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Sulaiman Helmi

Universitas Bina Darma, Indonesia

Author-ID : 6556886

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Pengaruh Word Of Mouth (Wom) Dan Brand Loyalti Terhadap Minat Beli Konsumen (Studi Kasus Pada Distributor Sparepart Motor Ud. Berkat Mulia) Fitri, Septa Yunanda; ., Trisninawati; Helmi, Sulaiman; Roni, Mukran
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i5.3540

This research is motivated by the problems faced by UD. Berkat Mulia, namely the increasing number of motorcycle spare part stores, intense competition, the presence of brand loyalty among consumers, and consumers who are sensitive to services that must be as good as possible because it can affect the results received by consumers. If the service is not satisfying, there will be bad testimonials which will be heard by the outside community, and this will have a negative impact in the future on consumer purchase intention. This study aims to analyze the influence of brand loyalty on word of mouth and consumer purchase intention, as well as to determine the mediating role of word of mouth in the relationship between brand loyalty and purchase intention at UD. Berkat Mulia. The research method used is quantitative with a Structural Equation Modeling Partial Least Square (SEM-PLS) approach. The research sample consisted of 100 respondents selected using the Slovin technique. The results show that brand loyalty has a positive and significant effect on word of mouth, and also has a positive and significant effect on purchase intention. In addition, word of mouth is also proven to have a positive and significant effect on purchase intention. Another finding indicates that word of mouth is able to mediate the effect of brand loyalty on consumer purchase intention. Thus, this research emphasizes the importance of strengthening brand loyalty in increasing consumer recommendations and encouraging purchase intention. Practically, the results of this research can be used as a reference for companies in formulating more effective marketing strategies through optimizing brand loyalty and the dissemination of positive word of mouth.

The Impact of Internal Marketing on Educators' Satisfaction and Loyalty in Private Universities Helmi, Sulaiman; Sartika , Dewi; Ramadhina, Shafira Fitri; Fitriani, Rosha
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1637

This study examines the impact of Internal Marketing on customer satisfaction and loyalty, emphasizing its role in fostering long-term customer relationships. The research addresses the extent to which Internal Marketing influences these outcomes, particularly in competitive markets. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data. Validity and reliability tests were conducted to ensure the robustness of the results. Findings indicate that Internal Marketing significantly influences both customer satisfaction and loyalty, with a stronger effect on satisfaction. These results underscore the strategic importance of Internal Marketing in enhancing customer-related outcomes. Businesses can utilize these insights to develop more effective internal marketing strategies aimed at improving customer satisfaction and loyalty.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1637

The Role of Endorsers in Optimizing Sme Promotion Through Instagram Social Media in Palembang Aquina, Salsa Melania Aquina; Zinaida, Rahma Santhi; Helmi, Sulaiman; Jabir, Bastian
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.307

The advancement of information technology and the growing popularity of e-commerce have revolutionized marketing culture, allowing producers to connect directly with consumers through platforms like Instagram, regardless of time and location. This study, titled "The Role of Endorsers in Optimizing SME Promotion Through Instagram Social Media in Palembang," investigates how endorsers enhance SME product visibility and influence through the Instagram account @Sikonyols. By employing qualitative methods and analyzing data from the endorser’s account, followers, and collaborating SMEs, the study finds that endorsers significantly impact consumer purchasing decisions by delivering precise communication and influencing followers. This research fills a gap in understanding the effectiveness of digital marketing strategies for SMEs. The findings suggest that effective communication styles and accurate information delivery by endorsers greatly enhance promotional reach, underscoring the importance of influencer marketing in the digital era. The implications highlight that SMEs should leverage social media endorsements to optimize product promotions, significantly benefiting from reduced marketing costs and increased brand awareness.

Analysis of Digital Marketing Public Relations Strategy in Efforts to Market BBK (Quality Fuel) Products through the My Pertamina Application Kurniawan, Achmad; Zinaida, Rahma Santhi; Jabir, Bastian; Helmi, Sulaiman
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.348

This study aims to analyze the Public Relations (PR) strategy of Pertamina Patra Niaga Regional Region of South Sumatra in marketing Special Fuel ((QUALITY FUEL)) products through the My Pertamina application, as well as evaluate its impact on customer loyalty and fuel usage during a certain period. This study uses a qualitative approach with data collection methods through in-depth interviews, direct observation, and documentation. Primary data was obtained from interviews with Pertamina's Public Relations, while secondary data came from related literature and media reports. The analysis was carried out to understand the effectiveness of marketing strategies and the application of digital technology in increasing the use of Quality fuel. The results of the study show that the PR strategy through the My Pertamina application significantly increases customer loyalty. The app facilitates transactions and provides a points-based loyalty program that is effective in attracting customers. The increase in the use of Quality fuel products, especially Pertamax and Dex Series, was recorded during the homecoming period with an increase in demand of up to 64%. The Public Relations strategy through the My Pertamina application is effective in increasing customer loyalty and promoting (QUALITY FUEL) products. However, there are challenges in the implementation of digital technology, especially among people who are not used to using applications. Further education is needed to optimize the benefits of this app across customer segments

