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All Journal Buletin Peternakan PROSIDING SEMINAR NASIONAL Jurnal Bahtera - Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Veteriner Jurnal Lahan Suboptimal Wacana Hukum Profesi Pendidikan Dasar AlphaMath: Journal of Mathematics Education BERITA BIOLOGI ZOO INDONESIA Didacticofrancia: Journal Didactique du FLE Kesmas Indonesia: Jurnal Ilmiah Kesehatan Masyarakat Pendas : Jurnah Ilmiah Pendidikan Dasar EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Kesmas dan Gizi (JKG) Jurnal Pembangunan Nagari SULUH: Jurnal Abdimas Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Jurnal Ilmu Manajemen Terapan (JIMT) Zoo Indonesia Jurnal Ilmu Keperawatan dan Kebidanan ENVIRONMENTAL OCCUPATIONAL HEALTH AND SAFETY JOURNAL Nusantara Hasana Journal Borobudur Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Maternal Prosiding University Research Colloquium Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Adijaya Multidisiplin ATHENA: Journal of Social Culture and Society Jurnal Abdimas Indonesia Jurnal Pengmas Kestra (JPK) JDARISCOMB Riset Informasi Kesehatan Central Publisher Jurnal Edukasi Biologi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Medic Nutricia : Jurnal Ilmu Kesehatan Vitamedica: Jurnal Rumpun Kesehatan Umum Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA) Jurnal Kesehatan Republik Indonesia Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Intelek Dan Cendikiawan Nusantara EBAMUKAI; JURNAL PENGABDIAN ILMU PENGETAHUAN DAN TEKNOLOGI Al-Suaibah Midwifery Journal PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Ilmiah Kesehatan Keperawatan Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi Journal of Media and Communication Journal of Business Economics and Management Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Multidisciplinary Indonesian Center Journal Jurnal Riset Multidisiplin Edukasi Journal of Midwifery and Health Science of Sultan Agung Didacticofrancia: Journal Didactique du FLE
Dwi ASTUTI
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Strategi Bisnis Berkelanjutan dalam Era Digital: Tantangan dan Peluang Lina Priliana; Monica Evriliani; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 2 (2024): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

In the context of an ever-changing digital era, companies are faced with significant challenges and opportunities that impact the way they operate and interact with consumers. This journal explores sustainable business strategies that can be adopted by companies to remain relevant and competitive in dynamic markets. By emphasizing the importance of innovation, technology and social responsibility, this research aims to provide in-depth insight into how businesses can adapt to environmental change and meet consumers' increasingly high expectations for sustainability. Through case study analysis and in-depth interviews with industry leaders, the journal identifies best practices and effective strategies in achieving sustainability goals. Research findings show that the integration of product innovation, use of digital technology, commitment to corporate social responsibility, and collaboration with various stakeholders are the keys to creating long-term value and positive impacts on society.
Analisis Studi Kelayakan Bisnis Pada UMKM Di Tinjau Dari Aspek Pasar Dan Pemasaran (Studi Kasus UMKM Jinji Dimsum ) Milawati Dewi; Nilam ayuningtyas; Dwi astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v1i3.161

Abstract

This research analyzes the business feasibility of Jinji Dimsum MSMEs from market and marketing aspects. Dimsum, a popular food originating from China, has attracted the attention of Indonesians, especially young people. The research method used is qualitative with literature study and marketing strategy analysis. The results show that Jinji Dimsum successfully positioned itself as a provider of quality dimsum at affordable prices, and implemented effective marketing strategies through social media and collaboration with influencers. The 4P marketing mix (product, price, promotion, and place) applied increases brand awareness and expands market reach. In conclusion, Jinji Dimsum MSMEs are able to build strong competitiveness and create sustainable growth opportunities in the culinary industry.
Evaluasi Prospek Bisnis Start-Up Digital: Kajian Kualitatif Aspek Pasar, Teknis, Dan Manajemen Wini Yuliani; Wina Yuliana; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v1i3.162

Abstract

This research aims to evaluate the prospects of digital start-up businesses through a comprehensive feasibility analysis with a focus on three main aspects: market, technical and management. The study uses a qualitative approach with data collection methods through in-depth interviews, participant observation and documentation studies. The research informants consisted of 15 digital start-up actors, 5 investors and 3 digital industry experts who were selected using purposive sampling techniques. Data analysis was carried out using the Miles and Huberman technique including data reduction, data presentation, and drawing conclusions. The research results show that from a market aspect, digital start-ups have significant growth potential supported by increasing internet penetration and changes in consumer behavior towards digital. From a technical aspect, it was found that technological infrastructure and product development capabilities are critical factors in determining the success of a start-up. Meanwhile, from a management aspect, the competence of the founding team, monetization strategy, and ability to manage funding determine business sustainability. The main challenges faced include high customer acquisition costs, limited digital talent, and intensifying competition. This research provides theoretical contributions in developing a model for evaluating the viability of digital start-up businesses as well as practical implications for entrepreneurs, investors and policy makers in developing a sustainable start-up ecosystem. The limitation of this research lies in its limited geographic focus, so further research is recommended to expand regional coverage and conduct comparative analysis between digital industry sectors.
Analisis Pengaruh Citra Merek, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Konsumen Tempe 5.17 Salatiga Lia Ardipa; Wulan Ayu Sulistiawati; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v1i3.164

