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Sulaiman Helmi

Universitas Bina Darma, Indonesia

Author-ID : 6556886

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Analysis of the Staffing Needs Division in a Persero Company Using the Workload Indicator Staffing Needs (WISN) Method Wedadjati, Ratna Sesotya; Helmi, Sulaiman
INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Vol 2 No 1 (2024): Current issue 4
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ijemr.v2i1.164

Purpose – This research aims to find out the needs of employees or human resources at PT PLN UIP Tanjung Jati B Jepara based on the WISN method and find solutions to problems related to employees or human resources from WISN calculations. Methodology – The workload calculation method at PT PLN UIP Tanjung Jati B uses the WISN (Workload Indicator Staffing Need) workload calculation. Calculations using WISN are easy to do with validity and reliability that have been measured valid and reliable. Originality – This study analyzed human resource needs at one of the large state-owned companies, namely PT PLN Tanjung Jati B Jepara, which was carried out to improve excellent service to the company. Findings and Discussion – The workload using the WISN method, PT PLN UIP Tanjung Jati B Jepara, has a workforce of 81 people. The total number of gaps from the WISN calculation results is 20 people or less than 20 staff. Conclusion – Utilizing the WISN method at PT PLN UIP Tanjung Jati B Jepara highlighted a workforce gap of 20 employees in a total staff of 81. Addressing this gap is essential for optimizing operational efficiency and enhancing service quality. This study underscores the importance of strategic human resource planning to meet organizational demands, ensuring continued success and service excellence at PT PLN Tanjung Jati B Jepara. Keywords: Management, human resource, excellent service, staffing needs, workload

Strategy of the School Principal in Increasing the Quality of Humanistic Perspective Human Resources Management Helmi, Sulaiman; Setyadi, Bakti; Aryasari, Devita
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 15 No. 1 (2023): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v15i1.2225

This study examines school principals' strategies to improve human resource management quality based on a humanistic perspective. This research uses descriptive qualitative. This study uses the systematic literature review method to describe facts, data, and information obtained from literature studies, books, and journals on research results related to research topics. The study results show that school principals have a vital role in managing and improving the quality of the human resources they care for. The humanistic perspective is an individual study with its uniqueness and peculiarities, forcing the principal to formulate various strategic steps to implement it. Some efforts that can be made from this perspective based on the literature review conducted are establishing good cooperative relationships with all components in the school environment, building commitment and improving the quality of communication, and providing the best examples so that they can become a source of motivation to enhance self-quality.

The Influence of Leadership, Organizational Culture and Motivation on Employee Performance in the Regional Representative Council of Lahat District , Aliman Syahri; Helmi, Sulaiman; Herdiansyah , M. Izman; Trisninawati
Jurnal Multidisiplin Madani Vol. 4 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i9.11012

In the current era of globalization, competition between organizations is becoming increasingly high so that every organization is required to always be ready to face changes that will occur and improve related matters so that they can continue to survive and develop. The method in this research uses a quantitative type of research in measuring the strength between independent variables and dependent variables in a population. Quantitative methods are a form of research that is based on systematically collecting data about the subject under study to combine related variables. Based on the analysis above, several conclusions can be drawn based on the research results, it is known that organizational culture has a positive and significant influence on employee performance. Leadership does not have a significant influence on performance. Motivation has a positive and significant influence on employee performance. And the influence of organizational culture, leadership and motivation has a positive and significant influence on employee performance

Pengaruh Kualitas Produk Dan Content Marketing Terhadap Keputusan Pembelian Produk Wardah Pada Gen-Z Di Kota Palembang Samosir, Lidia Karunia May; Helmi, Sulaiman; Roni, Mukran; septayuda, Irwan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i5.3594

This study aims to analyze the influence of product quality and content marketing on the purchasing decisions of Wardah products among Generation Z consumers in Palembang City. The phenomenon observed is that Gen Z tends to make purchasing decisions based on social media content rather than product quality, as they are a generation highly active on social media. Therefore, digital marketing strategies through content marketing are highly relevant. The research employed a quantitative approach using the SEM-PLS technique on 104 Gen Z respondents who had previously purchased Wardah products and engaged with its social media content. The findings reveal that both product quality and content marketing significantly influence purchasing decisions, with product quality exerting a more dominant effect. This study provides practical contributions for companies in developing effective and relevant digital marketing strategies, as well as serving as an academic reference in the study of digital consumer behavior.

