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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) MATAPPA: Jurnal Pengabdian Kepada Masyarakat SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Akuntansi Manajemen JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Informatika Ekonomi Bisnis Journal of Economic, Public, and Accounting (JEPA) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL BJRM (Bongaya Journal of Research in Management) Economics and Digital Business Review Nobel Management Review Al-Buhuts (e-journal) Golden Ratio of Community Services and Dedication Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis JICS : Journal Of International Community Service The Journal of Business and Management Research Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances in Economics & Financial Studies Advances in Community Services Research JER Celebes Journal of Community Services
Latief, Fitriani
Institusi: Institut Teknologi Dan Bisnis Nobel Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Empowering MSME Entrepreneurs Through Digital Marketing Mentoring and Digital Financial Literacy in Tinambung Subdistrict, Indonesia Fitriani Latief; Ahmad Firman; Hardianty Askar; Indrawan Azis; Andi Ircham Hidayat; Shandra Bahasoan; Dara Ayu Nianty; Asniwati Asniwati; Dirwan Dirwan; Eka Aussie Hadiningtyas; Mutiasari Mubyl Handaling; Anita Anita
Advances in Community Services Research Vol. 4 No. 2 (2026): March - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v4i2.750

Abstract

Purpose: This program was initiated in response to low adoption of digital marketing and financial literacy among MSMEs in Tinambung Subdistrict, resulting in limited market reach and poor business management. The initiative aims to enhance MSMEs’ capabilities in digital marketing and financial literacy and to promote business self-reliance. Research Method: The activity was conducted in February 2026 in the Tinambung Subdistrict, Polewali Mandar Regency, and involved 30 MSME operators across the retail, food service, and service sectors. The method used was a participatory approach through outreach, technical training, and hands-on coaching, with observations, interviews, and questionnaires serving as evaluation tools. Results and Discussion: Before the intervention, only 23% of partners had a digital business account, and 26% kept financial records. The activities were implemented in phases, ranging from outreach to monitoring. The results showed significant improvements: digital account ownership rose to 83%, understanding of promotional content to 78%, financial record-keeping to 80%, and financial segregation to 76%. Implications: This program promotes digital adoption and financial management among SMEs. Ongoing support is recommended to ensure the sustainability of SMEs’ digital transformation.
Work Motivation as a Mediator of Employee Well-Being, Leadership, and Staff Performance Ahmad Firman; Fitriani Latief; Andi Nabila Tenri Lala
Advances in Human Resource Management Research Vol. 4 No. 2 (2026): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i2.739

Abstract

Purpose: This study examines the effects of employee well-being and transformational leadership on educational staff performance and investigates the mediating role of work motivation in private universities. Research Method: A quantitative explanatory approach was employed. Data were collected through questionnaires from 75 educational staff members at private universities specializing in economics in South Sulawesi, Indonesia. Respondents were selected using purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. Results and Discussion: The results show that employee well-being and transformational leadership positively and significantly influence work motivation. Transformational leadership and work motivation significantly affect educational staff performance, whereas employee well-being has no direct effect on performance. Furthermore, work motivation significantly mediates the relationships between employee well-being and performance, as well as transformational leadership and performance. These findings indicate that motivation is a key mechanism linking leadership and employee well-being to improved performance outcomes. Implications: University management should strengthen transformational leadership practices and promote employee well-being to enhance work motivation and staff performance. Originality: This study provides evidence of the mediating role of work motivation in explaining how employee well-being and transformational leadership influence educational staff performance in Indonesian private universities.
The Influence of Interpersonal Communication and Workplace Friendships on Employee Job Satisfaction in Public Organizations Asniwati Asniwati; Fitriani Latief
Advances in Human Resource Management Research Vol. 4 No. 2 (2026): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i2.748

Abstract

Purpose: This study examines the influence of interpersonal communication and workplace friendships on employee job satisfaction in a public-sector organization.. Research Method: A quantitative survey approach was employed involving 80 employees of the South Sulawesi Provincial Office of Communications, Information Technology, Statistics, and Cryptography. Data were collected through questionnaires and analyzed using SPSS 23, including validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficient of determination analysis. Results and Discussion: The results indicate that interpersonal communication has a positive but insignificant effect on employee job satisfaction. In contrast, workplace friendships have a positive and significant effect on job satisfaction. These findings suggest that supportive social relationships, trust, and friendship among colleagues contribute more strongly to employee satisfaction than communication processes alone. The study highlights the importance of workplace social dynamics in shaping positive employee attitudes within public organizations. Implications: Public organizations should foster supportive workplace relationships through collaboration, team-building activities, and programs that encourage social interaction and peer support to enhance employee satisfaction. Originality: This study provides empirical evidence that workplace friendships are a stronger predictor of job satisfaction than interpersonal communication, offering new insights into the role of informal social relationships in public-sector workplaces.
Brand Awareness, Brand Image, and Brand Trust on Costumer’s Decisions to Use Sharia-Compliant Pawnshop Products Iwan Darmawan; Ahmad Firman; Fitriani Latief
Advances in Business & Industrial Marketing Research Vol. 4 No. 2 (2026): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v4i2.828

