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All Journal JAM : Jurnal Aplikasi Manajemen Ikonomika : Jurnal Ekonomi dan Bisnis Islam International Journal of Artificial Intelligence Research QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama JURNAL MANAJEMEN MOTIVASI Jurnal Penelitian Pendidikan IPA (JPPIPA) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Humanities and Social Studies JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) MBIA Jurnal Ilmu Manajemen Jurnal Ilmiah Edunomika (JIE) JIBM Ilomata International Journal of Management Quantitative Economics and Management Studies International Journal of Finance Research International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Forum Bisnis dan Kewirausahaan Journal La Sociale Jurnal Ekonomi Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Asian Journal of Management Analytics Jurnal Ilmiah Ilmu Terapan Universitas Jambi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomika Manajemen Dan Bisnis Benefit : Journal of Bussiness, Economics, and Finance Journal of Islamic Economics and Finance Velocity: Journal of Sharia Finance and Banking INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Sinergi International Journal of Management and Business Sinergi International Journal of Communication Sciences Sinergi International Journal of Education Jurnal Akademik Pengabdian Masyarakat Equivalent : Journal of Economic, Accounting and Management Journal of Social Work and Science Education International Journal of Islamic Business and Economics (IJIBEC) Communica : Journal of Communication Data : Journal of Information Systems and Management Summa : Journal of Accounting and Tax Novatio : Journal of Management Technology and Innovation
Sulaiman Helmi
Universitas Bina Darma, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Effects of Social Media Marketing on Vegetarian Food Literacy and Post-Purchase Decision Sherwin, Nadya Sherwin; Helmi, Sulaiman; Gunarto, Muji; Trisninawati, Trisninawati
International Journal of Finance Research Vol. 5 No. 1 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i1.1706

Abstract

This study aims to determine and analyze the effect of social media on vegetarian food literacy, the effect of vegetarian food literacy on purchasing decisions, and the components of the AISAS model that most effectively influence consumer purchasing decisions. This study involved 158 respondents. Respondents consisted of Generation Y and Z in Palembang, who were selected using the purposive sampling quota technique. Data collection was carried out using an online questionnaire. SEM-PLS analysis in this study was used to analyze the direct influence of social media on vegetarian food literacy and consumer purchasing decisions based on AISAS modeling. The results of this study indicate that social media has a significant and positive effect on consumers' attention, interest, and search factors. The share factor is the most influential factor in consumer purchasing decisions and on vegetarian products. The influence given by influencer testimonials and friends is considered the most effective in attracting other consumers to buy. This can be a reference for vegetarian food businesses to find the most effective marketing methods to attract consumer purchasing decisions
The Influence of Work Stress and Workload on Work Motivation and Its Impact on the Performance of Class II Land Transportation Management Center Employees in South Sumatra Riduan, M; Helmi, Sulaiman; Gunarto, Muji; Trisninawati, Trisninawati
International Journal of Finance Research Vol. 5 No. 2 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i2.1743

Abstract

This study provides valuable insights into the impact of work stress and workload on work motivation and subsequent employee performance at the Class II Land Transportation Management Center in South Sumatra. Employing a quantitative approach with a descriptive research design, the survey method is used to collect data, aligning with the positivist philosophy. Data is gathered through a structured questionnaire administered at the Office of Class II South Sumatra Land Transportation Management Hall from January to February. Results reveal a negative influence of work stress and workload on employee performance, although work motivation shows no significant correlation. Nevertheless, work motivation positively affects employee performance, independent of work stress and workload. These findings have practical implications for improving workplace conditions and enhancing employee productivity and job satisfaction. Recommendations for future research include further exploration of potential mediating factors, in-depth investigations into strategies for reducing work stress and workload, longitudinal studies to track changes in work motivation and performance, and comparative analyses with similar offices to gain insights into transportation sector dynamics
Evaluating the Impact of Service Quality and Trust on Customer Loyalty in Financial Institutions Rapita, Rapita; Gunarto, Muji; Helmi, Sulaiman; Elpanso, Efan
International Journal of Finance Research Vol. 5 No. 3 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i3.1981

