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Contribution of Leadership, Work Discipline, Work Motivation to the Performance of Experts of the Gerindra Faction of the House of Representatives of the Republic of Indonesia Syarif, Sulfiani; Firman, Ahmad; Latief, Fitriani
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1392

This study aims to analyze the contribution of leadership, work discipline, and work motivation to the performance of Gerindra Party Faction Experts within the House of Representatives of the Republic of Indonesia. The performance of experts is an important factor in supporting the implementation of the legislation, supervision, and budgeting functions of the House of Representatives, so effective human resource management is needed to improve the quality of this performance. This study uses a quantitative approach with a survey method. Data collection was conducted by distributing questionnaires to 86 experts from the Gerindra Faction of the House of Representatives of the Republic of Indonesia. The data analysis technique used was multiple linear regression analysis with the help of the Statistical Package for the Social Sciences (SPSS) program. Before the regression analysis was carried out, a validity, reliability, and classical assumption test was carried out. The results of the study show that leadership, work discipline, and work motivation partially or simultaneously contribute positively and significantly to the performance of the Experts of the Gerindra Faction of the House of Representatives. Among the three variables, leadership is the variable that has the most dominant contribution to the performance of experts. The results of this research are expected to be input for faction leaders in improving the performance of experts through strengthening leadership, work discipline, and work motivation.

The Role of Electrifying Agriculture Marketing in Electricity Sales, Customer Growth, and Power Addition at PLN ULP Lakawan Asriadi; Fitriani Latief; Andi Widiawati
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1390

This study aims to analyze the influence of Electrifying Agriculture marketing on electricity sales, customer growth, and power addition at PT PLN (Persero) ULP Lakawan. The Electrifying Agriculture program is a marketing strategy for the productive sector that is directed to increase electricity utilization in the agricultural sector through economic value creation and operational efficiency. This research is based on Marketing Management Theory which emphasizes the importance of value creation and demand management in generating market responses. This study uses a quantitative approach with a survey method through the distribution of questionnaires to customers in the productive sector, especially the agricultural sector. The sampling technique used Stratified Random Sampling with a sample of 100 respondents determined using the Slovin formula. The data obtained was analyzed using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS). The results of the study show that Electrifying Agriculture marketing has a positive and significant effect on all dependent variables. The influence on electricity sales has a coefficient of 0.819 with a t-statistic value of 13.001 and a p-value of 0.000. The influence on customer growth has a coefficient of 0.730 with a t-statistic value of 8.610 and a p-value of 0.000. Meanwhile, the effect on power addition has a coefficient of 0.802 with a t-statistic value of 10.057 and a p-value of 0.000. The conclusion of this study shows that Electrifying Agriculture marketing plays a strategic role in increasing electricity consumption in the agricultural sector, expanding the customer base, and encouraging an increase in customer power capacity at PLN ULP Lakawan.

Contribution of Leadership, Work Discipline, Work Motivation to the Performance of Experts of the Gerindra Faction of the House of Representatives of the Republic of Indonesia Sulfiani Syarif; Ahmad Firman; Fitriani Latief
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1392

This study aims to analyze the contribution of leadership, work discipline, and work motivation to the performance of Gerindra Party Faction Experts within the House of Representatives of the Republic of Indonesia. The performance of experts is an important factor in supporting the implementation of the legislation, supervision, and budgeting functions of the House of Representatives, so effective human resource management is needed to improve the quality of this performance. This study uses a quantitative approach with a survey method. Data collection was conducted by distributing questionnaires to 86 experts from the Gerindra Faction of the House of Representatives of the Republic of Indonesia. The data analysis technique used was multiple linear regression analysis with the help of the Statistical Package for the Social Sciences (SPSS) program. Before the regression analysis was carried out, a validity, reliability, and classical assumption test was carried out. The results of the study show that leadership, work discipline, and work motivation partially or simultaneously contribute positively and significantly to the performance of the Experts of the Gerindra Faction of the House of Representatives. Among the three variables, leadership is the variable that has the most dominant contribution to the performance of experts. The results of this research are expected to be input for faction leaders in improving the performance of experts through strengthening leadership, work discipline, and work motivation.

