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All Journal Jurnal Konseling dan Pendidikan Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran International Journal of Artificial Intelligence Research Jurnal Office Jurnal Ilmiah Al-Syir'ah JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Scientific Journal of Reflection : Economic, Accounting, Management and Business Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JURNAL ILMIAH M-PROGRESS Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Community Engagement and Emergence Journal (CEEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Administration, Management, and Leadership Quantitative Economics and Management Studies Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Ekonomi Efektif Ekonomi dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Manajemen Jurnal Ad'ministrare Jurnal Ekonomi Utama (Juria) Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Pengabdian Tri Bhakti Marketica: Jurnal Ilmiah Pemasaran Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Erlangga, Heri
Universitas Pasundan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Menggali Semangat Berwirausaha : (Studi Kasus Pada Usaha Kecil dan Menengah di Kota Bandung) Erlangga, Heri; Hindarsah, Ida; Setiawati, Tita; Riani, Dini; Riadi, Farid
Jurnal Ekonomi dan Bisnis Vol 4 No 2 (2024): Jurnal Ekonomi dan Bisnis
Publisher : LPPM STIE Bisnis Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56145/jurnalekonomidanbisnis.v4i2.279

Abstract

Semangat berwirausaha merupakan elemen kunci dalam pembangunan ekonomi, terutama di Indonesia di mana Usaha Kecil dan Menengah (UKM) berkontribusi besar terhadap Produk Domestik Bruto (PDB) dan penyerapan tenaga kerja. Penelitian ini berfokus pada pemilik UKM di Kota Bandung untuk mengidentifikasi faktor-faktor yang mendorong semangat berwirausaha. Menggunakan pendekatan studi kasus dengan wawancara mendalam, penelitian ini menemukan bahwa dukungan keluarga, pendidikan kewirausahaan, pengalaman kerja, motivasi pribadi, dan dukungan komunitas merupakan faktor utama yang mendorong semangat berwirausaha. Dukungan keluarga memberikan rasa aman dan motivasi kuat, sementara pendidikan kewirausahaan dan pengalaman kerja membekali pemilik usaha dengan pengetahuan dan keterampilan yang diperlukan. Motivasi pribadi untuk mencapai kemandirian finansial dan kepuasan pribadi juga menjadi pendorong signifikan. Selain itu, dukungan dari komunitas kewirausahaan di Bandung menyediakan jaringan sosial dan sumber daya yang memperkuat semangat berwirausaha. Temuan ini memberikan wawasan penting bagi pemerintah, institusi pendidikan, dan komunitas kewirausahaan untuk merancang program-program yang lebih efektif dalam mendukung pengembangan kewirausahaan, yang pada akhirnya akan berkontribusi pada pertumbuhan ekonomi dan penciptaan lapangan kerja di Indonesia.
Adaptive Strategies in Entrepreneurial Ventures: Navigating Uncertainty and Market Dynamics at MSMe Erlangga, Heri; Setiawati, Tita; Riadi, Farid; Hindarsah, Ida; Riani, Dini
Astina: Jurnal Ekonomi Utama Vol 3 No 1 (2024): Jurnal Ekonomi Utama (Juria): In Progress
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v3i1.169

Abstract

This study explores the critical role of adaptive strategies in maintaining the growth and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in dynamic market environments. MSMEs significantly contribute to employment creation, innovation, and overall economic development but face unique challenges such as limited resources, market access, and vulnerability to market changes. Adaptive strategies like product diversification, digital transformation, and strategic partnerships have been found effective in enhancing MSME performance. Product diversification allows MSMEs to enter new market segments and reduce dependence on a single product line, while digital transformation improves operational efficiency and market reach. Strategic partnerships provide access to previously unavailable resources like technology and distribution networks. However, the implementation of these strategies is often hampered by financial constraints, lack of technological knowledge, and resistance to change. The study also highlights the importance of continuous learning and innovation for MSMEs to stay competitive. Continuous learning updates the knowledge and skills of MSMEs in line with industry developments, while innovation enables the development of new products or services that meet changing market needs. Case studies presented in the research demonstrate successful adoption of adaptive strategies by MSMEs to address challenges and leverage market opportunities. The findings offer practical insights for MSME owners, policymakers, and academics on the importance of adaptive strategies in navigating market uncertainties and achieving sustainable growth. The study also provides recommendations for supporting MSMEs in adopting adaptive strategies through initiatives such as training programs, digital transformation funding, and strategic partnership schemes.
Menciptakan Keputusan Pembelian Yang Dipengaruhi Kualitas Produk Dan Kualtas Pelayanan Pada CV. Racick Pelaku UMKM Ayam Potong Di Bandung Erlangga, Heri; Hindarsah, Ida; Riani, Dini; Setiawati, Tita; Riadi, Farid
Marketica: Jurnal Ilmiah Pemasaran Vol 1 No 2 (2024): Marketica: Jurnal Ilmiah Pemasaran
Publisher : Sapta Arga Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan kualtas pelayanan terhadap keputusan pembelian pada CV. Racick Pelaku UMKM Ayam Potong di Bandung. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini kualitas produk berpengaruh signifikan terhadap keputusan pembelian sebesar 0,454, uji hipotesis diperoleh t hitung > t tabel atau (8,847 > 1,986). Kualtas pelayanan berpengaruh signifikan terhadap keputusan pembelian sebesar 0,399, uji hipotesis diperoleh t hitung > t tabel atau (7,902 > 1,986). Kualitas produk dan kualtas pelayanan secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 6,903 + 0,453X1 + 0,377X2. Kontribusi pengaruh sebesar 58,0%, uji hipotesis diperoleh F hitung > F tabel atau (64,343 > 2,700).
Membangun Kepuasan Konsumen Yang Dipengaruhi Kualitas Produk Dan Kualitas Pelayanan Pada Toko Donat Madu Pelaku UMKM Di Bandung Erlangga, Heri; Riadi, Farid; Riani, Dini; Setiawati, Tita; Hindarsah, Ida
Jurnal Pajak dan Bisnis Vol 4 No 2 (2023): Journal Of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v4i2.213

