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Trends in Digital Marketing Research: Bibliometric Analysis for 2019 – 2023 Andriansyah, Andriansyah; Anshori, Mochammad; Andiyani, Nurita
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital Marketing (DM) is an important aspect in an industry, especially in the digital era. This study aims to analyze publication trends related to DM, technological innovation, and environmental aspects in the last five years 2019-2023 using bibliometric analysis. Data taken from the Scopus database was refined into 218 publications. The trend of DM-related publications related to technological innovation and sustainability has increased significantly in the last five years, and the most publications will occur in 2023, reaching 79 documents. The trend of the most published sources is Sustainability with a total of 23 published articles. Network cluster analysis identified six main research focuses: The relationship of DM and marketing strategy, digital transformation, social media, big data, sustainability, and the role of DM in Covid-19. The implication is that DM is still a central issue in the business world, while marketing strategies need to continue to adapt their digital marketing strategies to dynamic changes in the business sphere, paying attention to aspects of technological innovation, consumer behavior and sustainability in order to be able to read maps of market trends and consumer interests to achieve maximum goals.
School Strategy For New Students Recruitment In A Private School In Bogor (Case Study at YPHB Senior High School, Bogor) Andriansyah, Andriansyah; Herfina, Herfina; Irdiyansyah, Iyan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3..7740

Abstract

This study aims to analyze the strategy of recruiting new students (PPDB) in private schools, especially at YPHB Bogor City High School, the research focuses on: (1) The process of recruiting new students at SMA YPHB Bogor City. (2) Recruitment strategy for accepting new students at SMA YPHB Bogor City in getting prospective students. (3) Factors supporting and inhibiting schools in the recruitment of New Student Admissions (PPDB) at SMA YPHB Bogor City. An effective strategy that can be recommended to be used at YPHB SMA in order to recruit new students every year.The research method used was descriptive qualitative, namely describing, explaining, and disclosing the results of research on student recruitment, with the type of case study research. Data collection techniques included in-depth interviews, participant observations, and documentation. The research subjects were foundations, principals, committees, and parents of students. The results showed that the recruitment strategy for accepting new students at YPHB Senior High School (1) The planning for accepting new students at SMA YPHB was by using internal and external strategies. The internal strategy is carried out through improving school facilities and infrastructure, presenting an attractive school environment. The external strategy is carried out through outreach, placing banners, distributing brochures. Dissemination through social media, print media, electronic media (Publications) on a regular basis. In addition, socialization visits and coordination were also carried out to PPDB target schools. Promotion of YPHB High School flagship programs that can be sold to outside communities so that they can attract more outstanding students. Academic and non-academic Achievement Scholarships and Orphans/Orphans/Orphans with Achievement. Compensation for junior high schools is still being implemented. Holding a PPDB promotional content contest. . (2) The strategy for implementing the recruitment and selection of new students consists of several activities, namely, the establishment of a committee, holding committee meetings for implementing new student admissions, conducting student selection, determining students who are accepted, an announcement of the test results, and re-registration for those who have passed
Pendampingan Optimalisasi Layanan Administrasi Online Berbasis Teknologi Informasi di Gampong Jawa Lama Zahara, Ana; Angreni, Dyah Kuntorini Dwi; Farida, Ratna; Oktaviajianti, Firda; Syahputra, Haris; Saifuddin, Imam; Hanum, Mulyatun; Ramadhan, Jehan; Andriansyah, Andriansyah; Maulana, Fazil; Doni, Dona; Nanda P.S, Josua
Jurnal Solusi Masyarakat (JSM) Vol 2, No 1 (2024)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v2i1.15463

Abstract

Administrative services are a basic need for society. However, its implementation is still not practical and simple, resulting in effects that can impact other sectors such as the economy. The demographic condition of Gampong Jawa Lama shows that there is no time efficiency which will result in many losses. Apart from that, the absorption of existing village funds shows that the use of paper for administration is still very large which is not in accordance with point 13 of the Sustainable Development Goals, coupled with the impact of the pandemic which has worsened the situation by implementing various restrictions on sectors of society. It is urgent to find a solution that facilitates the community in the administrative sector and Gampong Jawa Lama needs a solution to facilitate the administrative process in terms of delivery distribution and management by village officials to create a minimum system that is effective, efficient and interacts directly. Based on the needs and conditions of Gampong Jawa Lama Village, the online administration solution, namely "Smart Village: Empowering Gampong Jawa Lama through an Intelligent Information System for Online Application-Based Community Administration Services", is an application that can accommodate administrative processes at the village level using the Android system.
The Aggregate Gradation in Road Reconstruction Hakzah, Hakzah; Andriansyah, Andriansyah; Mustakim, Mustakim; Jasman, Jasman
ASTONJADRO Vol. 13 No. 3 (2024): ASTONJADRO
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/astonjadro.v13i3.16068