The Effect of Human Resource Quality, Work Motivation, and Employee Engagement on The Performance of Experts of The House of Representatives of The Republic of Indonesia with The Certainty of Leadership Status as A Moderation Variable Ramli, Rusli; Firman, Ahmad; Latief, Fitriani
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1393

This study aims to analyze the influence of human resource quality, motivation, and employee engagement on the performance of Experts of the House of Representatives of the Republic of Indonesia, with the certainty of personnel status as a moderating variable. The research method is a quantitative, employing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) via SmartPLS 4.0. Data was obtained through the distribution of questionnaires to Experts of the House of Representatives of the Republic of Indonesia. The results of the study show that the quality of human resources, motivation, and employee engagement have a positive and significant effect on the performance of the Experts of the House of Representatives of the Republic of Indonesia. In addition, the certainty of employment status has been shown to moderate the relationship between human resource quality, motivation, and employee engagement and performance, thereby strengthening the influence of these three variables. Theoretically, this study strengthens the Job Demands–Resources (JD–R) Theory, by showing that the quality of human resources as personal resources as well as motivation and employee engagement, as part of the motivational process, contribute significantly to performance. In addition, the certainty of employment status acts as a job resource that strengthens the relationship between individual resources and performance, thereby enriching the literature on performance determinants in the public sector. This research emphasizes the importance of improving the quality of human resources, strengthening work motivation, and increasing employee engagement in an effort to improve the performance of the Experts of the House of Representatives of the Republic of Indonesia. On the other hand, the certainty of employment status is a strategic factor that can strengthen the effectiveness of these three variables in producing optimal performance.

The Effectiveness of the Supervisory Function of The House of Representatives of The Republic of Indonesia: The Role of Leadership Style, Program Management, and Inter-Institutional Coordination In The Agricultural Sector Haris; Firman, Ahmad; Latief, Fitriani
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1394

This study aims to analyze the influence of leadership style, supervision program management, and inter-agency coordination on the effectiveness of the supervisory function of the House of Representatives of the Republic of Indonesia in the agricultural sector. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 60 respondents of Expert Personnel of Commission IV of the House of Representatives of the Republic of Indonesia. Data were analyzed using multiple linear regression with the help of SPSS. The results of the study show that leadership style, supervision program management, and inter-agency coordination have a positive and significant effect on the effectiveness of the supervisory function, both partially and simultaneously. In addition, leadership style is the most dominant variable in increasing the effectiveness of the supervisory function. This study confirms that the effectiveness of legislative oversight is not only determined by formal authority but also by the internal capacity of institutions, particularly in aspects of leadership, program management, and coordination. Therefore, strengthening these three aspects is important in improving the quality of the supervisory function of the House of Representatives of the Republic of Indonesia in the agricultural sector.

The Effect of Human Resource Quality, Work Motivation, and Employee Engagement on The Performance of Experts of The House of Representatives of The Republic of Indonesia with The Certainty of Leadership Status as A Moderation Variable Rusli Ramli; Ahmad Firman; Fitriani Latief
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1393

This study aims to analyze the influence of human resource quality, motivation, and employee engagement on the performance of Experts of the House of Representatives of the Republic of Indonesia, with the certainty of personnel status as a moderating variable. The research method is a quantitative, employing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) via SmartPLS 4.0. Data was obtained through the distribution of questionnaires to Experts of the House of Representatives of the Republic of Indonesia. The results of the study show that the quality of human resources, motivation, and employee engagement have a positive and significant effect on the performance of the Experts of the House of Representatives of the Republic of Indonesia. In addition, the certainty of employment status has been shown to moderate the relationship between human resource quality, motivation, and employee engagement and performance, thereby strengthening the influence of these three variables. Theoretically, this study strengthens the Job Demands–Resources (JD–R) Theory, by showing that the quality of human resources as personal resources as well as motivation and employee engagement, as part of the motivational process, contribute significantly to performance. In addition, the certainty of employment status acts as a job resource that strengthens the relationship between individual resources and performance, thereby enriching the literature on performance determinants in the public sector. This research emphasizes the importance of improving the quality of human resources, strengthening work motivation, and increasing employee engagement in an effort to improve the performance of the Experts of the House of Representatives of the Republic of Indonesia. On the other hand, the certainty of employment status is a strategic factor that can strengthen the effectiveness of these three variables in producing optimal performance.

