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Larsen Barasa

Sekolah Tinggi Ilmu Pelayaran

Author-ID : 1263420

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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SYNERGIZING TECHNOLOGY-ENABLED SERVICE INNOVATION AND SOCIAL MEDIA MARKETING TO BOOST CUSTOMER LOYALTY AND REVENUE GROWTH IN INDUSTRY 4.0 Ramdani, Agus; Barasa, Larsen; Winarno, Winarno; Gunawan, April; Nurhayati, Sri
JURNAL DIMENSI Vol 14, No 2 (2025): JURNAL DIMENSI (JULI 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i2.7763

In the digital era of Industry 4.0, technology-enabled service innovation and social media marketing have become essential strategies for businesses seeking to enhance customer loyalty and drive revenue growth. This study aims to systematically review existing literature to understand how these digital strategies individually and synergistically influence customer retention and financial performance. Using a comprehensive literature review method, peer-reviewed journal articles and conference proceedings published between 2000 and 2025 from the Scopus database were analyzed. The analysis focused on key themes, trends, and research gaps related to the adoption of digital service innovations and social media marketing approaches. The findings reveal that technological innovations such as artificial intelligence-powered chatbots, mobile applications, and digital payment systems significantly improve customer experience through increased convenience, personalization, and service efficiency, thereby fostering loyalty across various sectors. Simultaneously, social media marketing enhances customer engagement via interactive and personalized content, influencer collaborations, and user-generated media, strengthening emotional connections and brand loyalty. The integration of technology-enabled service innovation with social media marketing generates synergistic effects, leading to sustained repurchase behavior and enhanced revenue generation. Challenges remain in effectively measuring financial impacts, developing organizational capabilities, and addressing ethical considerations related to data privacy and digital trust. Overall, this review highlights the critical role of integrated, customer-centric digital strategies in sustaining competitive advantage and financial success in the evolving digital marketplace. Future research should focus on emerging technologies and contextual factors influencing digital innovation effectiveness. This study provides valuable insights for practitioners and researchers aiming to harness digital transformation for customer loyalty and business growth.

Implementasi Digitalisasi Simonav Dalam Meningkatkan Efektivitas Pemeliharaan Kapal Negara Kenavigasian Pada Distrik Navigasi Tipe B Tanjung Priok Lestari, Diyah Dewi; Barasa, Larsen; Cahyadi , Tri
Jurnal Sosial Teknologi Vol. 5 No. 8 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i8.32391

This study aims to analyze the implementation of digitalization through the Maritime Navigation Aid Vessel Operational and Maintenance Monitoring Information System (SIMONAV) in enhancing the effectiveness of government vessel maintenance in the Tanjung Priok Type B Navigation District. Digitalization through SIMONAV is expected to facilitate the monitoring of vessel operations and maintenance, as well as accelerate the reporting of damages and maintenance procedures. This research employs a qualitative approach, gathering data through interviews, observations, and documentation. The results indicate that the implementation of SIMONAV has improved efficiency in managing government vessel maintenance by providing real-time access to information, minimizing administrative errors, and expediting decision-making related to vessel maintenance. Moreover, this application also supports coordination between relevant parties in monitoring and maintaining the vessels. Overall, SIMONAV plays a crucial role in improving the effectiveness of government vessel maintenance in the Tanjung Priok Type B Navigation District.

Ship Maintenance and Spare-Parts Availability for Operational Continuity of AHTS Vessels Larsen Barasa; Marihot Simanjuntak; Brenhard Mangatur Tampubolon; Nurul Wahyuni; Siska Yoniessa
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 3 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i3.533

This study examines the influence of ship maintenance and spare-part availability on the operational continuity of the AHTS Transko Andalas, operated by Pertamina Marine Solutions. Using a qualitative-descriptive approach with supportive quantitative indicators, data were collected through semi-structured interviews, questionnaires, onboard observations, and document analysis. The Spare-Parts Readiness Index (SPRI) and Planned Maintenance Compliance (PMC) were applied to measure vessel preparedness. Results revealed that both maintenance and spare-part availability positively and significantly impact operational continuity, though challenges remain in procurement delays, critical maintenance compliance, and workforce competence in predictive diagnostics. Thematic analysis highlighted procurement bottlenecks, maintenance execution gaps, and human resource limitations as recurring barriers. Findings contribute to maritime operations management, shipping sustainability, and vocational education by demonstrating the interdependence of technical and human factors in sustaining offshore vessel reliability. The study emphasizes the urgency of integrated procurement reforms, condition-based maintenance, and workforce training to achieve sustainable maritime operations.

