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PENGARUH KUALITAS PRODUK, KEPERCAYAAN DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE ELFORMULA DI KOTA BATAM Pratiwi, Dyahratna; Hikmah
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10107

Abstract

This research aims to analyze the extent to which product quality, trust, and e-WOM influence the purchasing decision of Elformula Skincare products in Batam City. This study applies a quantitative approach. The sample consists of 204 respondents who are consumers who have purchased and used Elformula Skincare products in the Batu Aji and Sagulung areas, Batam City. Data were collected through primary sources. The data processing process was carried out using SPSS Version 29 software. The results of the analysis show that product quality has a positive and significant effect on the purchasing decision of Elformula Skincare in Batam City. Trust has also been shown to have a positive and significant effect on purchasing decisions. Likewise with e-WOM, which has a positive and significant impact on purchasing decisions for the product. Overall, product quality, trust, and e-WOM together have a positive and significant effect on purchasing decisions for Elformula Skincare in Batam City.
PENGARUH CITRA MEREK , PROMOSI DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SLAI OLAI DI KOTA BATAM Indra, Meylani; Hikmah
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10264

Abstract

This study aims to analyze the influence of brand image, promotion, and influencer marketing on purchasing decisions for Slai Olai products in Batam City. The sample in this study amounted to 204 respondents obtained through purposive sampling method, with data collection techniques using questionnaires. Data analysis was carried out using the SPSS version 26 application, which includes data quality testing, classical assumption testing, influence testing, and hypothesis testing. The analysis method used in this study is multiple linear regression. The results of the study indicate that the variables of brand image, promotion, and influencer marketing partially and simultaneously have a positive and significant effect on purchasing decisions for Slai Olai products in Batam City. Based on these findings, the results of this study are expected to be the basis for consideration for companies in formulating more appropriate marketing strategies to increase consumer purchasing decisions.
Pengaruh Keamanan, Ewom Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Lazada Di Kota Batam Dame Natalia Ambarita; Hikmah
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1196

Abstract

Kemajuan teknologi informasi di era digital telah mengubah secara signifikan cara perusahaan berinteraksi dengan konsumen, terutama melalui platform digital dan e-commerce. Penelitian ini bertujuan untuk mengetahui pengaruh keamanan, ewom, dan kemudahan penggunaan terhadap keputusan pembelian pada Lazada di Kota Batam. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain deskriptif. Populasi penelitian adalah seluruh pengguna Lazada di Batam, dengan jumlah yang tidak diketahui secara pasti. Teknik penentuan besar sampel menggunakan rumus Jacob Cohen yang menghasilkan 204 responden dengan teknik purposive sampling. Analisis data dalam penelitian ini akan mencakup uji kualitas data, uji asumsi klasik, analisis regresi linear berganda dan uji pengaruh untuk menguji pengaruh variabel yang dikaji. Hasil uji t menunjukkan bahwa secara parsial, keamanan berpengaruh dengan positif dan signifikan terhadap keputusan pembelian. Ewom memberikan pengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, kemudahan penggunaan juga dapat terbukti secara parsial berpengaruh positif dan signifikan. Melalui uji F, ditemukan bahwa keamanan, ewom, dan kemudahan penggunaan secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian di Lazada Kota Batam.
Strengthening Youth Ecological Engagement Through Mobile Learning: An Experimental Study with Eco-Facilitator Coaching Wongsonadi, Sri Kuswantono; Hikmah; Lestari, Retno Dwi; Parinduri, Fitri Khoiriyah
International Journal of Science and Society Vol 7 No 4 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i4.1573

Abstract

Rapid environmental degradation in urban areas has intensified the demand for educational strategies that can foster sustained ecological engagement among marginalized youth. This study evaluates the effectiveness of a hybrid intervention integrating a mobile learning application, JawaraEco, with eco-facilitator coaching in enhancing multidimensional ecological engagement. An experimental design was implemented, involving 232 urban youth from four densely populated subdistricts in Jakarta, randomly assigned to either an experimental group (receiving access to the app and coaching) or a control group (no intervention). Data were collected through in-app behavioral metrics and a validated ecological engagement scale, encompassing cognitive, emotional, behavioral, and continuity dimensions. Statistical analyses, including paired and independent samples t-tests as well as two-way ANOVA, revealed significantly greater gains across all dimensions in the experimental group. These findings demonstrate that combining mobile learning with structured human facilitation fosters more robust and sustained ecological behaviors. The study contributes practical insights for scalable implementation in schools, community programs, and local governance, while also offering theoretical support for technology-supported, socially embedded environmental learning ecosystems.
Analyzing Internal And External Factors Affecting MSME Performance Muliana; Hikmah
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1132