The influence of product innovation, market orientation and social media on the performance of MSMEs in the food sector in South Sumatra Province Abidin, Zainal; Helmi, Sulaiman; Isnawijayani, Isnawijayani; Sartika , Dewi
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to investigate the influence of product innovation, market orientation and social media on the performance of Micro, Small and Medium Enterprises (MSMEs) in the food sector in South Sumatra Province. The research method used is quantitative using primary data collected through questionnaires from 70 food MSMEs who are members of the International Council of Small Business (ICSB) South Sumatra. Data analysis was carried out using Smart PLS version 4.0 software with the Partial Least Squares (PLS-SEM) approach, a variance-based structural equation analysis (SEM) method. The research results show that Market Orientation does not have a significant influence on MSME performance, while Product Innovation and social media have a significant positive influence. Analysis of variance (ANOVA) shows that together, product innovation, market orientation and social media have a significant influence on MSME performance. The conclusion of this research is that product innovation and market orientation are key factors that can improve the performance of MSMEs in the food sector. Although market orientation individually is not significant, in the overall context, all three have a significant contribution to variations in MSME performance. Therefore, MSME players in the food sector are advised to pay more attention to product innovation and market orientation as strategies for developing their business.

Understanding financial literacy factors among Gen Z in Palembang city Leriva, Ratu Tenny; Helmi, Sulaiman; Isnawijayani, Isnawijayani; Trisninawati, Trisninawati
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the factors influencing financial literacy among Generation Z in Palembang. The research methodology employed is quantitative, assessing the strength of the relationship between dependent and independent variables within the population. A sample of 120 respondents was selected, and data were analyzed using Smart PLS 3.0 software. The analysis reveals that financial behavior and financial attitudes significantly influence financial literacy, whereas financial knowledge does not exhibit a significant influence. The overall regression model demonstrates that financial behavior, financial knowledge, and financial attitude collectively contribute significantly to explaining variations in financial literacy. However, the study is constrained by limitations in sample coverage and data collection methods. Nevertheless, the results of the simultaneous test indicate that the overall regression model is significant in elucidating the relationship between the variables under study and financial literacy. The implication of this research underscores the necessity for enhancing financial behavior and attitudes to bolster financial literacy among Generation Z in Palembang.

The Influence of Employee Engagement and Work Environment on Employee Performance at PT. Agronusa Alam Perkasa Thalia, RA Dinda; Aliya, Sabeli; Gunarto, Muji; Helmi, Sulaiman
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to investigate the influence of Employee Engagement and Work Environment on Employee Performance at PT Agronusa Alam Perkasa, an oil palm plantation company. Data was obtained through surveys and interviews with company employees. The data analysis technique used was multiple linear regression. The results showed that Employee Engagement has a positive, although not statistically significant, influence on Employee Performance. In contrast, Work Environment has a significant positive influence on Employee Performance. This indicates that aspects of a conducive work environment, such as good lighting and noise, play an important role in improving employee performance. Therefore, companies need to pay greater attention to improving the Work Environment as a strategy to improve employee performance. The limitation of this study is that it does not consider other factors that may affect employee performance. Future research should include these additional factors to gain a more comprehensive understanding of the factors.

PENGARUH LITERASI KEUANGAN, GAYA HIDUP, DAN KEMAMPUAN AKADEMIK TERHADAP PENGELOLAAN KEUANGAN MAHASISWA DENGAN FINANCIAL ATTITUDE SEBAGAI VARIABEL MEDIASI Septiani, Putri; helmi, sulaiman
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18250

This research highlights the importance of student financial management which is influenced by financial literacy, lifestyle, and academic ability, with financial attitude as mediation. Using a quantitative method based on SEM-PLS in undergraduate students, the results of the study show that financial literacy and academic ability have a significant effect on financial management through financial attitude, while consumptive lifestyles tend to be weakening. It is recommended that students improve their literacy and positive financial attitudes and control their lifestyle, while universities can support through financial education programs. The limitation of the study lies in the sample that only includes Bina Darma University.

The Effect of Incentives, Work Motivation and Work Environment on Employee Performance at PT Telang Agro Mandiri Wati, Bungsu Widias; Helmi, Sulaiman; Trisninawati, Trisninawati; Noviardy, Andrian
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3013

This study aims to analyze the influence of incentives, work motivation, and work environment on employee performance at PT. Telang Agro Mandiri. The background of this study is the importance of optimizing human resources by providing incentives and enhancing work motivation to support employee productivity. The study employs a quantitative approach, administering a survey to 102 employees. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares (PLS). The study's results indicate that incentives and work motivation significantly affect employee performance, whereas the work environment does not. These findings confirm that at PT. Telang Agro Mandiri, incentives, and work motivation are the primary factors in driving performance, while the work environment has not yet had a tangible impact. This study contributes to management in developing more targeted and effective human resource policies.