Abstract

Reconstruction of the road section uses the flexible pavement method where aggregate material is the main component of the structure. Choosing the right aggregate gradation and meeting the specification requirements will greatly determine the quality of the road. This research aims to determine the characteristics of aggregate gradation sourced from stock files and compare the results of aggregate gradation analysis of job mix design planning consultants. The method uses laboratory testing. Aggregate wear test results 2-3 = 5.36%, 1-2 = 6.14%. The absorption value of aggregate 2-3 = 0.87%, 1-2 = 1.79%, 0.5 - 1 = 1.80% and stone ash = 2.27%. Values of dry specific gravity, SSD specific gravity, and apparent specific gravity of aggregate 2-3 = 2.73, 2.69, 2.66, 1-2 = 2.72, 2.64, 2.62 0.5- 1 = 2.70, 2.62, 2.58, rock ash = 2, 53, 2.59, 2.69. These values meet the requirements of the 2018 Bina Marga specifications, 2nd revision. The comparison of the results of the field aggregate gradation test analysis with the results of the job mix design analysis is the same because the aggregates tested come from the same stock file. The results of the sieve analysis test showed that the coarse aggregate fineness modulus of 2-3, 1-2, and 0.5 - 1 did not meet the specification standards, while the fine aggregate for stone ash did. The value that does not meet is caused by not paying attention to the additional note that the coarse aggregate retained on the 1" sieve is ±6%.
Konsep Diri dan Self disclosure Pegawai Honorer dalam Komunikasi Antar Pribadi dengan Pegawai Negeri Sipil Rahayu, Pramudita Budi; Andriansyah, Andriansyah; Dhahir, Darman Fauzan
Jurnal Pekommas Vol 6 No 2 (2021): October 2021
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v6i2.3593

Abstract

Indonesia merupakan Negara yang memiliki jutaan tenaga honorer di berbagai sektor. Selama ini, tenaga honorer tidak memiliki jenjang karir yang jelas. Topik mengenai tenaga honorer selalu hangat diperbicangkan, tenaga honorerpun berharap mendapatkan angin segar terhadap nasib mereka yang tidak memiliki jenjang karir maupun tunjangan selayaknya PNS pada umumnya. Beberapa penelitian telah mengkaji bagaimana hubungan antara Self disclosure dan konsep diri terhadap mahasiswa, remaja difable maupun Self disclosure melalui media. Namun demikian belum ada penelitian yang terkonsentrasi pada konsep diri dan Self disclosure atau keterbukaan diri tenaga honorer ketika mereka berkomunikasi dengan PNS. Penelitian ini bertujuan untuk mengetahui gambaran konsep diri dan self disclosure pegawai honorer dalam berkomunikasi interpersonal dengan pegawai negeri sipil. Penelitian ini menggunakan metode kualitatif. subjek pada penelitian ini adalah pegawai honorer yang telah bekerja kurang lebih selama lima tahun. Teknik pengumpulan data dengan observasi, wawancara mendalam dan studi literatur. Teknik analisis data yang digunakan yaitu dengan mereduksi data, penyajian data dan penarikan kesimpulan. Hasil menunjukkan bahwa konsep diri subjek dalam berkomunikasi dengan pegawai negeri sipil cenderung positif. Self disclosure subjek dalam berkomunikasi dengan pegawai negeri sipil cenderung rendah sehingga komunikasi interpersonal yang lebih dalam jarang terjadi.
Manajemen Sekolah Berbasis Kopi Pada Sekolah Menengah Pertama Islam Terpadu Al-Fatih Boarding School Bener Meriah Musradinur, Musradinur; Andriansyah, Andriansyah; Putri, Diana
Intelektualita Vol 13, No 2 (2024): Intelektualita: Journal of Education Sciences and Teacher Training
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ji.v13i2.28575

