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All Journal Widya Wacana : Jurnal Ilmiah Journal of Education and Learning (EduLearn) Prosiding Universitas PGRI Palembang PREMISE: Journal of English Education and Applied Linguistics Journal of Information Systems Engineering and Business Intelligence Jurnal Kebidanan Midwiferia JP3 (Jurnal Pendidikan dan Profesi Pendidik) MALIH PEDDAS Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Widya Cipta : Jurnal Sekretari dan Manajemen Teosofia: Indonesian Journal of Islamic Mysticism Jurnal SOLMA Aqlam: Journal of Islam and Plurality Bioma : Jurnal Biologi Indonesia JMM (Jurnal Masyarakat Mandiri) Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL SWARNABHUMI JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS EDUPEDIA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ilmu Dakwah Jurnal Ilmu Kesehatan Bhakti Husada: Health Sciences Journal JURNAL ILKES (Jurnal Ilmu Kesehatan) Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Economics, Business and Accounting Research (IJEBAR) Geodika: Jurnal Kajian Ilmu dan Pendidikan Geografi JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan Likhitaprajna: Jurnal Ilmiah Fakultas Keguruan Ilmu Pendidikan Universitas Wisnuwardhana Malang Indonesian Journal of Global Health research Jurnal Kebidanan Malakbi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Community Empowerment Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal of Geography Science and Education Maslahah: Jurnal Pengabdian Masyarakat Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Bharanomics Jurnal Riset dan Inovasi Pembelajaran PSIKODINAMIKA : Jurnal Literasi Psikologi JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Journal of Health Research Science Jurnal Inovasi Pembelajaran di Sekolah Journal of Applied Nursing and Health Indonesian Journal of Community Dedication in Health (IJCDH) Jurnal Locus Penelitian dan Pengabdian Gemakes: Jurnal Pengabdian Kepada Masyarakat Journal of Educational Sciences Jurnal Keilmuan dan Keislaman Dharma Sevanam : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Pendidikan dan Keislaman E-JRM Jurnal Ilmiah Agroust Community Development: Jurnal Pengembangan Masyarakat Islam Jurnal Pendidikan Kesehatan (e-Journal) SPIKESNAS Jurnal Pengabdian Sosial At- Ta'lim : Jurnal Pendidikan Jurnal Medika: Medika Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Dakwah dan Komunikasi Islam Kifah Journal of Social Science and Education Research Joong-Ki Jurnal Penelitian Pendidikan MUMTAZ: Jurnal Pendidikan Agama Islam
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Journal : E-JRM

Pengaruh Media Sosial, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian N’pure Cleanser Gel Probiotics Pada Tik Tok Shop (Studi Kasus Pada Konsumen N’pure Di Kota Malang) Alfiana, Fitria Tahta; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study expects to decide the Impact of Social Media, Brand Image, and Price Perception on Purchase Decision of N'pure Chemical Gel Probiotics on Tiktok Shop (Contextual analysis on N'pure customers in Malang City). A quantitative approach is used in this research method. The population that was used consisted of N'pure consumers in Malang City, and the malkhotra method was used to obtain 75 respondents. An online questionnaire is used for data collection. Using the IBM SPSS Statistics 27 program, multiple linear regression analysis was used to analyze the data. The study found that price perception, brand image, and social media influence all have a positive and significant impact on purchase decisions. Brand Image has a positive and significant influence on purchase decisions, Price Perception has a positive and significant influence on purchase decisions, and Social Media has no significant influence on purchase decisions. Keywords: Social Media, Brand Image, and Price Perception, Purchase Decisions
Pengaruh Komitmen Organisasi, Gaya Kepemimpinan Dan Komunikasi Kerja Terhadap Kinerja Karyawan PT Widatra Bhakti Departemen Supply Chain Bagian Gudang Mufarrichah, Abidah; Asiyah, Siti; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to find out and analyze the influence of organizational commitment, leadership style, work communication on the performance of PT Widatra Bhakti employees in the warehouse supply chain department. Sampling was carried out on employees of PT Widatra Bhakti in the warehouse supply chain department using a saturated sampling technique where all members of the population were used as samples. This research method uses multiple linear regression analysis with SPSS analysis tools. This research shows that organizational commitment, leadership style, and work communication have a simultaneous effect on employee performance. The test was carried out using a partial test, all variables had a significant positive effect on the dependent variable. Keywords : Organizational Commitment, Leadership Style, Work Communication, Employee Performance
