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Journal : Journal of Information System, Technology and Engineering

The Role of Perceived Usefulness, Facilitating Conditions and Subjective Norms on Intention to Subscribe Digital On-Demand Streaming Service Netflix Nurdiani, Tanti Widia; Safari, Apay; Kusnadi, Iwan Henri; Riyanti, Anti; Sari, Dina Fahma; Pramono, Susatyo Adhi
Journal of Information System, Technology and Engineering Vol. 3 No. 1 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i1.138

Abstract

An important factor in the success of a business is the performance of the promotion and marketing team. Management does everything to attract the attention and interest of potential buyers and also loyal customers. Digitalization and globalization have resulted in a massive number of producers, products and services. This study aims to analyze the influence of the variables perceived usefulness, facilitating conditions and subjective norms on the intention to subscribe to Netflix on-demand streaming service. The researcher conducted descriptive and verification analysis, where the researcher tested the effect of each independent variable on the dependent variable. The results of the analysis show that all independent variables have a positive effect on the dependent variable, namely the intention to subscribe. The researcher suggests that management continue to innovate Netflix services, be it the team's service in the field, good response from customer service and the quality of movies that continues to improve. This aims to create a good perception of the benefits of using Netflix services. The suggestion for the government is to continue to improve digital infrastructure to support the growth of digital-based businesses in Indonesia.
Co-Authors Aep Saefullah Ahmadun, Ahmadun Amruddin, Amruddin Anita Anita Ardiyanto Maksimilianus Gai Aryanti, Rina Baihaqi, Muhammad Rifqi Bakri , Suardi Bayu Purbha Sakti Chatun, Sri Citra Arta, Deddy Novie Damanik, Fritz Hotman Syahmahita desi kristanti, desi Diah Astuti, Enny Didit Hadayanti, Didit Dina Fahma Sari, Dina Fahma Dinarwati, Sri Djunaedi Djunaedi Ekobelawati, Fransiska Faizah, Ana Firman Aziz Frans Sudirjo Galih Nugraha Handayani, Sri Hendra Hendra Hendrawan, Henky Hendriyanto, Donny Hendy Tannady Herni Utami Rahmawati Ifadhila Imron Natsir, Imron Indrapraja, Rachmadi Indriani, Lely Indriastiningsih, Erna Ipah Ema Jumiati Iwan Harsono Jamaluddin Majid Jamaludin, Maun Jenny Nancy Kaligis Joko Ariawan Judijanto, Loso Julistyono Widodo Jusatria Karnawi Kamar, Karnawi Khalik, Agung Noor Kushariyadi Lamboy Sinaga, Victor Leuwol, Natasya Virginia Magdalena Magdalena Mariane, Ine Mohzana Mozart Malik Ibrahim Muhamad Akbar Muhamad Risal Tawil Muhammad Reza Aulia Muhammad, Aziz Muliyani, Nani Mustafa, Fahrina Natika, Luki Nawawi, Ade Nugroho Djati Satmoko Nurani, Atat Siti Nurdiani, Tanti Widia Nuryana, Arief Osman, Isnawati Parida, Parida Prakoso , Rizky Primadi Candra Susanto Rahayu, Diah Afrianti Rasyiddin, Ahmad Riesna Apramilda Rini Nuraini, Rini Riyanti, Anti Rusman, Hedar Saeful Rohman Safari, Apay Salehan, Salehan Sari, Ade Risna Setyawati, Kiki Sihombing, Dina Agnesia Subagja, Agus Dedi Sugiarti Sugiarti Susatyo Adhi Pramono, Susatyo Adhi Syefriani, Syefriani Syeh Assery Tahapary, Grace Hobertina Tri Yusnanto W. A. N, Ayi Krisnha Wandanaya, Anita Bawaiqki Wheny Khristianto Wiwik Handayani Yayat Suharyat Yohanes Totok Suyoto Zakhra, Aminatus