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The impact of Role Conflict on the decrease in Perceived Productivity to the General Practitioner of Type A Hospital in Jakarta Ludyani, Andi Tendry Dwi; Anindita, Rina; Mustikawati, Intan Silviana
Devotion : Journal of Research and Community Service Vol. 4 No. 10 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i10.575

Abstract

The purpose of this study is to explain the impact of transformational leadership and flexible work arrangements. The purpose of this study is to explain the effect of competence and role conflict on perceived productivity with work motivation as an intervening variable for general practitioners at Type A Hospital. Data collection was done using survey methods and online and offline questionnaires. The population in this study were general practitioners at the Type A Special Hospital in West Jakarta, who had been appointed as hospital employees. Instrument test for the validity of the questions and reliability using Product Moment Correlation Coefficient from Pearson and Alpha Cronbach. Data analysis technique is Path Analysis (path analysis). The results of the study show that there is an influence of competence and role conflict on work motivation and perceived productivity. Competence and role conflict through work motivation on perceived productivity. The suggestion from this study is that a leader must be able to inspire and motivate his employees towards the quality of work according to the vision and mission that the Hospital has made in achieving the Hospital's goals to improve the quality of service to patients.
Perceived Organizational Support in Mediating Organizational Climate and Workplace Conflict Against Workplace Deviant Behavior in Type D Hospitals in Konawe Kepulauan Fridslan, Ulam; Anindita, Rina; Mustikawati, Intan Silviana
Devotion : Journal of Research and Community Service Vol. 4 No. 10 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i10.576

Abstract

The purpose of this study is to explain the effect of organizational climate and workplace conflict on workplace deviant behavior through perceived organizational support at Konawe Kepulauan General Hospital. Data collection using survey methods and online questionnaires. The population in this study were Type D Hospital employees in Southeast Sulawesi. Test the instrument for the validity of the questions and reliability as well as data analysis using the partial least squares - structural equation modeling (SEM) method. The results of this study show that there is a negative influence of organizational climate and a positive effect of workplace conflict on workplace deviant behavior. Organizational climate and workplace conflict are mediated by perceived organizational support for workplace deviant behavior. Suggestions from this study are that it is necessary to focus group discussions to create mutual trust, choose leaders who are capable in managing differences of opinion and monitor periodic evaluations.
The Influence of Social Media Marketing on Purchase Intent: The Role of Mediation Brand Image and Brand Trust on The Brand of Sunscreen Valorie Yang Cen, Ronald; Nurlaela, Siti; Anindita, Rina; Baskara, Ika
Devotion : Journal of Research and Community Service Vol. 6 No. 9 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i9.25523

Abstract

The growing awareness of skin care has led to the rise of many sunscreen brands, especially in tropical countries like Indonesia, making it vital to understand factors affecting consumer purchase intent through digital marketing strategies. This research analyzes the influence of social media marketing on purchase intention, directly and through the mediating roles of brand image and brand trust. Using a quantitative method, an online questionnaire was distributed to 124 active TikTok users who had seen promotions of Unitary sunscreen on the platform. Data were analyzed using Partial Least Squares – Structural Equation Modeling (PLS–SEM) with SmartPLS4 software. Results show that social media marketing via TikTok significantly strengthens brand image and brand trust in Unitary sunscreen. Creative, consistent, and lifestyle-relevant promotions help form positive perceptions and increase consumer confidence in product quality, driving purchase intent. The findings also reveal that direct calls to purchase are less effective without a strong brand image and brand trust. Therefore, digital promotion success depends on the brand’s ability to build emotional connections with consumers. This research contributes theoretically to digital marketing literature and offers practical implications for skincare industry players aiming to design more effective and targeted promotional strategies. It underscores the critical role of social media marketing in shaping consumer behavior through brand image and brand trust, especially in competitive markets like sunscreen products.
Reinforcing the Role of Cyber Village in Improving Indonesia MSMEs Through an Exploratory Study Anindita, Rina; Prastowo, Valentinus Hartadi; Parker, Jonathan
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.401