Abstract

This study aims to analyze the factors that influence the performance of Micro, Small, and Medium Enterprises (MSMEs) in Batam City. MSME performance is a complex function of internal (endogenous) and external (exogenous) pressures, thus requiring a robust analytical framework to measure the relative weight and interaction of these factors. This study uses a survey method as the main approach and a Structural Equation Modeling (SEM) model using SmartPLS on 150 MSME actors in Batam City. The results of convergent validity, discriminant validity, and reliability tests show that all indicators are valid (Outer Loading > 0.7; AVE > 0.5) and reliable (Composite Reliability > 0.6; Cronbach's Alpha > 0.7). The main findings indicate that external factors have a positive and significant effect on internal factors (Path Coeff. 0.328;. P-value 0,000), external factors have a positive and significant effect on MSME performance (Path Coeff. 0.232; P-value 0.025), and internal factors have a positive and significant effect on MSME performance (Path Coeff. 0.253; P-value 0.042). The F-square value indicates that the contribution of these effects falls into the moderate to strong category. In general, all research hypotheses are accepted, confirming that both external and internal factors play an important role in improving the performance of MSMEs in Batam City.
The Phonological Awareness and Reading Ability among Early-Grade Learners Ica Sulistianti; Hikmah; Ambo Dalle; Abdul Haris Sunubi; Mujahidah
Arabic and English Education Journal Vol. 1 No. 2 (2025): Arabic and English Education Journal
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/aeej.v1i2.14435

Abstract

Background: Reading ability is a foundational literacy skill that plays a crucial role in children’s academic development. One of the key predictors of early reading success is phonological awareness, which refers to the ability to identify and manipulate sound structures in spoken language. Despite its significance, many early-grade learners still experience difficulties in decoding words due to low sensitivity to phonological components. Research Objectives: This study aims to examine the influence of phonological awareness on children’s reading ability and to identify which aspects of phonological awareness most strongly support word recognition and reading fluency at Ummusshabri School, Kolaka. Methods: This research employed a qualitative descriptive design involving early-grade students selected through purposive sampling. Data were collected through classroom observations, semi-structured interviews with teachers, and document review of students’ reading assessments. The data were analyzed using thematic analysis to identify recurring patterns that reflect the relationship between phonological awareness skills and reading performance. Results: The findings show that students with stronger phonological awareness, particularly in phoneme segmentation, blending, and initial sound discrimination—demonstrated more accurate and fluent word reading. Students with limited phonological awareness exhibited difficulties in decoding, frequent mispronunciations, and slower reading rates. Teachers also reported that targeted phonological activities improved students’ reading progress over time. Conclusions: The study concludes that phonological awareness plays a substantial role in shaping early reading ability. Strengthening this skill through structured and engaging phonological instruction is essential for supporting students’ literacy development. Further research may explore intervention models to enhance phonological awareness in diverse classroom contexts.
Pengaruh Brand Awareness, Perceived Quality dan Brand Loyalty Terhadap Keputusan Pembelian Le Mineral di Kota Batam Rina Susanti; Hikmah
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): Mei : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i2.6401