Abstract

Purpose: This study aims to analyze the influence of brand awareness, brand image, and brand trust on customers’ decisions to use Sharia pawnbroking products at PT Pegadaian Syariah Ujungbulu. Research Method: This study employs a quantitative approach using a survey method involving 102 customers selected through random sampling. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. Results and Discussion: The study indicates that brand awareness and brand image do not significantly affect customer decisions, whereas brand trust has a positive and significant effect. These findings suggest that the decision to use sharia-compliant pawnshop products is influenced more by trust in sharia compliance, contract transparency, and transaction security than by brand awareness or brand image. Implications: This study underscores the importance of building customer trust through consistent adherence to Sharia principles and improving service quality. Originality: This study highlights brand trust as the primary determinant of customer decisions regarding sharia pawnbroking services.
Employee Engagement as the Key Mechanism Driving Leadership and Work-Life Balance Toward Employee Performance Rachmawati Rachmawati; Badaruddin Badaruddin; Fitriani Latief
Advances in Economics & Financial Studies Vol. 4 No. 2 (2026): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/aefs.v4i2.853

Abstract

Purpose: This study examines the influence of leadership and work-life balance on employee performance through employee engagement as a mediating variable. The study hypothesizes that leadership and work-life balance positively affect employee engagement and employee performance, both directly and indirectly. Research Method: This study employed a quantitative approach with a causal-correlational design. Data were collected through questionnaires distributed to 100 employees selected from a population of 144 employees using simple random sampling. The research variables consisted of leadership, work-life balance, employee engagement, and employee performance. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results and Discussion: The findings indicate that leadership and work-life balance positively and significantly affect employee engagement and employee performance. Employee engagement also has a significant positive effect on employee performance. Furthermore, employee engagement significantly mediates the relationship between leadership and employee performance, as well as between work-life balance and employee performance. Implications: The findings emphasize the importance of strengthening leadership quality and implementing work-life balance policies to improve employee engagement and organizational performance in the financial service industry. Originality: This study integrates the Job Demands-Resources Model and Social Exchange Theory by positioning employee engagement as a mediating mechanism in the multifinance industry, a gap noted in previous studies.
Apakah Kompetensi, Budaya Organisasi dan Disiplin Mampu Meningkatkan Kinerja Karyawan? Fitriani Latief; Giri Dwinanda; Nurul Aqila; Muh Fajri
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.916

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kompetensi, budaya organisasi dan dsiplin terhadap kinerja karyawan serta untuk mengetahui variabel yang paling dominan pengaruhnya terhadap kinerja karyawan pada PDAM Kota Makassar. Populasi dalam penelitian ini adalah semua karyawan PDAM Kota Makassar yang secara keseluruhan berjumlah 58 orang. Oleh karena jumlah tersebut sangat terbatas dan diasumsikan populasinya homogen, maka digunakan metode sampling sensus dimana semua populasi dijadikan sampel. Data dalam penelitian ini menggunakan data primer yang dikumpulkan dengan menyebar kuesioner kepada seluruh responden. Metode analisis data menggunakan analisis statistik deskriptif dan regresi linear berganda dengan menggunakan program SPSS versi 22. Hasil penelitian membuktikan bahwa variabel Kompetensi, Kedisiplinani, Dan Budaya Organisasi berpengaruh positif terhadap kinerja karyawan pada PDAM Kota Makassar, Dari ketiga variabel bebas, ternyata variabel budaya organisasi mempunyai pengaruh dominan dalam meningkatkan kinerja karyawan pada PDAM Kota Makassar.
Kompensasi, Lingkungan Kerja dan Kinerja Karyawan Muh Said; Fitriani Latief; Fifi Elfahira IL
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1130

