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Strategi Manajemen Inovasi Dalam Mempertahankan Daya Saing Di Pasar Global Adina khasanah; Nasya Anisyah Lerian; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Innovation management has become a key factor in increasing competitiveness in the increasingly dynamic and competitive global market. Innovation includes not only the development of new products, but also process improvements, marketing strategies, and business models to meet the needs of the ever-evolving market. In a global context, companies are required to adapt to the latest technologies, consumer trends, and changes in international regulations. This paper discusses how the implementation of innovation management can be an effective strategy to increase the competitiveness of companies in the global market. By utilizing digital technology, cross-cultural collaboration, and data-driven approaches, companies are able to create sustainable added value. Case studies from various industries show that organizations that integrate innovation into their vision and operations tend to have a more significant competitive advantage. The results of the study emphasize the importance of investing in research and development (R&D), empowering human resources, and strategic partnerships to support the innovation process. This abstract concludes that effective innovation management not only drives company growth but also plays a vital role in creating a sustainable business ecosystem in the global market. Thus, innovation management is key for companies to remain relevant and competitive in the ever-changing global competition.
Analisis Studi Kelayakan Bisnis untuk Pengembangan Usaha Kuliner Berbasis Lokal Siti Nurkomalasari; Rasika; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Business feasibility studies play an important role in determining the success of locally based culinary businesses. This article analyzes market, technical, financial, legal and social aspects that influence the development of local culinary businesses. Data was collected through survey methods, interviews with business actors, and literature studies. The research results show that the success of locally based culinary businesses is greatly influenced by product uniqueness, digital marketing strategies and operational sustainability.
Analisis Perkembangan Bisnis Ritel Di Indonesia Dea Meliana; Junita Riswati; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Retail business in Indonesia continues to grow rapidly in line with the increasing middle class, urbanization, and changing lifestyles. Modern retail, which includes hypermarkets, supermarkets, department stores, and minimarkets, has expanded to smaller cities. This phenomenon provides economic benefits, such as boosting domestic consumption, creating job opportunities, and increasing tax revenues. However, unhealthy competition, both between modern and traditional markets and among modern market players, remains a major challenge. With appropriate regulations, such as restrictions on distance, operating hours, and spatial planning, modern retail businesses can thrive without compromising the sustainability of traditional markets. This study discusses the development of retail business, supporting factors, and forces influencing competition in this industry.
Studi Kelayakan Bisnis Sate Padang: Analisis Pasar Dan Proyeksi Keuangan Untuk Keberlanjutan Usaha Lestari Diah Wulandari; Yuni Saputri Maulidiyah; Dwi astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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The culinary industry in Indonesia, particularly in the traditional food sector, continues to show significant development. One of the distinctive culinary delights with great potential is Sate Padang, known for its spicy and savory flavor. This research aims to evaluate the business feasibility of Sate Padang from various aspects, including market analysis, technical aspects, and financial projections. The methods used include a qualitative approach to analyze consumer preferences and market trends, as well as a quantitative approach for calculating costs, revenues, and break-even points. The study results indicate that Sate Padang has very good prospects in the Indonesian culinary market, especially in major cities, with stable revenue projections and significant market growth. This business also has competitive advantages through quality taste, product innovation, and a unique consumer experience. With the right strategies, this business is expected to grow rapidly and reach the break-even point in a short time. Overall, the Sate Padang venture is deemed feasible to operate and has opportunities for sustainable development.
Dampak Jaringan Sosial dalam Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM): The Impact of Social Networks on the Development of Micro, Small and Medium Enterprises (MSMEs) Nurwidia, Lusiana; Inayah Rahma Sari; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Jaringan sosial memiliki peran penting dalam mendukung pertumbuhan dan perkembangan Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk menganalisis pengaruh jaringan sosial terhadap perkembangan UMKM di Indonesia, dengan menyoroti aspek akses pasar, pengelolaan sumber daya, serta peningkatan inovasi. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif melalui wawancara mendalam dan observasi terhadap 30 pelaku UMKM dari berbagai sektor usaha. Hasil penelitian menunjukkan bahwa jaringan sosial, baik yang bersifat formal maupun informal, memiliki dampak signifikan dalam memperluas akses pasar melalui rekomendasi dan kolaborasi. Selain itu, jaringan sosial juga memudahkan pelaku UMKM dalam memperoleh informasi, pendanaan, dan pelatihan yang relevan, sehingga mendukung peningkatan efisiensi operasional serta kemampuan inovasi. Meski demikian, penelitian ini juga menemukan beberapa hambatan, seperti ketergantungan yang tinggi pada hubungan interpersonal serta kurang optimalnya pemanfaatan teknologi digital dalam pengelolaan jaringan sosial. Berdasarkan temuan tersebut, penelitian ini menyarankan agar pelaku UMKM lebih memanfaatkan platform digital untuk memperluas jaringan sosial mereka, sekaligus meningkatkan keterampilan manajerial untuk mengoptimalkan peluang yang dihasilkan dari hubungan sosial. Dengan strategi ini, UMKM diharapkan mampu meningkatkan daya saing di pasar yang semakin kompetitif dan memberikan kontribusi yang lebih besar terhadap perekonomian nasional.
