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Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

 1 
Studi Etnografi Persepsi Label Halal terhadap Keputusan Konsumen: Studi Kasus Masyarakat Muslim Bali Hafifah, Nur; Abrori, Faizul; Rinawati; Mustaqim Makki
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 1 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i1.2437

Abstract

Indonesia, as the country with the largest Muslim population in the world, places great importance on the need for halal products, particularly in food and beverage consumption. The halal label is now seen not only as a religious requirement but also as a symbol of trust, quality, and cleanliness. However, in minority Muslim communities such as in Candikuning Village, Bedugul, Bali, challenges arise in ensuring the halalness of daily consumption amidst the dominance of non-Muslim business operators. This study aims to understand how the Muslim community in Candikuning Village interprets the halal label, both in its formal form (MUI certification) and symbolic form (Islamic identity of food stalls), and how these perceptions influence their consumption decisions. This research uses a qualitative approach with ethnographic methods. An ethnographic approach is used to explore the meaning behind halal consumption practices within the local socio-cultural context. The findings are expected to contribute conceptually to the study of Muslim consumer behavior and serve as a foundation for business actors and certification bodies in formulating more contextual and inclusive halal labeling and education strategies, particularly in multicultural regions such as Bali. This research employs a qualitative approach with ethnographic methods to explore perceptions of the halal label in the consumption practices of the Muslim minority in Candikuning Village, Bali. The results show that the Muslim community in Candikuning interprets the halal label not only as a religious requirement but also as a symbol of trust, cleanliness, and moral responsibility. Both official halal labels and informal Islamic symbols are used as consumption guidelines, reflecting religious awareness and caution in a multicultural environment.
Co-Authors A. Rohendi A. Rohendi, A. Abrori, Faizul Adryan Rachman Afriyani, Luvi Dian Agus Suharyono Agus Suwanto Akmaludin Akmaludin, Akmaludin Ana, Lili Andreas Andoyo Anggara, Andhika Dwi Angkasawati Anis Rosyidah Anjelinannur Apsari, Ayu Saraswati Aqila Naufal Arnita Arnita Basri Beni Nugroho, Dionysius Dafenta, Hadi Dermiyati, Dermiyati Dewi, Linda Sari Djamaluddin, Ismail Efawati, Yen Eka Putri, Suci Eko Suhartono Erene Gernaria Sihombing, Erene Gernaria Ester Arisawati Fanisha, Yunda Fasya, Muhammad Rizki Firdaus Friyuanita Lubis Gusti Fernandi Hafifah, Nur Hana hana lestari Hapsari Windayanti Henny Henny, Henny Henri Perwira Negara Herwina I Ketut Sucita Ihsan, Muzhir Ika Verina Ima Rahmawati Intan, Yulice Soraya Nur Isfani, Rizka Iskandar, Wardah Istighfarah, Vedelya Iwang Yusuf Jayawarsa, A.A. Ketut Kasmuri, Mudiono Khairunnas Kurniati , Yeni Laila Apriani Hasanah Harahap Laily, Eka Isranil Latha M. S Lestari Nadiah Lubis, Ria M. Nasir MARNIATI Marsela, Lara Maulidia Ningsih Mayangsari, Citra Primavita Mukri, Rusdiono Muliadi, Teuku Mulyani, Itza Munir, M.Misbahul Mursyidah, Azizah Mustaqim Makki Nadia Oktaviana Nainggolan, Elfrida Nana Supriatna Ninda Azifati Nurfitri Novi Ridianti Novita Andriayani Novita Andriyani Nur Lela Nurkhalifa Nurlela Nurlela Petra Saragih Nurrida Ritonga Rahma, Cukri Raji Baitia Rara Maselina Jupon Rian Andriani, Rian Rismia Agustina Rita Kartika Sari Safrida samsul rijal Setyo Trisnadi Silfitri, Yunia Siswadi Siti Maisyaroh Fitri Siregar Slamet Budijanto Sri Wahyuni Muhsin Stasha Diva Sudijanto Suci Eka Putri Sudewi Sugiaman, Helga Audelia Susi Herlinda Susilawati, Ucu Tarigan, Almina Rospitaria Teuku Mulyadi Tiatulrami Tri Susilowati Tri Susilowati Ulil Albab Vera Yunita Veranita, Mira Wahyu Muhsin, Sri Wijayanti, Desi Wulandari, Desti Yatim, Hertasning Yatim, Herwin Yelli Muliasari Yuli Dwi Bina Margarini