Abstract

Penelitian ini menguji pengaruh kompensasi dan lingkungan kerja terhadap kinerja karyawan pada UD. Rasma Indah di kabupaten Pinrang. Metodologi penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data primer menggunakan kuesioner yang dikirim ke populasi penelitian secara lengkap. Populasi penelitian terdiri dari 49 karyawan dari UD. Rasma Indah. Karena kecilnya ukuran populasi karyawan UD. Rasma Indah yang hanya terdiri dari 49 orang, maka penelitian ini menggunakan pendekatan sampel jenuh, dimana seluruh populasi dijadikan sampel. Data dalam penelitian ini akan melalui berbagai tahapan pengujian, antara lain uji statistik deskriptif, uji kualitas data (validitas dan reliabilitas), uji asumsi klasik (normalitas, multikolinieritas, heteroskedastisitas), dan uji hipotesis melalui uji koefisien determinasi, uji parsial (uji-t), dan uji simultan (uji-f). Hasil penelitian menunjukkan bahwa kompensasi dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai di kabupaten Pinrang.
Kontribusi Modal Usaha, Promosi dan Kualitas Produk Terhadap Pengembangan UMKM di Kabupaten Mamuju Alias Alias; Ahmad Firman; Fitriani Latief
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.1895

Abstract

Penelitian ini bertujuan untuk menguji pengaruh modal usaha, promosi, dan kualitas produk terhadap pengembangan UMKM, sehingga dapat diperoleh pemahaman yang lebih komprehensif mengenai faktor-faktor utama yang menentukan keberhasilan pengembangan UMKM di Kabupaten Mamuju. Penelitian  ini  menggunakan  pendekatan  kuantitatif  dengan  desain explanatory research. Dalam penelitian ini, populasi terdiri dari pelaku UMKM di Kabupaten Mamuju. Sementara Sampel ditentukan menggunakan teknik purposive sampling. ukuran  sampel optimal  yang  dibutuhkan  adalah 96 orang responden. Pengumpulan  data  dilakukan  melalui  distribusi  kuesioner    kepada   responden,   menggunakan   daftar   pernyataan   yang terstruktur  secara  sistematis  menggunakan  skala  Likert  atau  skala  5  poin. Dalam pernyataan tersebut menggunakan penilaian: sangat tidak setuju (1), tidak setuju (2), netral (3), setuju (4), dan sangat setuju (5).  Kemudian, instrumen   diuji menggunakan   uji   validitas   dan   reliabilitas   terlebih   dahulu.   Selanjutnya, data dianalisis dan diolah menggunakan teknik regresi linier berganda melalui alat analisis IBM SPSS statistic versi 26. Hasil penelitian secara keseluruhan menunjukkan bahwa modal usaha, kualitas produk, dan promosi berpengaruh positif dan signifikan terhadap pengembangan UMKM baik secara simultan maupun secara parsial. Secara keseluruhan, temuan ini menegaskan bahwa pengembangan UMKM sangat dipengaruhi oleh kombinasi antara dukungan modal usaha yang memadai, kualitas produk yang terjaga, serta promosi yang efektif. Ketiga faktor tersebut saling melengkapi dan berperan strategis dalam memperkuat daya saing serta meningkatkan kontribusi UMKM terhadap perekonomian.
Meningkatkan Keputusan Pembelian Pada ShopeeFood melalui Kualitas Pelayanan, Promosi, Kemudahan penggunaan dan Online Customer Review Fitriani Latief; Susiana Mokhtar
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2035

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan, promosi, kemudahan penggunaan, dan online customer review terhadap keputusan pembelian pada ShopeeFood di Kota Makassar. Pendekatan penelitian yang digunakan dalam studi ini adalah penelitian kuantitatif. Populasi pada penelitian ini adalah mahasiswa ITB Nobel Indonesia yang pernah menggunakan layanan ShopeeFood yang jumlahnya tidak diketahui secara pasti, sedangkan metode pengambilan sampel menggunakan non-probability sampling dengan teknik purposive sampling sehingga sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Data dalam penelitian ini didapat langsung dari pengisian kuesioner yang diberikan kepada responden dalam bentuk pertanyaan tertutup yang kemudian akan dijawab oleh responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis regrelis linier berganda. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan, promosi, kemudahan penggunaan aplikasi dan online customer review secara keseluruhan berpengaruh positif dan signifikan terhadap keputusan pembelian ShopeeFood. Temuan ini mengindikasikan bahwa kualitas pelayanan yang baik, strategi promosi yang menarik, aplikasi yang mudah digunakan serta ulasan pelanggan yang meyakinkan mampu meningkatkan minat dan keputusan konsumen untuk bertransaksi di ShopeeFood. Dengan demikian, keputusan pembelian konsumen tidak hanya dipengaruhi oleh satu faktor, tetapi merupakan hasil dari kombinasi berbagai aspek yang membentuk pengalaman pengguna secara menyeluruh.
Employee Performance in Primary Healthcare: The Roles of Competence, Motivation, and Workplace Empathy Asniwati Asniwati; Fitriani Latief
Advances in Human Resource Management Research Vol. 4 No. 1 (2026): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i1.747

