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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Warta Rimba Intiqad: Jurnal Agama dan Pendidikan Islam J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Kolaboratif Sains NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IJoASER (International Journal on Advanced Science, Education, and Religion) Musamus Journal of Civil Engineering Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Community Engagement and Emergence Journal (CEEJ) JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Darma Agung Studies in Learning and Teaching Ainara Journal (Jurnal Penelitian dan PKM Bidang Ilmu Pendidikan) Mattawang: Jurnal Pengabdian Masyarakat Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Journal La Bisecoman Journal La Sociale Panrannuangku Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Jurnal Penelitian Inovatif Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Visi Komunikasi Jurnal Al-Qiyam Jurnal Tana Mana Sultra Civil Engineering Journal (SCiEJ) Jurnal Ilmu Komunikasi Dan Media Online Learning in Educational Research Seminar Nasional Pengabdian Kepada Masyarakat SENTRI: Jurnal Riset Ilmiah Journal of Management and Administration Provision Journal of Public Representative and Society Provision eProceedings of Engineering Information Technology Education Journal Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Audiens Jurnal MediaTIK Journal of Social Sciences and Economics Media of Computer Science Balance: Jurnal Ekonomi Mustard Journal De Ecobusin
Akbar, Muh.
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Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Mapping the Future of Human Resource Development: A Bibliometric Analysis with VOSviewer Muhammad Rafi Dhia; Akbar, Muh.
Mustard Journal De Ecobusin Vol. 1 No. 2 (2024): Mustard Journal De Ecobusin (MJDE)
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjde.v1i2.51

Abstract

The present study intends to map the developments and future trends in Human Resource Development (HRD) using a bibliometric analysis. The publication data of highly ranked academic journals on the topic of HRD were examined with the help of VOSviewer software to reveal the major research trends, author and institutional partnerships, and the most commonly used keywords. The analysis has uncovered a number of prevailing clusters such as transformational leadership, human resource management, talent management, human resource development and performance management. The cluster of transformational leadership became very salient, as it reflects its close support with job satisfaction, employee performance, motivation, and organizational outcomes. The human resource management cluster focuses on financial performance, lean processes, and efficiency in the public sector. The role of talent management was emphasized in the hospitality sector and the rise in using evidence-based methods. The cluster human resource development deals with high performance, coaching practices and organizational citizenship behavior whilst performance management deals with employee performance, job crafting and evaluation systems. Moreover, the research discerns a growing tendency towards global collaboration, which highlights the role of global outlook in HRD research. These results give a broad perspective of the changing HRD landscape and give an orientation to the future research directions.
From Stigma to Trust: A Case Study of Hospital Rebranding and Marketing Communication in Post-Leprosy Health Institutions Syahruddin, Syafira Faradiba; Akbar, Muh.; Sonni, Alem Febri
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 3 (2025): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i3.3670

Abstract

Rebranding at healthcare institutions, especially those with tainted legacies, is a multifaceted endeavor that transcends mere alterations in visual identity. Hospitals in Indonesia, historically linked to leprosy, frequently encounter difficulties in altering public opinion and restoring institutional credibility. RSUP Dr. Tadjuddin Chalid Makassar, previously a national referral facility for leprosy, exemplifies a significant change into a general public hospital. Nevertheless, few studies have investigated how these institutions employ culturally rooted and cohesive communication tactics to alter public trust. This study examines the hospital's rebranding process, focusing on institutional repositioning, cultural engagement, internal branding, and Integrated Marketing Communication (IMC). The research aims to explore how these strategies contribute to restoring the institution's image and public trust. A qualitative case study approach was employed, concentrating on the hospital’s rebranding efforts from 2018 to 2023. Data was gathered through interviews with key stakeholders, content analysis of communication materials, and a review of patient visit data. The study indicates that the intentional application of Siri, a Bugis-Makassar cultural principle emphasizing dignity, was essential in redefining the hospital's identity. IMC maintained uniform messaging across digital and offline media, while internal branding mitigated employee resistance and linked human resources with the new institutional vision. A notable rise in overall patient visits from 2018 to 2023 was recorded, indicating enhanced public perception.
Agitation and Propaganda Communication Strategy in The Political Campaign of Member of the Republic of Indonesia's House of Representatives Akas, Jumardin; Akbar, Muh.; Sukmarini, Andi Vita
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2573

Abstract

This study aims to analyze the communication strategies of agitation and propaganda employed in the political campaign of DPR RI Member M.F. during the 2024 Legislative Election. The research adopts a descriptive qualitative approach and was conducted in North Luwu Regency, South Sulawesi Province. Data were collected through interviews, observation, and documentation. The primary informant of this study is M.F., who served as a Member of the House of Representatives of the Republic of Indonesia (DPR RI) for the 2019–2024 period. The key informant is M.A., the head of M.F.’s campaign team, while supporting informants include I.P.I., the Regent of North Luwu (2016–2024), and H.S.E., the Speaker of the North Luwu Regional House of Representatives (2025–2029). The findings reveal that M.F. and his team consistently applied agitation communication strategies during limited face-to-face campaign events across multiple locations in the electoral district. In addition, five out of Harold D. Lasswell’s seven propaganda techniques were identified in the campaign: Glittering Generalities, Transfer, Testimonial, Plain Folks, and Card Stacking. These strategies were instrumental in mobilizing public awareness, shaping political attitudes, and encouraging voters to reject money politics while prioritizing candidates’ track records.
Dinamika Penyebaran Berita Dan Video Hoaks Oleh Anggota Facebook Pro Dalam Berkonten Zaman, M. Fachri Nur; Sonni, Alem Febri; Akbar, Muh.
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10561

