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Journal : Jurnal Multidisiplin Sahombu

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Influence Perception Facilities Use, Promotion Cashback, And Trust Towards Interest In Using The OVO Application Among Teenagers In Surabaya Indriana Kristiawati; Dian Arisanti; Mudayat, Mudayat; Novita Wulandari
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of perceived ease of use, cashback promotions, and trust on the intention to use the OVO application among teenagers in Surabaya. Using the Technology Acceptance Model (TAM) theory, this research explores three independent variables: the influence of ease of use, cashback promotions, and trust, as well as their influence on the intention to use the OVO application as the dependent variable. This study uses a survey method with questionnaires distributed to 96 teenage respondents in Surabaya. Data analysis was conducted using multiple regression tests. The results show that perceived ease of use, cashback promotions, and trust have a positive and significant influence on the intention to use the OVO application, with t-values of 6.544, 9.862, and 7.494, respectively, all of which are greater than the t-table value of 1.986 at a significance level of 0.000 < 0.05. The three variables also collectively have a significant influence on the intention to use the OVO application, with an F-value of 44.397 greater than the F-table value of 2.70.
Co-Authors A. A. Ketut Budiastra Ahmad Syarif Ahmad Syarif Ahmad Syarif Ahmad Yani Akadira, Tora Alfiah Rizqi Azizah Alfian, Dien Dinar Andy Widhiya Bayu Utomo Annam, Mas Nakhul Ardo, Okilanda Arisman Arisman Azizah, Alfiah Risky Budi, Untung Laksana Burhaein, Erick Casmat, Memet Danang Budi Setyawan Dewi Kania Dian Arisanti Dwiansyah Putra, Dede Eli Budi Santoso Ervian Arif Muhafid, Ervian Arif Fahriansyah Fahriansyah Fathurrachman, Saddam Haratadi, Ramadhan Dwi Wijaya Heri Kurniawan, Heri Heri Yulianto, Heri Ibnu Prasetyo Widiyono Ichwan ICHWAN ICHWAN Ichwan Ichwan Imaroh, Nofi Umu Irawan, Yogi Ferdy Irvan, Muhamad Kadarisman Kadarisman Kadarisman Karisdha Pradityana Khasani, Muhammad Fahrul Kosasih, Fauzy Rahman Kristiawati, Indriana Kuswoyo, Dilli Dwi Luqiyarrohman, Luqiyarrohman Lutfiyani, Anisa M. Imron Mas’ud M. Mualip M. Mualip, M Memet CASMAT Mokhamad Parmadi Mokhamad Parmadi Mualimin Mualimin Mualimin Mualimin Muhafid, Ervian Arir Ningsih, Sri Priyanti Novi Eka Saputri NOVITA WULANDARI Parmadi, Mokhamad Puput Widodo Rastika, Ria Rendy Wahyudi Rhini Fatmasari, Rhini Ridwan Afandi Riyan Jaya Sumantri Riyan Jaya Sumantri Romadhon, Uji Ruth Septina Verawati Gultom Samsul Arifin Santoso, Eli Budi Sapta, Andy Septina Verawati Gultom, Ruth Setiawan, Adji Siswanto, Romi Soedarmanto, Soedarmanto Sondang Triyuniati, Maria Sudarwo, Raden Suntari, Titiek Suryantoro, Bambang Sutopo, Wisnu Guntur Syaikhu, Ahmad Taufik Hidayat TRINI PRASTATI Utami, Efrilia Tri Wahyu Warsihna, Jaka Widiyono, Ibnu Prasetyo Widodo, Puput Yogi Ferdy Irawan Yogi Ferdy Irawan, Yogi Ferdy Irawan Yudesta Erfayliana Yuning Eka Rahma Wati Zulfikri Zulfikri Zulfikri, Zulfikri Zulmi Ramdani