Motivation and Work Environment as Determinants of Employee Performance in Port-Warehouse Operationsn : A Qualitative Study at PT Yusen Logistics Indonesia Akhmad Gifari Multazam; Natanael Suranta; Larsen Barasa; Brenhard Mangatur Tampubolon
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 3 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i3.534

Port logistics efficiency is determined not only by the adequacy of infrastructure and the advancement of technology but also by the motivation of the workforce and the overall quality of the work environment. This study investigates how these two factors influence employee performance in the Warehouse Division of PT Yusen Logistics Indonesia. The research employed qualitative methods, gathering data through semi-structured interviews, field observations, and document analysis, with participation from warehouse workers, supervisors, and safety officers. Through thematic analysis, the study found that employee recognition and active supervisory engagement were key contributors to workforce motivation. The work environment, characterized by equipment reliability, safety culture, and yard capacity, directly impacted employee productivity. When both motivation and work environment were favorable, employees exhibited greater procedural compliance, increased throughput, and improved safety practices. In contrast, inadequate motivation and unfavorable work conditions resulted in inefficiencies, downtime, and higher risk-taking behaviors. This study’s findings provide insights into three key areas: maritime economics by highlighting labor’s critical role in port operations, social management by establishing the link between environmental quality and workforce productivity, and vocational education by shaping the training of cadets and practitioners. It underscores that sustainable port operations require human-centered strategies, in addition to infrastructure development. For better performance, companies should prioritize motivating their workforce and improving the work environment to foster a more efficient and safer operational setting.

Tugboat Clearance SOP Enhancement for Maritime Port Service Quality Brenhard Mangatur Tampubolon; Larsen Barasa; Aji Permana; Nurul Wahyuni; Jaja Suparman
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.363

This qualitative study examines standard operating procedure (SOP) implementation for tugboat clearance operations at Jepara Port, analyzing service quality enhancement through comprehensive stakeholder engagement. Utilizing semi-structured interviews with 25 participants across five stakeholder categories, the research reveals significant operational improvements including a 35% reduction in clearance processing times and a 35.5% increase in stakeholder satisfaction scores. Findings demonstrate that standardized procedures enhance port operational efficiency while strengthening maritime vocational education integration. Beyond efficiency gains, the study highlights the role of SOPs in ensuring transparency, accountability, and consistency in port service delivery. Respondents emphasized that clear procedural guidelines reduce uncertainty, minimize conflicts between stakeholders, and establish a common framework for decision-making in dynamic operational contexts. Moreover, the integration of vocational education elements into procedural design strengthens workforce competencies, aligning training curricula with real-world port requirements and industry expectations. The study contributes both theoretically and practically by offering evidence-based frameworks that can be adopted by other Indonesian ports. It underscores the importance of combining procedural standardization with stakeholder collaboration to achieve sustainable improvements in maritime service quality. Overall, the findings establish replicable models for enhancing national port competitiveness and advancing maritime industry development through systematic procedural and operational innovation that ensures long-term sustainability and resilience.

Integrating Maritime Law Education and Navigation Skills: Enhancing Vocational School Curriculum Tri Cahyadi; Ahmad ahmad; Larsen Barasa
International Journal of Sociology and Law Vol. 1 No. 4 (2024): November : International Journal of Sociology and Law
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijsl.v1i4.197

This research investigates the integration of maritime law education and navigation skill development within vocational school settings. By leveraging qualitative methods, the study engages maritime professionals and vocational educators to assess curriculum effectiveness and alignment with industry standards. Key findings highlight the importance of practical application in maritime law education, emphasizing case studies and scenario-based learning to prepare cadets for real-world challenges. Simulator training emerges as pivotal in developing navigation skills and critical decision-making abilities essential for safe maritime operations. The study also underscores the significance of regulatory compliance, advocating for continuous curriculum adaptation to meet evolving STCW and IMO regulations. Recommendations include enhancing collaboration between stakeholders, expanding experiential learning opportunities, and integrating regulatory awareness throughout educational frameworks. By fostering these initiatives, vocational schools can nurture competent maritime professionals equipped to navigate global maritime challenges while upholding safety, sustainability, and regulatory standards.

