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Pramono, Rudy
Universitas Pelita Harapan
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Journal : Kontigensi: Jurnal Ilmiah Manajemen

 1 
Investigation Purchase Decision Through Brand Trust, Brand Image. Price. Quality of Product: A perspective Service Dominant Logic Theory Juliana Juliana; Rudy Pramono; Sandra Maleachi; Innocentius Bernarto; Arifin Djakasaputra
Kontigensi : Jurnal Ilmiah Manajemen Vol 9 No 1 (2021): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.377 KB) | DOI: 10.56457/jimk.v9i1.95

Abstract

Logically, service dominant logic tends to be more integrative than goods dominant logic. This is related to the basic proposition related to co-creation which involves active customer involvement and interaction with suppliers in every aspect of product consumption and product design. This study aimed to analyze the factors that might affect the purchasing decision of Hotpot Haidilao restaurant. This study used five variables which are brand trust, brand image, price, quality og product, purchase decision.The phenomenon of the growing food service business in the city Jakarta, which also influences consumer purchasing decisions, especially on the selection of a place to eat is the background of this study. In specifically, this research was conducted by developing a model foranalyze consumer purchasing decisions for food products and drinks at the restaurant. The sampling technique used convenience sampling with 300 respondents. Data collection techniques using googleform. The data analysis technique used is PLS-SEM. The results of the analysis conclude the purchase decision of Hotpot Haidilao restaurant was affected by brand image, brand trust, quality of product and price.
Social Influence in Non-formal Community Financial Institutions (Arisan) Samsiah Nelly; F. X. Suwarto; Niko Sudibjo; Rudy Pramono
Kontigensi : Jurnal Ilmiah Manajemen Vol 8 No 2 (2020): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v8i2.155