Strategi Pemasaran Hijau untuk Pangan dan Perilaku Konsumen Berkelanjutan pada UMKM Karangan Jaya Fito, M.; Sulaiman Helmi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i2.7850

The shift in Indonesian consumption patterns towards health, food quality, and environmental sustainability has opened market opportunities for green products such as hydroponic vegetables. This research aims to analyze the implementation of green marketing strategies and their influence on sustainable consumer behavior at Karangan Jaya Hydroponics SME, a hydroponic vegetable producer in Palembang. Using a descriptive qualitative case study method, data were collected through observation, interviews, and documentation from business owners and consumers. The findings indicate that the SME has applied several core principles of green marketing, particularly in terms of product quality (green product), through pesticide-free hydroponic cultivation with controlled water quality. Promotion is conducted primarily via WhatsApp with an educational approach, which helps build consumer trust (green trust). Consumer behavior shows a sustainable purchasing pattern influenced by perceptions of hygiene, health safety, and product freshness. However, constraints include unstable production, limited digital promotion, and the use of non-eco-friendly plastic packaging. This study concludes that while the SME has successfully built trust and implemented basic green marketing, optimization is required in production management, digital promotion, and eco-friendly packaging to enhance marketing effectiveness and support the transition to a fully sustainable business.

Co-Authors , Aliman Syahri ., Ikbal ., Trisninawati Achmad Kurniawan Ade Kemala Jaya Ade Kemala Jaya, Ade Kemala ADELIA Adrian Afriansyah, A. Aldila, Tino Yose Alqudah, Mashal Kasem Andri Pranata Anggela, Nova Aninnas, Afina Annisa, Dian Apandi Apandi, Apandi Apriansyah, Ade Aprilianti, Monica Niken Aquina, Salsa Melania Aquina Aryasari, Devita Azizah, Isna Khorul Bakti Setyadi Bakti Setyadi Bakti Setyadi Bakti Setyadi, Bakti Setyadi Bimantoro, Muhammad Agung Chantika, Trievanni Corly, Fery Cristian, Andi Dany Supraja Darwin Destina Paningrum Dewi Astuti DEWI SARTIKA Dewi Sartika Dewi Sartika Dewi, Deshinta Arrova Dicky Zulkarnain Elpanso, Efan Fajari Illahiah, Dian Fallash, Andry Fito, M. Fitri, Septa Yunanda Fitriani, Rosha Fitriasuri Fitriasuri, Fitriasuri Fransisca, Septiani Gujarto, Muji Gustini, Emilia H. Mukran Roni, H. Mukran Hasana, Nadya Hasmawaty AR Hasmawaty, Hasmawaty Herdiansyah , M. Izman Herdiansyah, M. Izman Heriyanto Ilham Sidik Ilyas, Gunawan Bata Indriana, Dian Yulvia Irwan Septayuda Isnawijayani Jabir, Bastian Julita Julita Kurniasih, Ulfa Kusumadya, M. Agil Leli Halimah Lena Mariska Leona, Tria Suciati Leriva, Ratu Tenny Lestari , Intan Fuji Lestari, Feby Yulia Lubis, Sri Wulandari Malik Cahyadin Marina Fadilah Marina Marina Mariska, Lena Marmianti, Ayu Martha Wulandari Masayu Siti Fatimah Mellita , Dina Mellita, Dina Merrieayu Puspita Hannah Miftahul Huda Mohamad, Syed Ismail Syed Muh. Asriadi AM Muji Gunarto Najmudin, Mohamad Napitupulu, Imelda Solagracia Nazlena Mohamad Ali Noviardy, Andrian Pranata, Andri Pranata, Riza Putri, Gita Varina Rahma Santhi Zinaida Ramadhina, Shafira Fitri Rapita, Rapita Rasmila Rianawati, Dian Riduan, M Rifqi, Husni Muhammad Riono, Riono Robetam Simanjuntak Rony, Zahara Tussoleha Rosa, Alkirma Rudi Yanto, Rudi Sabeli Aliya Samosir, Lidia Karunia May Saputra, Agus Adi Sartika , Dewi Sembiring, Rinawati Sendri, Sendri Septiani, Putri Shafrida Sahrani, Shafrida Shalsyabila, Minda Sharif, M. Amiruddin Sherwin, Nadya Sherwin Sholahuddin Simanjuntak, Robetama Situmorang, Maria Ernita Sulaiman Sulaiman Sunda Ariana, Sunda Suryani, Anggi Syah, Lin Yan Syahfitri, Bella Syed Ismail bin Syed Mohamad Syed Ismail bin Syed Mohammad Syed Ismail bin Syed Mohammad Syeis, Muhammad Tamamudin Thalia, RA Dinda Trievanni Chantika Trievanni, Trievanni Trisnawati Trisninawati Trisninawati Trisninawati, Trisninawati Ve Rinda Febrika Aulia Wanggara, Iyangga Wati, Bungsu Widias Wedadjati , Ratna Sesotya Wedadjati, Ratna S. Wedadjati, Ratna Sesotya Wiwin Agustian Wulandari , Citra Mayu Wulandari, Martha Yahya, Nurhidayah YAYAN SOFYAN Yuhendra Yuhendra Yusana, Yeva Zaid Amin Zaid Amin, Zaid Zainal Abidin Zinaida, Rahma Santhi Zuhri, Aswan

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