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen pada Toko Donat Madu Pelaku UMKM di Bandung. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini kualitas produk berpengaruh signifikan terhadap kepuasan konsumen sebesar 45,4%, uji hipotesis diperoleh t hitung > t tabel atau (8,848 > 1,986). Kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen sebesar 40,7%, uji hipotesis diperoleh t hitung > t tabel atau (8,040 > 1,986). Kualitas produk dan kualitas pelayanan secara simultan berpengaruh signifikan terhadap kepuasan konsumen dengan persamaan regresi Y = 6,722 + 0,450X1 + 0,385X2. Kontribusi pengaruh sebesar 58,8%, uji hipotesis diperoleh F hitung > F tabel atau (66,334 > 2,700).
Social Entrepreneurship and Sustainable Development in Creating Value for Society and the Environment Erlangga, Heri; Riani, Dini; Riadi, Farid; Hindarsah, Ida; Setiawati, Tita
PINISI Discretion Review Volume 7, Issue 2, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i2.63453

Abstract

Social entrepreneurship has emerged as a pivotal approach to addressing both societal and environmental challenges, integrating entrepreneurial principles with the goal of creating social and environmental value alongside economic sustainability. This paper explores the intersection of social entrepreneurship and sustainable development, examining how social entrepreneurs leverage innovation, resourcefulness, and business acumen to tackle complex issues such as poverty, inequality, environmental degradation, and climate change. By integrating the principles of sustainable development, social entrepreneurs aim to create ventures that promote long-term environmental stewardship and social equity. The study employs a qualitative approach, using in-depth interviews, participant observation, and document analysis to investigate the motivations, strategies, and challenges of social entrepreneurship. Key findings highlight the characteristics of social entrepreneurs, their contributions to the United Nations' Sustainable Development Goals (SDGs), and the systemic changes they foster. The paper also discusses the challenges faced by social entrepreneurs, such as access to funding and impact measurement, and identifies opportunities for growth through impact investing and technological advancements. The future of social entrepreneurship appears promising, with the potential for significant contributions to sustainable development through continued support and collaboration among stakeholders. The paper concludes by emphasizing the critical role of education, capacity-building, and multi-stakeholder partnerships in scaling the impact of social entrepreneurship.
Strategi Pemasaran Berbasis Nilai-Nilai Entrepreneurship dalam Meningkatkan Investasi di PHRI Kabupaten Bandung Dinihayati, Erti; Erlangga, Heri; Camelia, Mela; Dewinta, Rima
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 4 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i4.945