Abstract

Purpose: This study examines the effects of competence, motivation, and workplace empathy on employee performance at the Takkalalla Community Health Center in Wajo Regency, while also identifying the most influential variable in the proposed model. Research Method: The study employed a quantitative case study design with census sampling, involving all 55 employees of the health center as respondents. Data were collected via a structured questionnaire using a 5-point Likert scale and analyzed in SPSS version 24. The analytical procedures included descriptive statistics, validity and reliability tests, classical assumption testing, multiple linear regression, partial t-tests, and coefficient-of-determination analysis. Results and Discussion: This study demonstrates that employee performance in the Takkalalla Community Health Center is significantly influenced by competence, motivation, and workplace empathy. The findings confirm that performance in primary healthcare is not determined solely by technical skills, but by the combined effects of cognitive, psychological, and interpersonal factors. Implications: These findings suggest that efforts to improve employee performance in primary healthcare should not focus solely on competence and motivation, but also on strengthening workplace empathy. The study contributes to policy and practice by proposing a more comprehensive performance model for community healthcare settings. Future research is recommended to test this model in broader healthcare institutions with larger samples and more diverse organizational contexts.
Co-Authors A. M. Reski Febriatma Hidayat Abdul Malik Adnan, Arfandi Agunawan, Agunawan Agus Purnomo Sidi Ahmad Firman Akram, Yafi Nur Ali Murdhani Ngandoh Alias Alias Amin, Asbi Amir Mahmud Andi Ircham Hidayat Andi Nabila Tenri Lala Andi Ummul Khaer Andi Widiawati Andi Widiawati Andi Widiawati Anita Anita Annur SB, Ince Adzzahra Arifuddin Rahman Arnisa, Andi Arsinta Zalzabila Asniwati Asniwati Asniwati Asniwati, A. Asri asri Asriadi Asriadi Aswin Aswin Auliyah Zakilah Ifani Badaruddin Baharuddin, Ida Bahrul Ulum Ilham Bahrul Ulum Ilham, Bahrul Ulum Bater, Lidia Dara Ayu Nianty Dirwan Dirwan Dirwan Dirwan Dirwan Dirwan Djabbar, Nurdiana Eka Aussie Hadiningtyas Faisal Rizal Zaenal Fathorrahman Fauzia F Alamri Febrianti, Resty Ayu Fifi Elfahira IL Fika Yulianti M Firdaus Fitriany Fitriany, Fitriany Ghazwan, Muhammad Faathir Giri Dwinanda Hadiningtyas, Eka Aussie Hardianty Askar Haris Haris Harry Phinwa Sentosa Hasnah Hasnah Hasyudi, Muhammad Alif Heriyanti, Mufti Hilwa Hilwa Ida Baharuddin Ilyas, Maharani Indar, Sofyan Hamid Indrawan Azis Iradat Rayhan Sofyan Irwan B Irwan Usman Iwan Darmawan Januar Kulsaputro Kartika Kartika Kusuma Nur, Fika Laode Muh Syawal M.Ilham Mardjani Aliyah Mariah Mariah Mariah, Mariah Mariah, Mariah Mario Mario Masnyur Mansyur Maulana, Andi Arif Miswa Adelia Moch. Ridho Ghazalih R. Mubyl, Mutiarini Muh Fajri Muh. Said Muh. Syilfa Nooviar Muhammad Alif Qadafi Muhammad Hidayat Muhammad Idris Muhammad Idris Multhazam, Nur Afifah Thohirah Murti, Rahel Sri Muslimin, Istyqamah Mutiasari Mubyl Handaling Nirwana Ayustira Nuggraha, I Made Widi Nur Hidayah Nur Rahma Nurani Nurani Nurhaeda Nurhaeda Nurkhalik Wahdanial Asbara Nurul Aqila Nurul Hanifah Maulidyah Nurul Istiqamah Orfyanny S.Themba Quin, Malika Rachmawati Rachmawati Rachmawati Rahman, Karlina Ghazalah Ramlawati Ridwan Ridwan Ridwan Rusli Ramli Rusli Ramli, Rusli said, muh Selvia Deviv Shandra Bahasoan Sinaga, Debora Oktaviani Sofyan, Iradat Rayhan Sri Fausiah Rahmayanti Sri Rahmi Rahayu Sulfiani Syarif Surianto Surianto Surianto, S. Suriyanti Suriyanti Suriyanti, Suriyanti Susiana Mokhtar Syarif, Sulfiani Tenri Wulandari Themba, Orfyanny S Tin Agustina Karnawati TM, Ridwan Vanes Viviana Vica Nadila Narvantinova Waru, Ridwan L Yafi Nur Akram Yusri Mahendra Yuswari Nur