The Effect of Financial Literacy on Academic Achievement: Financial Management as A Mediation Variable Septiani, Putri; Helmi, Sulaiman; Gunarto, Muji
Novatio : Journal of Management Technology and Innovation Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v2i4.496

This study is motivated by the importance of financial literacy in students' lives, especially in influencing their academic performance. Students with a good understanding of financial literacy tend to be more able to manage finances effectively, contributing to better academic achievement. This study aims to analyze the effect of financial literacy on student academic achievement: financial management as a mediating variable. The approach used in this research is quantitative using a survey method. The research sample consisted of 100 active students of Bina Darma University, who were selected using a non-probability sampling technique. Data was processed using Structural Equation Modeling (SEM) analysis through SmartPLS 4.0. The results showed that (1) financial literacy has a significant effect on student academic achievement, (2) financial literacy has a significant effect on financial management, (3) financial management has a significant effect on student academic achievement, and (4) financial management acts as a mediating variable in the relationship between financial literacy and student academic achievement. This finding confirms that an increase in financial literacy must be accompanied by good financial management skills to positively impact students' academic performance. Therefore, universities are expected to provide more intensive financial education to help students manage their finances more effectively.

The Role Of Mobile Banking In Improving Service Efficiency To Customers In The Digital Era Helmi, Sulaiman; Adelia; Trisninawati; Rianawati, Dian; Wedadjati , Ratna Sesotya
Data : Journal of Information Systems and Management Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i3.285

This paper explores the impact of Mobile Banking services, specifically the BSB Mobile application, on customer satisfaction and operational efficiency at Bank Sumsel Babel. As Mobile Banking becomes increasingly vital in the digital era, offering greater convenience and speed, this study investigates how the BSB Mobile application affects these aspects of banking service. The research aims to evaluate the effectiveness of the BSB Mobile application in enhancing customer service and reducing operational errors. It addresses a gap in existing literature by providing fresh insights into the specific challenges and benefits experienced by Bank Sumsel Babel. To achieve this, a qualitative research approach was employed, involving three months of direct observation at the Bank Sumsel Babel Tanjung Raja Sub-Branch, complemented by in-depth interviews with both staff and customers. Additionally, a thorough literature review was conducted to support the analysis. The findings reveal that the BSB Mobile application positively influences customer satisfaction by decreasing wait times and improving transaction accuracy. However, it also highlights persistent issues with network connectivity and application usability. The study concludes that while the BSB Mobile application contributes to improved customer satisfaction and operational efficiency, continuous enhancements are required to address these technical challenges. The main implication of this research is that Mobile Banking can significantly boost banking operations, provided that technological reliability and effective user training are prioritized to overcome existing limitation.

Analysis of Product, Promotion and People Marketing Mix on Customer Decisions in the Use of Mobile Banking at Bank Mandiri Prabumulih South Sumatra Province Inpress Market Branch Office Yanto, Rudi; Helmi, Sulaiman; Trisninawati; Sharif, M. Amiruddin
Data : Journal of Information Systems and Management Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i3.332

Competition in the banking industry in Indonesia is getting tighter with the number of banking institutions operating. To compete, banks need to have a competitive advantage through the adoption of information technology and quality services. Bank Mandiri, especially Prabumulih Inpress Market Branch Office, has implemented mobile banking as one of the efforts to improve services to customers. However, the effectiveness of the marketing mix (products, promotions, and people) in encouraging customers' decisions to use mobile banking services still needs further research. This study aims to investigate the influence of marketing mix strategy on the decision to use mobile banking at Bank Mandiri Prabumulih Inpress Market Branch Office. Through the analysis of primary data collected from customers, this study is expected to provide deeper insights into the factors that affect mobile banking adoption. The results of the research are expected to make a strategic contribution in increasing the effectiveness of the promotion and use of mobile banking services, as well as strengthening Bank Mandiri's image in the eyes of customers.

The Influence Of Brand Image And Social Media Marketing On Consumer Satisfaction Mediated By Purchase Decisions On Tiktok Shop Situmorang, Maria Ernita; Helmi, Sulaiman; Roni, Mukran; Agustian, Wiwin
Data : Journal of Information Systems and Management Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i4.333

This research aims to determine the influence of Brand Image and Social Media Marketing on consumer satisfaction, with purchasing decisions as a mediating variable, on the TikTok Shop platform, the sample of this research is 100 active Tiktok Shop users, the method used is a quantitative method with Structural Equation Modeling analysis techniques (SEM) SmartPLS, the data used is primary and secondary data. The research results show that brand image has a positive and significant influence on consumer satisfaction, social media marketing has no and insignificant influence on consumer satisfaction, brand image has a positive and significant influence on consumer satisfaction mediated by purchasing decisions, social media marketing has a positive and significant influence on consumer satisfaction mediated by purchasing decisions