Abstract

The increasingly intense competition in the bottled water industry encourages every manufacturer to not only offer good product quality, but also strengthen brand awareness and build consumer loyalty. This study aims to analyze the influence of brand awareness, perceived quality, and brand loyalty on purchasing decisions for Le Minerale products in Batam City. The research method used is a quantitative approach with a descriptive nature, designed to measure and explain the causal relationship between variables objectively and measurably. The population in this study were consumers who have purchased and consumed Le Minerale products in Batam City, with an unknown population size. The determination of the number of samples was carried out using the Jacob Cohen formula, resulting in 204 respondents, selected through a purposive sampling technique based on product purchasing experience criteria. Data collection was carried out by distributing questionnaires, then analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the partial test indicate that brand awareness has a positive and significant effect on purchasing decisions. Perceived quality is also proven to have a positive and significant effect on purchasing decisions. In addition, brand loyalty partially has a positive and significant effect on purchasing decisions for Le Minerale products. Simultaneous testing shows that brand awareness, perceived quality, and brand loyalty collectively have a positive and significant influence on purchasing decisions at Le Minerale in Batam City
Strategi Pendistribusian Buah Lokal di Kota Semarang Hikmah; Ratnawati, Andalan Tri
Jurnal Aplikasi Manajemen Vol. 13 No. 2 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Market opportunities for local fruits are still very widely as the growth of publicawareness on fruits consumption. According to the poll Compass (October 16, 2011), thecommunity is still fond of local fruit, from the 446 respondents, 74.9% of respondents preferconsuming local fruit to the fruit imports. Fruits shipped from farmers to retailers, estimatedreach 30% damaged before it reaches to the consumer. This is in contrast to the fruits importedby traveling are still in a good condition. This study aims to make local fruits distributionstrategy at Semarang. The population in this study are farmers, retailers, wholesalers,middlemen. The research methods use quantitative and qualitative descriptive analysis.The pattern of fruits local distribution at Semarang is most farmers sell to middlemen, proceedto wholesalers, retail traders, and then forwarded to the consumer. Model local fruitsdistribution strategy in this study is the farmers forwarded to farmers'coordinator, continuedto the outlets, then forwarded to consumer, or from the farmers'coordinator, continuedto outlets, then forwarded to the consumers.
UPAYA PENINGKATAN PEMAHAMAN KONSEP PESERTA DIDIK KELAS V PADA MATERI SISTEM PEREDARAN DARAH MELALUI MODEL PEMBELAJARAN WINDOWS SHOPPING BERBANTUAN VIDEO ANIMASI Hikmah; Fatimah; Fatma Zuhra
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.55582

Abstract

This study was motivated by students’ low conceptual understanding, limited participation in the learning process, and low student responses in the Natural and Social Sciences (IPAS) subject in Grade V at UPTD SD Negeri 4 Peusangan. The study aimed to determine the improvement of students’ conceptual understanding, teacher and student activities, and student responses through the implementation of the Window Shopping learning model assisted by animated videos on the topic of the circulatory system. This study employed a qualitative approach using Classroom Action Research (CAR), which was conducted in two cycles consisting of planning, implementation, observation, and reflection stages. The research subjects were 18 fifth-grade students. Data were collected through tests, observations, questionnaires, interviews, and field notes. Data analysis was carried out by calculating the percentages of learning mastery, teacher and student activities, and student responses. The results showed that the implementation of the Window Shopping learning model assisted by animated videos improved students’ conceptual understanding, as indicated by the increase in learning mastery from 66.7% in Cycle I to 88.9% in Cycle II. Teacher activity improved from the good category to the very good category, increasing from 76.3 to 96.3. Student activity also increased from 71.3 to 94.4, reaching the very good category. In addition, student responses to the learning process were highly positive, with 82.8% of students giving positive responses. Therefore, it can be concluded that the Window Shopping learning model assisted by animated videos is effective in improving students’ conceptual understanding, learning activities, and responses in IPAS learning at the elementary school level.
KURIKULUM MERDEKA DAN KURIKULUM BERBASIS CINTA TERHADAP PEMBENTUKAN MURID UNGGUL DI MIS MUHAMMADIYAH 3 AL-FURQAN Inayah, Fahrina; Hikmah; Nurmadina, Azkya; Syifa Agna Nuzila, Lara; Mahfuzhah, Laily; Aslamiah; Ayu Pratiwi, Diani
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.57879

