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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) MATAPPA: Jurnal Pengabdian Kepada Masyarakat SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Akuntansi Manajemen JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Informatika Ekonomi Bisnis Journal of Economic, Public, and Accounting (JEPA) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL BJRM (Bongaya Journal of Research in Management) Economics and Digital Business Review Nobel Management Review Al-Buhuts (e-journal) Golden Ratio of Community Services and Dedication Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis JICS : Journal Of International Community Service The Journal of Business and Management Research Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances in Economics & Financial Studies Advances in Community Services Research JER Celebes Journal of Community Services
Latief, Fitriani
Institusi: Institut Teknologi Dan Bisnis Nobel Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Efek Orientasi Pasar, Inovasi Produk dan Kualitas Produk Terhadap Keunggulan Bersaing Asniwati; Latief, Fitriani
Al-Buhuts Vol. 20 No. 2 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i2.5643

Abstract

The purpose of this study was to examine the effect of entrepreneurial orientation, pricing strategy and location on competitive advantage. This research is included in causal associative research using a quantitative approach. The population in this study were MSMEs in Biringkanaya District, Makassar City with a total of 453 MSMEs. The sample is part of the population.   The sample consists of a number of selected members. The sample of this study used purposive sampling method, so the total sample was 55 respondents. Multiple linear regression analysis techniques. The results showed that partially market orientation, product innovation and product quality have a significant effect on the competitive advantage of MSMEs in Makassar City..  
Budaya Sibaliparriq: Motivasi Berwirausaha di Kalangan Suku Mandar Firman, Ahmad; Latief, Fitriani; Hidayat, Andi Ircham; Nooviar, Muh. Syilfa; Adnan, Arfandi; Naim, Mardjani Aliyah Abdul; TM, Ridwan
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v10i1.1933

Abstract

Abstract The Mandar people have a cultural pattern of interaction called Sibaliparriq. Sibaliparriq (mutual help between husband and wife), both in domestic life and in wider society. This research aims to understand the role of Sibaliparriq culture in motivating interest in entrepreneurship among the Mandar community. This is important because it can provide insight into how local culture can be used as a means to maintain cultural identity and stimulate entrepreneurial activity that supports local economic growth. This research uses an exploratory qualitative research design. A qualitative approach will make it possible to gain an in-depth understanding of the implementation of Sibaliparriq cultural values in entrepreneurial motivation among the Mandar community. The population of this research are members of the Mandar community who are entrepreneurs or who have entrepreneurial experience. Participants will be selected using a purposive sampling method. The data collection techniques used were interviews, field observations and document analysis. Then the collected data will be analyzed using a descriptive analysis approach. The research results found that Sibaliparriq culture in Mandar society emphasizes the values of kinship, solidarity and mutual help between husband and wife as the core of social interaction. Apart from being a tradition, this culture is one of the main factors that motivates individuals to support each other in everyday life through entrepreneurship. Even though it faces the challenges of globalization, Sibaliparriq remains relevant as a social glue that strengthens relationships and unity in achieving shared prosperity.Keywords: Culture, Motivation, Entrepreneurship, SiballiparriqAbstrak Masyarakat Mandar memiliki suatu budaya pola interaksi yang disebut Sibaliparriq. Sibaliparriq (tolong-menolong antara suami istri), baik dalam kehidupan rumah tangga maupun dimasyarakat luas. Penelitian ini bertujuan untuk memahami peran budaya Sibaliparriq dalam memotivasi minat berwirausaha di kalangan masyarakat Mandar. Ini penting karena dapat memberikan wawasan tentang bagaimana budaya lokal dapat digunakan sebagai sarana untuk mempertahankan identitas budaya dan merangsang aktivitas berwirausaha yang mendukung pertumbuhan ekonomi lokal. Penelitian ini menggunakan desain penelitian kualitatif eksploratif. Pendekatan kualitatif akan memungkinkan untuk mendapatkan pemahaman yang mendalam tentang implementasi nilai-nilai budaya Sibaliparriq dalam motivasi berwirausaha di kalangan masyarakat Mandar. Populasi penelitian ini adalah anggota masyarakat Mandar yang berwirausaha atau yang memiliki pengalaman berwirausaha. Partisipan akan dipilih dengan metode purposive sampling. Teknik pengumpulan data yang digunakan adalah wawancara, observasi lapangan dan analisis dokumen. Kemudian Data yang dikumpulkan tersebut akan dianalisis menggunakan pendekatan analisis deskriptif. Hasil penelitian menemukan bahwa Budaya Sibaliparriq dimasyarakat Mandar menekankan nilai kekerabatan, solidaritas, dan tolong-menolong antara suami istri sebagai inti interaksi sosial. Selain menjadi tradisi, budaya ini menjadi salah satu faktor utama yang memotivasi individu untuk saling mendukung dalam kehidupan sehari-hari dengan berwirausaha. Meskipun dihadapi tantangan globalisasi, Sibaliparriq tetap relevan sebagai perekat sosial yang memperkuat hubungan dan kesatuan dalam mencapai kesejahteraan bersama.Kata Kunci: Budaya, Motivasi, Siballiparriq, Wirausaha 
Peran Kualitas Pelayanan Program Loyalitas dan Kepercayaan dalam Meningkatkan Kepuasaan Pelanggan Gopay latief, fitriani; Firman, Ahmad; Dirwan, Dirwan
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v10i2.2233