Pengaruh Sosial Media, City Branding dan City Image Terhadap Keputusan Berkunjung Wisatawan Di Daerah Sumba Barat Wati, Rahma; Asiyah, Siti; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of social media, city branding and city image on visiting decisions simultaneously or partially. This type of research is a quantitative approach with explanatory research. The object of this research is the Parijing traditional house tour located in West Sumba. The population in this study is the number of visitors to the traditional Parijing traditional house. The sample technique in this study was nonprobability sampling and was determined by purposive sampling. Determination of the sample in this study using the Malhotra formula and obtained a total sample of 80 respondents. Source of data in this study using primary data by distributing questionnaires to respondents. The results of this study are that social media, city branding and city image influence the decision to visit simultaneously. Meanwhile, partially social media influences visiting decisions, city branding influences visiting decisions and city image influences visiting decisions. Keywoard: Social Media, City Branding, City Image, Visiting Decisions 
Pengaruh Brand ambassador, Brand Image, Dan Online Customer review Terhadap Keputusan Pembelian Konsumen Pada Scarlet Whitening Di Surabaya Barat Amaluddin, Rival; Asiyah, Siti; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of brand ambassadors, Brand Image and online customer reviews on consumer purchasing decisions in Scarlet Whitening in West Surabaya. The type of research used is quantitative. The sampling method uses the non-probability sampling method, which is a sampling technique according to certain criteria, the sample criteria in this study are customers who have shopped for Scarlet Whitening products aged 18 years and over, the number of samples is set with a minimum of 5 to 10 times the number of indicators, so the number of samples taken in this study is (15x5 = 75). The data analysis method used in this study is multiple linear regression analysis, data processing using the SPSS program version 25 for windows.The results showed that in test F or simultaneously the variables brand ambassador, brand image, and online customer review had a significant effect on purchasing decisions. The results of the t test or partially show that the brand ambassador variable has a positive and significant effect on purchasing decisions, Brand Image variables have a positive and significant effect on purchasing decisions and online customer review variables have a positive and significant effect on purchase decisions. Keywords: Brand ambassador, Brand Image, Online Customer Review, Purchase Decision.
Pengaruh Design, Kualitas Layanan, Motivasi Terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy (Studi Kasus Konsumen Honda Surya Gemilang Motor Lamongan) Bahtiar, Dimas Vigo; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of brand image, online customer reviews, and celebrity endorsements on the purchasing decisions of the Facial Wash Kahf product among students of the Faculty of Economics and Business (FEB) at the Islamic University of Malang. The research uses a quantitative approach with an explanatory research method. The population of this study comprises FEB students who use Facial Wash Kahf, with a sample of 100 respondents obtained using purposive sampling based on the Malhotra formula. Data were collected through questionnaires and analyzed using the coefficient of determination test. The results show that brand image, online customer reviews, and celebrity endorsements simultaneously have a significant impact on purchasing decisions. Partially, online customer reviews and celebrity endorsements significantly influence purchasing decisions, while brand image does not. The Adjusted R Square of 68.8% indicates that the dependent variable, namely purchasing decisions, can be explained by brand image, online customer reviews, and celebrity endorsements, while 31.2% is explained by other variables outside the research model. The conclusion of this study is that brand image, online customer reviews, and celebrity endorsements significantly influence the purchasing decisions of the Facial Wash Kahf product, with online customer reviews and celebrity endorsements having a stronger partial influence. Keywords: Brand Image, Online Customer Reviews, Celebrity Endorsements, Purchasing Decisions, Facial Wash Kahf.
