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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik MEDIA MANAJEMEN JASA Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Manajemen Bisnis Eka Prasetya GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Insight Management Journal International Journal of Engagement and Empowerment (IJE2) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Manajemen dan Bisnis JURNAL BARUNA HORIZON Economics, Business and Management Science Journal Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ekonomika Dan Bisnis Journal of Social And Economics Research Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceedings of The International Conference on Business and Economics Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business e-Jurnal Apresiasi Ekonomi International Journal of Economic, Technology and Social Sciences (Injects) Journal of Law, Education and Business Journal of Management Accounting, Tax and Production Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Journal of Social Work and Science Education Journal of Management Education Social Sciences Information and Religion International Journal of Economics, Business and Innovation Research Society Jurnal Cendekia Ilmiah Motivasi: Jurnal Manajemen dan Bisnis Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Economit Journal
Adelina Lubis
Universitas Medan Area
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Journal : economit journal

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The Influence of Service Quality and Brand Image on Customer Satisfaction Through Purchase Decision as an Intervening Variable at Mansyur Residence Medan Putri Lailatul Barqah; Indra Sakti; Adelina Lubis
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 4 No 1 (2024): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (Feb
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v4i1.1071

Abstract

The aim of this research is to assess how service quality and image impact customer satisfaction, with purchase satisfaction serving as an intermediary factor, specifically within Mansyur Residence Medan. The study encompasses a population of 180 individuals, with a sample size determined using a simple random sampling technique, amounting to 124 participants. Data collection is facilitated through a questionnaire focusing on service quality, image, customer satisfaction, and purchase decisions. Data analysis adopts the Partial Least Square (PLS) approach via SmartPLS software. Findings reveal that service quality, image, and purchase decisions significantly and positively influence customer satisfaction. Furthermore, through specific indirect effects, it is evident that service quality positively and significantly affects customer satisfaction via purchase decisions, while image similarly exerts a positive and significant impact on customer satisfaction through purchase decisions. The combined influence of service quality and image on the Customer Satisfaction variable accounts for 76.3%, with the remainder influenced by variables beyond the scope of this study. Similarly, the contribution of the purchase decision variable influenced by service quality and brand image amounts to 79%, with external variables accounting for the remaining influence.
The Effect of Product Quality, Service Quality, and Price on Purchasing Decisions Through Consumer Trust As An Intervening Variable at PT. Freya First Indonusa Medan Rizki Fajri Nasution; Adelina Lubis; Nur Aisyah
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 5 No 1 (2025): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (Feb
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v5i1.1250

