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Sulaiman Helmi

Universitas Bina Darma, Indonesia

Author-ID : 6556886

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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The Effect of Financial Literacy on Academic Achievement: Financial Management as A Mediation Variable Septiani, Putri; Helmi, Sulaiman; Gunarto, Muji
Novatio : Journal of Management Technology and Innovation Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v2i4.496

This study is motivated by the importance of financial literacy in students' lives, especially in influencing their academic performance. Students with a good understanding of financial literacy tend to be more able to manage finances effectively, contributing to better academic achievement. This study aims to analyze the effect of financial literacy on student academic achievement: financial management as a mediating variable. The approach used in this research is quantitative using a survey method. The research sample consisted of 100 active students of Bina Darma University, who were selected using a non-probability sampling technique. Data was processed using Structural Equation Modeling (SEM) analysis through SmartPLS 4.0. The results showed that (1) financial literacy has a significant effect on student academic achievement, (2) financial literacy has a significant effect on financial management, (3) financial management has a significant effect on student academic achievement, and (4) financial management acts as a mediating variable in the relationship between financial literacy and student academic achievement. This finding confirms that an increase in financial literacy must be accompanied by good financial management skills to positively impact students' academic performance. Therefore, universities are expected to provide more intensive financial education to help students manage their finances more effectively.

Analysis of Product, Promotion and People Marketing Mix on Customer Decisions in the Use of Mobile Banking at Bank Mandiri Prabumulih South Sumatra Province Inpress Market Branch Office Yanto, Rudi; Helmi, Sulaiman; Trisninawati; Sharif, M. Amiruddin
Data : Journal of Information Systems and Management Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i3.332

Competition in the banking industry in Indonesia is getting tighter with the number of banking institutions operating. To compete, banks need to have a competitive advantage through the adoption of information technology and quality services. Bank Mandiri, especially Prabumulih Inpress Market Branch Office, has implemented mobile banking as one of the efforts to improve services to customers. However, the effectiveness of the marketing mix (products, promotions, and people) in encouraging customers' decisions to use mobile banking services still needs further research. This study aims to investigate the influence of marketing mix strategy on the decision to use mobile banking at Bank Mandiri Prabumulih Inpress Market Branch Office. Through the analysis of primary data collected from customers, this study is expected to provide deeper insights into the factors that affect mobile banking adoption. The results of the research are expected to make a strategic contribution in increasing the effectiveness of the promotion and use of mobile banking services, as well as strengthening Bank Mandiri's image in the eyes of customers.

The Influence Of Brand Image And Social Media Marketing On Consumer Satisfaction Mediated By Purchase Decisions On Tiktok Shop Situmorang, Maria Ernita; Helmi, Sulaiman; Roni, Mukran; Agustian, Wiwin
Data : Journal of Information Systems and Management Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i4.333

This research aims to determine the influence of Brand Image and Social Media Marketing on consumer satisfaction, with purchasing decisions as a mediating variable, on the TikTok Shop platform, the sample of this research is 100 active Tiktok Shop users, the method used is a quantitative method with Structural Equation Modeling analysis techniques (SEM) SmartPLS, the data used is primary and secondary data. The research results show that brand image has a positive and significant influence on consumer satisfaction, social media marketing has no and insignificant influence on consumer satisfaction, brand image has a positive and significant influence on consumer satisfaction mediated by purchasing decisions, social media marketing has a positive and significant influence on consumer satisfaction mediated by purchasing decisions

Implementation of Standard Operating Procedures (SOP) on Improving Employee Performance at The Postgraduate Program of Bina Darma University Helmi, Sulaiman; Annisa, Dian
Novatio : Journal of Management Technology and Innovation Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v2i4.495

This study aims to analyze the effect of Standard Operating Procedures (SOP), Standards, Operations, and Procedures on Employee Performance at Bina Darma University Postgraduate Program. The study used a descriptive quantitative method with a Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS). Data were obtained through questionnaires distributed to 53 employees, covering various job levels. The results of the analysis show that Standards, Operations, and Procedures do not have a significant influence on Employee Performance. However, SOPs have a substantial and positive impact, indicating that implementing well-structured and socialized SOPs can improve employee performance. The findings also identified several obstacles, such as lack of operational efficiency, complex work procedures, and standards that are less relevant to operational needs. This research highlights the importance of SOP optimization in supporting employee performance in the higher education sector. In conclusion, effective implementation of SOPs is a key factor in improving organizational productivity. At the same time, other aspects, such as work standards, operations, and procedures require strengthening through better evaluation and management strategies. This research is limited to the context of Bina Darma University, so further studies are recommended to expand the scope of the subject and add other relevant variables.