Analisis Kajian Literatur mengenai Aspek-Aspek Kelayakan Bisnis dalam Industri Kopi Awal Fitriyana; Sofiaturohmah, Alis; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to examine the business feasibility in the coffee industry through a literature review approach that identifies various factors influencing the sustainability and growth of coffee businesses. The coffee industry in Indonesia has significant potential, but challenges in economic, social, cultural, and regulatory aspects need to be understood by business players. The study employs a qualitative approach with a literature review method, covering various aspects of business feasibility, such as market analysis, marketing strategies, financial aspects, and risk management. The findings reveal that business feasibility in the coffee industry is highly influenced by factors such as high market demand, product diversity, and challenges in human resource management and effective marketing. The study also highlights the importance of alignment with government regulations and sustainable practices in maintaining product quality. By understanding business feasibility aspects, coffee industry players can design more effective strategies to ensure success and competitiveness in the market.
Strategi Bisnis yang Berkelanjutan Melalui Inovasi dalam Model Operasional di Era Digitalisasi Septian Bagus Triatmojo; Revangga; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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In the current era of business digitalization, innovation in operational models is very important to maintain the sustainability of business strategies. This research aims to investigate how the application of digital technology can change operational models to support sustainable business strategies. Using a qualitative approach, this research analyzes various case studies of companies that have successfully implemented digital innovation in their operations. This analysis focuses on changes in the value chain, adapting to new technologies, and developing an organization's ability to survive in an unstable environment. The research results show that digitalization helps companies increase efficiency, transparency and responsiveness to sustainability demands from markets and regulations. In addition, this research identifies important factors that influence the success of digital technology integration, such as visionary leadership, a culture of innovation, and organizational readiness to accept change. These findings contribute to the business strategy literature by offering a framework for sustainable operational model innovation in the digital era. Additionally, this study provides practical insights for business stakeholders seeking to ensure sustainability and competitiveness in an ever-changing economy. Managerial implications and recommendations for future research are also discussed in this study.
Inovasi dan Keberlanjutan Bisnis UMKM di Era Digital: Kajian Literatur Sistematis Sinta Istamarina; Erna Anggraeni; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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This study explores the impact of digital transformation on Micro, Small and Medium Enterprises (MSMEs) in Indonesia, emphasizing the importance of innovation and sustainability in today's digital landscape. This research highlights the important role of digital technology, such as e-commerce platforms and digital payment systems, in improving the operational efficiency and market reach of MSMEs. Despite the potential benefits, the research reveals that only 12% of MSMEs have successfully integrated digital technology into their operations, indicating a major gap that needs to be addressed. The findings show that cultivating a culture of creativity and innovation in MSMEs is critical to improving their performance and ensuring long-term sustainability. Additionally, government initiatives aimed at improving the digital capabilities of MSMEs were discussed, showcasing the collaborative efforts needed to support the sector. Overall, this research underscores the need for continued support and resources to help MSMEs thrive in an increasingly digital economy.