Abstract

This study aims to determine the effect of product quality, service quality, and price on purchasing decisions through consumer trust as an Intervening variable at PT. Freya Frist Indonusa Medan. This study uses independent variables: Product Quality (X1), Service Quality (X2), and Price (X3) dependent variable: Purchase Decision (Y) with intervening variable: Consumer Trust (Z). This study uses quantitative methods, and data collection techniques using questionnaires and observations with structural equation modeling-partial least squares (SEM-PLS) data analysis methods using SmartPLS software. The population in this study was 225 consumers and used the slovin formula technique with a significance level of 0.05, so the number of samples in this study was 144 respondents taken from part of the population. Based on the results of the hypothesis test, Product Quality (X1) has a positive effect on Consumer Trust (Z), with a coefficient value (Original Sample column) = 0.296, and significant, with T-Statistics = 3.486> 1.96 and P-Values ​​= 0.001 <0.05. Service Quality (X2) has a positive effect on Consumer Trust (Z), with a coefficient value (Original Sample column) = 0.304, and significant, with T-Statistics = 3.577> 1.96 and P-Values ​​= 0.000 <0.05. Price (X3) has a positive effect on Purchasing Decisions (Y), with a coefficient value (Original Sample column) = 0.158, and significant, with T-Statistics = 2.263> 1.96 and P-Values ​​= 0.024 <0.05.
Co-Authors Adilla, Syarifah Khalisa Afifah, Roihanah Agnessyah Kardina Simamora Ahmad Fadli Ahmad Prayudi Ahmad Rafiki Alexander Sabastian Pangaribuan Alfahmi, Fikri Alfifto ALZIKRI, ALZIKRI Ampun, Grace Analita Febrina Anak Amrin Mulia U Nasution Andrea Hidayatullah Anggi Randy Syahputra Anggiani, Siti Annisya Risky Siagian Aprinawati Aprinawati, Aprinawati Aribowo Aribowo Arifin, Syasyain Audia Junita Aulia Sofiea Putri Bahari Sagala Batubara, Muhammad Taruna Sakti Chantika Mayzira Deka Gustina Pandiangan Deni Sormin Dhian Rosalina, Dhian Diana Sarah Lubis Dina Aulia Dina Nabillah Dina Nabillah Eka Dewi Setia Tarigan Ekty Lovenda Era Purike Ester Sembiring Etri Br Kaban Fanny Amalia Fauzi, Fachri Ali Fitriani Tobing Girsang, Melvin Dominic Prapta Haq, Syukria Resti Haryaji Catur Putera Hasman Hery Syahrial Hesti Sabrina Hezron Apriadi Situmorang Hutagalung, Gracella Rosnah S Hutapea, Marsela Natalie Ihsan Effendi Ika Melati Puji Asputri Ika Misdayanti Sinaga Ikbar Pratama Ikhwan, Al Ilham Ramadhan Nasution Indah Apriliya Indra Sakti Izzah, Edsan Faris Julistia Wardhani Karolin Gabrela Sitanggang Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Khairun Nisa Krison Parulian Sahala Tua Pasaribu Kristin, Okta Viani Laila Tawila Larasati Br. Br. Siagian Lingga, Rosi Dearan S Loriwan Loriwan Loso Judijanto Lubis, Andi Reza Syahputra Lubis, Nabila Boru Luthfi Azwardy Mahyundari, Adha Malwin P. Alamsyah Manda Dwipayahi Bhastary Marino Manik Marpaung , Irvan Irvan Aldi Josua Maulana, Agung Maysri Handayani Putri Sinaga Mhd.Buhari Sibuea Minda Muliana Br Sebayang Mitha Lestari Muhamad Stiadi Muhammad Akbar Siregar Muhammad Husein Muhammad Ridha Haykal Amal Muhammad Yamin Siregar Muhammad Yamin Siregar Murad, Miftahuddin Murmadoni Harahap Muslim Wijaya Muslim Wijaya Muslim Wijaya, Muslim Nadila Utami Naibaho, Laura Natalia Naila Zuhra Nainggolan, Chelsy Nasib Nasution, Muhammad Ali Makmur Nasution, Rizki Fajri Natalia Ranita Sembiring Natasya Venia Rachel Siahaan Nauval Rachman Siregar Nur Aisyah Nur Aisyah Nur Aisyah Nurbani, Kharisma Nurul Hasanah Nurul Wardani Lubis Olivia Sembiring Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Pardede, Meida Rogati Pardosi, Urbano I.R.S Paula Florensia Munthe Pratama, Ikbar Putri Anggi Oktavia Harahap Putri Lailatul Barqah Putri, Firly Marshanda Rahman Rajagukguk, Lucky Sanjaya Rambe, Barita Jogi Raudha Anggraini Tarigan Retna Astuti K Retna Astuti Kuswardani Rexsy Mardohot Sitanggang Riando Efrata Barus Riska Handayani Ritha Dalimunthe Riza Fanny Meutia Rizkan Zulyadi Rizki Fajri Nasution Sagala, Bahari Salsabillah, Risa Sarah Nabilah Sari Bulan Tambunan Sari, Adelina Puspita Sekar Chalifah Segara Sekar Chalifah Segara Sembiring, Olivia Siagian, Larasati Br Siagian, Nielsen Samuel Panahatan Sihombing, Chardo Silaban, Doni Enriko Simanungkalit, Nurul Amalyiah Sinaga, Lilis Elita Sinaga, Yohana Br Siregar, Doly Siti Alhamra Salqaura Siti Anggiani Syahvira Sitompul, Reginawati Sitorus, Lasria Situmeang, Chandra Situngkir, Jenni br Sri Fajar Ayu Sugito Sugito Sukma, Sabrina Theresia Syahbudin, Jafar Syahreza, Dina Sarah Syahriandy Syahriandy Syarifah Muthia Putri T Teviana Tambunan, Indah Permatasari Tania Syahputri Siregar Telaumbanua, Rizky Idaman Togatorop, Rey Septanislaus Tohap Parulian Tresia L. Naibaho Wan Rizca Amelia Wan Suryani Waty Marlinang Pakpahan Wiko Rizki Wijaya Wimbi Prima Hadi Wulandari, Artika Yolanda, Natasyah Yudha Maulana Putra Yudha Maulana Putra Yudha Pratesta, Oxy Yusniar Lubis Zul Azmi Mutahajjid