The Effectiveness of the Supervisory Function of The House of Representatives of The Republic of Indonesia: The Role of Leadership Style, Program Management, and Inter-Institutional Coordination In The Agricultural Sector Haris; Ahmad Firman; Fitriani Latief
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1394

This study aims to analyze the influence of leadership style, supervision program management, and inter-agency coordination on the effectiveness of the supervisory function of the House of Representatives of the Republic of Indonesia in the agricultural sector. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 60 respondents of Expert Personnel of Commission IV of the House of Representatives of the Republic of Indonesia. Data were analyzed using multiple linear regression with the help of SPSS. The results of the study show that leadership style, supervision program management, and inter-agency coordination have a positive and significant effect on the effectiveness of the supervisory function, both partially and simultaneously. In addition, leadership style is the most dominant variable in increasing the effectiveness of the supervisory function. This study confirms that the effectiveness of legislative oversight is not only determined by formal authority but also by the internal capacity of institutions, particularly in aspects of leadership, program management, and coordination. Therefore, strengthening these three aspects is important in improving the quality of the supervisory function of the House of Representatives of the Republic of Indonesia in the agricultural sector.

Social Media Content Marketing and Purchase Intention: An Analysis of the Mediating Role of Tourists’ Emotional Engagement in MSME Products Faisal Rizal Zaenal; Fitriani Latief
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1970

The purpose of this study is to analyze: (1) the direct effects of social media content marketing on emotional engagement, perceived informativeness, and purchase intention; (2) the direct effects of emotional engagement and perceived informativeness on purchase intention; and (3) the indirect effect of social media content marketing on purchase intention through the two mediating variables. This study employed a quantitative approach. Data were collected through questionnaires distributed to 200 domestic tourists purchasing MSME products in Tana Toraja and North Toraja. The sample was determined using purposive sampling based on specific criteria. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS software to examine the relationships among variables. The findings reveal that social media content marketing significantly enhances both emotional engagement and perceived informativeness but does not directly influence purchase intention. Conversely, emotional engagement positively and significantly affects purchase intention, whereas perceived informativeness shows no significant direct effect. The mediation analysis indicates that emotional engagement serves as a significant mediator in linking social media content marketing to tourists’ purchase intention, whereas perceived informativeness, although positive, fails to mediate.

Brand Trust Saturation and Image-Driven Loyalty: Evidence from Consumer Satisfaction Pathways Dirwan, Dirwan; Latief, Fitriani
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.61608

This study aims to examine the effects of brand image and brand trust on customer loyalty, with customer satisfaction as a mediating mechanism among soft drink consumers. The study contributes by uncovering a saturation effect in brand trust, where trust functions as a baseline condition with limited incremental impact on loyalty, while brand image drives loyalty through both direct and satisfaction-mediated pathways. Using a quantitative design, data from 197 consumers were analyzed using PLS-SEM to test direct and indirect relationships. The findings show that brand image significantly influences customer satisfaction and loyalty, with satisfaction partially mediating this relationship. In contrast, brand trust positively affects satisfaction but does not significantly influence loyalty, either directly or indirectly. These results highlight asymmetric roles of brand constructs, suggesting that strengthening brand image remains critical for loyalty formation, while trust serves as a foundational but non-differentiating factor in mature markets.

Leadership–Motivation Asymmetry in Shaping OCB: Evidence from Public Sector Mediation Dynamics Surianto, Surianto; Latief, Fitriani
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.63112

This study aims to examine the effects of leadership style and work motivation on Organizational Citizenship Behavior (OCB), with job satisfaction as a mediating mechanism among civil servants. The study contributes by revealing an asymmetric mediation pattern in which leadership influences OCB both directly and through job satisfaction, while motivation operates primarily through a direct pathway without significant mediation. Using saturated sampling, data from 195 respondents were analyzed through inferential statistical techniques to test direct and indirect relationships. The results show that leadership significantly enhances job satisfaction and OCB, whereas motivation significantly affects OCB but not job satisfaction. Job satisfaction positively influences OCB and mediates only the leadership–OCB relationship. These findings highlight differentiated behavioral pathways, suggesting that leadership functions as a dual-impact driver, while motivation acts as an immediate trigger, with job satisfaction serving a selective reinforcing role in strengthening OCB.

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