Abstract

This research examines the analysis of the influence of brand image, product quality and service quality on consumer satisfaction and loyalty at Tempe 5.17 Salatiga. The data collection technique uses a questionnaire with 100 respondents. And the data analysis technique uses simple linear regression analysis and multiple linear regression in the processing version using the SPSS 25 program. The results of data analysis show that brand image has a significant effect on satisfaction, satisfaction has a significant effect on consumer loyalty Tempe 5.17, but product quality and service quality variables have no effect on consumer satisfaction Tempe 5.17.
Strategi Bisnis Inovatif: Kunci Kesuksesan Di Era Digital Ilham Rizqi Ariyandi; Plora Pasaribu; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Innovation has become a key element in business strategies in the digital era, marked by technological advancements and changes in consumer behavior. This study discusses the importance of integrating innovation into business strategies to create sustainable competitive advantages. It also identifies challenges in implementing innovation, such as costs, organizational resistance, and a lack of skilled human resources. Through case studies of companies such as Amazon, Gojek, and Tokopedia, this article provides strategic recommendations, including fostering an innovation culture, investing in technology, and pursuing external collaborations. With well-planned steps, companies can leverage innovation to enhance operational efficiency, expand market share, and effectively meet customer needs.
Analisis Studi Kelayakan Bisnis Mixue Ice Ceram & Tea Pada Aspek Aspek Pemasaran (Studi Kasus Mixue Pasar Bersih Cikarang) Hanura Kalistha Putri; Maura Putri Alicia; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the business feasibility of Mixue Ice Cream & Tea at Pasar Bersih Cikarang from a marketing perspective. The research employs a descriptive method with a case study approach, gathering data through observation, interviews, and documentation. The analysis focuses on market segmentation, marketing strategies, marketing mix (4Ps), and customer satisfaction levels. The findings reveal that Mixue Ice Cream & Tea has significant market potential with clear segmentation, effective promotional strategies, and competitive pricing. Its strategic location and consistent product quality are key advantages in attracting customers. However, challenges exist in addressing market competition and maintaining customer loyalty. Therefore, the business is deemed feasible for further development with several recommendations for improvement in digital promotion and product innovation.
Strategi Manajemen Inovasi Dalam Mempertahankan Daya Saing Di Pasar Global Adina khasanah; Nasya Anisyah Lerian; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Innovation management has become a key factor in increasing competitiveness in the increasingly dynamic and competitive global market. Innovation includes not only the development of new products, but also process improvements, marketing strategies, and business models to meet the needs of the ever-evolving market. In a global context, companies are required to adapt to the latest technologies, consumer trends, and changes in international regulations. This paper discusses how the implementation of innovation management can be an effective strategy to increase the competitiveness of companies in the global market. By utilizing digital technology, cross-cultural collaboration, and data-driven approaches, companies are able to create sustainable added value. Case studies from various industries show that organizations that integrate innovation into their vision and operations tend to have a more significant competitive advantage. The results of the study emphasize the importance of investing in research and development (R&D), empowering human resources, and strategic partnerships to support the innovation process. This abstract concludes that effective innovation management not only drives company growth but also plays a vital role in creating a sustainable business ecosystem in the global market. Thus, innovation management is key for companies to remain relevant and competitive in the ever-changing global competition.
