, and digital marketing experts. The results of the study show that social media content, such as discount promos, influencer recommendations, and content personalization, has a big influence on purchasing decisions. In addition, the ease of use of the application, menu variety, and service quality are the main supporting factors in choosing Shopee Food services. This research suggests that Shopee Food continues to utilize social media as the main marketing strategy to reach consumers, while adapting their marketing approach to the needs and preferences of consumers in the city of Palembang to maintain competitiveness.

Tantangan Dan Peluang Digitalisasi Sistem Perpajakan Di Negara Berkembang Jaya, Ade Kemala; Corly, Fery; Ariana, Sunda; Trisninawati, Trisninawati; Helmi, Sulaiman; Fitriasuri, Fitriasuri
MBIA Vol. 24 No. 1 (2025): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/bgqf1t66

The modernization of tax administration through digital transformation has become a vital approach to improving the effectiveness of tax systems and encouraging greater taxpayer compliance. This research examines the practical applications of digital tax initiatives, specifically the utilization of technology-enabled administrative tools and the potential integration of digital carbon taxation in combating climate change. It also emphasizes the role of digitalization in advancing Sustainable Development Goals (SDGs), particularly SDG 16.6 (effective, accountable, and transparent institutions) and SDG 17.1 (strengthening domestic resource mobilization). Employing a descriptive analysis approach with thematic coding of various case studies and international reports, the findings reveal that comprehensive digitalization of tax systems can increase tax revenues in developing countries by billions of dollars annually. The study recommends further research on the role of artificial intelligence (AI) in tax auditing and its potential effects on the tax systems of small island nations. Keywords: digital transformation, tax administration, digital tax, tax compliance, SDGs Abstrak Transformasi digital dalam administrasi perpajakan menjadi fokus utama untuk meningkatkan efisiensi sistem pajak dan kepatuhan wajib pajak. Studi ini mengeksplorasi implikasi praktis dari strategi digitalisasi perpajakan, termasuk implementasi sistem administrasi berbasis teknologi, serta potensi penerapan pajak karbon digital dalam konteks perubahan iklim. Studi ini juga menyoroti kontribusi digitalisasi terhadap pencapaian target Sustainable Development Goals (SDGs) 16.6 dan 17.1. Dengan pendekatan analisis deskriptif menggunakan metode coding tematik terhadap berbagai studi kasus dan laporan internasional, temuan menunjukkan bahwa implementasi penuh digitalisasi perpajakan dapat meningkatkan penerimaan pajak negara berkembang hingga miliaran dolar setiap tahun. Penelitian lebih lanjut direkomendasikan untuk mengkaji pengaruh artificial intelligence (AI) dalam proses audit pajak dan dampaknya terhadap sistem perpajakan di negara kepulauan kecil. Kata kunci: transformasi digital, administrasi pajak, pajak digital, kepatuhan pajak, SDGs

Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Loyalitas dengan Kepuasan Sebagai Variabel Intervening Tamamudin; Sulaiman Helmi
Journal Of Islamic Economics And Finance Vol 5 No 1 (2025): Vol. 5 No. 1 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jief.v5i1.10662

The increasing intensity of business competition requires companies to continually innovate and prioritize customer satisfaction to foster long-term loyalty. This study aims to analyze the effect of store atmosphere and service quality on customer loyalty, with customer satisfaction as an intervening variable. This research employs a quantitative approach using a survey method, with data collected from 96 respondents through accidental sampling. Path analysis was utilized for data analysis using SPSS 23. The findings reveal that store atmosphere has a direct influence on both customer satisfaction and loyalty. In contrast, service quality does not significantly affect customer satisfaction but does directly impact customer loyalty. Furthermore, customer satisfaction does not directly influence loyalty but mediates the relationship between store atmosphere and customer loyalty. These results highlight the strategic importance of creating a positive store atmosphere to enhance shopping experiences and build emotional connections with customers. While service quality remains crucial, its impact on loyalty appears to be more direct than mediated through satisfaction. The study recommends that retail businesses focus on improving store atmosphere as a core component of their marketing strategy.