The Effect of State Property Utilization and Benefits on PNBP Receipts Which Impact Employee Performance in KSOP Utama and KSOP Class I in the Directorate General of Sea Transportation Mora, Priscilia; Nurbaety, Intan; Barasa, Larsen; Sumali, Bambang; Malau, April Gunawan; Nurhasanah, Meilinasari
Dinasti International Journal of Digital Business Management Vol. 6 No. 6 (2025): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i6.5542

This study aims to analyze the effect of utilization and benefits of State-Owned Assets (SOA) on the receipts of Non-Tax State Revenue (PNBP) and their impact on employee performance at KSOP Utama and KSOP Class I within the Directorate General of Sea Transportation. The research background is based on several issues such as suboptimal utilization of SOA, bureaucratic obstacles, lack of facilities and training for employees, as well as unstable PNBP receipts that affect employee performance. This study focuses on the period from 2020 to 2024 with a population of 2,418 civil servants and a sample of 343 respondents selected using sampling techniques based on the Taro Yamane formula. The research method used is a quantitative approach with primary data collected through questionnaires measuring respondents' perceptions regarding SOA utilization and benefits, PNBP receipts, and employee performance. Data analysis was conducted using Structural Equation Modeling (SEM) to test the relationships between variables both simultaneously and partially. The results show that the utilization and benefits of SOA have a direct and simultaneous positive and significant effect on PNBP receipts. Furthermore, PNBP receipts also have a positive and significant impact on employee performance. Additionally, the utilization and benefits of SOA influence employee performance both directly and indirectly through the mediation of PNBP receipts. These findings underscore the importance of effective and efficient management and utilization of SOA as a sustainable source of state revenue, while also serving as a supporting factor for improving employee performance. This study provides practical implications for the development of better SOA management policies and the enhancement of human resource capacity at KSOP Utama and KSOP Class I. The research also broadens the empirical understanding of the strategic role of SOA in supporting government institutional performance, particularly in the maritime transportation sector.

Building a Sustainable Maritime Workforce: The Role of Leadership and Education in Enhancing Safety and Environmental Responsibility Barasa, Larsen; Cahyadi, Tri; Winarno, Winarno; Riyanto, Riyanto; Kuntadi, Cris; Sumali, Bambang; Suranta, Natanael; Rochmansyaha, Rizal; Simanjuntak, Marudut Bernadtua
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 1 (2025): International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i1.271

Sustainability is becoming a critical focus within maritime education, leadership, and workforce development as the industry adapts to evolving environmental regulations and safety imperatives. This research explores the integration of sustainability principles in maritime training programs and leadership frameworks, addressing gaps in workforce development and the application of sustainable practices. The study provides original insights by examining qualitative perspectives from maritime professionals, educators, and graduates, complementing previous research by offering empirical evidence on sustainability in vocational education. The primary objective was to investigate how sustainability is embedded within maritime education and leadership, focusing on its role in fostering safety cultures and environmental responsibility. The research employed a qualitative approach, combining systematic literature review (SLR) with interviews and questionnaires involving ten maritime stakeholders. The results indicate a strong alignment between sustainability goals and educational frameworks, with leadership emerging as a key driver of sustainable practices. While overall scores reflect significant progress, the findings highlight areas for enhancing workforce development, particularly in reinforcing environmental responsibility. The study underscores the importance of leadership in shaping sustainable organizational cultures and advocates for more comprehensive, sustainability-focused curricula in maritime vocational programs. The conclusions emphasize the need for greater collaboration between educational institutions and industry leaders to ensure cohesive progress in sustainability adoption. This research contributes to shaping a future maritime workforce that is technically proficient, environmentally conscious, and safety-driven.