The Influence of Professional Training and Work Motivation on Auditor Performance in the Regional Inspectorate of Palembang City Adrian; Helmi, Sulaiman; Herdiansyah, M. Izman; Trisninawati
Summa : Journal of Accounting and Tax Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/summa.v3i1.381

This study aims to investigate the impact of professional training on work motivation and auditor performance, focusing on the role of motivation as a mediating factor. The research employed a quantitative approach, using a survey method to collect data from auditors in various organizations. The data were analyzed using Structural Equation Modeling (SEM) to test the validity, reliability, and hypotheses. The findings indicate that professional training positively and significantly affects work motivation and auditor performance. Furthermore, work motivation significantly mediates between professional training and auditor performance. This study contributes to the literature by providing empirical evidence on the importance of professional training in enhancing work motivation and auditor performance. The results highlight the crucial role of motivation in achieving better performance outcomes

The Effect of Digital Transformation on University Brand Image with Ownership as a Moderating Variable Julita, Julita; Helmi, Sulaiman; Gunarto, Muji; Sartika, Dewi
International Journal of Finance Research Vol. 5 No. 1 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i1.1695

The digital era demands transformation from universities, including private ones. However, the effectiveness of digital transformation on university brand image can be strengthened by ownership. This research investigates the impact of digital transformation on the university's brand image, with ownership as a moderating variable. Using random sampling, we analyzed 45 private universities affiliated with Private Universities in Indonesia Region 2A. This exploratory study employed a quantitative method. The results indicate a significant positive relationship between digital transformation and university brand image, suggesting an enhancement of the university's reputation in the eyes of the public. However, the study also reveals that ownership does not mediate the relationship between digital transformation and university brand image. This suggests that each university may have different Ownership Competencies, especially in decision-making regarding digital transformation. The conclusion of this research indicates that digital transformation affects university brand image. However, specifically in the case of universities in LLDIKTI Region 2, ownership does not moderate the effects of digital transformation on university brand image. It is recommended that this research be continued using mixed methods to explore ownership moderation or test it in other regions' universities.

Effects of Social Media Marketing on Vegetarian Food Literacy and Post-Purchase Decision Sherwin, Nadya Sherwin; Helmi, Sulaiman; Gunarto, Muji; Trisninawati, Trisninawati
International Journal of Finance Research Vol. 5 No. 1 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i1.1706

This study aims to determine and analyze the effect of social media on vegetarian food literacy, the effect of vegetarian food literacy on purchasing decisions, and the components of the AISAS model that most effectively influence consumer purchasing decisions. This study involved 158 respondents. Respondents consisted of Generation Y and Z in Palembang, who were selected using the purposive sampling quota technique. Data collection was carried out using an online questionnaire. SEM-PLS analysis in this study was used to analyze the direct influence of social media on vegetarian food literacy and consumer purchasing decisions based on AISAS modeling. The results of this study indicate that social media has a significant and positive effect on consumers' attention, interest, and search factors. The share factor is the most influential factor in consumer purchasing decisions and on vegetarian products. The influence given by influencer testimonials and friends is considered the most effective in attracting other consumers to buy. This can be a reference for vegetarian food businesses to find the most effective marketing methods to attract consumer purchasing decisions

The Influence of Work Stress and Workload on Work Motivation and Its Impact on the Performance of Class II Land Transportation Management Center Employees in South Sumatra Riduan, M; Helmi, Sulaiman; Gunarto, Muji; Trisninawati, Trisninawati
International Journal of Finance Research Vol. 5 No. 2 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i2.1743

This study provides valuable insights into the impact of work stress and workload on work motivation and subsequent employee performance at the Class II Land Transportation Management Center in South Sumatra. Employing a quantitative approach with a descriptive research design, the survey method is used to collect data, aligning with the positivist philosophy. Data is gathered through a structured questionnaire administered at the Office of Class II South Sumatra Land Transportation Management Hall from January to February. Results reveal a negative influence of work stress and workload on employee performance, although work motivation shows no significant correlation. Nevertheless, work motivation positively affects employee performance, independent of work stress and workload. These findings have practical implications for improving workplace conditions and enhancing employee productivity and job satisfaction. Recommendations for future research include further exploration of potential mediating factors, in-depth investigations into strategies for reducing work stress and workload, longitudinal studies to track changes in work motivation and performance, and comparative analyses with similar offices to gain insights into transportation sector dynamics

Evaluating the Impact of Service Quality and Trust on Customer Loyalty in Financial Institutions Rapita, Rapita; Gunarto, Muji; Helmi, Sulaiman; Elpanso, Efan
International Journal of Finance Research Vol. 5 No. 3 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i3.1981

This study was conducted at PT. Permodalan Nasional Madani (PNM) Unit Ilir Timur 2-2 Palembang to measure the effect of service quality and trust on customer satisfaction and its impact on customer loyalty. The background of this study is based on the rapid economic development in Indonesia, which drives an increase in the financial needs of the community, making the role of financing institutions increasingly important. The purpose of this study is to explore how service quality, trust, and satisfaction affect customer loyalty. The method used is a quantitative method with a positivistic approach, utilizing multiple linear regression analysis. Data were obtained from 100 respondents selected using purposive sampling techniques. The results of the study indicate that service quality has a significant effect on customer loyalty, with a regression coefficient of 0.763 and a significance value of 0.000. However, customer trust and customer satisfaction do not show a significant effect on loyalty in this model. Therefore, it is recommended that PT. PNM focuses more on improving service quality to strengthen customer loyalty, while trust and satisfaction should still be considered through a more specific approach and measurement. The study concludes that although service quality is a major factor in building loyalty, it is important for companies not to ignore the role of trust and satisfaction in the long term

