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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Warta Rimba Intiqad: Jurnal Agama dan Pendidikan Islam J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung MetaCommunication; Journal Of Communication Studies SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Kolaboratif Sains NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IJoASER (International Journal on Advanced Science, Education, and Religion) Musamus Journal of Civil Engineering Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Community Engagement and Emergence Journal (CEEJ) JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Darma Agung Studies in Learning and Teaching Ainara Journal (Jurnal Penelitian dan PKM Bidang Ilmu Pendidikan) Mattawang: Jurnal Pengabdian Masyarakat Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Journal La Bisecoman Panrannuangku Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Jurnal Penelitian Inovatif Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Visi Komunikasi Jurnal Al-Qiyam Jurnal Tana Mana Sultra Civil Engineering Journal (SCiEJ) Jurnal Ilmu Komunikasi Dan Media Online Learning in Educational Research Seminar Nasional Pengabdian Kepada Masyarakat SENTRI: Jurnal Riset Ilmiah Journal of Management and Administration Provision Journal of Public Representative and Society Provision eProceedings of Engineering Information Technology Education Journal Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Audiens Jurnal MediaTIK Journal of Social Sciences and Economics Media of Computer Science Balance: Jurnal Ekonomi Mustard Journal De Ecobusin
Akbar, Muh.
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Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Peran Komunikasi dalam Promosi Geopark Maros-Pangkep sebagai Warisan Dunia UNESCO Muhtar, Nurain; Akbar, Muh.; Sultan, Moeh. Iqbal; Gunawan, Dede
Jurnal Penelitian Inovatif Vol 4 No 3 (2024): JUPIN Agustus 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.438

Abstract

Indonesia, dengan potensi pariwisata yang kaya, telah menambah empat situs geopark ke dalam jaringan UNESCO Global Geopark, termasuk Geopark Maros-Pangkep di Sulawesi Selatan. Diakui oleh UNESCO pada tahun 2023, geopark ini terkenal dengan kekayaan geologi, hayati, dan budayanya. Pengakuan ini membuka peluang pengembangan pariwisata berkelanjutan yang dapat meningkatkan ekonomi lokal. Penelitian ini bertujuan untuk mengeksplorasi peran komunikasi dalam promosi Geopark Maros-Pangkep sebagai warisan dunia UNESCO, serta mengidentifikasi strategi efektif untuk mencapai tujuan tersebut. Metode yang digunakan adalah pendekatan kualitatif dengan penelitian deskriptif melalui wawancara, observasi lapangan, dan analisis media sosial serta dokumen terkait. Hasil penelitian menunjukkan bahwa media sosial, terutama Instagram, menjadi platform utama dalam promosi, didukung oleh website resmi yang menyediakan informasi komprehensif. Pengembangan konten di YouTube dan TikTok juga sedang berlangsung untuk menarik audiens muda dan internasional. Selain itu, berbagai event edukasi dan seminar, termasuk pelatihan oleh PPSDM Geominerba, berperan penting dalam meningkatkan kesadaran masyarakat dan partisipasi aktif dalam pelestarian geopark. Kesimpulannya, komunikasi efektif melalui berbagai media dan event edukasi dapat meningkatkan visibilitas dan kesadaran tentang Geopark Maros-Pangkep, mempromosikan pariwisata berkelanjutan, dan mendukung konservasi lingkungan serta budaya lokal.
Mapping the Future of Human Resource Development: A Bibliometric Analysis with VOSviewer Muhammad Rafi Dhia; Akbar, Muh.
Mustard Journal De Ecobusin Vol. 1 No. 2 (2024): Mustard Journal De Ecobusin
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjde.v1i2.51

Abstract

The present study intends to map the developments and future trends in Human Resource Development (HRD) using a bibliometric analysis. The publication data of highly ranked academic journals on the topic of HRD were examined with the help of VOSviewer software to reveal the major research trends, author and institutional partnerships, and the most commonly used keywords. The analysis has uncovered a number of prevailing clusters such as transformational leadership, human resource management, talent management, human resource development and performance management. The cluster of transformational leadership became very salient, as it reflects its close support with job satisfaction, employee performance, motivation, and organizational outcomes. The human resource management cluster focuses on financial performance, lean processes, and efficiency in the public sector. The role of talent management was emphasized in the hospitality sector and the rise in using evidence-based methods. The cluster human resource development deals with high performance, coaching practices and organizational citizenship behavior whilst performance management deals with employee performance, job crafting and evaluation systems. Moreover, the research discerns a growing tendency towards global collaboration, which highlights the role of global outlook in HRD research. These results give a broad perspective of the changing HRD landscape and give an orientation to the future research directions.
From Stigma to Trust: A Case Study of Hospital Rebranding and Marketing Communication in Post-Leprosy Health Institutions Syahruddin, Syafira Faradiba; Akbar, Muh.; Sonni, Alem Febri
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 3 (2025): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i3.3670