Abstract

Abstract Customer satisfaction is also an important factor in the process of building a business. A company, every company must be able to create consumer satisfaction so that the products and services created remain the choice of consumers. This study aims to examine the relationship between Service Quality, Loyalty Program and Trust in Gopay Customer Satisfaction. This study uses a number-based approach and relies on the use of questionnaires as the main instrument to collect data. The population in this study is Gopay service users in Makassar City. This study uses the Accidental Sampling technique with a total sample of 97 people. The results of the study found that Service Quality has a positive and significant effect on Gopay customer satisfaction; The Loyalty Program has a positive and significant effect on Gopay customer satisfaction; Trust has a positive and significant effect on Gopay customer satisfaction.Keywords: Service Quality, Loyalty Program, Trust, Gopay Customer SatisfactionAbstrak Kepuasan pelanggan juga merupakan faktor penting dalam proses membangun bisnis. Sebuah perusahaan, setiap perusahaan harus mampu menciptakan kepuasan konsumen agar produk dan jasa yang diciptakan tetap menjadi pilihan konsumen. Penelitian ini bertujuan untuk menguji hubungan Kualitas Pelayanan, Program Loyalitas dan Kepercayaan Terhadap Kepuasaan Pelanggan Gopay. Penelitian ini menggunakan pendekatan berbasis angka dan mengandalkan penggunaan kuisioner sebagai instrumen utama untuk menghimpun data. Populasi pada penelitian ini adalah pengguna layanan Gopay di Kota Makassar. Penelitian ini menggunakan teknik pengambilan sampel Accidental Sampling dengan total sampel sebanyak 97 orang. Hasil penelitian menemukan bahwa Kualitas Pelayanan berpengaruh positif dan signifikan terhadap kepuasaan pelanggan Gopay; Program Loyalitas berpengaruh positif dan signifikan terhadap kepuasaan pelanggan Gopay; Kepercayaan berpengaruh positif dan signifikan terhadap kepuasaan pelanggan Gopay.Kata Kunci: Kualitas Pelayanan, Program Loyalitas, Kepercayaan, Kepuasaan Pelanggan Gopay.
Organizational Citizenship Behavior Melalui Green Organizational Culture dan Mediasi Komitmen Organisasi Indar, Sofyan Hamid; Asniwati, Asniwati; Baharuddin, Ida; Hadiningtyas, Eka Aussie; Latief, Fitriani
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v10i2.2189