PESAN DAKWAH DALAM KITAB TA’LIMUL MUTA’ALIM KARYA SYEIKH AL-ZARNUJI Dwi Astuti; Abdi Fauji Hadiono
JDARISCOMB: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Januari 2025
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jdariscomb.v5i1.3681

Abstract

is an obligation for all Muslims. One way to preach is through written works such as books or scriptures. One of them is the Book of Ta'limul Muta'alim by Sheikh al-Zarnuji. Where we can understand knowledge about human nature in this book. Based on the background above, this research will answer the problem: What is the message of da'wah in the book Ta'limul Muta'alim by Sheikh Al-Zarnuji? What is the material contained in the book Ta'limul Muta'alim by Sheikh Al-Zarnuji? The method used in this research is a qualitative research method with content analysis techniques which are widely used to study da'wah messages. This research analyzes the da'wah message in each paragraph in certain selected chapters using observation techniques. The results of this research show that from the book "Ta'limul Muta'alim" there are many da'wah messages, namely those related to the aqidah message, sharia messages, and moral messages related to current life. Furthermore, the most dominant da'wah message in the book "Ta'limul Muta'alim" is the aqidah message, followed by the moral message and finally the sharia message
STRATEGI PENGEMBANGAN BISNIS UMKM ABON LELE "ABAY": INOVASI PRODUK DAN PEMANFAATAN TEKNOLOGI DIGITAL Tri Ahliwantiningrum; Mutia Salma; Dwi Astuti
Journal Central Publisher Vol 1 No 10 (2023): Jurnal Central
Publisher : Central Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jcp.v1i10.226

Abstract

Latar Belakang : Abon Lele "Abay" adalah UMKM yang bergerak di bidang makanan olahan berbasis ikan lele dengan tujuan meningkatkan konsumsi protein ikan, terutama di kalangan anak-anak yang kurang menyukai ikan dalam bentuk tradisional. Tujuan : Penelitian ini bertujuan untuk menganalisis strategi pengembangan bisnis melalui inovasi produk dan pemanfaatan teknologi digital Metode : Penelitian ini menggunakan metode kualitatif berbasis studi kasus, data dikumpulkan melalui wawancara mendalam dengan pemilik usaha dan pelanggan Hasil dan Pembahasan : Hasil penelitian menunjukkan bahwa inovasi produk seperti diversifikasi rasa dan pengemasan praktis berhasil meningkatkan daya tarik konsumen. Namun, pemanfaatan platform digital seperti Shopee, TikTok, dan Facebook masih terbatas akibat kurangnya sumber daya manusia yang terampil. Kesimpulan : Penelitian ini merekomendasikan pelatihan digital marketing bagi pelaku usaha serta pengelolaan pemasaran digital yang lebih strategis untuk memperluas jangkauan pasar dan mendukung keberlanjutan bisnis.
Co-Authors Ade Nena Nurhasanah Adina khasanah Agnes Megawati Agus Anggoro Sigit Agus Kundarmasno Ahmad Mukhlis, Ahmad Aldi fadillah Alienra Davry Nanda Kadun MT Alwin Marakarmah Amy Estiati Ana Zumrotun Nisak Angrian Permana, Angrian Anis Fadhillah Setya Handayani Anis Solikhah Anna Rahmawati Annisa Maulana Majid Annisa Sabilla anny Rosiana Masitoh ARDIANSYAH ARDIANSYAH Arif Setyo Upoyo Arini Eka Saputri Asalin Wantik Asmira, Lili Asri Utami Atiqah Mutia Awal Fitriyana AYU WULANDARI Azizatuz Zahro B. Herawan Hayadi Beti Susanti Tarigan Bre Boli, Elisabet Buaton, Relita Bulan Purnamasari Catherine Putri Wulandari Charisa Sanggenafa Chishn Aladdin Achmad Choirul Prayoga Christian Arvi Alfian Christy Wattimena Cinta Resti Manda Cisilia Sundari Citra Anisa Tika Putri Crystin E Watunglawar Dea Meliana Debi Ari Setiawan Dela