Pengaruh Product Quality, Price Dan E-Promotion Terhadap Keputusan Pembelian Di Tokopedia (Studi Kasus Pada mahasiswa FEB UNISMA Angkatan 2018) Rofikoh, Salsyah Nadya Fortunada; Asiyah, Siti; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The studied aiming to be determining serviced qualitied, producted qualitied and promotional mixing on purchased decisioning for Waroeng Om products, Malang College. Goods quality can attract customer's special interest. In order to face the competition, a company implements a marketing strategy for the goods produced. In a position to try to increase competition for similar goods and the behavior of customers who prefer new variants of goods issued by competitor issuers for satisfaction, more benefits & curiosity (Purwita, 2019). The company must also show that product quality must be in Barangsi because as well as growing the reputation quality of the issuer, it will increase so that the issuer gets a good reputation in the eyes of customers. On the other hand, customers will always remember by definition the quality of the goods is good, even customers will decide to buy the same goods again. In deciding a transaction, one of the factors that will be reviewed by the customer is price. Award Determination Strategy is a fundamental function that must be carried out by a company in responding to the market. Awards are also by definition one of the points taken into consideration by customers in determining transaction policies on goods (Kotler, 2005:18). Where the award is the amount of money that the customer must give fish in order to obtain or use an item or service. In addition, awards will be an important consideration for customers in deciding their transactions, customers will compare the goods awards of their choice, then whether such awards are appropriate or not with the value of the goods and the amount of money that must be spent, so of course, customers choose other customer awards (awards). Keywords: Purchase Decision, Service Quality, Product Quality, Promotional mix
Pengaruh Flash Sale, Online Customer Review, Dan Gratis Ongkos Kirim, Terhadap Keputusan Pembelian Produk Umkm Erigo Pada Marketplace Shopee (Studi Kasus Konsumen Erigo Kota Malang) Prasetya, Effendi Handi; Asiyah, Siti; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and analyze the influence of flash sales, online customer reviews, and free shipping on the purchase decision of ERIGO UMKM products on the Shopee marketplace. The research approach utilized is quantitative, employing a survey method and data collection through questionnaires. The population in this study consists of ERIGO consumers in Malang City who have made purchases on Shopee. The sample size was determined using the Ferdinand formula, resulting in 75 respondents selected through purposive sampling technique.Data analysis method includes validity test, reliability test, normality test, multicollinearity test, heteroskedasticity test, multiple regression analysis, F-test, t-test, and coefficient of determination. The results indicate that simultaneously, flash sales, online customer reviews, and free shipping have a positive and significant impact on purchase decisions. Partially, flash sales and online customer reviews have a positive and significant influence, while free shipping has a positive but not significant effect on the purchase decision of ERIGO products on Shopee. The contribution of independent variables to the dependent variable is 39,3%, while the remaining portion is influenced by other variables outside the research model. Keywords : Flash Sale, Online Customer Review, Gratis Ongkos Kirim, Keputusan Pembelian, Erigo, Shopee
