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Ridwan, Ahmad Hasan
Universitas Islam Negri Sunan Gunung Djati Bandung
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Public Health Social Sciences Other

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Journal : Journal of Economicate Studies

 1 
Enhancing Customer Value through Digital Marketing Channels Azzahra, Shalsabila; Hasan Ridwan, Ahmad
Journal of Economicate Studies Vol. 6 No. 2 (2022): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v6i2.847

Abstract

Digital technology is reshaping marketing by transforming how businesses engage with customers and deliver value. This study explores how digital platforms—such as CRM systems, AI tools, mobile applications, and social media—enhance customer engagement and satisfaction. Drawing on theories like Service-Dominant Logic and Omnichannel Marketing, it provides a conceptual analysis of digital value creation. Using qualitative methods and data from scholarly publications, the research identifies personalization, responsiveness, and seamless multichannel integration as key drivers of value. Findings suggest that firms must align digital strategies with evolving customer expectations through agile structures and cultural sensitivity. The study contributes theoretically by integrating global and local perspectives, and offers practical implications for businesses seeking to innovate through digital transformation. It concludes that strategic digital integration is essential for sustained competitiveness and long-term customer loyalty in dynamic environments.
Co-Authors Acim, Acim Aden Rosadi Ahmad Fathonih, Ahmad Ahmad Lukman Nugraha ahmad yani Akbar, Wahyu Akhmadi, Nurman Anton Athoilah, Mohamad Asri Sundari Astiti, Ni Nyoman Adi Athoillah, Mohamad Anton Azmi, Nofan Nurkhafid Azzahra, Shalsabila Azzahro, Naufi Fajria Baehaqi Bainon, Masalan Bunyamin, Bubun Burhanuddin Cahyano, Heru Camila, Vanisa Candra Boy Seroza Dede Kania Devika Rosa guspita Dwi Widiastuti, Dwi Eko Budiono Enceng Iip Syaripudin Ending Solehuddin Ending Solehudin Farikhin, Ahmad Fariz, Luthfi Ahmad Fauzan Ali Rasyid Furkony, Deni Konkon Furkony Gugun Sodik Hadiat Hadiat Hadiat Hakim, Atang Abdul Hasan Bisri Hurun'in, Siti Zayyini I Nurol Aen Ian Rakhamawan Suherli Idzam Fautanu Ihrom Jaelani Ika Atikah Irfan Safrudin Ismail Bin Mohd Jamaludin, Jujun Jefry Tarantang Juarsa, Eka Kamaludin Yusup , Deni Kamaludin Yusup, Deni Khaeruman, Badri Kharisma Utami, Citra Khosi’ah, Siah Khosi’ah, Siah Khosyi’ah, Siah Koidin Kusuma, Nurul Rahmah Lathifaturahmah Lina Pusvisasari Madani, Farid Mahmud Mahmud Moh. Asep Zakariya Ansori Muhamad Abdul Kholik Muhammad Al Qarni Muhammad Hasanuddin, Muhammad Muhammad Hishnul Islam Muharni, Yusraini Mujiburohman, Mujiburohman Mukhlas, Oyo Sunaryo Mulyaden, Asep Mulyasari, Heni Musaiyana, Musaiyana Mustofa Mustofa Najamudin Najamudin Najib, Moh. Nanang Sobarna Nasrulloh, Agus Ahmad Naufi Fajria Azzahro Nurhikmah, Aulia Nurrahmi S., Anti Nurrohman Nurrohman Syarif, Nurrohman Nurul Rahmah Kusuma Nurwijayanti Pakarti, Muhammad husni Abdulah Qarni, Muhammad Al Rahman, Maman Abdur Rahmat, Asep Rahmi Widia Aliani Abubakar Ramdani Wahyu Sururie Ridwan , Achmad Ritonga, Bakti Riyani, Irma Rollis, Rollis Rumatiga, Hidayat Saepullah, Usep Sahid, Mualimin Mochammad Sahrul Hanafi Salsabila, Salsabila Santika, Ganjar Sari Damayanti, Sari Selasi, Dini Seroza, Candra Boy Setia Mulyawan, Setia Setiadi Setiadi Sofyan Al-Hakim Sohifah, Sohifah Solehuddin, Ending Solihin, Dadin Soni Zakaria Sri Dewi Anggadini Sri Suharti Suherli, Ian Rakhamawan Suherli, Ian Rakhmawan Sulaeman Sundari, Asri Suntana, Ija Suryawirawan, Ade Sutira, Andri Vida Hanum Salzabilla Vidiati, Cory Yadi Janwari Yeni Hendriyani Yunus Rusyana, Ayi Zaky, Muhammad