Abstract

This study was conducted at PT. Permodalan Nasional Madani (PNM) Unit Ilir Timur 2-2 Palembang to measure the effect of service quality and trust on customer satisfaction and its impact on customer loyalty. The background of this study is based on the rapid economic development in Indonesia, which drives an increase in the financial needs of the community, making the role of financing institutions increasingly important. The purpose of this study is to explore how service quality, trust, and satisfaction affect customer loyalty. The method used is a quantitative method with a positivistic approach, utilizing multiple linear regression analysis. Data were obtained from 100 respondents selected using purposive sampling techniques. The results of the study indicate that service quality has a significant effect on customer loyalty, with a regression coefficient of 0.763 and a significance value of 0.000. However, customer trust and customer satisfaction do not show a significant effect on loyalty in this model. Therefore, it is recommended that PT. PNM focuses more on improving service quality to strengthen customer loyalty, while trust and satisfaction should still be considered through a more specific approach and measurement. The study concludes that although service quality is a major factor in building loyalty, it is important for companies not to ignore the role of trust and satisfaction in the long term
Implementation of Social Media Efforts to Increase Sales at PT. Fertilizer Sriwidjaja Palembang Simanjuntak, Robetama; Helmi, Sulaiman; Trisninawati, Trisninawati
Formosa Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i8.10702

Abstract

This research delves into the assessment of social media implementation at PT Fertilizer Sriwidjaja Palembang, with a specific focus on the TikTok, Instagram, and YouTube platforms. The study aims to discern the influence of these platforms on brand awareness, product sales, and consumer behavior. Utilizing interviews, observations, and qualitative data analysis, the findings reveal that TikTok plays a substantial role in elevating both brand awareness and sales. Meanwhile, Instagram emerges as an effective platform for comprehensive product introduction, and YouTube introduces an innovative dimension through the creation of compelling content. This study sheds light on the multifaceted impact of social media platforms on various aspects of business at PT Fertilizer Sriwidjaja Palembang.
The Influence of Transformational Leadership, Job Satisfaction on Organizational Citizenship Behavior Mediated by Employee Engagement at Bank Sumsel Babel Fallash, Andry; Helmi, Sulaiman; Gujarto, Muji; Mellita , Dina
Formosa Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i10.11545

Abstract

This article examines the effect of transformational leadership and job satisfaction on Organizational Citizenship Behavior (OCB) with employee engagement as the mediation at Bank Sumsel Babel. This study uses a quantitative approach with data collection through employee surveys. The results of the analysis indicate that transformational leadership and job satisfaction have a significant positive effect on OCB. In addition, employee engagement is proven to mediate the relationship between transformational leadership, job satisfaction, and OCB. These findings underscore the importance of strengthening employee engagement in improving constructive organizational behavior, with implications for human resource management practices in the banking sector.
Online Shopping Behavior of Employees of PT Bukit Asam Tbk Tanjung Enim Mining Unit Cristian, Andi; Gunarto, Muji; Helmi, Sulaiman
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2530

Abstract

This study investigates the online shopping behavior of employees at PT Bukit Asam Tbk (PTBA) Tanjung Enim Mining Unit. Using a qualitative case study method, data were collected through in-depth interviews with ten purposively selected respondents. The findings highlight convenience, promotions, and social influences as key factors shaping online shopping habits, alongside challenges such as financial control and shopping addiction. The study provides insights into consumer behavior dynamics among mining employees and offers recommendations for improving financial management and online shopping platforms.
Future Energy: Palembang Public Perception Of Briquettes As An Environmentally Friendly Energy Alternative Zuhri, Aswan; Gunarto, Muji; Helmi, Sulaiman
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2549