Pengaruh Social Media Marketing, Destination Image, Dan Destination Branding Terhadap Minat Berkunjung Di Santera De Laponte Pandesari Kec. Pujon Kab. Malang Azzahra, Intan Nirwana; Asiyah, Siti; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study's goal is to analyze the effects of social media, pariwisata, and destination branding on travelers' desire to visit the Pandasari in Pujon, Malang. Using the purposive sampling technique, which is based on a sample size of at least 60 respondents, the population in this study is the people of Kabupaten Malang. Two types of sumber data are used: primary and secondary data. technique for gathering data by providing information to the public. SPSS version 25 is used as an analytical tool in the methodology of data analysis. The study concludes that social media marketing, destination branding, and tourism tourism all have an impact on travelers' desire to visit simultaneously. However, Pemasaran Media Sosial does not have any significant dampak against berkunjung minat, Citra Destinasi does not have any significant dampak against berkunjung minat, and Destination Branding does not have any significant dampak against.  Keywords: Social Media Marketing, Destination Image, Destination Branding, Interest in Visiting
Pengaruh Fear Of Missing Out (Fomo), Gaya Hidup, Content Marketing Dan Flash Sale Terhadap Pembelian Impulsif Produk Sepatu Aerostreet Di Tiktokshop (Studi Kasus Pada Mahasiswa Kota Malang) Su’ada, Naimatus; Asiyah, Siti; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Fear of Missing Out (FOMO), lifestyle, marketing content, and flash sale on the purchase of impulsive aerostreet shoes products in Tiktokshop. The population used in this study is consumers who have purchased impulsively on aerostreet diktiktokshop shoes. The sample of this study was 85 student respondents in Malang with sampling techniques, Purposive Sampling. The results of multiple linear regression analysis show that FOMO, lifestyle, content marketing, and flash sale simultaneously have a significant effect on impulsive purchases. Partially, FOMO has a significant effect on impulsive purchases, lifestyle has a significant effect on impulsive purchases, while content marketing and flash sale show positive positives to impulsive purchases. This research has implications for marketers and business people to understand the factors that encourage impulsive purchases and design effective marketing strategies in Tiktokshop. Keywords: fear of missing out, lifestyle, content marketing, flash sale, impulse purchases, Tiktokshop 
Pengaruh Work Life Balance Dan Work Environment Terhadap Employee Performance Dengan Job Satisfaction Sebagai Variabel Mediasi Pada PR. Berkah Sejagat Sumenep Haliza, Siti Nur; Asiyah, Siti; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of work life balance and work environment on employee performance through job satisfaction. The method used in this research is a quantitative method with an explanatory research type. The population of this research is employees of PR Berkah Sejagat Sumenep with a sample size of 50 respondents obtained using the saturation technique. This research uses the Structural Equation Modeling (SEM) data analysis method with the help of SmartPLS 4.1.0.9 software. The results of this research show that work life balance has no effect on employee performance, work environment has an effect on employee performance, work life balance has no effect on job satisfaction, work environment has an effect on job satisfaction, job satisfaction has an effect on employee performance, work life balance has no effect on employee performance through job satisfaction, and work environment has an effect on employee performance through job satisfaction. Keywords: Employee Performance, Work Life Balance, Work Environment, Job Satisfaction, PR Berkah Sejagat