Abstract

School-Based Management is one solution to solving problems in the education system in Indonesia. With School-Based Management, educational institutions will be more independent in determining the direction of their school development, and can carry out more independent innovations. One of the potentials and natural riches possessed by Bener Meriah district is coffee, which is known as one of the best coffee producing regions in the world with high quality coffee products but the younger generation lacks knowledge about coffee as a superior commodity, the establishment of a coffee-based school in Bener Meriah district has become a new color among young people to be able to learn more deeply about superior commodities in the Gayo Highlands. The coffee-based school in Bener Meriah Regency is SMP IT Al-Fatih Boarding School. Coffee-based school management at Al-Fatih Boarding School Integrated Islamic Junior High School has been effective. The Contribution of Coffee to School-Based Management at the Integrated Islamic Junior High School Al-Fatih Boarding School is that coffee is a source of financing for schools to support independent education. In coffee-based school management, there are challenges in managing coffee-based school management at the Al-Fatih Integrated Islamic Junior High School, including the lack of teachers in the coffee sector and inadequate infrastructure.
The Relationship Between The Age Of Maternity Mothers And The Incidence Of Uterine Atony At Dr. H. Bob Bazar Hospital Skm Kalianda South Lampung Muji Lestari; Weni Guslia Refti; Andriansyah, Andriansyah; Yurita Mailintina
Jurnal EduHealth Vol. 15 No. 02 (2024): Jurnal eduHealt, Edition April - June , 2024
Publisher : Sean Institute

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Abstract

Uterine atony is the most common cause of early postpartum hemorrhage (50%) and is often the main reason for having a postpartum hysterectomy. Uterine contractions are a key mechanism in controlling bleeding after childbirth. Atonia occurs when this mechanism fails. Physiologically, postpartum hemorrhage is controlled by contraction of myometrial fibers surrounding blood vessels leading to the area of placental implantation. Uterine atony occurs when these myometrial fibers do not contract. The purpose of this study was to understand the characteristics of maternity mothers who experienced uterine atony at Dr. H. Bob Bazar Hospital, SKM Kalianda South Lampung in 2024. The research method used was quantitative with a cross-sectional design involving 30 respondents. Research Results: there is a relationship between the age of postpartum mothers and the incidence of uterine atony at Dr. H. Bob Bazar Hospital SKM Kalianda South Lampung with a p-value of 0.000.
Digitalisasi Manajemen Keuangan dan Investasi untuk Pemberdayaan Ekonomi Rumah Tangga PKK Desa Durian Budiarti, Lina; Arninda, Arninda; Miftahul Sirat, Okta; Andriansyah, Andriansyah
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3327

Abstract

The economic empowerment program for the PKK Group in Durian Village aims to enhance members' capacity in financial management and investment through digitalization. This program equips PKK members with skills to effectively manage household finances, understand the importance of income diversification, and manage financial risks. Members are trained to use digital technology to record finances, create budgets, and independently analyze their financial situations. Through training and mentoring, members learn to use digital financial applications to help track expenses and income. Additionally, the program develops entrepreneurial and time-management skills, enabling PKK members to run small businesses independently and increase productivity. Results show a significant improvement in understanding; the average pretest score was 50, which increased to 83.25 on the posttest. Other success indicators include increased household income, the opening of brokerage accounts as an initial investment step, improved access to financial services, and enhanced economic welfare and household independence. This program is expected to be an initial step toward greater economic independence for families and inclusive local economic development in Durian Village. With digital technology adoption in financial management, Durian Village is anticipated to serve as a model of technology-based economic empowerment in rural areas.
Pengenalan Mitigasi Bencana Melalui Pendekatan Local Wisdom pada Kegiatan Gladian Pemimpin Regu Pramuka Penggalang sebagai Upaya Ketahanan Bencana bagi Generasi Masa Depan Iskandar, Iskandar; Andriansyah, Andriansyah; Samudra, Azhari Aziz
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i1.23577

Abstract

The Hydrometeorology disaster and geology disaster, tendency of several disaster incidents in total for both types of relative group were continue to increase. Based on The World Risk Report of 2023 Indonesia was ranked as second of 193 countries. Local wisdom in general was understood as local ideas which is wise, full of wisdom, good value, inveterate and followed by community. Local wisdom could be understood as human endeavour for using their mind (cognitive) to act and behave to something, object or incident. Meanwhile in BMKG Knowledge Management, the system of local wisdom is not yet documented massively as source of knowledge and information for community, especially to the nation's young generation. The method used participant observation is a type of active participation, interviews, and documentations. These are who are targets gladian scouts in squad leader of Kwarran Kadupandak subdistrict, Cianjur district. With results, the participant can understand local wisdom as mitigation efforts and also being ressilience for the future generations.
ANALISA MANJEMEN KONSTRUKSI PADA PEMBANGUNAN GEDUNG CENTRA MODA TEXTILE MEDAN Andriansyah, Andriansyah; Alfan, Muhammad; Ginting, Rahelina
JURNAL ILMIAH TEKNIK SIPIL Vol 13 No 2 (2024): AGUSTUS
Publisher : Prodi Teknik Sipil Fakultas Teknik Universitas Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/tekniksipil.v13i2.4868