Abstract

Abstract The purpose of this study is to find out: the influence of green organizational culture on Organizational Citizenship Behavior; the influence of green organizational culture on organizational commitment; the influence of organizational commitment in mediating the relationship between green organizational culture and Organizational Citizenship Behavior. This study uses a quantitative research method. The population of this study is permanent employees of PT PLN (Persero) UIW Sulselrabar. The sampling technique is a saturated sample. So the total sample in this study is 115 people. Data analysis in this study was carried out using the Structural Equation Modelling (SEM) method to test the hypothesis that had been formulated. Each hypothesis was analyzed with the help of Partial Least Square (PLS) software version 3.0 to evaluate the relationship between the variables studied. The action activities include: distributing questionnaires, collecting, editing, and analyzing data and conclusions. The results of this study reveal that green organizational culture has a positive and significant influence on Organizational Citizenship Behavior (OCB). In addition, green organizational culture also has a positive and significant effect on organizational commitment. Furthermore, green organizational culture has a positive and significant influence on Organizational Citizenship Behavior through the mediation of organizational commitment.Keywords: Green Organizational Culture, Organizational Citizenship Behavior, Organizational CommitmentAbstrakTujuan penelitian ini adalah untuk mengetahui: pengaruh green organizational culture terhadap Organizational Citizenship Behavior; pengaruh green organizational culture terhadap komitmen organisasional; pengaruh komitmen organisasional dalam memediasi hubungan antara green organizational culture terhadap Organizational Citizenship Behavior. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi dari penelitian ini adalah pegawai tetap PT PLN (Persero) UIW Sulselrabar. Teknik pengambilan sampel adalah sampel jenuh. Maka total sampel dalam penelitian ini adalah 115 orang. Analisis data dalam penelitian ini dilakukan menggunakan metode Structural Equation Modelling (SEM) untuk menguji hipotesis yang telah dirumuskan. Setiap hipotesis dianalisis dengan bantuan perangkat lunak Partial Least Square (PLS) versi 3.0 guna mengevaluasi hubungan antar variabel yang diteliti. Adapun kegiatan aksi mencakup: penyebaran kuesioner, pengumpulan, editing, dan analisis data serta kesimpulan. Hasil penelitian ini mengungkapkan bahwa green organizational culture memiliki pengaruh positif dan signifikan terhadap Organizational Citizenship Behavior (OCB). Selain itu, green organizational culture juga berpengaruh positif dan signifikan terhadap komitmen organisasional. Lebih lanjut, green organizational culture memberikan pengaruh positif dan signifikan terhadap Organizational Citizenship Behavior melalui mediasi komitmen organisasional.Kata Kunci: Green Organizational Culture, Organizational Citizenship Behavior, Komitmen Organisasional
Peningkatan Green Loyalty Melalui Green Marketing, Green Brand Marketing, Green Trust, dan Green Customer Satisfaction Dirwan, Dirwan; Latief, Fitriani; Ghazwan, Muhammad Faathir
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 2 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i2.2661