Abstract

The main objective of this research is to identify and apply entrepreneurial values in marketing strategies to enhance investment in the hospitality and restaurant sector in Bandung Regency. The findings indicate that entrepreneurial values such as innovation, proactivity, calculated risk-taking, creativity, commitment to quality, collaboration, networking, and adaptability are crucial for effective marketing strategies. Strategies based on these values have proven capable of attracting investor attention and improving the competitiveness of the hospitality and restaurant sector in Bandung Regency. Innovation in products and services, proactivity in marketing, and a commitment to quality are key factors in attracting investment. The implementation of marketing strategies rooted in entrepreneurial values positively impacts investment growth and helps build the reputation and credibility of the Indonesian Hotel and Restaurant Association (PHRI) in Bandung Regency in the eyes of investors. The use of digital technology and social media in marketing strategies plays an important role in reaching a broader audience and attracting investor interest, enabling real-time measurement of marketing campaign effectiveness and strategy adjustments based on collected data. Recommendations for PHRI Bandung Regency include strengthening branding and innovation, enhancing collaboration and networking, optimal use of digital technology, continuous evaluation and adjustment, and improving quality and services. By applying these recommendations, it is hoped that marketing strategies based on entrepreneurial values will continue to develop and provide a sustainable positive impact on the hospitality and restaurant sector in Bandung Regency, increase investment, and reinforce Bandung Regency's position as a premier tourist destination.
The Influence Of Human Resource Management, Sales Management, And Strategic Management On Employee Work Productivity And Its Implications For Enhancing Enterpreneurial Spirit In Smes In The Tangerang Region Wahyudi, Wahyudi; Erlangga, Heri; Arifin, Yusuf; Fikdawati, Ria; sunarsi, Denok
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 2 (2024): November 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i2.1489

Abstract

This quantitative research investigates the influence of Human Resource Management (HRM), Sales Management, and Strategic Management on employee work productivity and its implications for enhancing the entrepreneurial spirit among Small and Medium Enterprises (SMEs) in the Tangerang region. The study employs a descriptive and associative approach, using survey methods to collect data from 150 SME employees in Tangerang. The findings reveal that effective HRM practices significantly enhance employee productivity by fostering a supportive work environment and continuous professional development. Sales Management strategies are shown to improve productivity by optimizing sales processes and customer relationship management. Strategic Management practices, including clear goal-setting and resource allocation, further boost employee productivity. Moreover, the research demonstrates that increased productivity positively impacts employees' entrepreneurial spirit, encouraging innovation and proactive business initiatives. The study concludes that integrated management practices are crucial for improving both productivity and entrepreneurial tendencies within SMEs.
The Role of Entrepreneur Characteristics and Entrepreneur Motivation has a significant effect on SMEs' Business Performance During Digital Era Erlangga, Heri; Purwanti, Yanti; Setiawati, Tita; Hindarsah, Ida; Riadi, Farid
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.946 KB) | DOI: 10.29099/ijair.v6i1.333

Abstract

The purpose of this study was to analyze the relationship between Entrepreneur Characteristics and Business Performance variables, the relationship between entrepreneurial motivation variables and MSME business performance. In this study using quantitative methods. This is because the research data is in the form of numbers and analysis uses statistics, in collecting data using research instruments, data analysis is quantitative, with the aim of testing the established hypothesis, is experimental/survey, if the problem is clear. This type of research uses associative research. serves to explain, predict and control a symptom. This method is used to answer the formulation of the problem, namely knowing the effect of entrepreneurial characteristics and motivation on SMEs business performance. In this study, researchers used a questionnaire data collection technique (questionnaire). Questionnaire is a data collection technique which is done by giving a set of questions or written statements to respondents to answer. The statement questionnaire in this study was measured using a Likert 5 scale. The data analysis of this study used the smartPLS 4.0 software (Purwanto et al., 2020) and the data was obtained through the distribution of online questionnaires with social media to 300 respondents who were selected using a simple random sampling method. Based on the results of data processing and analysis that has been done, the conclusions of this study are: 1. Entrepreneurial Characteristics Affect Business Performance. In this case the characteristics of entrepreneurs are very good. Entrepreneurial characteristics can be seen from the spirit of work and hard work to realize desires. 2. Entrepreneur motivation influences business performance. In this case the motivation of entrepreneurs is very high. Entrepreneur motivation can be seen from being an entrepreneur because he has a desire to be rich. The business performance variable is also very high. This is evident from my business has the ability to compete.
Consumer Behavior of Muslim Minorities in Purchasing Halal Products: A Maslahah Perspective Al Farisi, Muhammad Salman; Mahadewi, Erlina Puspitaloka; Khalid, Nour; Ratnawati, Aryanti; Erlangga, Heri; Wahid, Hariyaty Ab
Jurnal Ilmiah Al-Syir'ah Vol 22, No 2 (2024)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/jis.v22i2.2788

Abstract

This study aims to analyze whether the consumption of halal products has a different priority scale based on maslahah orientation. This study is qualitative. The study was located in one of the minority Muslim areas in Indonesia. In this study the object of the study was the minority Muslim community of Indonesia who are Muslim and have purchased halal products. The research data were obtained based on interviews with the minority Muslim communities in Indonesia, namely Denpasar and Gianyar in Bali Province and Kupang East Nusa Tenggara Province, who are Muslim and have purchased halal products. This study's results indicate that consumers' behavior toward halal products regarding maslahah is included in the maslahah tahsiniyah or tertiary needs, namely, needs to be needed by humans to make life more comfortable and beautiful. Maslahah tahsiniyah is a complementary or complementary maslahah in the form of breadth and propriety that can complement the previous maslahah or maslahah hajiyah. If this problem is not met, human life will be less beautiful, but it does not cause harm. This study proves that the motivational characteristics of minority Muslim consumers in consuming halal products that have a priority scale of maslahah are tahsiniyah to obtain maximum benefits from halal products that do not only focus on the aspect of beauty, but also pay attention to the aspects of halal, cleanliness, and environmental friendliness.
Consumer Behavior in The Digital Age: A Qualitative Analysis of Online Shopping Patterns in Indonesia Erlangga, Heri; Setiawati, Tita; Riadi, Farid; Hindarsah, Ida; Riani, Dini
Majalah Ilmiah Bijak Vol 21, No 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4334