Amanda Nisdayanti Deviana Nurul Sholekha Dewinta Hayudanti Dian Rachmawati Afandi Diana Noviyanti Dindin Badrudin Djunijanti Peggie Dwi Linna Suswardany Eef syaifuloh Eko Julianto Elisabet Bre Boli Elsya Wandikbo Emilia Roza Erlangga Zulfi Jihad Setyagama Erna Anggraeni Erwin Ari Pratiwi Fahrurozi Muarief Fatikhah, Hasna Aghnia Fatimah Febriana Astuti Fida Dyah Puspasari Fince Tenouye Frans Pebby Kogoya Frizka Mawar Mayssiana Fuji Pebrianti Furtasan Ali Yusuf Gatot Gilang Permadi Hadiono, Abdi Fauji Hanifa Siti Azzahrah Hanura Kalistha Putri Heddy Julistiono Hendi Saryanto Heny Siswanti Ibnu Maryanto Idan Ramdani Ike Sri Wahyuni Ilham Rizqi Ariyandi Inayah Rahma Sari indah puspitasari Indah Puspitasari Indah Risnawati Indanah Indra Permana Intan Pratiwi Irma Erviana Sari Istiana Dyah Lestari Jesika Helen Assa Jumadi Jumadi Juni Mariati Simarmata Junita Riswati Kanafi Kanafi Kapti Kapti Kristiana Sri Utami Lailatul Farikhah Laora Windari Leina Rifqi Leni Nur Khafifah Lestari Diah Wulandari Lia Ardipa Lina Priliana Lisa Permatasari Luthfi Nafisa Agustina M Mujirudin M. Alfin Jaza’ M. Amir Made Suandika Magdalena Simanjuntak Maharadatunkamsi (Maharadatunkamsi) Mardiana, Sri Siska Mariah Ulfah Masodi Masodi Maulana, Moh. Irham Maura Putri Alicia mendrofa, hendry kiswanto Milawati Dewi Minsih Mira Fitriana Moch Syamsul Arifin Zein Monaliza Heriyanti Kende Monica Evriliani Muhammad Khoirurosyid Muhammad Naufal Muhammad Ridwanto Muhammad Ridwanto Mujiharja Mujiharja Mutia Hasti Hildani mutia salma N, Kevin Sigit Dwi Nabila Sasi Kirani Nahar Cahyandaru Naili Fauziyatul Hikmah Nanda Cindi Dwi Karisma nasihhudin - - Nasriyah Nasriyah Nasya Anisyah Lerian Nesdania Misga Nilam Ayuningtyas Nofendri, Yos Noor Azizah Noor Cholifah Nova Angelia Kusuma Wardani Novi Lisdayanti Novia Fachza Nugroho, Arif Widodo Nur Anisa Nur Azizah Nur Diantini Nur Rafif Sakti Pratama Nurwidia, Lusiana Oktarina Heriyani Oktliana Pasangka Ovi Sakti Cahyaningtyas Pitri Ani Plora Pasaribu Priyatin Sulistyowati Priyono Priyono Putri Desika Sari Ragil Setyorini Rahmat Nurjaman Randa Septi Harmona Rasika Ratna Fitriana Handayani Refa Teja Muti Rendi Ary Syarifuddin Rendi Marko Melandri Revangga Rezania Asyfiradayati Riska Dwi Fitriyani Riska Dwi Handayani Riska Widya Astuti Risnawati Risnawati Rizal Maryanto Rizkia Lisma Melinda Rony, Zahara Tussoleha Rosita Ginting Rudiyanto Rudiyanto Rysca Ramadhani Arista Dewi Salis Nur Hidayah Salsabila Anindya Putri Samuel Ginting Sarah Mumtazah Sari, Rycha Kuwara Satrio Wijamukti Satya Nugroho Seila Insania Selvina Jitmau Septian Bagus Triatmojo Septiani Septiani Shelvy Shaylina Sherly Febryana Shifa Awalina A Shifa Fauziyah Shyreen A, Nazwa Sinta Istamarina Siti Mahmudah Siti N. Priyono Siti Nur Annisa Siti Nurkomalasari Sofiaturohmah, Alis Sofiyatun Hasanah Sri Darnoto Sri Karyati Sri Sulandari Sukasno Supardi - Suratsih Suratsih Suwandi Suwandi Suwarni Suwarni Syahrul Azrni Awaf Syatriawati Suhaimi TARUNI SRI PRAWAST MIEN KAOMINI ANY ARYANI DEDY DURYADI SOLIHIN Tarwaka Tarwaka Tia Apriliani TIKE SARTIKA Tophan Heri Wibowo Tri Ahliwantiningrum Tri Sumarni Tri Yuli Handayani Trisnadi Kholiq Uchi Mely Viani Umi Faridah Vina Rachmawati Virgin Junio Arizona Wahida Fitria Fatmasari Wahyu Purbo Juwono Wigati, Atun Wilda Wahyuni Siregar Wina Yuliana Wini Yuliani Wiwik Priyatin Wulan Ayu Sulistiawati Yerlin Wakerwa Yoga Aditya Yulisetyaningrum Yuni Saputri Maulidiyah Yusi Yulianiza Yusuf Wahyu Setiya Putra Zaenal Fanani Zahra Hafid Kirana Zulfa Laila Khoirun Nisa Zulfa, Siti Ani Zunia Khairunnisa Zusana A. Sasarari