Abstract

ABSTRAKTujuan penelitian ini adalah untuk menganalisis hubungan antara Green Marketing, Green Brand Marketing, Green Trust, dan Green Customer Satisfaction terhadap Green Loyalty terhadap produk ramah lingkungan, khususnya dalam industri air kemasan. Penelitian ini menggunakan pendekatan explanatory research. Populasi yang diambil dalam penelitian ini adalah masyarakat Kota Makassar sebagai konsumen air minum kemasan Le Mineral yang tidak diketahui secara pasti maka jumlah sampel dihitung menggunakan rumus Slovin. Berdasarkan hasil perhitungan tersebut maka jumlah sampel dalam penelitian ini sebanyak 97 responden konsumen Le Mineral. Penelitian ini menggunakan teknik pengambilan sampel Accidental Sampling. Data dikumpulkan melalui dua sumber utama. Data primer diperoleh melalui kuesioner (angket), Sementara itu, data sekunder dikumpulkan dari berbagai dokumen dan referensi yang relevan dengan objek penelitian. Teknik analisis data yang digunakan dalam penelitian ini adalah Analisis Structural Equation Modeling (SEM). Hasil penelitian ini menyimpulkan bahwa green brand marketing berpengaruh positif tetapi tidak signifikan terhadap green loyalty. Temuan ini mengindikasikan bahwa strategi pemasaran berbasis merek hijau memang mampu membentuk persepsi positif di mata konsumen, namun belum cukup kuat untuk menumbuhkan loyalitas secara nyata. Sebaliknya, green trust terbukti berpengaruh positif dan signifikan terhadap green loyalty. Hal ini menunjukkan bahwa kepercayaan konsumen terhadap komitmen hijau perusahaan menjadi salah satu faktor penting dalam membangun hubungan jangka panjang dengan konsumen. Selain itu, penelitian ini juga menemukan bahwa green customer satisfaction berpengaruh signifikan terhadap green loyalty, sehingga kepuasan konsumen atas produk dan layanan ramah lingkungan merupakan fondasi utama dalam menciptakan loyalitas konsumen hijau.Kata Kunci:Green Marketing, Green Brand Marketing, Green Trust, Green Customer Satisfaction, Green Loyalty, Produk ramah lingkungan.ABSTRACTThe purpose of this study is to analyze the relationship between Green Marketing, Green Brand Marketing, Green Trust, and Green Customer Satisfaction to Green Loyalty to environmentally friendly products, especially in the bottled water industry. This study uses an explanatory research approach. The population taken in this study is the people of Makassar City as consumers of Le Mineral bottled drinking water which is not known for sure, so the number of samples is calculated using the Slovin formula. Based on the results of this calculation, the number of samples in this study is 97 Le Mineral consumer respondents. This study uses the Accidental Sampling technique. Data is collected through two main sources. Primary data is obtained through questionnaires (questionnaires), Meanwhile, secondary data is collected from various documents and references relevant to the research object. The data analysis technique used in this study is Structural Equation Modeling (SEM) Analysis. The results of this study conclude that green brand marketing has a positive but insignificant effect on green loyalty. These findings indicate that green brand-based marketing strategies are indeed able to form positive perceptions in the eyes of consumers, but are not strong enough to foster real loyalty. On the contrary, green trust has been proven to have a positive and significant effect on green loyalty. This shows that consumer trust in the company's green commitment is one of the important factors in building long-term relationships with consumers. In addition, this study also found that green customer satisfaction has a significant effect on green loyalty, so consumer satisfaction with environmentally friendly products and services is the main foundation in creating green consumer loyalty.Keywords:Green Marketing, Green Brand Marketing, Green Trust, Green Customer Satisfaction, Green Loyalty, Eco-friendly products.
Membangun Kinerja Guru melalui Fasilitas Kerja, Beban Kerja dan Lingkungan Kerja pada UPTD SMAN Matakali Kabupaten Polewali Mandar Djabbar, Nurdiana; Firman, Ahmad; Latief, Fitriani; Asri, Asri
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 2 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i2.2625