Abstract

The development of digital technology has significantly changed consumer behavior, including in Indonesia. This research aims to qualitatively analyze consumer online shopping patterns in Indonesia. Using in-depth interview methods and content analysis, this research explores the factors that influence consumer decisions in online shopping, e-commerce platform preferences, as well as the challenges and obstacles they face. The research results show that ease of access, product variety and price promotions are the main factors that encourage consumers to shop online. Apart from that, trust in transaction security and product quality also plays an important role in purchasing decisions. This research also found that social media plays a significant role in influencing consumer shopping behavior through product recommendations and reviews. However, several challenges such as limited internet infrastructure and lack of technological knowledge among certain consumers remain obstacles to wider adoption of online shopping. The findings from this research provide insights for e-commerce companies and policymakers to develop more effective strategies for promoting online shopping and improving consumer experiences. This research also suggests the need for education and infrastructure improvements to support the growth of e-commerce in Indonesia.
Co-Authors -, Wahyudi - Abdurohim, Dindin Abdurrahman Firdaus Achmad Rozi Ade Irawan Ade Yusuf Afandi, Azhar Ahmad Nurhadi Ahmad Syarif Iskandar Aidil Amin Effendy Akbar, Irfan Rizka Akhmad Sobarna Al Farisi, Muhammad Salman Alfiah, Sri Ana Wijandari Andry Mochamad Ramdan Anjani, Azzahra Silvi Dwi Apriansyah, Muger Asep Muhammad Lutfi Azhar Affandi Azhar Affandi Bambang Heru Purwanto Basuki Rahmat Masdi Siduppa Burhan Rifuddin Bustomi, Thomas Cahya, M. Camelia, Mela Damayanti, Elok Dede Abdurohman Denny Aditya Dwiwarman Denok Sunarsi Denok Sunarsi Denok Sunarsi Destiana Kumala Dewinta, Rima Dian Rostikawati Dika Priliana Dini Amanah Tayusani Dinihayati, Erti Eddy Yusup SP Elfrida Ratnawati Erik Eti Ariyanti Farid Riadi Farid Riadi Farida Agustin, Farida Fikdawati, Ria Ganar, Yulian Bayu Gojali Supiandi H. Hastono Hamsinah Hamsinah Hartuti, Elizabeth Tika Kristina Hindarsa, Ida Hindarsah, Ida Hindriari, Reni Ikrawan, Yusep Irfan Rizka Akbar Iyus Rustandi Jahrani, Deya Jasmani Jasmani Jasmani Jasmani Jasmani Jasmani Khalid, Nour Khoirunnisa, Dina Kiki Dwi Wijayanti Kosasih Laila Irawati Lim Zhen Hong MADUNINGTIAS, LUCIA Mahadewi, Erlina Puspitaloka Mahnun Mas’adi Marissa Grace Haque Moh. Sidik Priadana Mohamad Duddy Dinantara Molbi Febrio Harsanto Mujahidin Mujahidin N Lilis Suryani Nani Nani Neng Syifa Nur Imam Dutawaskita Nurhayati Nurhayati Nurjaya Nurjaya Putri, Novista Amelia Rahmat Taufiq Dwi Jatmika Rahmi Hermawati Raihan Ayu Teddy Putri Ratnawati, Aryanti Riadi, Farid Riani, Dini Riri Oktarini Rofiq Noorman Haryadi Sariningsih, Yuce Sarwani Sarwani Setiawati, Tita Sudarso, Aden Prawiro Sugeng, Santoso Sunarsi, Denok Supriyadi Supriyadi Suryadi, Soleh Suwanto Suwanto Suyatin Suyatin Syarifa, Putri Inaya Triyadi Triyadi Umi Nariawati Umi Narimawati Wahid, Hariyaty Ab Wahyitno Wahyitno Widhi Wicaksono Yanti Purwanti Yaya Mulyana A Azis Yayan Mulyana Yohana, Syifa Putri Yusuf Arifin Yusuf Arifin Yuyun Yuniarti Yuyun Yuniarti, Yuyun