Abstract

This study intends to explain the phenomenon of lifestyle in urban communities, lifestyle practices and social influences that often occur in arisan groups. On the topic of arisan, the writer will explain more in depth about the model of arisan practice, social influences and consumptive lifestyles in the arisan group. This study employs a descriptive exploratory approach and created by the use of a literature review or a literature study. The theory or concept method is implemented through the use of multiple sources, including books, scientific publications, and the internet. All descriptions of existing concepts are combined into a single framework of thought. From the research conducted, it was found that identity is an important thing in social gathering activities. Identity then arises because the existing social gathering activities are dominated by consumption patterns in it. From this consumption activity, a competition was born between its members to show who has a higher identity and who doesn't. The chairman of the arisan has great influence in influencing its members to follow all his orders under the pretext of the interests of arisan activities. This power is not realized by the members. The strong friendship between the chairman and the other members, makes them enter into a system where there is control and what is controlled.
Co-Authors A Hasyati A.G. Hendra Adi Abdurahman Adinda, Fala Hindun Agnella Gwenisa Agus Hari Hadi Agus Purwanto Agus Purwanto AGUS PURWANTO Agustian Budi Prasetya Aji Sulistian Akuba, Stefy Falentino Alamsyah, Virza Utama Alatas, Thania Ali Djamhuri Alicia Pricelda Amelda Pramezwary Andi Sulistiyadi Andiaresmi, Putrityatami Anton Wachidin Widjaja Antonio, Ferdi Anugerah Agungputranto Anugerah Agungputranto Anugrah Agungputranto Ardian Sopa Asbari, Masduki Ban Jung Belet Lydia Ingrit Bellyana Octavia Bhakti, Peter Dharma Cahyono, Yoyok Cahyono, Yoyok Calen Calen Candy Adeline Cendana, Wiputra Chandra Han Chandra Han Chelsea Annabel Cherry Darmawan Christiana Trisna Wati Christiawan, Rio D. M. Lemy, L. Soemarni, A. Pramezwary, Y Kristiana Dadang Irawan Daicy, Venessa Daniel Ong Kim Kui Darmawan, Cherry Deandra Asthyn Pakasi Deandra Asthyn Pakasi Delima S Desideria Lumongga Dwihadiah Desman B. Larosa Dewi, Dessi Novianti dharmawan, Cherry Dian Purnamasari Diena M.Lemy Diena Mutiara Lemy Djakasaputra, Arifin Donna Imelda Dr. Adolf J.N. Parhusip Elang Kusumo Ellen Viana Emanuel Agung Wicaksono Erwin Santosa Evo S Hariandja Evy Yanthy F. X. Suwarto Fachrul Rizky Fadhilah Agustya Fiona Tri Utami Jaya Firdaus Putra Florencia Vanya Vaniara Fransisco Budi Hardiman Freddy Ong Gandhy, Abel Grace Kezia Josephine Gracia S Ugut Gracia, Chatrin Gumulya, Devanny Hadi Cahyadi Hananto, Brian Alvin Handayani, Nungki Sri Handoko Limaho Handoko Limaho Hanna H. Sihombing, Irene Hartanto, Wijaya Hartono, Tiffany Hendra Achmadi, Hendra Hendrawan Supratikno Hendrawan Supratikno Hendrawan Supratikno Hendrawan Sutikno Hendyansyah Putra HG Retno Harsanti Hubner, Ira B. Hulu, Meitolo Humala Sitinjak hutagalung, leo Hyun, Choi Chi I Gusti Agung Anom Yudistira I.T. Wiguna I.T. Wiguna Imelda, Donna Indra, Febryola Indriantari Sekarrini Indriantari Sekarrini Indriany Sartjie Innocentius Bernarto, Innocentius Irwan Suarly Jack Widjajakusuma Jang, Johan Janice A.P. Pramono Janice A.P. Pramono Jessica Shaina Wijaya Jimmy Muller Hasoloan Situmorang Jocelyn Roon Johan . Johan Jang Juliana Juliana Juliana Juliana Juliana Juliana Liem Juliana, Juliana July Cornelia July Hidayat July Hidayat Karisha Alifputri Kelvin Candiago Khoiruddin Bashori Kinantasya, Tianna Kotamena, Fredson Krisnayanti, Iga Ayu Anggela Heni Kristijono, Natali Hasto Kumalasari, Nugraheni Sri Kusumaningsih, Sekundina Williana Laksmi M Wijayanti Lemy, Diena. M Leo Hutagalung Lestari, Dessy Puji Lia Apriliani Limaho, Handoko M. Panjaitan, Andry M. U. Al-abqori M.A.Kholik M.A.Kholik M.B. Rini W M.I. Alfajri M.I. Alfajri Maleachi, Sandra Manek Ndoloe Martina Pakpahan Martinus Tukiran Masduki Asbari Masduki Asbari Mega Sampepadang Meilissa Octavia Meita Orlina Moerdijat, Lestari Mohamad Ramdan Monica S Moses Lorensius Parlinggoman Hutabarat Mukidi, Mukidi Mulyono, Andreas Tedy Munthe, Ashiong P. Nasya I. Arifa Natali Hasto Kristijono Nathalia, T. C. Nefianto, Tirton Ni Gusti Ayu Eka Nicodemus Filipi Apthioman Nisvi S. Dewi8, S.F Nisvi S. Dewi8, S.F Nisvi Suciati Dewi Noel Praba, Lorensius Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nove Bernedeta Sitorus Nugraheni Sri Kumalasari Oki Hermawati Orlina, Meita Otto Berman Sihite P. M. Winarno Pakpahan, Rosdiana Pamungkas, Yohanes Farrel Panjaitan, Andry M. Parera, Sisilia Chelsye Patria, Danet Pierre Senjaya Poltak Sinaga Prameswari, Mirza Pramezwary, Amelda Prayogi, Adiba Dithyanissa Prinastining Dyah Wigati Pubby Vianohita Pubby Vianohita Purba, John Tampil Putra, Firdaus Putu Chintya Nitiyani Santika Ramdan, Mohamad Ratna Setyowati Putri Rehan, Martinus Reinhard Pinontoan Rio Christiawan Rio Christiawan Ripno Ripno Riska Apriliani Riza Primahendra, Riza Roon, Jocelyn Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rosmaya N Ruth Debora S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin Sabrina O Sihombing Sabrina O. Sihombing Samsiah Nelly Samuel Musa Liha Samuel Tanasjah Setiawan Sandra Maleachi Santoso, Priyono Budi Sarliyani Sarliyani Sartjie, Indriany Sebastian, Aaron Sekar Syallomitha, Dinda Sekundina Williana Kusumaningsih Shanti Paramita Siahaan, Hernawati Sianipar, Rosianna Sihite, Otto Berman Simatupang, Apriani Sinaga, Nelly Azwarni Sisilia Chelsye Parera Siti A. Napilah Siti A. Napilah Siti Amalia Siti Amalia Siti H.T Jammalliah Siti H.T. Jammalliah Siti H.T. Jammalliah Siti N. Napilah Sitorus, Nova Situmorang, Jimmy Muller Hasoloan Stascia, Stefani Steffi Devina Sugandhi Stevano Putra Hardianto Sudibjo, Niko Sugiarto S Sugiarto Sugiarto Sulistiyadi, Andi Surliyani Surliyani Surliyani, Surliyani Susantio, Catherine Sutedja, Juliet Sutikno, Hendrawan Suwarto Suwarto Syallomitha, Dinda Sekar Tan, Jacob Donald Theodosia C. Nathalia Theresia, Theresia Tiffany Tiffany Valensky, Sherla Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Wati, Christiana Trisna Wella Wella Wella Wella Wijayanti, Laksmi Mayesti Wilhelmina Rosse Marisca Gajeng Williana kusumaningsih Winanti Winanti WINANTI, WINANTI Winarno Darmoyuwono Wowor, Wulan Meiaya Wulan Meiaya Wowor Wylen Djap Wynona Ramli Y.K Sastradi yanthy, Evy Yesis Christie Laatung Yohana F. Cahya Palupi Meilani Yuantika, Adelia Yubali Ani, Yubali Yulia Andriyani Yulius, Kevin Gustian Yustisia Kristiana