Abstract

ABSTRAKPenelitian ini dilakukan untuk menganalisis pengaruh Fasilitas Kerja, Beban Kerja, dan Lingkungan Kerja terhadap kinerja guru di UPTD SMAN Matakali Kabupaten Polewali Mandar. Penelitian ini melibatkan populasi seluruh guru di sekolah tersebut, dengan sampel 35 responden yang dipilih menggunakan teknik sampling jenuh. Teknik analisis data yang digunakan adalah regresi linear berganda dengan bantuan SPSS versi 26. Hasil analisis menunjukkan bahwa Fasilitas Kerja berpengaruh positif dan signifikan terhadap kinerja guru, dengan nilai t hitung 3.539 dan signifikansi 0.001. Sementara itu, Beban Kerja tidak menunjukkan pengaruh signifikan, dengan t hitung 0.589 dan signifikansi 0.560. Lingkungan Kerja juga berpengaruh positif dan signifikan terhadap kinerja guru, dengan t hitung 2.474 dan signifikansi 0.019. Secara simultan, ketiga variabel ini berkontribusi signifikan terhadap kinerja guru, dengan nilai F hitung 22.341 dan signifikansi 0.000. Adapun variabel yang paling dominan berpengaruh terhadap kinerja adalah variabel fasilitas kerja. Penelitian ini menegaskan pentingnya fasilitas yang memadai dan lingkungan kerja yang kondusif untuk meningkatkan kinerja guru di sekolah.Kata Kunci:Fasilitas Kerja, Beban Kerja, Lingkungan Kerja, Kinerja GuruABSTRACTThis research aims to analyze the influence of Work Facilities, Workload, and Work Environment on the performance of teachers at UPTD SMAN Matakali in Polewali Mandar Regency. The study involved the entire population of teachers at the school, with a sample of 35 respondents selected using a saturated sampling technique. The data analysis technique used was multiple linear regression with the assistance of SPSS version 26. The analysis results indicate that Work Facilities have a positive and significant effect on teacher performance, with a t-value of 3.539 and a significance level of 0.001. Meanwhile, Workload does not show a significant effect, with a t-value of 0.589 and a significance level of 0.560. The Work Environment also has a positive and significant effect on teacher performance, with a t-value of 2.474 and a significance level of 0.019. Simultaneously, these three variables contribute significantly to teacher performance, with an F-value of 22.341 and a significance level of 0.000. The most dominant variable affecting performance is Work Facilities. This study emphasizes the importance of adequate facilities and a conducive work environment to enhance teacher performance at the school.Keywords:Work Facilities, Workload, Work Environment, Teacher Performance
Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Kepuasan Pelanggan Dengan Loyalitas Pelanggan Sebagai Variabel Mediasi (Studi Kasus di PT. Propan Raya ICC Kendari) Waru, Ridwan L; Latief, Fitriani; Asri, Asri
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 2 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i2.2665

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan citra merek terhadap kepuasan pelanggan dengan loyalitas pelanggan sebagai variabel mediasi pada PT. Propan Raya ICC Kendari. Analisis dilakukan menggunakan SEM-PLS dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan (P = 0.000), tetapi tidak berpengaruh terhadap loyalitas pelanggan (P = 0.963). Kualitas pelayanan berpengaruh signifikan terhadap kepuasan (P = 0.000) dan loyalitas pelanggan (P = 0.000). Sementara itu, kepuasan pelanggan tidak berpengaruh signifikan terhadap loyalitas (P = 0.760). Uji mediasi menunjukkan bahwa loyalitas pelanggan tidak memediasi pengaruh citra merek maupun kualitas pelayanan terhadap kepuasan pelanggan (P = 0.988 dan P = 0.765). Secara keseluruhan, kualitas pelayanan dan citra merek berpengaruh langsung terhadap kepuasan pelanggan, namun loyalitas pelanggan tidak berperan sebagai mediator.Kata Kunci:Citra Merek, Kualitas Pelayanan, Kepuasan Pelanggan, Loyalitas PelangganABSTRACTThis study aims to analyze the influence of service quality and brand image on customer satisfaction, with customer loyalty as a mediating variable at PT. Propan Raya ICC Kendari. The analysis was conducted using SEM-PLS with the assistance of SmartPLS. The results showed that brand image had a positive and significant effect on customer satisfaction (P = 0.000), but not on customer loyalty (P = 0.963). Service quality had a significant effect on satisfaction (P = 0.000) and customer loyalty (P = 0.000). Meanwhile, customer satisfaction had no significant effect on loyalty (P = 0.760). The mediation test showed that customer loyalty did not mediate the effect of brand image or service quality on customer satisfaction (P = 0.988 and P = 0.765). Overall, service quality and brand image had a direct effect on customer satisfaction, but customer loyalty did not act as a mediator.Keywords:Brand Image, Service Quality, Customer Satisfaction, Customer Loyalty
Analisis Saluran Distribusi, Strategi Pemasaran, dan Kualitas Produk Terhadap Pendapatan Petani Rumput Laut di Kelurahan Palabusa Kota Baubau Kartika, Kartika; Latief, Fitriani; Asri, Asri
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 2 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i2.2656

