Article Per Year (5 Year)
p-Index From 2020 - 2025
20.557
P-Index
This Author published in this journals
All Journal Tengkawang : Jurnal Ilmu Kehutanan Jurnal Pariwisata Pesona Dinamika Pendidikan Jurnal Kajian Bali Tadris: Jurnal keguruan dan Ilmu Tarbiyah BISNIS: Jurnal Bisnis dan Manajemen Islam LAW REVIEW Jurnal Dinamika Pendidikan POLYGLOT Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal Manajemen Indonesia JURNAL PENDIDIKAN JASMANI DAN OLAHRAGA JOHME: Journal of Holistic Mathematics Education Syntax Literate: Jurnal Ilmiah Indonesia DUNAMIS: Jurnal Teologi dan Pendidikan Kristiani JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMM (Jurnal Masyarakat Mandiri) Journal EVALUASI Jurnal HAM International Journal of New Media Technology Jurnal Sinergitas PkM & CSR JURNAL EDUCATION AND DEVELOPMENT Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan ABDIMAS SILIWANGI Jurnal Riset Inspirasi Manajemen dan Kewirausahaan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Edumaspul: Jurnal Pendidikan YUME : Journal of Management JMIE (Journal of Madrasah Ibtidaiyah Education) Jurnal Ilmiah Mandala Education (JIME) At-Ta'lim : Media Informasi Pendidikan Islam Jurnal Masyarakat dan Budaya Jurnal Entrepreneur dan Entrepreneurship Sukma: Jurnal Pendidikan Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis Syntax Idea International Journal of Economics, Business and Accounting Research (IJEBAR) PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Manajemen Bencana (JMB) International Journal of Economics Development Research (IJEDR) Mulawarman Law Review Gadjah Mada Journal of Tourism Studies Jurnal Manajemen Pelayanan Hotel Enrichment : Journal of Management EduPsyCouns: Journal of Education, Psychology and Counseling Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Metta : Jurnal Ilmu Multidisiplin Journal of Community Service and Engagement Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Feedforward: Journal of Human Resource Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Inovasi, Evaluasi dan Pengembangan Pembelajaran (JIEPP) Prosiding Konferensi Nasional PKM-CSR Jurnal Pemberdayaan Pariwisata Journal Of World Science Indonesian Marketing Journal Journal of Innovation Research and Knowledge International Journal of Applied Business and International Management Jurnal Dimensi Seni Rupa dan Desain Media Bina Ilmiah Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Jurnal Nusantara Mengabdi Ranah Research : Journal of Multidisciplinary Research and Development Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Penelitian Pendidikan Indonesia Sukma: Jurnal Pendidikan Taawun: Jurnal Pengabdian kepada Masyarakat Open Access DRIVERset
Pramono, Rudy
Universitas Pelita Harapan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

Published : 158 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Indonesian Marketing Journal

 1 
MARKETING MIX STRATEGY FORMULATION AND CREATING VALUE CO-CREATION IN SCHOOL EDUCATION Rudy Pramono; Adi Abdurahman; Juliana Juliana
Indonesian Marketing Journal Vol. 1, No. 1, April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v1i1.5105

Abstract

This study aims to describe internal and external factors with the 7P marketing mix concept at SMA Bogor Raya, define the gap between input and output from internal and external factors in the marketing strategy of SMA Bogor Raya, evaluate the 7P services marketing mix concept applied by the marketing unit of SMA Bogor Raya. This approach to study requires extensive relevant searches, business management, and educational databases on value-based marketing and co-creation. This study uses a qualitative research approach. The type of research used in this research is a case study. Subjects in this study were vital informants with a total of 7 informants. The research field of educational marketing, value, and co-creation is still at a relative pioneer stage. Much research is still to be carried out, both from problem identification and a strategic perspective. To increase public interest in school education services, a mixed market strategy can be applied by combining 7Ps consisting of product, price, place, promotion, people, process, and physical evidence. Although there is no master plan for implementing the marketing mix at SMA Bogor Raya, the strategy has been implemented.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk mendeskripsikan faktor internal dan eksternal dengan konsep bauran pemasaran 7P di SMA Bogor Raya, menentukan gap antara input dan output dari faktor internal dan eksternal dalam strategi pemasaran SMA Bogor Raya, mengevaluasi konsep bauran pemasaran jasa 7P yang diterapkan oleh unit pemasaran SMA Bogor Raya. Pendekatan studi ini membutuhkan pencarian relevan yang ekstensif, manajemen bisnis, dan basis data pendidikan tentang pemasaran dan kreasi bersama berbasis nilai. Penelitian ini menggunakan pendekatan penelitian kualitatif. Jenis penelitian yang digunakan dalam penelitian ini adalah studi kasus. Subjek dalam penelitian ini adalah informan vital dengan jumlah informan sebanyak 7 orang. Bidang penelitian pendidikan pemasaran, nilai, dan co-creation masih pada tahap perintis relatif. Banyak penelitian yang masih harus dilakukan, baik dari identifikasi masalah maupun perspektif strategis. Untuk meningkatkan minat masyarakat terhadap layanan pendidikan sekolah, strategi pasar campuran dapat diterapkan dengan menggabungkan 7P yang terdiri dari produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Meski belum ada masterplan penerapan bauran pemasaran di SMA Bogor Raya, namun strategi sudah diterapkan.