Building a Sustainable Maritime Workforce: The Role of Leadership and Education in Enhancing Safety and Environmental Responsibility Purnama, Chanra; Riyanto, Riyanto; Barasa, Larsen; Wibowo, Titis Ari; Kuntadi, Cris; Hutagaol, Meilinasari Nurhasanah; Simanjuntak, Marudut Bernadtua
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 1 (2025): International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i1.277

Effectiveness of STCW Standards in Navigating Digital Transformation Challenges in the Shipping Sector Disca Panji Trianggit; Larsen Barasa; Bambang Sumali
AKUA: Jurnal Akuntansi dan Keuangan Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v5i1.6076

The effectiveness of the global International Convention on Standards of Training, Certification and Watchkeeping (STCW) framework remains critically uncertain amidst the rapid digital transformation (AI, IoT) in the maritime industry. This study utilized a rigorous qualitative approach involving Cross-Group Comparisons among Maritime Education and Training (MET) Lecturers, Shipping Company Experts, and Experienced Seafarers (N=30) via semi-structured interviews. The findings show that the overall effectiveness is Very Good, largely attributed to proactive, company-specific training that successfully bridges immediate gaps in e-navigation and digital logbook proficiency. However, a significant Simulator-Reality Dissonance was found regarding troubleshooting Automated Ship Systems, and Regulatory Lag was confirmed in integrating practical Cybersecurity competence (rated Moderate). The research concludes that economic motivation drives localized competence, yet this fragmentation poses risks to operational consistency and increases administrative burden, challenging social sustainability. Recommendations urge the formalization of successful local Standard Operating Procedures (SOPs) into the STCW Code and targeted investment in diagnostic simulation training.

Co-Authors Abdul Rachman Aditya Rinaldi Agus Ramdani Ahmad Ahmad Aji Permana Aji Permana Aji Permana, Aji Akhmad Gifari Multazam Alamsyah, Jaya Andriyan Hendry Ole April Gunawan April Gunawan Malau April Gunawan Malau ARIF HIDAYAT Bagaskoro, Bagaskoro Bambang Kurniadi Bambang Kurniadi, Bambang Bambang Sumali Bambang Sumali Benny Hidayat Boy Laksamana Brenhard Mangatur Tampubolon Brenhard Mangatur Tampubolon Cahyadi , Tri Chanra Purnama Cris Kuntadi Damayanto Purba Damayanto Purba Damoyanto Purba Denny Fitrial Desy Anggraini, Rika Diah Zakiah Dika Handika Munajat Dika Handika Munajat Disca Panji Trianggit Dwiyani, Nurindah Erwin Ferry Manurung Fahmi Umasangadji Faisal Aswin Faozun, Irfan Firdaus Bintang Cahyanti Frans Kalangie, Theo J. Geboy Geboy Hazbi Aziz Ashshiddiqi Hutagaol, Meilinasari Nurhasanah Ida Ayu Putu Sri Widnyani Ikhwanuddin Ikhwanuddin Imam Fachruddin Imam Fahcruddin Imam Fahcruddin Irene Evi Krismawati Irfan Faozun Jaja Suparman Jay Singgih Jayawarsa, A.A. Ketut Kurnia Putri, Mega Laksamana, Boy Lestari, Diyah Dewi Lili Purnamasita Lisa Annur Arum Janah Lisa Annur Arum Janah M. Anang Jatmiko Mangatur Tampubolon, Brenhard Marihot Simanjuntak Marihot Simanjuntak Markus Yando Marlin Marlin Marlin, Marlin Mauritz H. M. Sibarani Mega Kurnia Putri Mora, Priscilia Mudakir Mudakir, Mudakir Mutiara Szeze Natanael Suranta Nurbaety, Intan Nurhasanah, Meilinasari NURUL WAHYUNI Panderaja Soritua Sijabat Purba, Damoyanto Purnama, Chanra Retno Sawitri Wulandari Retno Sawitri Wulandari Rika Desy Anggraini Riyanto Riyanto Riyanto Riyanto Riyanto Rochmansyaha, Rizal Ronald Simanjuntak Rosna Yuherlina Siahaan S. Suhartini Sari Kusumaningrum Sari Kusumaningrum Sibarani, Mauritz Halomoan Manontang Sijabat, Panderaja Soritua Silitonga, Daniel Simanjuntak, M. Marihot Simanjuntak, Marihot Simanjuntak, Marudut Bernadtua Simatupang, Sahattua P. Siska Yoniessa Sri Nurhayati Suhartini Suhartini Sumali, Bambang Surawan, Agus Susi Herawati Susi Herawati Togatorop, Agus Tri Cahyadi Utama, Yusuf Pria Vidya Selasdini Wardoyo Dwi Kurniawan Wartono Rs Wibowo, Titis Ari Winarno Winarno Winarno Winarno Yayu Nopriani Martha Yok Suprobo

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