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh saluran distribusi, strategi pemasaran, dan kualitas produk terhadap pendapatan petani rumput laut di Kelurahan Palabusa, Kota Baubau. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain asosiatif kausal melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan teknik accidental sampling. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa ketiga variabel bebas memiliki pengaruh positif dan signifikan terhadap pendapatan petani. Variabel kualitas produk berpengaruh signifikan terhadap pendapatan petani dengan nilai p-value sebesar 0.000 < 0.05, yang berarti semakin baik kualitas produk yang dihasilkan, semakin tinggi pendapatan yang diperoleh. Variabel saluran distribusi juga berpengaruh positif dan signifikan dengan nilai p-value sebesar 0.000 < 0.05, menunjukkan bahwa semakin efektif saluran distribusi yang diterapkan, semakin besar peningkatan pendapatan petani. Sementara itu, variabel strategi pemasaran memiliki pengaruh positif dan signifikan terhadap pendapatan petani dengan p-value sebesar 0.000 < 0.05, menandakan bahwa strategi pemasaran yang tepat mampu meningkatkan jangkauan pasar dan nilai jual produk. Dengan demikian, dapat disimpulkan bahwa kualitas produk, saluran distribusi, dan strategi pemasaran secara bersama-sama berperan penting dalam meningkatkan pendapatan dan kesejahteraan petani rumput laut di daerah penelitian.
Advertising Strategies and Celebrity Endorsements on Online Consumer Purchase Interest Latief, Fitriani; Dirwan, Dirwan
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/tx73ft46

Abstract

This study aimed to evaluate the influence of Advertising Services (ADS) and Celebrity Endorsement (CE) on Purchase Interest (PI) among students as active users of online shopping platforms. A quantitative research design was employed, utilizing a survey method distributed to the student population. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to assess both the measurement and structural models. The results revealed that Advertising Services had a statistically insignificant effect on purchase interest. In contrast, Celebrity Endorsement had a significant positive impact and was identified as the dominant driver of consumer interest in this study. The structural model demonstrated satisfactory explanatory power and established predictive relevance for the variables involved. These findings suggest that for the student segment, the presence of a credible public figure is more effective in stimulating purchase interest than traditional advertising services. Consequently, online shop operators should prioritize selecting highly credible endorsers who resonate with the target audience to optimize promotional effectiveness.
The Role of Electrifying Agriculture Marketing in Electricity Sales, Customer Growth, and Power Addition at PLN ULP Lakawan Asriadi; Latief, Fitriani; Widiawati, Andi
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1390