Abstract

The implementation of an appropriate curriculum is an important factor in developing outstanding students in both academic and character aspects. This study aims to describe the implementation of the Merdeka Curriculum and Love-Based Curriculum (KBC) in shaping outstanding students at MIS Muhammadiyah 3 Al-Furqan. This research used a qualitative approach with observation, interviews, documentation, and literature review as data collection techniques. The research participants consisted of the principal and the vice principal for curriculum affairs. The findings show that the implementation of the Merdeka Curriculum and KBC was carried out through character strengthening, student-centered learning, teacher professional development, and the habituation of religious and social values. The school also provides opportunities for students to develop their academic and non-academic potential according to their interests and talents. Therefore, the implementation of both curricula contributes positively to producing outstanding, character-driven, and high-achieving students.
Co-Authors Abdul Haris Sunubi Achmad Adriyanto Adelia R Adetami Akmal, Yenina Alvian Beku Rina Ambo Dalle Andalan Tri Ratnawati Angga Frananda Ardinda P Arfiany Aris Mardiono Aslamiah Asmal May Asrial Astari Aurilia D Ayu Pratiwi, Diani Baiq Desthania Pratama Baiq Ertin Helmida Bima, Fajar Bobi Berkat Iman Zebua Caecilia Sri Haryanti Citta, Andi Batary Dame Natalia Ambarita Dea R Desy Natalia Kamlasi Dominggus Tena Ate Dunifa, La Dwi Putri Ariyani Eka P Erna Hastuti Fahmi Hafid Fardinah Fatimah Fatma Zuhra Ferry Fernando Fitri Khoiriyah Parinduri Galuh Ratna Mutia Ghalib, Mukhtar Gita Sugiarti Guntur Suryo Putro Hapidin, Hapidin Heni Hernita Holyness Nurdin Singadimedja I MADE SUARDANA Ibadurrahman Ica Sulistianti Ichtineza Halida Hardono Ida Wijayanti Igo B.D, Abdullah Inayah, Fahrina Indra, Meylani Irenia I Isma Azis Riu Jafar Ahiri Jainuddin H. Tajudin Jakobis J. Messakh Kelvin Ketut M. Kuswara Khusnul Khotimah Kisnawati, Baiq Kurniati Kuswara, Ketut M. Kusyairi La Ode Muhammad Yamin Laela Rosmawati lidia fitri, lidia M. Ripani Saputra Mahfuzhah, Laily Mariansi Koeslulat Marlina Rahmawati Mashuri, Arief Muhammad Agung Muhammad Ansar, Muhammad Muhammad Azhar Muhammad Basri Muhammad Syaiful Mujahidah Muliana Murniati Musarifa Mustaghfirin Mutiara Nasrul Nasrul Nico Nur Baiti Islamiyah Nurannisa, Siti NURCHAYATI Nurfadilah Nurhidayanti Nurhidayanti S. Nurmadina, Azkya Nurul Alfitry Nurul Fadhilah NURUL QOMARIYAH Nuswantari, Atika Ongki Lois Kase Onri Bunga Paul G. Tamelan Petrus Berek Petrus Kasmirus Seng Koten Petrus Tiwan Pianti Sambo Prastyana, Widya Monica Pratiwi, Dyahratna Priskila Sinthike Nandi Palla Putri Puspita, Putri Putri Reno Kemala Sari R.P.M Ganif Abimanyu Rahmat Basuki Renata T Resy Mulyani Retno Dwi Lestari, Retno Dwi Ridayanti Rifal Reianldo N. Rona Biha Rina Susanti Risky A Risma Rizal Rizma, Salsabila Roly Edyan ROSYIA WARDANI Saiyidah Cahyani Samuel Dangi Woda Sandria Narfiana Nindung Saproni Muhammad Samin Sariman, Sarina Satrama Royal Hadinata Satriawan Sekar Ayu Utami, Arifah Sholikah, Iis Siti Nurdinah Situmorang, Mitra Ronia Sofiati Wardah Sopian Saori Sriwahyuni A. Kadir Sukarno Sukma Hidayat Kurnia Abadi Sulistiyani Suniati Suparmi Surianti Syaiful Amri Syarif Hidayatullah Syifa Agna Nuzila, Lara Syifa Aulia Tantrio, Wendi Taufik, Dasrizal Tedy Kurniawan Topan Siswanto Wenslaus S. K. Basa Winata, Hendly Wongsonadi, Sri Kuswantono Yakop Moni Yeremias Gonzales Bolo Keray Yohanes B. F. Pareira Yuliati, Ni Nyoman Zulkarnaen