Analisis Studi Kelayakan Bisnis untuk Pengembangan Usaha Kuliner Berbasis Lokal Siti Nurkomalasari; Rasika; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Business feasibility studies play an important role in determining the success of locally based culinary businesses. This article analyzes market, technical, financial, legal and social aspects that influence the development of local culinary businesses. Data was collected through survey methods, interviews with business actors, and literature studies. The research results show that the success of locally based culinary businesses is greatly influenced by product uniqueness, digital marketing strategies and operational sustainability.
Analisis Perkembangan Bisnis Ritel Di Indonesia Dea Meliana; Junita Riswati; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Retail business in Indonesia continues to grow rapidly in line with the increasing middle class, urbanization, and changing lifestyles. Modern retail, which includes hypermarkets, supermarkets, department stores, and minimarkets, has expanded to smaller cities. This phenomenon provides economic benefits, such as boosting domestic consumption, creating job opportunities, and increasing tax revenues. However, unhealthy competition, both between modern and traditional markets and among modern market players, remains a major challenge. With appropriate regulations, such as restrictions on distance, operating hours, and spatial planning, modern retail businesses can thrive without compromising the sustainability of traditional markets. This study discusses the development of retail business, supporting factors, and forces influencing competition in this industry.
Studi Kelayakan Bisnis Sate Padang: Analisis Pasar Dan Proyeksi Keuangan Untuk Keberlanjutan Usaha Lestari Diah Wulandari; Yuni Saputri Maulidiyah; Dwi astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The culinary industry in Indonesia, particularly in the traditional food sector, continues to show significant development. One of the distinctive culinary delights with great potential is Sate Padang, known for its spicy and savory flavor. This research aims to evaluate the business feasibility of Sate Padang from various aspects, including market analysis, technical aspects, and financial projections. The methods used include a qualitative approach to analyze consumer preferences and market trends, as well as a quantitative approach for calculating costs, revenues, and break-even points. The study results indicate that Sate Padang has very good prospects in the Indonesian culinary market, especially in major cities, with stable revenue projections and significant market growth. This business also has competitive advantages through quality taste, product innovation, and a unique consumer experience. With the right strategies, this business is expected to grow rapidly and reach the break-even point in a short time. Overall, the Sate Padang venture is deemed feasible to operate and has opportunities for sustainable development.
Co-Authors Ade Nena Nurhasanah Adelia Aurelly Adina khasanah Agnes Megawati Agus Anggoro Sigit Agus Kundarmasno Ahmad Mukhlis, Ahmad Ahmad Rizki Aldi fadillah Alfina Handayani Alienra Davry Nanda Kadun MT Alwin Marakarmah Ami Nurhidayah Amy Estiati Ana Zumrotun Nisak Angrian Permana, Angrian Anis Fadhillah Setya Handayani Anita Salsabila Putri Anita Septiani Anna Rahmawati Annisa Maulana Majid Annisa Sabilla anny Rosiana Masitoh Aqna Arina Anjani ARDIANSYAH ARDIANSYAH Arif Setyo Upoyo Arini Eka Saputri Aryatik, Rani Asmira, Lili Asri Utami Atiqah Mutia Aulio Yuda Prasetya Aurora Oktaviani putri Hidayat Awal Fitriyana AYU WULANDARI B. Herawan Hayadi Beti Susanti Tarigan Bre Boli, Elisabet Buaton, Relita Bulan Purnamasari Cahyati Komalasari Catherine Putri Wulandari Cecep Ridwan Chishn Aladdin Achmad Choirul Prayoga Christian Arvi Alfian Christy Wattimena Cisilia Sundari Citra Anisa Tika Putri Crystin E Watunglawar Daimah Dianawati Daud Rizaludin Dea Meliana Debi Ari Setiawan Della Safitri Dera Andani Devia