Abstract

This study aims to analyze the influence of Electrifying Agriculture marketing on electricity sales, customer growth, and power addition at PT PLN (Persero) ULP Lakawan. The Electrifying Agriculture program is a marketing strategy for the productive sector that is directed to increase electricity utilization in the agricultural sector through economic value creation and operational efficiency. This research is based on Marketing Management Theory which emphasizes the importance of value creation and demand management in generating market responses. This study uses a quantitative approach with a survey method through the distribution of questionnaires to customers in the productive sector, especially the agricultural sector. The sampling technique used Stratified Random Sampling with a sample of 100 respondents determined using the Slovin formula. The data obtained was analyzed using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS). The results of the study show that Electrifying Agriculture marketing has a positive and significant effect on all dependent variables. The influence on electricity sales has a coefficient of 0.819 with a t-statistic value of 13.001 and a p-value of 0.000. The influence on customer growth has a coefficient of 0.730 with a t-statistic value of 8.610 and a p-value of 0.000. Meanwhile, the effect on power addition has a coefficient of 0.802 with a t-statistic value of 10.057 and a p-value of 0.000. The conclusion of this study shows that Electrifying Agriculture marketing plays a strategic role in increasing electricity consumption in the agricultural sector, expanding the customer base, and encouraging an increase in customer power capacity at PLN ULP Lakawan.
Co-Authors A. M. Reski Febriatma Hidayat Abdul Malik Adnan, Arfandi Agunawan, Agunawan Agus Purnomo Sidi Ahmad Firman Akram, Yafi Nur Ali Murdhani Ngandoh Alias Alias Amin, Asbi Amir Mahmud Andi Ircham Hidayat Andi Nabila Tenri Lala Andi Ummul Khaer Andi Widiawati Andi Widiawati Andi Widiawati Anita Anita Annur SB, Ince Adzzahra Arifuddin Rahman Arnisa, Andi Arsinta Zalzabila Asniwati Asniwati Asniwati Asniwati, A. Asri asri Asriadi Asriadi Aswin Aswin Auliyah Zakilah Ifani Badaruddin Baharuddin, Ida Bahrul Ulum Ilham Bahrul Ulum Ilham, Bahrul Ulum Bater, Lidia Dara Ayu Nianty Dirwan Dirwan Dirwan Dirwan Dirwan Dirwan Djabbar, Nurdiana Eka Aussie Hadiningtyas Faisal Rizal Zaenal Fathorrahman Fauzia F Alamri Febrianti, Resty Ayu Fifi Elfahira IL Fika Yulianti M Firdaus Fitriany Fitriany, Fitriany Ghazwan, Muhammad Faathir Giri Dwinanda Hadiningtyas, Eka Aussie Hardianty Askar Haris Haris Harry Phinwa Sentosa Hasnah Hasnah Hasyudi, Muhammad Alif Heriyanti, Mufti Hilwa Hilwa Ida Baharuddin Ilyas, Maharani Indar, Sofyan Hamid Indrawan Azis Iradat Rayhan Sofyan Irwan B Irwan Irwan Irwan Usman Iwan Darmawan Januar Kulsaputro Kartika Kartika Kusuma Nur, Fika Laode Muh Syawal M.Ilham Mardjani Aliyah Mariah Mariah Mariah, Mariah Mariah, Mariah Mario Mario Masnyur Mansyur Maulana, Andi Arif Miswa Adelia Moch. Ridho Ghazalih R. Mubyl, Mutiarini Muh Fajri Muh. Said Muh. Syilfa Nooviar Muhammad Alif Qadafi Muhammad Hidayat Muhammad Idris Muhammad Idris Multhazam, Nur Afifah Thohirah Murti, Rahel Sri Muslimin, Istyqamah Mutiasari Mubyl Handaling Nirwana Ayustira Nuggraha, I Made Widi Nur Hidayah Nur Rahma Nurani Nurani Nurhaeda Nurhaeda Nurkhalik Wahdanial Asbara Nurul Aqila Nurul Hanifah Maulidyah Nurul Istiqamah Orfyanny S.Themba Quin, Malika Rachmawati Rachmawati Rachmawati Rahman, Karlina Ghazalah Ramlawati Ridwan Ridwan Ridwan Rusli Ramli Rusli Ramli, Rusli said, muh Selvia Deviv Shandra Bahasoan Sinaga, Debora Oktaviani Sofyan, Iradat Rayhan Sri Fausiah Rahmayanti Sri Rahmi Rahayu Sulfiani Syarif Surianto Surianto Surianto, S. Suriyanti Suriyanti Suriyanti, Suriyanti Susiana Mokhtar Syarif, Sulfiani Tenri Wulandari Themba, Orfyanny S Tin Agustina Karnawati TM, Ridwan Vanes Viviana Vica Nadila Narvantinova Waru, Ridwan L Yafi Nur Akram Yusri Mahendra Yuswari Nur