Implementation of Social Media Efforts to Increase Sales at PT. Fertilizer Sriwidjaja Palembang Simanjuntak, Robetama; Helmi, Sulaiman; Trisninawati, Trisninawati
Formosa Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i8.10702

This research delves into the assessment of social media implementation at PT Fertilizer Sriwidjaja Palembang, with a specific focus on the TikTok, Instagram, and YouTube platforms. The study aims to discern the influence of these platforms on brand awareness, product sales, and consumer behavior. Utilizing interviews, observations, and qualitative data analysis, the findings reveal that TikTok plays a substantial role in elevating both brand awareness and sales. Meanwhile, Instagram emerges as an effective platform for comprehensive product introduction, and YouTube introduces an innovative dimension through the creation of compelling content. This study sheds light on the multifaceted impact of social media platforms on various aspects of business at PT Fertilizer Sriwidjaja Palembang.

Co-Authors , Aliman Syahri ., Ikbal ., Trisninawati Achmad Kurniawan Ade Kemala Jaya, Ade Kemala Adrian Afriansyah, A. Aldila, Tino Yose Alqudah, Mashal Kasem Andri Pranata Anggela, Nova Aninnas, Afina Annisa, Dian Apandi Apandi, Apandi Apriansyah, Ade Aquina, Salsa Melania Aquina Aryasari, Devita Azizah, Isna Khorul Bakti Setyadi Bakti Setyadi Bakti Setyadi Bakti Setyadi, Bakti Setyadi Bimantoro, Muhammad Agung Chantika, Trievanni Corly, Fery Cristian, Andi Dany Supraja Darwin Destina Paningrum Dewi Astuti Dewi Sartika DEWI SARTIKA Dewi Sartika Dewi, Deshinta Arrova Dicky Zulkarnain Elpanso, Efan Fajari Illahiah, Dian Fallash, Andry Fito, M. Fitri, Septa Yunanda Fitriani, Rosha Fitriasuri Fitriasuri, Fitriasuri Fransisca, Septiani Gujarto, Muji Gustini, Emilia H. Mukran Roni, H. Mukran Hasana, Nadya Hasmawaty AR Hasmawaty, Hasmawaty Herdiansyah , M. Izman Herdiansyah, M. Izman Heriyanto Ilham Sidik Ilyas, Gunawan Bata Irwan Septayuda Isnawijayani Jabir, Bastian Julita Julita Kurniasih, Ulfa Kusumadya, M. Agil Lena Mariska Leona, Tria Suciati Leriva, Ratu Tenny Lestari , Intan Fuji Lestari, Feby Yulia Lubis, Sri Wulandari Malik Cahyadin Marina Fadilah Marina Marina Mariska, Lena Marmianti, Ayu Martha Wulandari Mellita , Dina Mellita, Dina Miftahul Huda Mohamad, Syed Ismail Syed Muh. Asriadi AM Muji Gunarto Najmudin, Mohamad Napitupulu, Imelda Solagracia Nazlena Mohamad Ali Pranata, Andri Pranata, Riza Putri, Gita Varina Rahma Santhi Zinaida Ramadhina, Shafira Fitri Rapita, Rapita Rianawati, Dian Riduan, M Rifqi, Husni Muhammad Riono, Riono Robetam Simanjuntak Rony, Zahara Tussoleha Rosa, Alkirma Rudi Yanto, Rudi Sabeli Aliya Samosir, Lidia Karunia May Saputra, Agus Adi Sartika , Dewi Sembiring, Rinawati Sendri, Sendri Septiani, Putri Shafrida Sahrani, Shafrida Shalsyabila, Minda Sharif, M. Amiruddin Sherwin, Nadya Sherwin Sholahuddin Simanjuntak, Robetama Situmorang, Maria Ernita Sunda Ariana, Sunda Suryani, Anggi Syah, Lin Yan Syahfitri, Bella Syed Ismail bin Syed Mohamad Syed Ismail bin Syed Mohammad Syed Ismail bin Syed Mohammad Syeis, Muhammad Tamamudin Thalia, RA Dinda Trievanni Chantika Trievanni, Trievanni Trisnawati Trisninawati Trisninawati Trisninawati, Trisninawati Wanggara, Iyangga Wati, Bungsu Widias Wedadjati , Ratna Sesotya Wedadjati, Ratna S. Wedadjati, Ratna Sesotya Wiwin Agustian Wulandari , Citra Mayu Wulandari, Martha Yahya, Nurhidayah YAYAN SOFYAN Yuhendra Yuhendra Yusana, Yeva Zaid Amin Zaid Amin, Zaid Zainal Abidin Zinaida, Rahma Santhi Zuhri, Aswan

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