Abstract

Rebranding at healthcare institutions, especially those with tainted legacies, is a multifaceted endeavor that transcends mere alterations in visual identity. Hospitals in Indonesia, historically linked to leprosy, frequently encounter difficulties in altering public opinion and restoring institutional credibility. RSUP Dr. Tadjuddin Chalid Makassar, previously a national referral facility for leprosy, exemplifies a significant change into a general public hospital. Nevertheless, few studies have investigated how these institutions employ culturally rooted and cohesive communication tactics to alter public trust. This study examines the hospital's rebranding process, focusing on institutional repositioning, cultural engagement, internal branding, and Integrated Marketing Communication (IMC). The research aims to explore how these strategies contribute to restoring the institution's image and public trust. A qualitative case study approach was employed, concentrating on the hospital’s rebranding efforts from 2018 to 2023. Data was gathered through interviews with key stakeholders, content analysis of communication materials, and a review of patient visit data. The study indicates that the intentional application of Siri, a Bugis-Makassar cultural principle emphasizing dignity, was essential in redefining the hospital's identity. IMC maintained uniform messaging across digital and offline media, while internal branding mitigated employee resistance and linked human resources with the new institutional vision. A notable rise in overall patient visits from 2018 to 2023 was recorded, indicating enhanced public perception.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Wahid Abdullah, Abdul Halim Abid, Ibnu Adiba, Fhatiah Agusnaya, Nurrahmah Ahmad Fudhail  Majid Ahmad Rifaldi Ahmad Zaki Akram, Reyna Salsabila Alif, Ikhwan Amir, Achyar Islami Amru, Khairy Anastasia, Tezza Andi Alimuddin Unde, Andi Alimuddin Andi Bustan Didi Andi Sarifa Sa itri Bachmid Andi Yaqub Andika Isma Arianto Arianto Arienda, Hanun Dzikra Ashadi, Ninik Rahayu Asmaul Husnah Nasrullah Astuti, An Ras Try Awalia, Andi Dio Nurul Aziz, Syamsuddin Baharullah, B Bahri bahri DAMIRAH DAMIRAH, DAMIRAH Dede Gunawan, Dede Edy, Marwan Ramdhany Ersa, Lutfiah Firdausiah Fajar Arwadi Fajrun, Fajrun Farghina, Syakira Ayma Faridi Faridi Fitra Yusuf Fitriana Fitriana Hakzah Hamna, Dian Muhtadiah Harianja, Rufer Firma HASNAWI HARIS, HASNAWI Husna Nasrullah, Asmaul Ibrahim Arifin Idu, Idrus Ig. Prasetya Dwi Wibawa Ikhwan, Fadeliyah ilmah, Nurul Isgunandar, Isgunandar Iswandi Jamlean, Jacoba Kahar Kamaruddin Kamaruddin Kondolele, Sukarniaty Latang Lavicza, Zsolt M, Wahyu Hidayat M. Miftach Fakhri Mahartha, I Ketut Arya Sentana Marian, Boni Masitoh, Imas Siti Mau, Muliadi Melfasari, Anisha Meta Kallista Moch. Munir, Layyin Mahfiana I Nyoman Nurjaya Mohamad, Nurain Nadhirah Muh Arief Abdillah Ali Muh Ikhwan Yusrah Yusuf Muh. Akbar Muhammad Rafi Dhia Muhtar, Nurain Muin, Anas Mutfah, Muhammad Reynaldhy Mutmainnah, M Nasir, Norma Nasrullah, Asmaul Husnah NFH, Alifya NIRMALA, PUTRI Nur Alim Djalil Nur, Hamzah Nurfadillah, Rizka Nurhayani nurhayani Nurmutmainnah, A Nurul Fadli Nurwati Nurwati Padiku, Deliana Pamuttu, Dina Limbong Pujonggo, Muh. Lan Cahyo Rahmad, Wa Ode Dwi Cahyani Rauf, Annajmi Reda, Moh. Arif Risma Niswaty Rukmi Rukmi Ryketeng, Masdar Sahabuddin, Munadian Yunadia Saidah, Imro'atus Salam, Adnan Yahya Saleh, Sitti Fithriani Salmia, Salmia Sanatang Soeharto Soeharto Sonni, Alem Febri St. Aminah Suardi Sultan, M Iqbal Sultan, Moeh. Iqbal Sultan, Moehammad Iqbal Sunarto Sunarto Syahriyah Semaun, Syahriyah Syahruddin, Syafira Faradiba Syam, Azizah Lutfiah Tati, Andi Dewi Riang Usman, Ika Aprianti Wahyu Hidayat M Wardani, Ayu Tri Wardani, Ayu Tri Wardani Yanti, Sri Dewi