Co-Authors A Hasyati A.G. Hendra Adi Abdurahman Adinda, Fala Hindun Agnella Gwenisa Agus Hari Hadi Agus Purwanto Agus Purwanto AGUS PURWANTO Agustian Budi Prasetya Aji Sulistian Akuba, Stefy Falentino Alamsyah, Virza Utama Alatas, Thania Ali Djamhuri Alicia Pricelda Amelda Pramezwary Andi Sulistiyadi Andiaresmi, Putrityatami Anton Wachidin Widjaja Antonio, Ferdi Anugerah Agungputranto Anugerah Agungputranto Anugrah Agungputranto Ardian Sopa Asbari, Masduki Ban Jung Belet Lydia Ingrit Bellyana Octavia Bhakti, Peter Dharma Cahyono, Yoyok Cahyono, Yoyok Calen Calen Candy Adeline Cendana, Wiputra Chandra Han Chandra Han Chelsea Annabel Cherry Darmawan Christiana Trisna Wati Christiawan, Rio D. M. Lemy, L. Soemarni, A. Pramezwary, Y Kristiana Dadang Irawan Daicy, Venessa Daniel Ong Kim Kui Darmawan, Cherry Deandra Asthyn Pakasi Deandra Asthyn Pakasi Delima S Desideria Lumongga Dwihadiah Desman B. Larosa Dewi, Dessi Novianti dharmawan, Cherry Dian Purnamasari Diena M.Lemy Diena Mutiara Lemy Djakasaputra, Arifin Donna Imelda Dr. Adolf J.N. Parhusip Elang Kusumo Ellen Viana Emanuel Agung Wicaksono Erwin Santosa Evo S Hariandja Evy Yanthy F. X. Suwarto Fachrul Rizky Fadhilah Agustya Fiona Tri Utami Jaya Firdaus Putra Florencia Vanya Vaniara Fransisco Budi Hardiman Freddy Ong Gandhy, Abel Grace Kezia Josephine Gracia S Ugut Gracia, Chatrin Gumulya, Devanny Hadi Cahyadi Hananto, Brian Alvin Handayani, Nungki Sri Handoko Limaho Handoko Limaho Hanna H. Sihombing, Irene Hartanto, Wijaya Hartono, Tiffany Hendra Achmadi, Hendra Hendrawan Supratikno Hendrawan Supratikno Hendrawan Supratikno Hendrawan Sutikno Hendyansyah Putra HG Retno Harsanti Hubner, Ira B. Hulu, Meitolo Humala Sitinjak hutagalung, leo Hyun, Choi Chi I Gusti Agung Anom Yudistira I.T. Wiguna I.T. Wiguna Imelda, Donna Indra, Febryola Indriantari Sekarrini Indriantari Sekarrini Indriany Sartjie Innocentius Bernarto, Innocentius Irwan Suarly Jack Widjajakusuma Jang, Johan Janice A.P. Pramono Janice A.P. Pramono Jessica Shaina Wijaya Jimmy Muller Hasoloan Situmorang Jocelyn Roon Johan . Johan Jang Juliana Juliana Juliana Juliana Juliana Juliana Liem Juliana, Juliana July Cornelia July Hidayat July Hidayat Karisha Alifputri Kelvin Candiago Khoiruddin Bashori Kinantasya, Tianna Kotamena, Fredson Krisnayanti, Iga Ayu Anggela Heni Kristijono, Natali Hasto Kumalasari, Nugraheni Sri Kusumaningsih, Sekundina Williana Laksmi M Wijayanti Lemy, Diena. M Leo Hutagalung Lestari, Dessy Puji Lia Apriliani Limaho, Handoko M. Panjaitan, Andry M. U. Al-abqori M.A.Kholik M.A.Kholik M.B. Rini W M.I. Alfajri M.I. Alfajri Maleachi, Sandra Manek