Islami, Annisa Deviana Nurul Sholekha Dewi Mas Arumsari Dewi Silvia Dian Rachmawati Afandi Dian Ramadhani Diana Noviyanti Dila Fitriana Paramita Djunijanti Peggie Dwi Linna Suswardany Dwi Nawang Dwi Rahmawati Eef syaifuloh Ega Juangga Eko Julianto Eko Muharudin El Fathia Raisya Qonitulhaq Elisabet Bre Boli Emilia Roza Erlangga Zulfi Jihad Setyagama Erna Anggraeni Euis Susanti Fadhila Destya Fatmawati Fahrani Almira Rizkya Haryanto Fahri Hidayat Fahrurozi Muarief Fatikhah, Hasna Aghnia Fatimah Fida Dyah Puspasari Frizka Mawar Mayssiana Fuji Pebrianti Furtasan Ali Yusuf Fuzi Febriani Gatot Gilang Permadi Hadiono, Abdi Fauji Hanifa Siti Azzahrah Hanura Kalistha Putri Heddy Julistiono Hendi Saryanto Ibnu Maryanto Ike Sri Wahyuni Ilham Rizqi Ariyandi Inayah Rahma Sari Indah Astuti Dewi Indah Micty Salsabila indah puspitasari Indah Puspitasari Indah Risnawati Indra Permana Indriyani Putri, Afifah Innez Indah Putri Intan Pratiwi Irma Erviana Sari Jumadi Jumadi Juni Mariati Simarmata Junita Riswati Jusmawati Jusmawati, Jusmawati Kanafi Kanafi Kapti Kapti Karma Saputra Khairanum Nasution Khoirun Henny Hidayah Kristiana Sri Utami Laora Windari Leina Rifqi Leni Nur Khafifah Lestari Diah Wulandari Lia Apriliani Lia Ardipa Lina Priliana Linda Okstiana Lionsy Sitanggang Lisa Permatasari Lisna Nur Rokhim Luthfi Nafisa Agustina M Mujirudin M. Alfin Jaza’ M. Amir Made Suandika Magdalena Simanjuntak Maharadatunkamsi (Maharadatunkamsi) Mariah Ulfah Masodi Masodi Maura Putri Alicia Maya Atsfiatun mendrofa, hendry kiswanto Metia Septiani Miftah Hermansyah Miftah Setiani Milawati Dewi Minsih Mira Fitriana Moch Syamsul Arifin Zein Monica Evriliani Muhammad agung Muhammad Ali Setiawan Muhammad Ilhan Muhammad Khoerur Rizki Muhammad Sabil Ahror Mujiharja Mujiharja mutia salma Mutmainah, Sevia N, Kevin Sigit Dwi N.Lara Santi Nabila Sasi Kirani Nadine Eliana Christian Nahar Cahyandaru Nahayatul Nofus Nanda Cindi Dwi Karisma nasihhudin - - Nasriyah Nasriyah Nasya Anisyah Lerian Niken Risma Astika Nilam Ayuningtyas Nofendri, Yos Noor Cholifah Nova Angelia Kusuma Wardani Nova Sari Novi Lisdayanti Novia Fachza Nugroho, Arif Widodo Nur Anisa Nur Diantini Nur Rafif Sakti Pratama Nur Saran Nurhasanah Nurwidia, Lusiana Oktarina Heriyani Oktaviani Putri Lestari Oktliana Pasangka Ovi Sakti Cahyaningtyas Panji Erlangga Panji Prasetio Pitri Ani Plora Pasaribu Pramudia Rahmawati, Putri Priska Emannuela Kusuma Priyatin Sulistiowati Priyatin Sulistyowati Priyono Priyono Putri Desika Sari Raden Ahmad Syailendra Ragil Setyorini Rahmat Nurjaman Randa Septi Harmona Raras Wardah Kartika Wati Rasika Refa Teja Muti Rendi Ary Syarifuddin Rendi Marko Melandri Retno Indriyani Revangga Rezania Asyfiradayati Rina Sonia Risa Yanuar Erika Putri Riska Dwi Handayani Riska Widya Astuti Risnawati Risnawati Rivaldi Aditiya Rizal Maryanto Rizka Fitri Ramadanty Rizka Hidayati Rizkia Lisma Melinda Rony, Zahara Tussoleha Ropik Tri Wianto Rosita Ginting Rudiyanto Rudiyanto Rysca Ramadhani Arista Dewi Saginata Adirama, Dyo Salsa afisha Salsabila Anindya Putri Samuel Ginting Sarah Mumtazah Sari, Rycha Kuwara Sartini Sartini Satrio Wijamukti Satya Nugroho Seila Insania Selpia Hendawani Sihombing Septian Bagus Triatmojo Shafira Anggraeni Kismanto Shelvy Shaylina Sherly Febryana Shifa Awalina A Shyreen A, Nazwa Sinta Istamarina Siti Mahmudah Siti N. Priyono Siti Nur Annisa Siti Nurkomalasari Sofiaturohmah, Alis Sofiyatun Hasanah Sri Darnoto Sri Karyati Sri Sulandari Sudiarto Sukasno Sukasno Supardi - Suratsih Suratsih Suwandi Suwandi Suwarni Suwarni Syahrul Syahwa Wulandari, Intan Syatriawati Suhaimi TARUNI SRI PRAWAST MIEN KAOMINI ANY ARYANI DEDY DURYADI SOLIHIN Tarwaka Tarwaka Tati Hartati Tia Apriliani TIKE SARTIKA Tophan Heri Wibowo Tri Ahliwantiningrum Tri Sumarni Trisnadi Kholiq Triyani Uchi Mely Viani Udin Solehudina Vina Rachmawati Virgin Junio Arizona Virly Kania Puteri Vitria Ramdoni Wahyu Purbo Juwono Wilda Wahyuni Siregar Wina Yuliana Wini Yuliani Wiwik Priyatin Wulan Ayu Sulistiawati WULANDARI Yoga Aditya Yulisetyaningrum Yuni Saputri Maulidiyah Yusi Yulianiza Yusuf Wahyu Setiya Putra Zaenal Fanani Zahra Hafid Kirana Zulfa Laila Khoirun Nisa Zulfa, Siti Ani Zusana A. Sasarari