The Influence of Influencer Marketing, Content Marketing, and Online Advertising on Skincare Product Purchase Decisions on the Tiktok Application (Case Study on Palembang City Students) Afriansyah, A.; Helmi, Sulaiman; Trisninawati, Trisninawati; Roni, Mukran
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11088

This study aims to analyze the influence of Influencer Marketing, Content Marketing, and Online Advertising on the purchase decision of skincare products on the TikTok application, with a focus on students in the city of Palembang. Using quantitative methods and accidental sampling techniques from a population of 80 people, the data was collected through questionnaires and analyzed using SEM-Smart-PLS 3.0 for Windows. The findings of the study show that Influencer Marketing has a positive but insignificant effect, while Content Marketing and Online Advertising have a positive and significant influence on purchase decisions. Simultaneously, these three variables influenced the purchase decision with an R Square value of 0.841, indicating that 84.1% of the purchase decision variables could be explained by these three factors.

Co-Authors , Aliman Syahri ., Ikbal ., Trisninawati Achmad Kurniawan Ade Kemala Jaya, Ade Kemala ADELIA Adrian Afriansyah, A. Aldila, Tino Yose Ali, Nazlena Mohamad Andri Pranata Anggela, Nova Aninnas, Afina Annisa, Dian Apandi Apandi, Apandi Apriansyah, Ade Aprilianti, Monica Niken Aquina, Salsa Melania Aquina Aryasari, Devita Azizah, Isna Khorul Bakti Setyadi Bakti Setyadi Bakti Setyadi Bakti Setyadi, Bakti Setyadi Bimantoro, Muhammad Agung Corly, Fery Cristian, Andi Dany Supraja Darwin Dewi Astuti Dewi Sartika DEWI SARTIKA Dewi Sartika Dicky Zulkarnain Elpanso, Efan Fajari Illahiah, Dian Fallash, Andry Fitri, Septa Yunanda Fitriani, Rosha Fitriasuri Fitriasuri, Fitriasuri Gujarto, Muji Gustini, Emilia H. Mukran Roni, H. Mukran Hasana, Nadya Hasmawaty AR Hasmawaty, Hasmawaty Herdiansyah , M. Izman Herdiansyah, M. Izman Heriyanto Ilham Sidik Ilyas, Gunawan Bata Indriana, Dian Yulvia Irwan Septayuda Isnawijayani Jabir, Bastian Julita Julita Kurniasih, Ulfa Lena Mariska Leona, Tria Suciati Leriva, Ratu Tenny Lestari , Intan Fuji Lestari, Feby Yulia Lubis, Sri Wulandari Marina Fadilah Marina Marina Mariska, Lena Marmianti, Ayu Martha Wulandari Mellita , Dina Mellita, Dina Miftahul Huda Mohamad, Syed Ismail Syed Muji Gunarto Najmudin, Mohamad Napitupulu, Imelda Solagracia Paningrum , Destina Pranata, Andri Pranata, Riza Ramadhina, Shafira Fitri Rapita, Rapita Rianawati, Dian Riduan, M Riono, Riono Robetam Simanjuntak Rony, Zahara Tussoleha Rosa, Alkirma Rudi Yanto, Rudi Sabeli Aliya Samosir, Lidia Karunia May Saputra, Agus Adi Sartika , Dewi Sembiring, Rinawati Sendri, Sendri Septiani, Putri Shalsyabila, Minda Sharif, M. Amiruddin Sherwin, Nadya Sherwin Sholahuddin Simanjuntak, Robetama Situmorang, Maria Ernita Sulaiman Sulaiman Sunda Ariana, Sunda Suryani, Anggi Syah, Lin Yan Syahfitri, Bella Syed Ismail bin Syed Mohamad Syed Ismail bin Syed Mohammad Syed Ismail bin Syed Mohammad Syeis, Muhammad Tamamudin Thalia, RA Dinda Trievanni Chantika Trievanni, Trievanni Trisnawati Trisninawati Trisninawati, Trisninawati Wanggara, Iyangga Wati, Bungsu Widias Wedadjati , Ratna Sesotya Wedadjati, Ratna Sesotya Wiwin Agustian Wulandari , Citra Mayu Wulandari, Martha YAYAN SOFYAN Yuhendra Yuhendra Yusana, Yeva Zaid Amin, Zaid Zainal Abidin Zinaida, Rahma Santhi Zuhri, Aswan

Title

Found 92 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 92 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 92 Documents
Search