Co-Authors Abdillah, Ridwan Nashir Abdul Fattah Abdullah Syakur Novianto Abidin, Mohammad Khoirul Achmad Lutfi Afi Rachmat Slamet Afifah, Lailia Agus Salim Ahda, Nikmatul Laila ahmad yani Aini, Yusrida Al Awwaliyah, Nur Maisunatul Aflachiyah Alawiyah, Alawiyah Alfian Budi Primanto Alfiana, Fitria Tahta Amalia, Rizqi Amaluddin, Rival Amin, Muhammad Sirojuddin Angely, Mely Anwarodin Brotosuharto, M. Khoirul Arie Anggraini Arifin, Agus Zaenal Asniati, Lia Astuti, Wuri Widi Atiek, Diyah Auly, Mayang Azzahra, Intan Nirwana Bahtiar, Dimas Vigo Baroroh, Umdatul Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Zalfa Almaida Layana Budi Utomo Budianto, Sekar Mayang Fitria Cahyono, Hadi Chasanah, Nurul Radhiatul Chasanudin, Arif Christiani Tumilisar, Christiani Cindy Caroline Damayanti, Putri Damayati, Nina Darnawi Darnawi Desi Permata Sari Dewi, Anita Chandra Dhafa, Genta Mulya Dharmawan, Hendra Dwi Yanti, Khairunnisa Dwiyani Sudaryanti Effendi, Hazairin Eka Riyanti Eris Dianawati Erliyah Nurul Jannah, Erliyah Nurul Ertiana, Dwi Fadri, Firda Fajar Adhi Kurniawan Fajri, Iqbal Hasan Fajrina, Rizky Aprilia Fardani, Fadloil Najla Wida Farida, Eka Fikri, Muhammad Sofi Rijalul Findriani, Nisa Norma Fuji Pratami Hadi Sunaryo Haliza, Siti Nur Hanif, Fanny Purama Hartono, Deni Puji Harun Joko Prayitno Heldayani, Eni Hijrat, Kasim himmatul Aliyah, himmatul Humairoh, Rida I Made Sudana Imam Bushiri, Moh Indradewa, Rhian Indriani, Ririn Indriastuti, Niken Reti Irfayanti, Deni Irianto, Ahmad Fajar Irsyad, Abdilah Ita Athia Janatun Na’imah Jayusman, Sri Fitria Jeni Susyanti Joko Sulianto . . Ka'arayeno, Arie Jefry Kariawan, Kariawan Kartika Rose Rachmadi Kasiati, ., Kasiati, Khoirunissa, Indah Koekoeh Hardjito Kundarti, Finta Isti Kurniasari, Zunnita Rizki Kurniati Kurniati Kustyarini, Kustyarini Lestari, Tuti Leu, Baktiar Maharani, Betari Maharani, Deaningma Mahardhani, Ardhana Januar Mahendra, Mochamad Jaya Makarrim, Alfiyah Malikah, Siti Afriatul Masrur, Moh Ubaidillah Mazidah, Yuyun Meitria Syahadatina Noor Millaningtyas, Restu Misna Tazkiah Mohammad Nasrullah Monanisa Monanisa, Monanisa Monteha, Karisma Mufarrichah, Abidah Mufida, Syarifatul Muhammad, Di-Julieant Xavier mukhamad masrur Murtadho, Naufal Alit Mustikawati, Diyah Atiek Nabila, Soraya Nafi Ma'la, Ahmad Azka Naharani, Vivin Nasyanka, Anindi Lupita Niadianti, Elivia Ningrum, Tia Ningsih, Septi Setya Novita Sari Nur Hidayati Nuraisya, Wahyu Nuranisa, Nuranisa Nurhajati Nurhajati Nurul Anisah, Nurul Nurul Huda Nurul Pujiastuti Oktavia, Maharani Oktaviyanti, Vara Ola, Ma’ruf Ishak Prasetya, Effendi Handi Pratikasari, Enggar Prawiro, Andi Agung Prayoga, Enggal Agus Puji Hartono, Deni Putri, Erlina Rahma Putri, Mega Kusuma Putri, Qonita Aristawidya Putri, Rizky Fadhlina Putri, Selfia Setya Raden Mohamad Herdian Bhakti Rahananda, Salma Regita Rahimah, Azka Rizky Rahma Wati Rahmasari, Anggraeni Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Ramadhani, Intania Sofia Ramadhani, Tri Indah Ratih Setyaningrum Ratna Tri Hardaningtyas, Ratna Tri Ria Gustirini Rivai, Muhamad Anang Rizkhie, Viga Esa Rofiah, Risa Aldinatur Rofikoh, Salsyah Nadya Fortunada Rohmatin, Yunia Dwi Romansyah, Abdul Rosita, Laili Rudi Ruhardi Ruslan, Mukhammad Sabila, Anisa Sahara, Intan Salsabilah, Sabrina Wahyu Santy Irene Putri Saputra, Dimas Dwi Yoga Sari, Dian Metta Sari, Metta Yunika Satria Putra Utama Setyarini, Arika Indah Shatara, Khansa Farama Siba, Fadila Hasna Simpol, Wanida Singgih Adhi Prasetyo, Singgih Singkir Hudijono Siti Atikah Siti Khoirunnisa, Siti Sobirin, Ahmad Soedjono Soedjono Subangun, Subangun Suharno, Budi suhendar, uki Sukardi Sukardi Sukmaniar Sukmaniar Susanti Pratamaningtyas Susilowati, Yuli Su’ada, Naimatus Syahreni, Nabila Dwi Syaif , Arafik Taj, Ziana Walidah Tamimi, Zulpadli Tarmusi, Riska Anisa Taufik, Mirna Tobagus, Syahid Priyanto Violyn, Cherish Mauretha Mahar Wahab, Farida Wahyu Wijayati, Wahyu Wahyuningtyas, Nanik Widiani, Esti Widiyanto, Aris Wulan, Mutiara Octa Sandra Yanti, Khairunisa Dwi Yanti, Siti Ida Yekti Maryani Yuliani, Anisa Eka Yulianti, Dwiana Yuliati, Rosa Yusak, Zeindidia Yusof, Norazmie Yustanta, Brivian Florentis