Abstract

Non-renewable fossil fuels have raised global concerns due to their impact on the environment, including air pollution and climate change. As an alternative fuel, Briquettes offer an environmentally friendly solution by utilizing organic waste such as sawdust and coconut shells. This study explores Palembang residents' perception of briquettes as an alternative fuel, focusing on awareness, accessibility, price, and promotion. Interview findings indicate that although some residents know the benefits of briquettes, their adoption is hampered by uneven distribution, ineffective promotion, and less competitive prices. This study highlights the importance of technological innovation in improving the quality of briquettes as well as the role of the government in providing subsidies and education to the community. With the right strategy, briquettes have great potential to support the transition to more sustainable energy use
Perception of Gen Z of Palembang City Towards Food Waste Wulandari, Martha; Helmi, Sulaiman; Sartika, Dewi
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2691

Abstract

The problem of food waste has become a global issue that impacts economic, environmental, and social aspects. Indonesia is one of the countries with the highest levels of food waste, with around 41.4% of national waste in 2021 originating from food waste. In urban centers like Palembang, the rapid growth of population and urbanization contribute to increased food waste. Generation Z, representing about 24.34% of Indonesia's population, is identified as the age group that produces the most food waste. This research aims to explore the perceptions of Generation Z in Palembang City towards food waste, the factors influencing their behaviors, and the challenges they face. Using a descriptive quantitative method with purposive sampling, data were collected through online questionnaires and analyzed with descriptive statistics. The findings reveal that while Gen Z in Palembang is aware of the environmental and economic impacts of food waste, behavioral gaps persist due to impulsive buying, difficulties in portion estimation, and the influence of food delivery promotions. Efforts to reduce waste, such as proper food storage and reprocessing leftovers, have begun, but challenges persist. The study emphasizes the significance of targeted educational interventions, policy innovations, and community-based campaigns in promoting sustainable food consumption behaviors among Gen Z in Palembang
THE IMPACT OF DISCIPLINE, MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT BPJS KETENAGAKERJAAN REGIONAL OFFICE OF SOUTH SUMATRA AND BANGKA BELITUNG ISLANDS : A REVIEW Sendri, Sendri; Helmi, Sulaiman; Trisninawati, Trisninawati; Roni, Mukran
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.3744

Abstract

This study aims to analyze the influence of work discipline, work motivation, and work environment on employee performance at the Social Security Administration Agency for Employment in the South Sumatra Regional Office. The SmartPLS method was used for analysis involving 110 respondents as the research sample. The research findings indicate that work discipline does not have a significant effect on employee performance (p = 0.838), while work motivation has been proven to significantly influence performance (p = 0.002). However, the work environment does not exhibit a significant impact on employee performance (p = 0.217). This study provides important insights into understanding the factors affecting employee performance in the Social Security Administration Agency, serving as a basis for companies to improve the work environment conditions and employee motivation. Moreover, it offers guidance for further studies concerning other variables that may affect employee performance in different work environments.
PENERAPAN PEMASARAN DIGITAL PADA UMKM KEMPLANG DI DESA PEMULIHAN ULU Helmi, Sulaiman; Anggela, Nova; Trisninawati, Trisninawati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3745