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, especially those offering culturally unique products, face challenges in sustaining and growing their businesses. Digital marketing, particularly through social media, presents an opportunity to foster the development of these enterprises. However, the adoption of digital marketing by MSMEs in Kampoeng Cyber Jogja remains underexplored. This qualitative research aims to assess the extent of digital marketing adoption among MSMEs in Kampoeng Cyber Jogja and identify the factors that support or hinder its use. Data were collected through in-depth interviews with Kampoeng Cyber pioneers, MSME actors, the Head of RW09, and a digital marketing expert. The findings show that MSMEs in Kampoeng Cyber Jogja use social media for advertising, sharing product information, customer engagement, and selling products. Supporting factors include high-quality products and strong entrepreneurial motivation, while hindering factors include limited knowledge, slow adaptation to technology, resource constraints, and disorganized bookkeeping. This study suggests that MSMEs in Kampoeng Cyber Jogja need to set more explicit business goals to fully leverage digital marketing for scaling their businesses. Further research is needed to explore the long-term implications of digital marketing adoption and its impact on MSME sustainability and growth.
The Influence of Emotional Intelligence on Nurse Loyalty at RS. Sukmul Sisma Medika, North Jakarta Ishak, Muhammad; Indrawati, Ratna; Anindita, Rina
Formosa Journal of Science and Technology Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i3.8418

Abstract

Sukmul Sisma Medika Hospital is a private hospital and is a Class C hospital located in the Jakarta City area. The results of nurses' performance achievements over the last two years show that performance achievements have not met management targets. Regarding the problem of nurse loyalty at the Sukmul Sisma Medika Hospital, nurses were found to be nurses who did not prioritize patient satisfaction. This study aims to analyze the influence of emotional intelligence and organizational commitment on nurse loyalty with motivation as an intervening variable in hospitals. Sukmul Sisma Medika, North Jakarta. This research uses a quantitative analysis method with a cross sectional research design, the analysis tool used is SEM PLS. The sample calculation using purposive sampling was 86. The variables in this research were emotional intelligence, organizational commitment, nurse loyalty and motivation. The research uses a questionnaire as a research instrument with a 5-level Likert scale measurement. Data analyzed using the SEM PLS data processing application shows that there is a direct and indirect influence of emotional intelligence and organizational commitment on nurse loyalty with motivation as an intervening variable in hospitals. Sukmul Sisma Medika, North Jakarta.
The Effect of Flexible Work Arrangement, Digital Workplace On Job Erformance By Mediating Employee Satisfaction Firdaus, Achmad; Anindita , Rina
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10677

Abstract

This study explores how digital workplaces and flexible work arrangements affect Jakarta IT professionals' performance, accounting for employee satisfaction. The increasing digitization of the workplace allows researchers to study how digital workplaces and flexible work arrangements affect employee happiness and performance in dynamic work situations. In this quantitative survey, 180 Jakarta IT workers participated. Part lease square (PLS) data analysis was integrated with purposive sampling. This study shows how flexible work arrangements boost job performance and satisfaction. Digital Workplace appears to improve IT personnel performance and happiness. This study found that employee satisfaction may moderate the relationship between job performance, digital workplace, and flexible work options. The combined results provide a complete picture of Jakarta's IT sector's current working environment. Encouragement of digital workspaces and flexible work schedules need long-term IT staff productivity strategies as well as trends. The balance between digital technology, job flexibility, and employee satisfaction is crucial for organizational performance and career advancement in the face of workplace change
Implementation of Business Operational Strategy for Modern Nature Tourism Development "Le Hu Garden" Mandalikha, Baiq Asry Afriza; Hamdi , Edi; Anindita , Rina; Munandar , Agus
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.19201

Abstract

Le Hu Garden Indonesia is a nature tourism service company established in 2016 in Deli Serdang, North Sumatra, which has a vision to become the top choice in leading tourist services by providing satisfactory service to customers totally. To achieve this vision, the right operational strategy using technology and sustainability or going green is needed. This research tries to see the application of development strategies for Le Hu Garden's business. The results showed that Le Hu Garden Operations is very important as the spearhead of the company's progress, this occurs due to the pattern of work that is service and related to technology so that all related aspects must be handled by the operational department. In addition, go green technology is the pulse of the company that is not easily imitated by competitors so that both park operations and supporting technology are priorities for the operational division. To ensure that the company continues to grow and maintain customer trust in the products offered, the company will continue to develop technology both in terms of investment and utilization of technology functions to continue to compete in the market and launch new supporting technologies to add value to products and increase the number of customers
Implementation of Human Resource Management in the Modern Tourism development business "Le Hu Garden" Devianti, Lilis; Hamdi , Edi; Anindita , Rina; Munandar , Agus
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19208