Implementation of Standard Operating Procedures (SOP) on Improving Employee Performance at The Postgraduate Program of Bina Darma University Helmi, Sulaiman; Annisa, Dian
Novatio : Journal of Management Technology and Innovation Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v2i4.495

This study aims to analyze the effect of Standard Operating Procedures (SOP), Standards, Operations, and Procedures on Employee Performance at Bina Darma University Postgraduate Program. The study used a descriptive quantitative method with a Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS). Data were obtained through questionnaires distributed to 53 employees, covering various job levels. The results of the analysis show that Standards, Operations, and Procedures do not have a significant influence on Employee Performance. However, SOPs have a substantial and positive impact, indicating that implementing well-structured and socialized SOPs can improve employee performance. The findings also identified several obstacles, such as lack of operational efficiency, complex work procedures, and standards that are less relevant to operational needs. This research highlights the importance of SOP optimization in supporting employee performance in the higher education sector. In conclusion, effective implementation of SOPs is a key factor in improving organizational productivity. At the same time, other aspects, such as work standards, operations, and procedures require strengthening through better evaluation and management strategies. This research is limited to the context of Bina Darma University, so further studies are recommended to expand the scope of the subject and add other relevant variables.

Co-Authors , Aliman Syahri ., Ikbal ., Trisninawati Achmad Kurniawan Ade Kemala Jaya, Ade Kemala ADELIA Adrian Afriansyah, A. Aldila, Tino Yose Ali, Nazlena Mohamad Andri Pranata Anggela, Nova Aninnas, Afina Annisa, Dian Apandi Apandi, Apandi Apriansyah, Ade Aprilianti, Monica Niken Aquina, Salsa Melania Aquina Aryasari, Devita Azizah, Isna Khorul Bakti Setyadi Bakti Setyadi Bakti Setyadi Bakti Setyadi, Bakti Setyadi Bimantoro, Muhammad Agung Corly, Fery Cristian, Andi Dany Supraja Darwin Dewi Astuti Dewi Sartika Dewi Sartika DEWI SARTIKA Dicky Zulkarnain Elpanso, Efan Fajari Illahiah, Dian Fallash, Andry Fitri, Septa Yunanda Fitriani, Rosha Fitriasuri Fitriasuri, Fitriasuri Gujarto, Muji Gustini, Emilia H. Mukran Roni, H. Mukran Hasana, Nadya Hasmawaty AR Hasmawaty, Hasmawaty Herdiansyah , M. Izman Herdiansyah, M. Izman Heriyanto Ilham Sidik Ilyas, Gunawan Bata Indriana, Dian Yulvia Irwan Septayuda Isnawijayani Jabir, Bastian Julita Julita Kurniasih, Ulfa Lena Mariska Leona, Tria Suciati Leriva, Ratu Tenny Lestari , Intan Fuji Lestari, Feby Yulia Lubis, Sri Wulandari Marina Fadilah Marina Marina Mariska, Lena Marmianti, Ayu Martha Wulandari Mellita , Dina Mellita, Dina Miftahul Huda Mohamad, Syed Ismail Syed Muji Gunarto Najmudin, Mohamad Napitupulu, Imelda Solagracia Paningrum , Destina Pranata, Andri Pranata, Riza Ramadhina, Shafira Fitri Rapita, Rapita Rianawati, Dian Riduan, M Riono, Riono Robetam Simanjuntak Rony, Zahara Tussoleha Rosa, Alkirma Rudi Yanto, Rudi Sabeli Aliya Samosir, Lidia Karunia May Saputra, Agus Adi Sartika , Dewi Sembiring, Rinawati Sendri, Sendri Septiani, Putri Shalsyabila, Minda Sharif, M. Amiruddin Sherwin, Nadya Sherwin Sholahuddin Simanjuntak, Robetama Situmorang, Maria Ernita Sulaiman Sulaiman Sunda Ariana, Sunda Suryani, Anggi Syah, Lin Yan Syahfitri, Bella Syed Ismail bin Syed Mohamad Syed Ismail bin Syed Mohammad Syed Ismail bin Syed Mohammad Syeis, Muhammad Tamamudin Thalia, RA Dinda Trievanni Chantika Trievanni, Trievanni Trisnawati Trisninawati Trisninawati, Trisninawati Wanggara, Iyangga Wati, Bungsu Widias Wedadjati , Ratna Sesotya Wedadjati, Ratna Sesotya Wiwin Agustian Wulandari , Citra Mayu Wulandari, Martha YAYAN SOFYAN Yuhendra Yuhendra Yusana, Yeva Zaid Amin, Zaid Zainal Abidin Zinaida, Rahma Santhi Zuhri, Aswan

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