Abstract

Minimnya penerapan strategi pemasaran digital di platform Marketplace Facebook, yang menjadi tantangan bagi UMKM, terutama UMKM Kemplang, dalam memperluas jangkauan pasar. Tujuannya adalah meningkatkan pemahaman dan penerapan strategi pemasaran digital bagi UMKM Kemplang Desa Pemulutan Ulu melalui kegiatan penyuluhan, pelatihan, dan bantuan langsung dalam membuat akun Marketplace Facebook serta strategi pemasaran online. Metode penelitian meliputi observasi awal untuk menilai pemahaman masyarakat, penyuluhan untuk meningkatkan kesadaran dan keterampilan pelaku usaha, serta pelatihan praktis dalam pemanfaatan Marketplace Facebook. Hasilnya mencakup langkah-langkah konkret, mulai dari pembuatan logo, desain label kemasan yang lebih menarik, hingga pelatihan langsung tentang pemanfaatan Marketplace Facebook. Diharapkan, hasil ini mampu meningkatkan penjualan produk UMKM Kemplang, memperluas pasar secara online, dan mengedukasi konsumen terhadap produk lokal tersebut
Co-Authors , Aliman Syahri ., Ikbal ., Trisninawati Achmad Kurniawan Ade Kemala Jaya Ade Kemala Jaya, Ade Kemala ADELIA Adrian Afriansyah, A. Aldila, Tino Yose Ali, Nazlena Mohamad Alqudah, Mashal Kasem Andri Pranata Anggela, Nova Aninnas, Afina Annisa, Dian Apandi Apandi, Apandi Apriansyah, Ade Aprilianti, Monica Niken Aquina, Salsa Melania Aquina Aryasari, Devita Azizah, Isna Khorul Bakti Setyadi Bakti Setyadi Bakti Setyadi Bakti Setyadi, Bakti Setyadi Bimantoro, Muhammad Agung Chantika, Trievanni Corly, Fery Cristian, Andi Dany Supraja Darwin Dewi Astuti Dewi Sartika Dewi Sartika DEWI SARTIKA Dewi, Deshinta Arrova Diana, Indah Dicky Zulkarnain Elpanso, Efan Fajari Illahiah, Dian Fallash, Andry Fito, M. Fitri, Septa Yunanda Fitriani, Rosha Fitriasuri Fitriasuri, Fitriasuri Fransisca, Septiani Gujarto, Muji Gustini, Emilia H. Mukran Roni, H. Mukran Hasana, Nadya Hasmawaty AR Hasmawaty, Hasmawaty Herdiansyah , M. Izman Herdiansyah, M. Izman Heriyanto Ilham Sidik Ilyas, Gunawan Bata Indriana, Dian Yulvia Irwan Septayuda Isnawijayani Jabir, Bastian Julita Julita Kurniasih, Ulfa Kusumadya, M. Agil Leli Halimah Lena Mariska Leona, Tria Suciati Leriva, Ratu Tenny Lestari , Intan Fuji Lestari, Feby Yulia Lubis, Sri Wulandari Malik Cahyadin Marina Fadilah Marina Marina Mariska, Lena Marmianti, Ayu Martha Wulandari Masayu Siti Fatimah Mellita , Dina Mellita, Dina Merrieayu Puspita Hannah Miftahul Huda Mohamad, Syed Ismail Syed Muh. Asriadi AM Muji Gunarto Najmudin, Mohamad Napitupulu, Imelda Solagracia Noviardy, Andrian Paningrum , Destina Pranata, Andri Pranata, Riza Putri, Gita Varina Ramadhina, Shafira Fitri Rapita, Rapita Rasmila Rianawati, Dian Riduan, M Rifqi, Husni Muhammad Riono, Riono Robetam Simanjuntak Rony, Zahara Tussoleha Rosa, Alkirma Rudi Yanto, Rudi Sabeli Aliya Samosir, Lidia Karunia May Saputra, Agus Adi Sartika , Dewi Sembiring, Rinawati Sendri, Sendri Septiani, Putri Shafrida Sahrani, Shafrida Shalsyabila, Minda Sharif, M. Amiruddin Sherwin, Nadya Sherwin Sholahuddin Simanjuntak, Robetama Sinta Wulandari Situmorang, Maria Ernita Sulaiman Sulaiman Sunda Ariana, Sunda Suryani, Anggi Syah, Lin Yan Syahfitri, Bella Syed Ismail bin Syed Mohamad Syed Ismail bin Syed Mohammad Syed Ismail bin Syed Mohammad Syeis, Muhammad Tamamudin Thalia, RA Dinda Trievanni Chantika Trievanni, Trievanni Trisnawati Trisninawati Trisninawati, Trisninawati Ve Rinda Febrika Aulia Wanggara, Iyangga Wati, Bungsu Widias Wedadjati , Ratna Sesotya Wedadjati, Ratna S. Wedadjati, Ratna Sesotya Wiwin Agustian Wulandari , Citra Mayu Wulandari, Martha Yahya, Nurhidayah YAYAN SOFYAN Yuhendra Yuhendra Yusana, Yeva Zaid Amin, Zaid Zainal Abidin Zinaida, Rahma Santhi Zuhri, Aswan