Abstract

Natural tourism company Le Hu Garden Indonesia was created in 2016 in Deli Serdang, North Sumatra. Its goal is to provide the best tourist services by delighting all customers. Le Hu Garden is a natural attraction in North Sumatra's beautiful Deli Serdang district. Human resource management that follows trends is essential for organisational success. This research focused on HRM's influence in Le Hu Garden Company's success. Since many rising digital companies need IT professionals, Le Hu Garden may stay competitive by developing an efficient HRM strategy. Human Resource Management is used for hiring, staffing, professional development, salary, benefits, and labour relations. In the current natural tourist rivalry between Sumatra and Indonesia, a training centre is needed to produce people who understand technology for the company and its ecosystem and can generate money and new business. This study reveals that HRM is vital to company success and competition
Analysis of 5 Porter Force in the Contemporary Tourism Development Business "Le Hu Garden" Purwandini, Komala; Hamdi , Edi; Anindita , Rina; Munandar , Agus
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19222

Abstract

Indonesia's tourism business grew after the COVID-19 outbreak opened borders. Tourism is essential for some to relieve exhaustion and work stress. This is linked to tourist attractions and foreign and domestic tourism. This potential prompts a nature tourist service provider to examine its competitive edge. This study uses descriptive qualitative research. Interviews, literature reviews, data presentation, and five Porter analysis measures are used. Porter's Five Forces analysis's five factors—substitute competition, threat of entry, industry rivalry, consumer bargaining power, and supplier bargaining power—averaged 1.82. In Porter's Five Forces study, Le Hu Garden's competitive advantage is not threatened by quantitative results from 1.67 to 2.33. This research only examines competitive advantages. Future studies should expand beyond Sumatra and include SWOT and QSPM analyses
Business Strategy Analysis of Contemporary Nature Tourism Development "The Le Hu Garden Indonesia" Sitompul, Sari D; Hamdi , Edi; Anindita , Rina; Munandar , Agus
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.19223