Ndoloe Martina Pakpahan Martinus Tukiran Masduki Asbari Masduki Asbari Mega Sampepadang Meilissa Octavia Meita Orlina Moerdijat, Lestari Mohamad Ramdan Monica S Moses Lorensius Parlinggoman Hutabarat Mukidi, Mukidi Mulyono, Andreas Tedy Munthe, Ashiong P. Nasya I. Arifa Natali Hasto Kristijono Nathalia, T. C. Nefianto, Tirton Ni Gusti Ayu Eka Nicodemus Filipi Apthioman Nisvi S. Dewi8, S.F Nisvi S. Dewi8, S.F Nisvi Suciati Dewi Noel Praba, Lorensius Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nove Bernedeta Sitorus Nugraheni Sri Kumalasari Oki Hermawati Orlina, Meita Otto Berman Sihite P. M. Winarno Pakpahan, Rosdiana Pamungkas, Yohanes Farrel Panjaitan, Andry M. Parera, Sisilia Chelsye Patria, Danet Pierre Senjaya Poltak Sinaga Prameswari, Mirza Pramezwary, Amelda Prayogi, Adiba Dithyanissa Prinastining Dyah Wigati Pubby Vianohita Pubby Vianohita Purba, John Tampil Putra, Firdaus Putu Chintya Nitiyani Santika Ramdan, Mohamad Ratna Setyowati Putri Rehan, Martinus Reinhard Pinontoan Rio Christiawan Rio Christiawan Ripno Ripno Riska Apriliani Riza Primahendra, Riza Roon, Jocelyn Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rosmaya N Ruth Debora S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin Sabrina O Sihombing Sabrina O. Sihombing Samsiah Nelly Samuel Musa Liha Samuel Tanasjah Setiawan Sandra Maleachi Santoso, Priyono Budi Sarliyani Sarliyani Sartjie, Indriany Sebastian, Aaron Sekar Syallomitha, Dinda Sekundina Williana Kusumaningsih Shanti Paramita Siahaan, Hernawati Sianipar, Rosianna Sihite, Otto Berman Simatupang, Apriani Sinaga, Nelly Azwarni Sisilia Chelsye Parera Siti A. Napilah Siti A. Napilah Siti Amalia Siti Amalia Siti H.T Jammalliah Siti H.T. Jammalliah Siti H.T. Jammalliah Siti N. Napilah Sitorus, Nova Situmorang, Jimmy Muller Hasoloan Stascia, Stefani Steffi Devina Sugandhi Stevano Putra Hardianto Sudibjo, Niko Sugiarto S Sugiarto Sugiarto Sulistiyadi, Andi Surliyani Surliyani Surliyani, Surliyani Susantio, Catherine Sutedja, Juliet Sutikno, Hendrawan Suwarto Suwarto Syallomitha, Dinda Sekar Tan, Jacob Donald Theodosia C. Nathalia Theresia, Theresia Tiffany Tiffany Valensky, Sherla Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Wati, Christiana Trisna Wella Wella Wella Wella Wijayanti, Laksmi Mayesti Wilhelmina Rosse Marisca Gajeng Williana kusumaningsih Winanti Winanti WINANTI, WINANTI Winarno Darmoyuwono Wowor, Wulan Meiaya Wulan Meiaya Wowor Wylen Djap Wynona Ramli Y.K Sastradi yanthy, Evy Yesis Christie Laatung Yohana F. Cahya Palupi Meilani Yuantika, Adelia Yubali Ani, Yubali Yulia Andriyani Yulius, Kevin Gustian Yustisia Kristiana