Abstract

Penelitian ini mengkaji dinamika penyebaran berita dan video hoaks oleh anggota Facebook Pro, yang relevan mengingat dominasi media sosial sebagai sumber informasi di era digital namun juga rentan disinformasi. Tujuannya adalah mengidentifikasi faktor pendorong dan strategi penyebaran hoaks oleh akun-akun "profesional" ini. Menggunakan tinjauan literatur sistematis, penelitian ini menganalisis beragam literatur ilmiah. Temuan menunjukkan bahwa penyebaran hoaks didorong oleh motif ekonomi, pencarian popularitas, kurangnya literasi media, dan agenda ideologis. Strategi yang digunakan meliputi judul clickbait, manipulasi visual, otoritas palsu, dan pemanfaatan echo chambers. Kesimpulannya, insentif monetisasi dan viralitas mendorong produksi hoaks canggih. Oleh karena itu, direkomendasikan revisi algoritma monetisasi platform, peningkatan literasi media bagi kreator, dan kolaborasi multi-pihak untuk memerangi disinformasi secara efektif.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Wahid Abdullah, Abdul Halim Abid, Ibnu Adiba, Fhatiah Agusnaya, Nurrahmah Ahmad Fudhail  Majid Ahmad Rifaldi Ahmad Zaki Akas, Jumardin Akram, Reyna Salsabila Alif, Ikhwan Amir, Achyar Islami Amru, Khairy Anastasia, Tezza Andi Alimuddin Unde, Andi Alimuddin Andi Bustan Didi Andi Sarifa Sa itri Bachmid Andi Vita Sukmarini, Andi Vita Andi Yaqub Andika Isma Arianto Arianto Arienda, Hanun Dzikra Ashadi, Ninik Rahayu Asmaul Husnah Nasrullah Astuti, An Ras Try Awalia, Andi Dio Nurul Aziz, Syamsuddin Baharullah, B Bahri bahri DAMIRAH DAMIRAH, DAMIRAH Dede Gunawan, Dede Edy, Marwan Ramdhany Ersa, Lutfiah Firdausiah Fajar Arwadi Fajrun, Fajrun Farghina, Syakira Ayma Faridi Faridi Fitra Yusuf Fitriana Fitriana Hakzah Hamna, Dian Muhtadiah Harianja, Rufer Firma HASNAWI HARIS, HASNAWI Husna Nasrullah, Asmaul Ibrahim Arifin Idu, Idrus Ig. Prasetya Dwi Wibawa Ikhwan, Fadeliyah ilmah, Nurul Isgunandar, Isgunandar Iswandi Jamlean, Jacoba Kahar Kamaruddin Kamaruddin Kondolele, Sukarniaty Latang Lavicza, Zsolt M, Wahyu Hidayat M. Miftach Fakhri Mahartha, I Ketut Arya Sentana Marian, Boni Masitoh, Imas Siti Mau, Muliadi Melfasari, Anisha Meta Kallista Moch. Munir, Layyin Mahfiana I Nyoman Nurjaya Mohamad, Nurain Nadhirah Muh Arief Abdillah Ali Muh Ikhwan Yusrah Yusuf Muh. Akbar Muhammad Rafi Dhia Muhtar, Nurain Muin, Anas Mutfah, Muhammad Reynaldhy Mutmainnah, M Nasir, Norma Nasrullah, Asmaul Husnah NFH, Alifya NIRMALA, PUTRI Nur Alim Djalil Nur, Hamzah Nurfadillah, Rizka Nurhayani nurhayani Nurmutmainnah, A Nurul Fadli Nurwati Nurwati Padiku, Deliana Pamuttu, Dina Limbong Pujonggo, Muh. Lan Cahyo Rahmad, Wa Ode Dwi Cahyani Rauf, Annajmi Reda, Moh. Arif Risma Niswaty Rukmi Rukmi Ryketeng, Masdar Sahabuddin, Munadian Yunadia Saidah, Imro'atus Salam, Adnan Yahya Saleh, Sitti Fithriani Salmia, Salmia Sanatang Soeharto Soeharto Sonni, Alem Febri St. Aminah Suardi Sultan, M Iqbal Sultan, Moeh. Iqbal Sultan, Moehammad Iqbal Sunarto Sunarto Syahriyah Semaun, Syahriyah Syahruddin, Syafira Faradiba Syam, Azizah Lutfiah Tati, Andi Dewi Riang Usman, Ika Aprianti Wahyu Hidayat M Wardani, Ayu Tri Wardani, Ayu Tri Wardani Yanti, Sri Dewi Zaman, M. Fachri Nur