Abstract

Manajemen konstruksi adalah proses perencanaan, penjadwalan, dan pengendalian sebuah proyek untuk memastikan bahwa tujuan proyek tercapai dengan benar. Pengorganisasian biaya dan sistem pengontrolan yang baik diperlukan untuk manajemen proyek sepanjang siklus konstruksi. Tingkat kebutuhan akan bangunan terus meningkat seiring kemajuan teknologi. Pada saat ini, proyek konstruksi berkembang dengan sangat cepat. Proyek konstruksi terdiri dari dua bagian yang berbeda: perencanaan dan pelaksanaan. Perencanaan mengatur sumber daya, seperti tenaga kerja, peralatan, bahan, dan waktu, dan pelaksanaan memastikan pembangunan berjalan dengan tepat waktu dan dengan biaya yang efisien. Salah satunya harus didukung oleh analisis biaya yang baik agar keduanya berhasil.Hasil analisis menghasilkan total Rp 9.052.620.645, atau sembilan miliar lima puluh dua juta enam ratus dua puluh lima rupiah.
Co-Authors Adi Suryanto Akmala Hadita Alfan, Muhammad Alimajaya, Ahda Amalia, Winda Rizki Amrullah, M Ishak Fauzan Andiyani, Nurita Andrianu, Ferdi Angreni, Dyah Kuntorini Dwi Aqila, Qorina Arif Nurudin Arninda, Arninda Asmadi, Didi Ayuningtyas Ayuningtyas Azhari Aziz Samudra Aziz, Umar Bin Abdul Bahtiar, Nurul Syafika Izzati Bambang Sutrisna Bayu Fajar Susanto Budi Rahayu, Pramudita Dahliana, Maya Dika DEWI FITRIANI Dewi Purnamasari Dhahir, Darman Fauzan Diana Putri Dida Nurhaida Dina, Syafrina Doni, Dona Dzulqaidah, Intan Ernawati Ernawati Ginting, Rahelina Guntur, SM. Hakzah Hanum, Mulyatun Hartini Hasanuddin, Iskandar Herfina Herfina Hidayaturrahmi, Hidayaturrahmi Husodo, Bayu Ilhamsyah, Hilal Indra Kanedi Indrawan, Adi Tya Irawati , Erna Iskandar Iskandar Ismail Suardi Wekke Ismanto, Reno Iyan Irdiyansyah Izzatusholekha Jamaliah Hasballah Jasman Jasman Jayawarsa, A.A. Ketut Jony Jony Juwita Juwita, Juwita Khajar, Siti Laila Nuranna Lina Budiarti, Lina Mailintina, Yurita Manurung, Roy M Maulana, Akhmad Taufan Maulana, Fazil Maulidina Mawar , Mawar Mawar Mawar, Mawar Medyan Riza Miftahul Sirat, Okta mohadib mohadib Muawanah Muawanah Muchlis Muchlis Muhammad Sukri Muji Lestari Muji Lestari Muliati Muliati, Muliati Multazam, M. Jauhari Muslim, Muh Fadhil Musradinur Musradinur Mustakim Mustakim Nanda P.S, Josua Nani Nurani Muksin Ngapon, Ngapon Nirwana, Nirwana Nissa Prasanti Novianita Rulandari Nurbudiwati, Nurbudiwati Nurhayani nurhayani Nurma Risa Nuryanto, Kartiwa H Oktariani, Andina Oktaviajianti, Firda Parwati , Popy Yuli Prahasti, Prahasti Pramudita Budi Rahayu, Pramudita Budi Primaini, Sri Putra, Siki Andri Raharjo, Eko Nugroho RAHAYU, NENENG Raju Maulana Ramadhan, Jehan Ratna Farida Regina Rahmi Rodgers, Adrian RR. Ella Evrita Hestiandari Rusadi, La Ode Ruslim, Samuel Kelvin Saifuddin, Imam Salam, Rahmat Saputra, Rudi Sari, Khopipah Wandan SATISPI, EVI Sentia, Prima Denny Siregar, Onan Marakali Sri Rahmawati Subroto, Desty Endrawati Sudarsono, Edi sukir Syahputra, Haris Syamsul Arifin Sylvia D Elvira Tarti, Tarti TAUFIQUROKHMAN, TAUFIQUROKHMAN Taufiqurokhman, Taufiqurokhman Tutut Wurijanto Vebriandi, M. Yazed Wahyudi, Rifqi Nur Wardini, Tira Ruhiana Weni Guslia Refti Widyawati Widyawati Winarno Winarno Zahara, Ana Zahria Amalina Zuhri, Sarika Zuhri, Sarika