Abstract

Le Hu Garden Indonesia is a natural tourism service provider that was founded in 2016 in Deli Serdang, North Sumatra. Its mission is to become the top option for top tourist services by completely satisfying all of its clients. Using SWOT and QSPM, the appropriate approach is required to realize this objective. This study looks at how development techniques can be applied to Le Hu Garden's commercial operations. The findings revealed that quadrant II, or grow and build, represented Le Hu Garden's strategic position as determined by the internal external matrix (IE). This demonstrates the requirement for a strategy in order for the business to expand and improve. Utilizing social media to spread information and promote products is a key approach with the highest attractiveness value of 2.58, according to the strategy chosen in QSPM. This explains why social media today has a significant influence on the marketing of the travel sector
Co-Authors Abadi, Ferryal Achmad Firdaus Adyamar Giftby Ellyolga Irwan Agus Munandar Agus Satriawan Agus Yulistiyono Agustina, Noni Ahmad Fauzi Ahmad Rifa'i Aida, Mus Ali Fatah Alif Saputra Matellow Aloysia Pranata Alvina Yasmine Yusuf Anastina Tahjoo Andreas Reza ANDRY, ANDRY Anindita, Fatia Anisa Hidayanti Anita Theresia Junianty Aprilita Rina Yanti Arief Suwandi Astuti, Sri Astia Widia Ayasofia, Fitri baharuddin dammar, baharuddin Br Ginting, Ginka Febriyanti Budi Budi Cahyadi Nugraha Calvien Pradiptha Giovannie Cholifihani, Muhammad Christian Mayumi Semeru Christina Sitepu Cinantya, Ixora Gupita Cristofer Ewaldo CSP Wekadigunawan Dany Jaya Wardana Dbora Putri Perdana Deddy Supriadi Desviana Ayu Lestari Desy Prastyani Devianti, Lilis Devy Winata Dian Alfia Purwandari Dimas Aryo Wibowo Dita Di Apriyanti Duta Liana Elisabeth Longge Elprida Sidabutar Emanuela Tasya Andini Endang Ruswanti Erliana, Ria Ernawati, Rini Ety Nurhayati Evan Pratama EVELYN EVELYN Evi Susanti Evi Susanti Farida Farida Fatia Maulida Febby Ferava Firmasyah, Ezik Fitri Ayasofia Fitriah, Nopi Fitriana Rezki Florensia Taslulu Fridslan, Ulam Ganjar Nugraha Gede Pronajaya Gunawan, Weka Gunawan, Yuke Yolan Hamdi , Edi Hardianti Hardianti, Hardianti Hasyim Hasyim HASYIM, HASYIM Helvyda Sari Hendy Tannady Hengky Siswanto Heni Sulastri Herda Febtri Ranti Hexanini, Clara Pelita Sri Hosizah Hosizah I Made Bayu Andika Idrus Jus’at Ika Baskara Indra Thalib Intan Silviana Mustikawati Irawati, Yeyen Irma Kartiani Isni, Sefta Nandiatama Fahrizal Ivana Gracita Izzati, Keysa Johanes Johanes, Johanes John Villinds Timbang Weigh Juliarti, Ni Putu Trisna Jurita Purnama Sari Karna Mustaqim Kartika Lilisantosa Kiki Kiki Kishen Kishen Korompis, Veinne Nathasia Kresna Widjajakusuma Kustiawan, Unggul Kusumapradja, Rokiah Laras Sitoayu LIA AMALIA Liana Mailani Lie Liana . Ludyani, Andi Tendry Dwi Lukman Cahyadi M Derajat Amperajaya M. Reza Hilmy M. Reza Hilmy Manalu, Christy Helvita Mandalikha, Baiq Asry Afriza Marhisar Simatupang, Marhisar Maria Ona Gracias Marshella Synthia Martadinata Martadinata Meilisa Alvita Meilisa Alvita Meria, Lista Mf.Arrozi Adhikara Mitzi Mitzi Mohamad Reza Hilmy Mohamad Reza Hilmy Mohammad Reza Hilmy Monalisa, Irine Muh. Natsir Nugroho Muhamad Chudri Wardana Muhammad Arif Rahman Muhammad Fachruddin Arrozi Muhammad Hanif Rahim Mukhamad Abduh Mulyo Wiharto Mus Aida Mus Aida Musaida, Musaida Mustikawati, Intan Silviana Mutia, Reza Mygel, Mygel Nabila Noor Izmi Nandya Putri Bachtiar Nastohar Nastohar Neny Rif’ah Niko Garuda Adiyono Nofi Erni Novi Amanda Novianna, Yoan Nurwarwiyah Nuryadi Nuryadi Nusrat, Mavika Tarika Okta Rizky Amalia Parker, Jonathan Permana, Reno Andre Prabowo, Sony Prastowo, Valentinus Hartadi Pratama, Rizky Ananda Pronajaya, Gede Purwandari, Dian Alfia Purwandini, Komala Putri Sari Sumarty Meliala Putri, Mutiara Ramadhona Putriyah Arifin Quinn, Anahera Rachmat Efendi Rafiqah Saputri Abdullatif Rahma Kurniawan Rahman, Muhammad Arif Rapiah, Siti Nur Regina Regina Resa Agustian Retno Andrianti Retno Lies Setyawati Rhian Indradewa Rhian Indradewa Ria Erliana Ria Prima Burhan Rian Adi Pamungkas Rischa Zahra Bellanisa Risky Duta Ramadhan Rojuaniah Rojuaniah Rokiah Kusumaprajda Sandra Dewi sandra dewi Saputra, Beben Sarah Ainar Rahman Satya Winarah Senjaya, Veny Septianingsih, Agusdini B Setiyati, Ritta Shadiqy Artib Sidauruk, Tio Minar Siregar, Juliana Sitepu, Sumawati Siti Nurlaela Sitompul, Sari D Situmorang, Indah Mestika Sudiono, David Sumartono Sumawati Sitepu Supriyantoro Supriyantoro Supriyantoro Syahdani Uli Syuman Takdir Tahjoo, Anastina Tantri Yanuar Rahmat Syah Tati susilawati TAUFIQUR RACHMAN, TAUFIQUR Taufiqur Rahman Tjipto Rini Tofan Tofan Valentina Wibowo Fransisca Valorie Yang Cen, Ronald Verly Vernadeth Vernadeth, Verly W. Dian Purwanti Wahidi, Kemala Rita Wahyuni Dian Wahyuni Dian Purwati Wekadigunawan, C.S.P Wicaksana, Harits Hijrah Wijaya, Henhen Winanti Siwi Respati Winarah, Satya Wisnu Budi Prasetyo Yessy Triana Dewi Yoanita Yuniati Yohanes Ariyanto Seno Yosvara, Nadya Yuke Yolan Gunawan Yusran, Resadana Zainol, Zuraidah